blaash-wo-store

Month: April 2022

  • The Best Influencer Marketing Examples to Boost Your Next Campaign

    The Best Influencer Marketing Examples to Boost Your Next Campaign

    You may be aware of the fact that influencer marketing has been extremely successful for marketing brands and products in the past few years. Within the last five years, influencer marketing has grown from a tactic to an industry worth $5-10 billion thanks to brands working with social media influencers across platforms.

    Influencer marketing is effective for 80% of marketers, and 89% say it works for the same or even better results as other marketing channels.

    Influencer marketing is better than other forms of marketing for quality of customers and traffic, according to 71% of marketers

    Campaigns with influence add an extra dimension to your marketing: They help build your brand awareness and reputation, but also increase sales by a significant margin. Influencer marketing tips and strategies have been provided by experts. It is difficult for a beginner to learn social media marketing by simply following instructions.

    Since 2019, the market value of influencer marketing has more than doubled, reaching around 13.8 billion U.S. dollars in 2021

    In 2022, social commerce will likely continue to develop as more consumers shop directly through social media.

    Following is a collection of influential influencer marketing case studies that highlights the most successful social media influencers, advertisers, and brands in the industry.

    • Daniel Wellington – Daniel Wellington is undoubtedly one of the best examples of influencer marketing successfully combined with an online marketing strategy. Influencers in different niches, mainly lifestyle and fashion, have helped the Swedish watchmaker leverage their brand effectively. Influencers were solely used as part of the brand’s online marketing campaign as they made no use of traditional advertising. More than 2,425,947 Instagram posts have been shared using the #danielwellington hashtag during this online campaign. To raise awareness about its watches and boost conversions, the brand linked up with top Instagram accounts around the world. From @marjoleinvandrop with 10.4k followers on Instagram to brand ambassador of Daniel Wellington “Ayushman Khurana” with 15.7million followers on Instagram. People are encouraged to buy the watches by these posts that offer them a unique discount code. Daniel Wellington uses influencers who have a following among their target audience for its online marketing strategy. A great feature of their campaign is that they utilize lots of influencers to increase reach. In influencer marketing campaigns, it is demonstrated how entertainment can be seamlessly integrated with advertising to increase customer engagement and loyalty.
    • Microsoft –  With its ongoing “Make What’s Next” campaign, Microsoft aims to encourage young girls to pursue careers in STEM fields.   Microsoft’s broad reach makes it both a B2B and B2C company, according to Brack Nelson, Marketing Director at Incrementors. Microsoft has created some impressive influencer marketing campaigns in recent years. A Microsoft campaign aimed to promote women’s careers in STEM with the objective of encouraging more girls to pursue this field.  The five Instagram accounts of National Geographic partnered with Microsoft on International Women’s Day to feature 30 photographs by renowned wildlife photographers. Their aim was to highlight the stories of women scientists through photographs taken by National Geographic photographers. This campaign was a success due to the fact that three million likes were received in a single day and reached 91 million people. This case shows how Microsoft used influencer marketing to raise awareness about a prominent issue, which benefited both Microsoft and National Geographic.

      • Article Sponsored Find something for everyone in our collection of colourful, bright and stylish socks. Buy individually or in bundles to add color to your sock drawer!

    • Adidas– Adidas is one of the best examples of influencer marketing.  Adidas aims to get ahead of their competitors with an influencer marketing campaign on Instagram. To encourage user-generated content and boost engagement, a youth-focused campaign was launched. To kick off its #MyNeoShoot Instagram contest, the sports brand teamed up with Selena Gomez. Additionally, they leveraged their social marketing strategy through top influencers on Instagram to generate social buzz with this top celebrity. Fans were encouraged to share their own content with the hashtag #MyNeoShoot and they could win a chance to meet one of the six models. The Instagram influencer marketing campaign generated more than 71,000 mentions and Adidas received around 12,000 entries in the contest. A social media campaign that combines contests and influencers is an excellent method for raising brand awareness, improving engagement, and gaining customer loyalty. Through a contest, Adidas engaged fans and promoted their new line by getting them involved. Celebrities like Selena Gomez, who launched the contest, helped promote the campaign. In addition to raising brand awareness and generating engagement from the audience, this helped raise both awareness and participation in the contest.

    Consumer surveys reveal that 30% of consumers want to buy products recommended by bloggers who aren’t celebrities. Their opinions are valued more by consumers than those of celebrity influencers since they can relate to them. Similarly, influencer marketing is continuing to gain popularity, so it will have the same impact next year. Perhaps you should rethink your marketing plan if it hasn’t become an essential component of your strategy.

    According to the results of the survey, Facebook is the most influential social channel. It influences almost 19% of consumer purchase decisions.  

    Approximately 75% of brand marketers plan to allocate budget to influencer marketing in 2022.

    YouTube ranks second in influence on purchases among social media platforms. Nearly 18% of consumers say YouTube influences their purchasing decisions.

    With this information, you should be able to see some examples of brands that have achieved success with influencer marketing strategies that have effectively integrated social media and word-of-mouth. Here are some examples to show how you can reach the right target audience by working with the right influencers within your niche. Make sure the content you use to promote your influencer marketing strategy is both valuable and entertaining to ensure seamless integration. Influencers are supposed to effectively communicate the brand message without deviating too much from the information they usually produce.

    To have a successful influencer marketing campaign, you need to use data to your advantage. What other examples can you provide of how brands have mastered the art of influencer marketing? Would you like to know more about employing influencers in your marketing efforts? Let’s talk to Blaash.io for a free guide on measuring influencer marketing ROI.

  • Grow an Ecommerce Business Globally in Times of Uncertainty

    Grow an Ecommerce Business Globally in Times of Uncertainty

    COVID-19 helped in creating more awareness of financial stability and how we must brace for uncertainty. – Archana Elapavuluri, Pickright Technologies

    The Indian e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.

    There is now a vast gap between companies with digital transformation already implemented and those without. The advancement of technologies in marketing, logistics, and production has enabled companies of all sizes to benefit from the international market. With the internet’s ever-changing environment, it is difficult to establish goals for the coming three years.

    The chaos brought by COVID-19 wasn’t well anticipated by most businesses. In addition to customer service volume increases, inventory delays and increased eCommerce spending were also observed for businesses with an online presence.

