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Month: April 2022

  • Live Commerce is a Rising Star

    Live Commerce is a Rising Star

    Let’s start with stats, Core sight Research, per Retail Touchpoints, estimates that US live streaming market value will reach $11 billion in 2021, nearly double 2020’s value. The US e-commerce market is expected to grow to $35 billion (3.3% of all US e-commerce) by 2024. Within three years, China’s market for Livestream sales grew from $3 billion to $171 billion. Since the outbreak, live video and online commerce have been booming. Live video was viewed by internet users for 1.1 billion hours in 2019. Global video streaming revenues are projected to reach 184.3 billion by 2027. The popularity of live video content has skyrocketed, especially on social media. There are more than one billion videos on Facebook Live, not to mention Instagram, Twitter, YouTube, and — most recently — LinkedIn, which are all adopting similar features.

    In the next few years, livestream commerce will play an influential role in sharing products, according to 80% of marketers

    Over 424 million Chinese will make at least one purchase through social commerce in 2021.

    The popularity of live streaming has grown dramatically in recent years, Online shopping sites are often boring compared to live shopping, which attracts users with its excitement, interesting features, and interactive aspects. The data indicates that consumers spend most of their time watching live streams on social media platforms. The widespread acceptance of smartphones coupled with high-speed internet technologies such as 3G, 4G, and LTE have led to a rise in video streaming.

    The most popular livestreaming platform for retail buyers in the US is YouTube, with 30.2% of businesses using the platform in 2021.

    Your objectives and financial resources determine how advanced you can go with live commerce, over and above expanding to different channels and stream concepts. With Live Commerce, consumers can directly buy products from websites and social media apps, as a result, brands must learn how to adapt to this new sales method and do it correctly.

    In the aftermath of the pandemic, livestream shopping purchases rose by 76%

    • Platform and Product Choice –

    Your live streams must feature relevant products and have clear goals that relate directly to them, think of new items, best sellers, clearance products, or items that need an immediate boost. Don’t forget to pick the right social media channel according to your business sector and market segment. Furthermore, be mindful of staging your products with relevant context, so they aren’t just exhibited as they look, but they are portrayed as they would be if used. As such, Amazon is also looking to enhance its live-streaming capabilities and provide brands with a well-known platform to promote themselves. Additionally, you can broadcast live on your own website. This method eliminates the dependency on social media giants, engagement and conversion data can be controlled by you.

    Livestream shopping events featuring apparel and fashion account for 36% of all events

    Video games and accessories were the most popular social media platform purchases in 2020, followed by jewelry and watches and toys, and hobbies.

    • Prevent poor performance by targeting your audience properly –

    Prepare yourself before jumping into a project, plan your live streams with a specific audience in mind and reference your analytics to see who is watching your Livestream. Market research, competitive analysis, the best time to launch your product, and a million other factor matters. The unpredictable nature of Livestream algorithms means that not everyone will join your stream on a constant basis. You should treat it like any other promotional image or video in terms of lightning, scenery, and shot framing, all of which reflect your brand image. Therefore, live streaming is more effective at creating brand awareness than loyalty.

    • Market with the Influencer –

    Live streaming shopping events are a powerful way for brands to market and sell their products. To attract an audience to your live commerce event, you need to market it effectively. A traffic-generating campaign can help your streams gain a following. Your live commerce video should be narrated by a trusted expert in your niche. You will be able to reach more customers with micro-influencers relevant to your area than with more famous but less knowledgeable influencers. With a unified approach that plays to the strengths of each channel, you can engage your audience across the channels they prefer. Therefore, taking a multichannel approach to living events is essential.

    • An Uplifting Message and a Powerful Production Set –

    Several steps need to be taken to prepare a setup for live streaming, but there are a few factors that should be considered. There is a lot more you can accomplish with this format than just delivering a sales presentation directly to the camera. It is true that internet users are expecting more than internet users are expecting more from the Internet, something new and exciting to hold their interest. Having a production set will benefit your live streaming efforts. There are several ways to set up your event space, including a corner of a room, a desk mounted against a green screen, and some space that can be decorated as needed. Lighting is a very significant aspect of any production set. Set up your lighting set up so that it covers all the lighting requirements and conditions of your set. In eCommerce, this means staying honest about products on sale and their pros and cons. To make the show stand out from the crowd of live commerce shows, make the show more visible to the public, or dedicate a time slot to non-sales content. The videos should engage, entertain, make you laugh, and bring you meaningful information, just like other online videos that aren’t commercial.

