The Best Influencer Marketing Examples to Boost Your Next Campaign
You may be aware of the fact that influencer marketing has been extremely successful for marketing brands and products in the past few years. Within the last five years, influencer marketing has grown from a tactic to an industry worth
Grow an Ecommerce Business Globally in Times of Uncertainty
COVID-19 helped in creating more awareness of financial stability and how we must brace for uncertainty. - Archana Elapavuluri, Pickright Technologies The Indian e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. There is now
Tips You Can Use to Increase Customer Loyalty
Loyalty doesn't happen overnight, so what can you do to foster this? Focus on your interactions with current and potential customers so that you can achieve long-term success. Over time, however, it was evident that building long-term relationships with clients
Can Game based Entertainment Can Shape Ecommerce Sales?
As one of the hottest trends in eCommerce, gamification marketing targets businesses looking to improve customer engagement and boost sales. A great way to gain an advantage in eCommerce is to implement gamification marketing. The goal of gamification in eCommerce
It’s All About Retention: The Secret to Customer Retention
FOUR out of five consumers will leave a company's website and purchase elsewhere because the user interface is difficult or browsing about products on your website is complicated. This is why you need an effective retention marketing strategy. Are you aware
Direct to Consumer Marketing (D2C) Strategies for Success
Want to sell directly to customers? With a direct-to-consumer (D2C) model, the marketing team is able to sell directly to the end-user, which results in an improved customer experience. Find out how to win new customers and climb the ladder
Top 5 D2C Trends That Are Breakthrough
In India, there are 100M online shoppers who buy products and services from 500M+ brands creating a market worth $100Bn. "Business has only two functions- marketing and innovation" It is well known that D2C is an old business model. However, it has
Top 5 Challenges Affecting D2C E-commerce
E-commerce's exponential growth in recent years confirms its significance as a market force. Study shows that the Indian eCommerce market is expected to grow to US$200 billion by 2026, In India, the D2C approach had been experiencing a rapid rise
A Great Customer Experience Strategy Should Avoid the Following Mistakes
Today's world is driven by the customer. In the modern world, there are more options for customers because technology is readily available to them. Those who receive excellent customer support may become the brand’s most devoted ambassadors. Service to the customer
IMPACT OF SOCIAL COMMERCE ON E-COMMERCE BRANDS
Social media was once used for photos and videos of entertainment, connections, and communication. Today, social media is used for an array of different purposes like Shopping, Marketing, Building Community, and many more. D2C brands' success has been unstoppable because