    India is going through a digital boom due to the increased adoption of technology arising from COVID-19-led lockdowns. This has forced many businesses to change their ways. – Ashutosh Garg, eightfold.ai

    As we move forward, several uncertainties exist regarding every season. Is e-commerce expected to continue to grow? Can there be another wave? Will the economy collapse? These are probably one of the most common questions in the Internet industry.

    Considering the dynamic retail environment and changing consumer preferences, here are three e-commerce trends businesses could pay attention to.

    According to estimates, 95% of all purchases will be made through eCommerce by 2040.

    • Flexibility and Transparency are Key –

    Uncertainty often requires that decisions be made with incomplete information. In these instances, we must acknowledge the unknowns, build flexibility into the plan, and then monitor and adjust accordingly. Trade and tax policies affecting online goods may have an impact on the price-conscious customers in the marketplace, as well as sales online. In order to offer consumers additional value beyond price, businesses with sufficient resources and capabilities need to consider producing their own brand products. It does not have to be a race to the lowest price in online retailing.

    About 28% of online shoppers say they do not purchase items that do not offer free shipping. Other reasons people decide not to purchase include uncertainty about shipping (44%) and not knowing the estimate delivery date (20%).

    • Provide a better consumer experience –

    The challenge of knowing where to focus your time and attention in uncertain times can be difficult. Investing in a great customer experience, however, will protect your business from potential stumbling blocks. To retain customers in the age of e-commerce, it is more important than ever to provide an excellent experience overall. More than half of customers say they’d share more information with a company that offers a better experience, in addition to paying up to a 16 percent price premium for products and services. You’ll be better able to handle whatever comes your way if you focus on customer experience excellence now.

    By 2023, the projections are for retail eCommerce sales in Asia-Pacific to be greater than the rest of the world combined.

    Abandonment rates increase by 75% when a site experiences slow loading issues.

    • Implement a Risk Management Plan –

    Prepare a list of all potential risks your business might face. In a world where consumer purchasing power is increasing and digital infrastructure is becoming progressively advanced, it is imperative that companies identify and access emerging markets well. A close examination should be given to risks that are likely to occur and have a high impact. Credible and trustworthy sources of information are in high demand during times of uncertainty. In order to build trust, leaders can communicate honestly, involve relevant stakeholders, demonstrate kindness, and act in accordance with their ideals.

    When your business is experiencing a recession, you need to stay focused on maintaining your quality, even as your volume increases. We must remain flexible as we re-evaluate how COVID will impact businesses and e-commerce. You will be able to pivot quickly as things change when you listen and respond to your customers.

    Amidst the pandemic, ecommerce has become an integral part of India’s retail industry. India has the world’s fastest-growing ecommerce and SaaS markets. – Kapil Makhija, Unicommerce

    • Optimization & Implementation.

    There is never a perfect idea, but it’s on the way to improving and expanding your options. Secondly, you should meet, discuss, optimize, experiment, or however you want to call the exercise of making things better. Make sure you do it repeatedly.

    A lot of uncertainty and unpredictability is involved with the process of transforming E-shopping. To address these challenges, a creative solution must be found that will help customers get over the problems they face when making online purchases.

    Your business model will be more stable and resilient if you implement a good automation and customer experience strategy. Now is the right time to start preparing.

    Now that you have learned these strategies, you will find yourself ready to take on the next challenge. Let’s talk!!  What do you do about these uncertainties?

  • Tips You Can Use to Increase Customer Loyalty

    Tips You Can Use to Increase Customer Loyalty

    Loyalty doesn’t happen overnight, so what can you do to foster this? Focus on your interactions with current and potential customers so that you can achieve long-term success. Over time, however, it was evident that building long-term relationships with clients was more likely to pay dividends over time.

    Customers who are loyal to your brand are committed to your brand. If you have good customer service, a vast selection of goods, or any other way to distinguish yourself, you will always win the loyalty of your customers.

    Exemplified by Successful Customer Loyalty

    • The Amazon Prime membership is one of the best customer loyalty programs. A yearly subscription is required. Customers can stream Prime Video through the subscription as well as get free two-day shipping.

    Amazon has had tremendous success with this program. According to research, Prime members spend an average of $1,300 a year on the Amazon website, while non-Prime members spend $700 a year.

    • The Starbucks app, one of the most successful mobile applications in history, is used by 4 million people aged 14 and older every six months for at least one purchase. Google Pay will be used by twice as many people as Apple Pay.

    In short, the app lets users load money onto their mobile devices, which they can use in-store for purchasing items. Mobile device users can also order and pick up from the closest store using their mobile device. Customers can redeem free drinks and other perks by earning “stars” with every mobile purchase

    Strategies for Building & Maintaining Customer Loyalty

    • Incentivize customers to join loyalty programs and offer discounts –

    Customers tend to place a high value on immediate satisfaction when it comes to experience. Retailers can offer discounts on products that customers regularly buy with the use of analytics technology, your customers will be motivated to sign up to your loyalty program by giving them an immediate incentive. By offering loyalty rewards, you can help your clients stay loyal to you. If your company offers an exclusive discount for college students, veterans, seniors, you’ll reach and retain key segments of your customer base

    It’s essential to make them feel extra special when they buy from you to create a successful loyalty program. Give your customers something they’ll remember with birthday deals, exclusive sales, or free classes. Let them know what they’ve earned with your brand. By staying in touch with them, you will keep churn at a minimum.

    During traditionally slow times, people may buy from you by offering discounts. You will build a loyal customer base by letting them know that a specific day may offer a better deal.

    Movie theatres that offer $5 tickets on Tuesday and restaurants that offer 10% off on Monday for college students are two examples.

    • Encourage customer loyalty with referral programs and Wish Lists –

    Your customers will come back if you make their lives easy.  Rewards don’t need to be limited to only incentivizing spending, in addition to rewarding your existing customers, a “Refer- A- Friend” program can help you attract new customers. Most successful loyalty programs let customers create wish lists and track their favorite items. Using this method, a customer can easily track what items they want to purchase and create a gift shopping list that friends and family can reference easily. You will be able to expand your client base even further if you develop a loyal community of customers. The fact is it’s one of the best ways to increase the visibility of your eCommerce brand.

    Providing discounts, coupons, or other incentives to your customers who share your content online will encourage them to engage with brands via social sharing, referrals, and honest feedback.

    Many companies have utilized referral programs since they became popular, and TransferWise’s “Invite a Friend Program” has experienced great success.

    • You should ask your customers for feedback and collect data about them.