    Live commerce has been shown to build deeper connections between businesses and their customers by 78%

    All the data from 2022 Live Shopping has been analyzed, and the following predictions are based on our expertise and research –

    • One of the hottest live commerce trends is live Q&A – When you’re not sure where to start with your Livestream event, Q&A sessions are a perfect way to get it started.
    • Omnichannel live streaming is the second trend in live commerce – Offering seamless customer experiences across all devices and channels is the goal of an Omnichannel customer experience. Live video streaming naturally fits into an Omnichannel strategy.
    • Live commerce is seeing a boom in virtual reality shopping – Virtual reality shopping is becoming ever more popular among brands due to the hype that surrounds the metaverse. People can interact with each other and with digital objects in a virtual world called the metaverse. Like Ikea pioneered the use of augmented reality technology to allow customers to create their own rooms.

    You can develop a stronger connection with your prospects and customers by taking advantage of this trend on major social platforms. It may be worth experimenting with live streaming sales if you’re targeting consumers with eCommerce products. Do you want to get into Live Streaming eCommerce or become the talk of the town with your business? For more information about live video marketing, Talk to us. In an interactive and entertaining live stream, provide your customers with a reason to interact with your brand. If you’ve already started, we hope that you can leverage this blog to take your strategy to the next level!

  • Footsteps For Great Customer Journey Map

    Footsteps For Great Customer Journey Map

    It is estimated that poor customer service costs $1,6 trillion a year. You make a product, and customers buy it. It may seem as though customer journeys are straightforward. The goal of customer journey analytics is to analyze the behavior of customers at different points in their journey through time. This will enable us to understand how their actions affect the company’s performance. As you view your business from your customer’s perspective, your goals will align with theirs and be in tune with their needs throughout the customer experience.

    Customer service, according to 56% of consumers, has a larger impact on their positive opinions of a brand than any other criteria.

    “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao

    It becomes easier to adapt and use the customer journey map when you understand the common elements. In essence, a customer journey map illustrates the relationships between an organization and its customers. A brand’s interaction with clients is crucial in today’s world. Consumers have high expectations of brands. Personalization and relevancy are critical to them. It is important to them that their needs are understood, acknowledged, and met at every stage. More than half of consumers say they will share personal information if it improves their customer experience.

    The majority of consumers (61%) are willing to pay at least 5% more if they believe they will receive good customer service.

    Managing, measuring, and improving customer experiences and business outcomes rely heavily on customer journey analytics to be a success. Most companies do not know how to measure customer experience. It is the largest challenge for organizations to quantify the return on investments in CX initiatives. In an era where the barriers between information and organizations become increasingly difficult to overcome, many companies turn to journey analytics to provide solutions. A marketing team can identify customer challenges and improve conversions by analyzing recurring customer pain points with the right tools. The tools can help content creators determine what content they should create and how to go about it. Designers can use them to understand how users view experiences. This technique allows UX designers to pinpoint disconnections and areas for improvement in navigation, flow, and customer experience.

    According to consumers, 66% will share personal information if it will enhance their customer experience.

    The mapping of customer journeys is a technology-based process that includes –

    • At each stage of the sales cycle, identify the key points of interaction with the customer and define the customer’s needs.
    • Obtain objective feedback on their sales process by understanding the gap between the desired and actual customer experience.
    • Decide what development priorities to focus on and where to allocate expenditures to maximize return on investment.

    Here are some steps in detail that will help you create a customer journey map!!

    • Decide what your goals are – Maps of customer journeys provide a brief, fair and comprehensive overview of what a customer experiences in a particular timeframe. In order to create a customer journey map, you need to identify your goals and set your targets first. Knowing where you want to go makes navigation easier. In this case, it’s a matter of figuring out whether your current customer experience fails to meet expectations and is heading toward a negative impression. You must determine what insights can be gleaned during the mapping process that will propel your business forward. What is the purpose of this map? From whose angle will it be viewed? What are your experiences to be considered? A first step towards identifying critical customer journey components that will have a significant impact on the various businesses is indicated here.
    • The Customer Touchpoints – Involve touchpoints which means the point when a customer on the map interacts with the organization. Channels are the means by which that customer communicates or receives services (website, physical store, etc.) in order to align with user goals and actions. Organizing the journey map information (actions, feelings, and thoughts) into phases establishes a structure around which the rest of the information is organized. You have the opportunity to make a positive impact on your customer when you do these. Take time to understand your touchpoints so you can get the most out of them.

    Examples of touchpoints include – Marketing emails, newsletters, Phone calls, service, and support lines, online chatbots, Websites, apps, social media, Packaging, shipping, delivery, Bills, invoices, payment systems, etc.

    More than 85% of brands claim that they offer personalized customer experiences, but only 60% of consumers feel that way

    • The Buyer’s Journey on a Map –

    Learn what your target customers hope to achieve through their interactions with your brand to strategically move them toward a purchase. You can do this by first identifying the paths that visitors will take on your site. Logging in is probably the first step if your visitor is a member or a pre-existing customer. In addition to doing searches, browsing products, and comparing products – with the identified activities associated with each touchpoint, you can identify the goals with the touchpoints. Identify customer questions and provide answers using your customer analytics tools, and then survey/interview different groups of customers, get user testing feedback, study support emails, and transcripts, study customer support emails, and gather user testing feedback. In this way, you can determine your progress towards your goals and answer your customers’ questions.