    Hearing directly from your clients can improve your customer loyalty strategy. All you need to do is ask your customers to share their thoughts. Alternatively, you could give them incentives to do so. Without honest feedback from your customers, you’ll have a harder time cultivating a loyal following. Consumer feedback will ensure your brand is a pleasure to experience and that they will return.

    The following methods can be used to collect customer feedback –

    • Emailing surveys – Subscribers signed up for your email list to stay in touch. You can get reliable feedback on your current processes from those invested in your business.
    • Analyzing live chat and chatbot transcripts – When you look at the live chat or chatbot conversations of your site visitors, you can gain valuable insight into their concerns and pain points.
    • Listening to social media – Utilize social media monitoring and engagement to monitor what customers have to say about your brand on social media. The expression of opinions can be done using hashtags, comments, direct mentions, or likes.

    The opportunity to create a loyal customer exists whenever you receive customer feedback, even if they are temporarily dissatisfied. Responding to feedback should represent your appreciation for it and your readiness to address it. Your response will strengthen your relationship with the customer and anyone else who reads it.

    • Gamify the customer experience to improve it

    The idea of gamifying something is to take an ordinary task – e.g., a driving test – and add gaming elements to make it more interesting. LinkedIn’s gamification features have been known to inform users when their profile is told it is 58% complete, and here are four tips on how to get it to 100%.

    In a recent study, Deloitte said that gamification in marketing makes a 30-40% improvement in customer engagement online for media companies with games.

     

    The following examples and tips can help you effectively interact with your customers. You will gain a lot of respect from customers if they know you care about their concerns and value their feedback.

    Building a stable customer base begins with focusing on your existing customers. If you neglect your existing customers, you will eventually collapse. Customer appreciation is about acknowledging what your customers have done for you.

    Let talk!! How you are increasing your customer loyalty & Listen to how Blaash.io can add value to it.

  • Can Game based Entertainment Can Shape Ecommerce Sales?

    Can Game based Entertainment Can Shape Ecommerce Sales?

    As one of the hottest trends in eCommerce, gamification marketing targets businesses looking to improve customer engagement and boost sales. A great way to gain an advantage in eCommerce is to implement gamification marketing. The goal of gamification in eCommerce is to increase user engagement and revenue. Online merchants create an environment that is favorable for their customers by using gaming techniques. Having fun while browsing a website will increase the likelihood of users placing an order.
    Using a game element is not enough. Your aim shouldn’t be to fit it into your marketing program. Each game has unique dynamics and attributes.
    A combination of strategic planning and determination will lead to future success in each game, when you choose the right mechanisms, you can expect long-term positive outcomes.
    The gamification of strategies will still work even after a user has completed all stages of a game. The instructions must be clear and precise for consumers. Make sure the rules are written clearly in an understandable language and avoid describing the game in too much detail.  Through a challenge, you motivate your audience to participate. Games are always about achieving greater results faster or better, right?  It can be their own challenge or competing with others. As you offer coupons, discounts, or products, you’re building trust, so ensure that you deliver. Gamification requires this step. Make the game more appealing to your target audience by offering better rewards for higher scores.
    Gain Customer Engagement and Increase Sales –
    In a survey, 60% of consumers said if they played the game with the brand, they were more likely to buy the product.  People of all ages find gaming enjoyable, whether they are old or young. The type of content created this way caters to Gen Z – easily consuming, visually appealing, and very engaging. A retailer’s brand can be enhanced through gamification marketing tools, it’s also a game-based mechanism where customers can win prizes by collecting points, stamps, and other rewards. if they are applied correctly, by increasing customer loyalty.
    It is a system that is advocated by Bonito, one of the most prominent Polish bookstores. Points are awarded based on the number of purchases. Discounts increase with subsequent purchases.

     

    Brand Awareness and Customer Relationship –
    Game integration is about creating a more enjoyable and engaging relationship between you and your customers. Through these interactions, a positive attitude toward the brand is ensured and future benefits are gained. Loyalty Programmes, Friendly Competitions, Personalised Content, Fun Boarding, Leader boards, these   Gamification techniques can be used for several purposes to build relationships with a target audience.
    Email marketing Consent through Games –
    With most marketing campaigns, data forms the backbone of the marketing strategy. Your future campaigns will be more successful if you gather more information about your clients and target audience.  Businesses are prohibited from sending messages without the consent of clients because of anti-spam policies and GDPR regulations. By gamifying a game, users can access different features such as leader boards, progress saves, and level unlocks consumer will provide their information. It can be used to track user behavior, motivators, and demographics. Gamification on your website and in-app is a great way to encourage customers into leaving their e-mail addresses. It’s an extremely vital factor when designing campaigns to build lists.
    How to gamify your eCommerce store
    • Quizzes – Ecommerce stores can make use of quizzes to raise product awareness. Organize them in an easy-to-understand manner. Links to your website’s product purchasing pages or reward programs can be provided through QUIZ related to your products and brands. This quiz may be designed to test your customer’s intellect, or it may be a company quiz, theme-based quiz, or some other custom quiz.

    The world’s largest cosmetic retailer, Sephora, offers quizzes to help shoppers select the right products.

    • Loyalty Program – It is no longer surprising that even the world’s most renowned brands, including Reebok, IKEA, PetSmart, and Kohl, offer consumer loyalty programs. To increase repeat orders, one must be able to attract them easily. When a buyer has a favorable experience, they will return for future purchases. You increase customer satisfaction when you reward them simply for spending money. To entice them back, you can take several other measures.
    • Spin-a-Wheel – A major part of the gaming industry is spinning-the-wheel games, and a growing number of companies are offering spinning games with discounts, free shipping, and prizes.  Depending on the season (Holi, Diwali, or Christmas), you can even introduce a once-in-a-month spin with greater rewards than you can directly mail to the registered users. It is just a matter of spinning the wheel and gaining their benefit. Consumers find spin the wheel to be relatively simple and easy to implement.
    • Referrals and Milestones – By using your referral system, you can entice buyers to your eCommerce store and encourage them to make purchases. Your program will have more value if your customers have fun with it. Customers are more likely to stay engaged with a referral program that feels like a game if it makes them feel like they’re getting something in return. a concept that has been used very effectively by the fashion brand, Guilt. Both referrers and their invitees receive a $25 gift card upon signing up.
    Why not get started now?
    Following that you have seen the potential of gamification marketing and its implementation into numerous marketing campaigns, you have a better understanding of its application. Make sure you know your recipients and put a plan in place before you act. Being unique can have both positive and negative effects since you stand out from the crowd. The brand’s personalized experience must be integrated into other marketing strategies and lead to repeat business. The right kind of Gamification will help you take your eCommerce strategy to the next level. Through this process, businesses are able to build deeper customer relationships, increase engagement, and drive loyalty. Games are an exciting and engaging way to motivate your audience, no matter if they’re your employees, customers, or students. Gamification is easy to use, especially with gamification tools available on the market.
    Interested in discussing your project? Let’s talk! And get a Gamification strategy that aligns with your business goals and keeps you current with an interactive mobile solution.
    To learn more, e-mail us at contact@blaash.io. Talk to our experts about how mobile games can be integrated into your mobile apps to drive engagement and increase sales.
  • It’s All About Retention: The Secret to Customer Retention

    It’s All About Retention: The Secret to Customer Retention

    FOUR out of five consumers will leave a company’s website and purchase elsewhere because the user interface is difficult or browsing about products on your website is complicated. This is why you need an effective retention marketing strategy.

    Are you aware that acquiring new customers costs five times as much as retaining existing customers?

    Your users will benefit from receiving blast emails about promotions daily, so why not send them to all of them? Is this your retention strategy? Then it would be a good idea to read on.

    Growth without solid retention is failed attempt to fill the air in the balloon with holes in it.

    The graph below shows that only two out of ten users who downloaded Android apps continued using them after three days.

    Which message does this convey? It was convincing for the user to click “buy now”, “subscribe”, or “sign up”. Your site or app may have received some traffic, but not from everybody. Would you say your product proved useful to them? Do you expect to increase revenue as a result?  As amusing as it may sound, the answer isn’t ‘acquiring two customers’. It’s keeping an existing customer.

    Further, according to the report, only 5% of those users who had passed this ‘3-day stage’ remained on the site after completing their desired goal (which could be a purchase, subscription, or sign-up).

    Considering how expensive it has become to acquire a new customer because of increasingly fierce competition, any churn of your existing customers is considered a major loss when looked at in relation to the lifetime value of the customer.

    The company didn’t pay attention to bringing back customers, which created customer churn. A product may appear attractive to users. They would use it once to take advantage of an introductory offer, and then move on to a competitor or abandon the product altogether. There was no reason for users to keep using the product, so they left.

    So how do you keep your current customers engaged and satisfied while creating a customer retention strategy?

    It’s not complicated at all. Increase the profitability of the existing customers rather than spending countless hours acquiring new customers.

    In Harvard Business Review they have mentioned, that by increasing customer retention rates by 5%, companies increase profits by 25% to 95%.

    You must perform far beyond your customers’ expectations if you want to keep them happy. In this way, one’s process may not apply to another’s. Yet, we have analyzed the best practices that many companies have followed and identified a few common ones.

    1. Surveys and churn metrics should be tracked –

    It is impossible to fix something you do not understand. Using customer surveys is an excellent way to create a sense of belonging for your customers and provide them with the opportunity to provide feedback. With an analysis of the reasons for customer churn, together with the number of customers who leave, by taking their feedback into account, you can build better products and services. To reduce churn and increase retention, use a template that stores and analyses qualitative and quantitative feedback. Then, after analyzing the churn report and customer survey data, you can improve user experience by looking for trends in customer behavior. Using customer surveys, the marketing team must develop marketing plans that will focus on the customer’s preferred features.

    Keeping your surveys short, rewarding, and interesting is important, as Zendesk found.

    1. Communicate with your customers and listen to their needs:

    When dealing with a Contact Centre, how often has a customer service representative interrupted your conversation? Whenever a CSR has not fully understood the problem, repeating the customers’ concerns or questions can be the easiest solution. Active listening is when your CSRs stop, listen, repeat, confirm, and respond.

    Today’s consumer is available on multiple devices and channels. To reach the greatest number of people, we must use all the modes of communication. It’s important to re-engage customers who have not contacted you for an extended period. To do this effectively, a platform that promotes engagement through many channels is necessary. A platform that allows you to effectively communicate with your users at their most convenient times. It helps you understand your users’ usage patterns.   Keeping track of customer communications can be done using a communication calendar. It lets you know when existing customers last interacted with your brand and alerts you if they haven’t.  Give customers the option of contacting you via email, social media, Skype, online chat, etc. To make your customers’ contact with you as hassle-free as possible, make sure you use every tool at your disposal.

    Ensure that you respond promptly when your customers contact you. Make it easy for your potential customers to find you.

    1. Build a loyalty program and develop a community –

    Customers who are loyal to your business should feel appreciated. Wouldn’t it be nice if you could show your appreciation by offering a special deal or loyalty program?

    You have plenty of options available to encourage customer loyalty and retain customers for your small business, whether you decide to use a game, or a point-based system. In light of research, it has been found that customers tend to become more loyal to a brand when you give them milestones to reach while using your product. On the other side, Your customers need to feel like they’re part of something if you want to keep them loyal. It is easy to create a community for your customers on social media thanks to the many platforms available.   Taking part in community events and being active on several social media platforms (check out our Facebook, Linkedin, and Twitter accounts). These are some ways companies can engage in their communities. The methods you can use to make your prospects and customers feel part of your community are countless, whether it’s a Facebook review or a one-on-one conversation.

    The summary of this is, it isn’t enough for customers to just expect reasonable prices and reliable service. It is essential that they receive customized experiences designed to meet their individual interests. Brands that cannot deliver personalized experiences will lose their market.

    Discover the type of customers who will be interested in your product & service then engage with them and guide them to purchase last but not least anticipate their needs constantly and give them a reason to come back (Retention).

    Fortunately, businesses have numerous options for executing their customer retention plans. Let’s talk! Picking the right ones for your company and audience is just as imperative. Your repeat purchases and loyal customer base will grow once you achieve this.

  • Direct to Consumer Marketing (D2C) Strategies for Success

    Direct to Consumer Marketing (D2C) Strategies for Success

    Want to sell directly to customers? With a direct-to-consumer (D2C) model, the marketing team is able to sell directly to the end-user, which results in an improved customer experience. Find out how to win new customers and climb the ladder of your competitors using these 5 D2C marketing strategies.

    In the past, traditional marketing channels like radio, TV, and print were used by brands to advertise. However, brands can now use a variety of mediums to market themselves now that eCommerce has arrived, such as advertisement, SEO, affiliate marketing, social media marketing, etc.

    The majority of direct-to-consumer brands start their business via social media and content marketing before opening physical store locations. Several countries, including the US, China, Japan, and India, are adopting the direct-to-consumer model. In the beginning, D2C brands distributed their products via online platforms or social media. Having an online following can help them increase their chances of success with physical store locations in the future by increasing brand awareness and creating an online following. In this way, brands can lower distribution costs, as well as increase their profits.

    Brands providing direct-to-consumer products need to collect the right information and use it to create customized shopping experiences as consumers demand better shopping experiences. In order to deliver tailored products and services, marketers can use D2C brands to recognize patterns, trends, and customer requirements.

    Things Every D2C Brand Should Know!

    • Solving a customer’s problem increases the chances of them buying your product. So, there must be a problem you are trying to solve with your product.
    • The goal of every brand is to make it convenient and remove the hassle of visiting a shop. To differentiate yourself, you must stand out.
    • Your target audience or segment should be identified. There can be multiple brands in the same category, so tell your customers what you will and won’t do.

    As a company grows, it can be challenging to attract new customers and maintain brand loyalty. While social media has become the primary channel for brands seeking new customers, staying ahead can be challenging. Check out these D2C marketing strategies to get more customers and stand out from your competition.

    • Creating Content Marketing –

    It is a marketing strategy that focuses on creating unique written or visual content to raise awareness for your brand. Marketing content consists of attracting and retaining visitors and then converting them into clients. It is certainly an effective method. Blogs, Research articles, White papers and eBooks, Email newsletters, Infographics, Videos, and Infographics are some of the most common types of content marketing.

    • Fast-track your adaptation to new trends –

    Ecommerce and social media grew significantly in the wake of the global pandemic. It is no longer a secret that online technology is gaining ground. It is always important to keep pace with constantly evolving digital trends.

    • The Influencers –

    The influencers are online personalities who have a large following on social media and a strong online presence. Using influencer marketing provides your brand with social proof because social influencers have built up a lot of trust with their following. Influencers with different demographics are found on other social networks such as Snapchat, YouTube, and TikTok. The industry is estimated to be worth $10 billion by 2020, according to Adweek.  It’s a cost-effective way to market to influencers. Engagement rates are higher, which aligns with audience expectations, brand positioning, and D2C audience behavior.

    • Customer Experience and Channel Prioritization –

    There are a variety of channels available for e-commerce brands to reach out to consumers. It is important to use the data effectively to build customer trust. Establish trust by getting reviews and testimonials from people who are familiar with your product. Don’t forget that every consumer shops differently. Build an omnichannel experience for your consumers. Choose channels that are preferred by your consumers, instead of ones that are convenient for you. Brands that engage in this can expect the following: Increased order value and sales opportunities, Enhanced product recommendations, Improved repeat order frequency, Unique digital experience creation, and Improved customer service.

    • Design a chatbot –

    In business and in our everyday lives, AI automation plays a huge role. Customers are the most important part of D2C companies. Chatbots in general are programmed to automate conversations at a large scale, giving users the impression, that they’re speaking with a real person. Chatbots can be used on websites to help with those first interactions. Artificial intelligence doesn’t take holidays or sick days. Including automation in your business model means you can be available 24/7 to your customer base, especially if your business is already e-commerce-based. You cannot automate 100% of a marketing or customer service chatbot strategy. You could end up in a compromise if you depend on one channel or the other but striking the right balance between live chat and chatbot is important. Chatbots can be used by businesses that are committed to providing instant answers and availability 24*7 to answer FAQs. You can offer live chat support for conversations requiring additional assistance.

     

    Brands that adopt a D2C approach to increase sales, and build relationships, if they take the right steps. What are your thoughts on the D2C business strategies?  Hence, D2C could be a good way to engage with your customers if you have been considering trying something new. The first step towards success is adopting a D2C strategy. The next step is putting it into action. Let Blaash.io know what you think.

  • Top 5 D2C Trends That Are Breakthrough

    Top 5 D2C Trends That Are Breakthrough

    In India, there are 100M online shoppers who buy products and services from 500M+ brands creating a market worth $100Bn.

    “Business has only two functions- marketing and innovation”

    It is well known that D2C is an old business model. However, it has suddenly gained popularity due to its advantages when it comes to selling directly to the consumer. In recent years, we’ve seen technology adopted and innovated a lot, and people’s lifestyles have changed. Also, one of the things that changed was the way people buy things. It has become a trend of buying online.

    It has been estimated that the eCommerce market will reach 74.8 billion in 2022.

    Small and medium businesses are now focusing on D2C channels to address a variety of consumer problems previously unaddressed by the existing multinational brands. That is the reason even big brands use dynamic messaging, behavioral targeting, and other methods of personalization, DTC is perfect for existing brands that want to expand their online presence.

    Top Five trends in D2C eCommerce that has proven to be a breakthrough.

    • Video Marketing –

    Videos have taken many different forms over the last few years, from short ads to live videos to vlogs and stories. According to a study, 84% of consumers are persuaded to buy after watching a video.

    “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot

    Social media stories, User-generated video content, AR, and VR contact, Vlogging, Livestreams, Interactive videos, etc are booming these days. These can help brands create a more personal touch than other types of video content.

    This eCommerce entertainment is here to stay, and with this D2C companies’ investment in D2C Video Marketing will continue to do so, and might even increase

    their video budgets. To run successful D2C digital marketing campaigns, you need to be familiar with the latest video marketing trends. We offer several solutions to help you find the perfect campaigns to run in 2022.

    Customer Experience – “Don’t Deliver a Product. Deliver An Experience”

    Each direct touchpoint offers a chance for brands to build emotional and compelling reasons to buy, whether through websites, personalized messages, or product delivery. Customer experiences, whether they’ve received in the Inbox, seen in the digital space, or discussed with a chatbot, are more personalized. More than 80% of shoppers prefer companies that provide personalized experiences. Four out of five consumers say they are likely to become return customers after experiencing a personalized shopping experience.

    An estimated third of marketers said that personalization would be the most important capability in the future. Personalization no longer can be seen as an extra, a bonus, or a luxury. It’s part of what makes advertising modern. Your marketing strategy should emphasize personalization regardless of the type of product you sell or how you sell it.

    • Apps for mobile users-

    In 2022, India is projected to have 931.3 million smartphone users and 700 million Internet users. According to the Year in Search Report 2021, the massive growth of the internet user base has led to millions of new and unique searches per day, and businesses will need to adapt to meet these customer demands. In a world where mobile apps are heavily dominating user acquisition for D2C brands, this is imperative to recognize.

    Physical stores experience reduced traffic, which will allow apps to offer an interactive, engaging, and personalized shopping experience. According to 41% of people, businesses can deliver personalized offers via mobile as long as these offers are related to their purchase history. People are frustrated by shopping carts that aren’t connected to mobile apps. Join us to follow this trend.

    • Influencers, social media, and Purpose –

    “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”. ~ Jeff Bezos

    With influencer marketing, thousands of brands can now penetrate markets that were once out of reach due to monetary barriers. A brand’s credibility among followers has greatly increased thanks to their opinions related to skincare, makeup, healthcare, diet, nutrition, women’s hygiene, and kid’s categories.

    Brands that consumers choose to interact with, or purchase tend to align with their values and resonate with them. Modern consumers are no longer just interested in a brand’s product, but also in why it offers it; they want to learn how it can help solve their problems and what its story is. As social media has grown, we have seen a rise in web celebrities, gaining enormous popularity online. Brands today seamlessly integrate their positioning and marketing messages with their brand values, for a brand, establishing the “mission” is more important than the content itself. In today’s market, it is imperative for brands to clearly define their ethos, what they represent, and what makes them tick.

    Blaash.io can help to connect your business with influencers, and social media and portray your purpose in the best way.

    • Strategy Of Going Omnichannel –

    In the digital age, D2C brands can deliver delightful experiences to consumers through omnichannel approaches, combining a digital and physical customer journey using different channels in parallel to reach and engage with consumers, from mobile apps to websites, and social media to brick-and-mortar stores.

    A study commissioned by Shopify found that 59% of consumers will be likely to look at a product online and then buy it in-store in the next year.

    “You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.”

    ~ Angela Ahrendts

    Consumer brands no longer controlled how they interacted with their customers, D2C models differ from traditional retail in that today’s consumers reach out to brands through multiple channels, channels, and touchpoints.

    However, one misguided interaction can cause the customer to shift his/her attention to the competitor. This is because the competitor is also striving to deliver a powerful, personalized experience to convert prospects into loyal customers.

    A complete picture of a customer is vital for a marketer to have so that customers are provided with a seamless experience; allowing them to move fluidly between channels.

    “People Don’t Care About Your Business. They Care About Their Problems. Be The Solution That They’re Looking For.”

    Conclusion –

    A key part of Ecommerce is to grow with the expectations of customers. It is an ever-evolving business model. For your brand to stay relevant, it is vital to keep an eye on trends and adapt those that will help you succeed. This is the place where Blaash.io can come forward and help you to keep up with these trends and adjust or anticipate changes in the market so you can maintain your competitive edge.

  • Top 5 Challenges Affecting D2C E-commerce

    Top 5 Challenges Affecting D2C E-commerce

    E-commerce’s exponential growth in recent years confirms its significance as a market force. Study shows that the Indian eCommerce market is expected to grow to US$200 billion by 2026, In India, the D2C approach had been experiencing a rapid rise due to its ability to quickly reach customers and provide them with better services.

    Any eCommerce business faces several challenges. Shouldn’t SEO be a top priority for the business? What’s the point of building a website if no one visits it? We can help you here.

    With the rise of e-commerce, there is now a race amongst competitors from every corner of the planet. Today, it is difficult to keep customers engaged, build long-term relationships, and reward loyalty. Having an eCommerce website is not the only part of D2C. An array of behaviors and tactics must be understood and implemented by your business. To achieve this, you must choose the right eCommerce integration partner and make every effort to reach end-users effectively. Blaash.io has the solution for you.

    In the meantime, let’s review the Top 5 Challenges you are facing right now and get punched by them from time to time in D2C E-commerce Marketing.

    1. Most Competitive Environment – Everyone has an equal opportunity thanks to the internet. The competition is therefore fierce

    Online research is the first step for nearly 80% of shoppers. Moreover, the majority said convenience, responsiveness, and security are essential elements to an online shopping experience.

    However, with increased competition, the cost per impression on social platforms such as Facebook has gone up dramatically. Many companies have moved their operations online due to necessity after the covid outbreak, competition in the digital sphere is likely to pose the greatest challenge. Therefore, brands are increasingly relying on D2C marketing strategies.

    1. Changing consumer behavior-

     

    In the past, the idea of purchasing directly from a social media platform was not that trending, but now it has become more popular for consumers. As online shopping becomes more common, 75% of consumers value convenience more than they did before. As growing in this modern era with millennials and Gen Z, Gen X shoppers also shifted their shopping behaviors drastically in past years.

    The Internet has taken over customers’ desktops and laptops, and they no longer just access websites. Now the trend is Multiple platforms are being utilized, such as mobile websites and apps, tablets, and more. Thus, your website will be accessible from any device with ease.

    By analyzing how potential customers interacted with their brands, D2C companies can develop marketing content that demonstrates their product’s value more quickly and effectively. However, developing consistent and seamless customer experiences requires understanding and analyzing customer interactions across all touchpoints. (Learn more about this with us)

    1. Combining all the pieces –

    “Acquiring customers at market- places is a great way to have growth, but long-term growth can only come if you constantly engage with their customers and understand their likes and dislikes – Dhruv Madhok”

    Markets and marketing techniques for the digital era have changed dramatically over the last few years. Developing your unique selling proposition by considering the products and services your business offers and the types of problems it could solve,

    It can be difficult for any brand dealing with D2C marketing to cope with the increased competition, customization demands, and shifting customer preferences. But the most difficult part is constantly investing in marketing and integrating technologies and tactics that will help overcome obstacles. In the aftermath of the pandemic, consumers adopted different channels. Consequently, advertisers had to follow suit.

    1. Product Differentiation –

    DTC products are becoming increasingly difficult to distinguish.  In an increasingly crowded market, packaging, brand messaging, and target markets are becoming increasingly similar, making it more difficult for brands to stand out.

    In a sector with so many similar brands, it is imperative to provide customers with an engaging experience and focus on their emotions. To grow and maintain your direct-to-consumer brand, you must continue to attract new and old customers to your online store.

    In order to win this challenge, DTCs must identify the unique selling point and think of how to effectively reach customers and stand out from competitors.

    1. Customer Loyalty (Retention) –

    It is difficult for even some of the most significant players in the e-commerce field to keep their customers. Many D2C brands rely on customer loyalty to survive. But these relationships are at risk due to several factors. Customers are also becoming increasingly demanding, and companies need to ensure that they get exactly the products and services they need at precisely the point when they need them.

    “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos.

    To accomplish this, brands must become more focused on ensuring a personalized customer experience.

    And the key to this challenge is

    • Focus more on retaining the consumers than getting new consumers
    • Give daily deals and rewards to them for their visit and shopping
    • Segmenting your customer base will help you provide them with more personalized services and offers.
    • Neglecting Customer Service pushes you into a deep trench, so giving quality service will help consumers to be loyal to you for the long term.
    • It is important to appreciate your customers and to be grateful for their business more frequently to retain them.

    Conclusion –

    To conclude our topic on the challenges faced by e-commerce companies in a D2C environment, all aspects come down to Customer Experience and retention.

    To achieve the latter, companies need a marketing professional that can drive consumers to their destination by using various strategies to Engage, Entertain, and Retain them.

    Blaash.io can help you with all these challenges in a seamless manner. Join us and stay connected to learn more about your business needs in this eCommerce era.

     

  • A Great Customer Experience Strategy Should Avoid the Following Mistakes

    A Great Customer Experience Strategy Should Avoid the Following Mistakes

    Today’s world is driven by the customer. In the modern world, there are more options for customers because technology is readily available to them. Those who receive excellent customer support may become the brand’s most devoted ambassadors. Service to the customer has become a top priority for businesses. Adapting your strategy to the most recent market insights will help you create a better customer experience and be on top of the most recent industry trends. The poor customer experience of a brand has caused 49% of consumers to leave it in the past year. When customers have positive experiences throughout their journey, 65% of respondents intend to become loyal customers. Customer experience has a significant impact on keeping customers happy.

    Customer service has a great impact on recommendations, with consumers rating a company’s service as “good” having a 38% higher likelihood of recommending that company

    Brands can build a long-term relationship with customers instead of focusing solely on basic queries and FAQs. By turning prospects into lifelong, dedicated customers, the brand can yield extremely high profits. Consistently excellent customer service is of the utmost importance. In return, consumers begin to trust and believe the brand and speak highly of it. According to Microsoft research, engaging consumers in an emotional way builds brand loyalty for 96% of them. Brands that engage customers sustainably enjoy a deeper relationship with customers. This is valuable for organizations. The cost of acquiring a new customer is 6-7 times higher than retaining an existing one. With good CX, your customers will support your brand every step of the way. It is logical and business-sensical to focus on your current customers. Customer satisfaction ensures a profitable business model and happy customers.

    Nearly 80% of consumers would rather do business with a competitor after experiencing more than one bad experience.

    A company’s excellent customer service guarantees that 78% of consumers will do business with them again after a mistake.

    During the period 2022 to 2030, the CX Management market in the US is expected to grow by 15.3% annually. When it comes to operationalizing customer experience strategies, companies across all sizes and industries have faced several challenges. Customer experience is changing and experiencing new challenges. However, businesses make the most common mistakes in customer service that can be avoided.

    Figure 1 COMPARISION OF CUSTOMER EXPERIENCE & CUSTOMER SATISFACTION

    Companies face the greatest obstacles when they fail to –

    • Lack of Customer Understanding – Customers cannot be serviced effectively if brands don’t understand them as individuals. It is important to keep track of the behavior of the customers as well as their purchase histories. Thus, the employee can offer the best solution to the customer without difficulty. You must know the pulse of your customers, by understanding their needs and wants to discover their challenges. It is necessary for your team to comprehend the customer in-depth so that they can walk in the customer’s shoes. By creating a detailed description of your customer personas, you can achieve this effect. Your main objective is to ensure that everyone on your team understands the importance of great customer service. If you don’t have the right technology in place and the right training, you can’t build and nurture customer relationships.

    The most frustrating experience for 33% of customers is waiting on hold. Three-quarters of respondents say they get frustrated with repeated interactions with support representatives.

    Using bots to resolve issues has fallen to 28% effectiveness. In America, 40% of consumers rely on other channels to contact customer service teams, as they find bots ineffective

    • Lack of Communication with the consumer – Communication is yet another sphere where companies fall short when it comes to customer service, whether it’s via emails, social media posts, or phone calls, customers demand an instant response in today’s digital age. Often, when complaints are basically the same, representatives get accustomed to them. Due to the fact they want to resolve the issue as quickly as possible, they might react without fully comprehending the issue. Nearly half of those posting complaints expect responses within 60 minutes, according to Edison’s research. Companies can use feedback to identify potential customer service issues or product problems. Taking negative feedback in a positive light can even lead to stronger customer relationships. Companies can use it to evaluate the quality of their products or services. In exchange for feedback, they might offer discounts or free products, or an apology note. For brands, replying to customer questions/comments is no longer enough; they must act immediately. It is possible for brands to manage user comments and conversations with the right tools without having to leave their customers unhappy.

    Live chat is the preferred communication method for millennials over every other communication method.

    • Lack of Customer Data Usage – Since CX teams deal with hundreds of data touch-points day in and day out, they will require CRM tools that can analyze the data and extract valuable information from the data mine. Many businesses don’t take advantage of their customer data. Making better use of this data will benefit their customers. There are different communication channels preferred by different customers. In some cases, online chat is preferred over phone calls or e-mail exchanges. As competition and customer touchpoints change constantly, an organization’s marketing mix must encompass investments in CX as well. It is essential that organizations have an always-learning culture in which leading and lagging KPIs are regularly reviewed.

    Over 90% of consumers believe a company with a “very good” rating can be trusted to handle their needs.

    • Lack of Customer Respect & Privacy –

    If you are in charge of customer support for a SaaS product, your job is to explain how customers can use it and identify their problems. It is always wise to treat the customer nicely. Never engage in argumentative behavior. Customers can seriously take offense if they receive offers, they don’t want at inconvenient times, and if their personal information is used without their consent. A transparent policy of how you use their personal information is the best way to ensure that they can opt-out of any activities that might make them uncomfortable. Schedule your emails and texts regularly, but not too often.

    Personalizing consumer experiences can increase our online conversion rate by 8%

    70% of the customer’s journey is based on how he or she feels like they are being treated.

    Four essential elements should be addressed by customer experience leaders. Alignment with business objectives should be central to their strategy. Customer experience strategies guide resource allocation, provide guidance in designing a specific experience, and prioritize resources. Customer service strategies need to be updated and re-evaluated for companies today, especially when facing a fiercely competitive market. The customer experience needs to be continuously reviewed and monitored, and companies need to change if the experience is disappointing. The final point to remember is that no single strategy will work when it comes to providing a superior customer experience. Creating a winning CX strategy starts with understanding the brand’s customer base and factoring in the company’s goals. Are you onboard?

  • IMPACT OF SOCIAL COMMERCE ON E-COMMERCE BRANDS

    IMPACT OF SOCIAL COMMERCE ON E-COMMERCE BRANDS

    Social media was once used for photos and videos of entertainment, connections, and communication. Today, social media is used for an array of different purposes like Shopping, Marketing, Building Community, and many more. D2C brands’ success has been unstoppable because of this digital revolution. With its capabilities of providing direct access to target consumers without time and distance restrictions, social media helps us to reach a wide audience in a short amount of time.

    In 2020, there were around 80 million social buyers in the US, an increase of 30% from the previous year.

    30% of eCommerce firms are already selling on social networks, and another 12% plan to do so in 2021.

    Additionally, as the pandemic increases the impact of digitalization, both brands and consumers have experienced a change in their respective purchasing and selling behaviors. The use of eCommerce and social media has changed consumer shopping habits, triggering an increase in social commerce platform usage.

    Social eCommerce is a trend that originated in Asia and has spread globally. Especially in India, the growth would be imminent, since a large part of the population uses social media, from Facebook, Instagram, Twitter, Snapshot, Pinterest, etc. Almost every business is trying to integrate social eCommerce into their operations, as part of the larger eCommerce sales category, social commerce is expected to reach $4.2 trillion this year.

    On social media, 11% of users make an online purchase immediately after discovering a product, while 44% purchase it later.

    The rise of social commerce creates a lot of opportunities for D2C brands since they frequently use social media for awareness, influence, and sales.

    D2C brands and social commerce benefit from the fact that their consumers spend the majority of their time on platforms where they are active. If you look at Instagram or Pinterest, two platforms that target the same generation, you will find that the evolution of D2C and social commerce is directly connected to these digital media platforms.

    A survey conducted in June 2021 found that 35% of respondents were influenced by social media ads when purchasing. Generation Z respondents are more likely to be influenced by social media ads at 75%. Among social media users ages 18 to 24, 55% made at least one purchase on social media, followed by those 25-34. In a recent survey, 54% of Gen Z shoppers and 58% of Millennials agreed that social media platforms are better for discovering new products than online searches.

    The compound annual growth rate (CAGR) for social commerce is expected 28.4% from 2021 to 2028.

    More than two-thirds of global internet users use social media to buy products.

    You can offer your audiences exciting shopping opportunities via digital platforms they prefer with social commerce. So why not use it? Listed below are the top strategies which you can use to increase social commerce worth for your business.

    • Choosing the Right Social Media Platform –

    Compared to e-commerce, social media shopping is a more interactive experience. Every day, millions of people use a wide variety of social and digital platforms, but brands have restricted resources to use for digital advertising. Shoppers say they research products on Instagram and Facebook before purchasing them, claiming that up to 81% do so. Facebook, Snapchat, and TikTok have all started expanding their social commerce offerings and are gaining ground with Instagram and Pinterest.

    One million Facebook Shops are active every month, with over 250 million active participants by Q1 of 2021. If you compare Pinterest users with people on other social media platforms, they’re 7x more likely to say Pinterest is the most influential in their purchase journey. In the period July 2020 to February 2021, Instagram Shopping contributed 80% of total sales to one retail brand, Jane.

    In the U.S., Facebook is the top social commerce platform with 56.1 million buyers.

    Brands pursuing social commerce should gather and analyze detailed information about target audiences’ preferences before moving forward. Understanding your customers will make it easier to figure out the best channels to target for marketing campaigns.

    In comparison with shoppers on other platforms, 85% of Pinterest shoppers have more in their baskets.

    • Organize live shopping events –

    With eCommerce, consumers can purchase their favorite products from anywhere around the globe and have them delivered right to their homes or offices. It’s interesting to note that live streaming shopping in a way modernizes the age-old practice of home shopping. Conceptually, nothing changes, just the channel.

    In China, live stream shopping accounts for $312.5 billion.

    The advantage of live shopping is that customers can view products in actual time, and sellers can showcase their products. By leaving comments on the live video, users can gain more insight into the product, just like on Instagram Live. Review and recommendation information is flashed on the screen, guiding viewers during the selection process. Viewers are captivated by live commerce, which is immersive and entertaining. Video and retail merge is better engagement, to bridge the gap between products and customers, and drive sales. Online Marketplaces, Live Auctions, Influencer Streaming, Tutorials, Live Events, Gamification, and Interactivity are the most common formats for live shopping today.

    • Create a content creators’ network for your brand –

    There is no doubt that in 2022, there will be an explosion of creativity and the emergence of a new type of economy fuelled by more than 50 million content creators across the globe and on social networks. Now the social platforms allow purchases through their apps, and creators can tag products directly on their posts. Globally, it grew by 42% this year to $13.8 billion and is expected to reach $15 billion by 2022. Spending on influencer marketing rises because of this transition. With the growing ease of setting up an online store thanks to technology ecosystems, influencers and brands will be working together more and more. In order to grow brand awareness, create engagement, and generate conversions, creators introduce their brand and products authentically and discover the right creator, explore the social media accounts and feed into your industry that drives engagement. In addition to these options, brands can collaborate with a variety of influencers and micro-influencers to develop a multi-tiered influencer marketing strategy.

     In the United States, 78% of social network users learn about new products via Facebook. Instagram and Pinterest come in second place with 59% each. 

    By 2027, social commerce sales are expected to be worth $605 billion.

    Online stores that have social media buttons can benefit from social commerce. Your followers care about your commitment to diversity in leadership and the use of organic ingredients when it comes to growing your social commerce as consumer needs brands that support the causes that are important to them. Your brand will be more effective if you engage your consumers in content that helps them understand your offerings in a relatable way. A majority of users access social media platforms on mobile devices. Due to its user-friendly features, social commerce has become the shopping site of choice. Consumers’ behaviors can be captured through social media without interfering with their social lives. If you want to navigate the social commerce realm, keep in mind that followers want to be inspired and entertained by D2C brands.

     

    Whether you’d like custom strategies based on accurate data or the development of eCommerce websites, we can help. Learn more about investing in digital commerce by contacting our team of experts.