    “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps

    • Review, Revisit and Update – There is no guarantee you will get everything right away, that is the reason you shouldn’t let your customer journey map go unattended once it has been used. Your brand touchpoints may experience fluctuations as you adjust and improve them. Also, the competitive market is always changing, so remaining relevant and competitive means keeping up with customer interactions.

      The likelihood of a customer sticking with a brand increases by 2.4 times if their problems are resolved quickly  

    Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective.” – Marketingprofs.

    This step will help you identify the areas to improve where your customers’ needs aren’t being met. Your customers will benefit from it along with your business if you do it right.

    How soon should a customer journey map be implemented?

    The adoption of customer journey mapping may be an excellent strategy when the organization realizes these are urgent challenges that need to be addressed as soon as possible.

  • Boost Your Conversion Rates with Email Marketing

    Boost Your Conversion Rates with Email Marketing

    Social media marketing and mobile marketing are examples of current marketing methods used to promote eCommerce sites and Email is one of the oldest and most popular methods of communication.

    Email is used by over 4 billion people around the world, and this number keeps growing.

    Email marketing is still a viable marketing strategy, but you might be unsure whether it is still effective. The total number of emails sent every day will reach 347 billion by 2022. Email marketing is used by 64% of small businesses to reach customers.

    Most subscribers prefer receiving branded emails once a week. Organizations are changing their business models to cope with new market dynamics prompted by digital transformation. Your business and brand can benefit from email marketing in a variety of ways. An eMarketer study found that 49% of companies are prioritizing improving relationships with consumers in the new year.

    “Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

    It is projected that by 2027, the global e-mail marketing market will grow to $17,9 billion. A multi-channel approach to email that includes all a brand’s other channels, such as the website, mobile app, social media, in-store, and customer support, is crucial. Direct mail marketing provides a cost-effective solution that many successful D2C brands are using as part of their omnichannel strategy. In today’s competitive marketplace, you’d like to promote your products or services in the best possible way without overspending.

    Email open rates average 19.8%, click-through rates average 11.3%, and bounce rate averages 9.4% across all industries.

    While 59% of millennials use their smartphones primarily to check email, 67% of Generation Z scans their inbox on mobile devices.

    Boosting your direct mail campaign can have several benefits for your D2C marketing campaigns –

    • Direct mail shows the top ROI of any channel from the 2022 State of Direct Mail, as reported by 67% of marketers. With email marketing, you can reach out directly to the most relevant customers you can target. If you don’t send too many newsletters a week, your audience will reward you with a higher open rate and click rate. In the first hour following delivery of an email campaign, nearly 22% are opened. In this way, you will be able to build relationships with current and potentially new customers.
    • There is a higher response rate for direct mail marketing than for e-mail marketing – To receive emails, people must opt-in, so when you send emails, you are addressing people who have agreed to hear from you. Direct mail was rated as much more personal by 70% of consumers polled than any online interaction in one study. Therefore, most recipients are likely to see your direct marketing message as compared to other media. In the beginning, an email marketing campaign can be free as email marketing doesn’t require a huge part of your budget.

    Marketing professionals send their customers 3-5 emails a week, according to 35% of them.

    • Brand Awareness and Communication – You can also build trust with potential customers when you share useful information about your business or industry. Brand loyal customers are more likely to buy from you if they feel like they can speak to you. Seeing your products, services, and brand on a consistent basis will allow your subscribers to familiarize themselves with you. Your audience can easily be reached through email marketing, this can increase your audience’s awareness of your brand when you communicate with them regularly. And also you can use these emails at any time of the year, no matter what season it is, to keep your audience engaged.

    “Make the customer the hero of your story.” – Ann Handley

    • SEO and Email Marketing go Parallel – What is the best way to distribute your great content to your audience? By email, for sure. You can improve your search engine optimization by having external links leading to your website. When people trust you, you will appear higher in search results. Your site’s SEO will be improved with effective email marketing campaigns. This will make sure that people relate to your brand and your website. Furthermore, email marketing is quicker than other marketing methods in that you can create a full campaign in a shorter amount of time.

    “When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

    • Reached your Content Marketing targets – Email marketing is a very effective way to share everything you create, whether it’s graphics, blog posts, or videos. Email subscribers can be notified each time you publish new content. You must reach the right consumers at the right time for a successful marketing campaign. In addition to increasing your website traffic, if you send your content to your subscribers, you can decrease bounce rates, increase website visits, drive conversions, and achieve other content objectives. Any marketing campaign can be improved because users can access it from any device at any time. The benefit of email marketing is that people always check their email, making it easier for you to reach them.

    Email newsletters are the most effective way to nurture leads, according to 31% of B2B marketers.

    • Direct mail and print campaigns can be expensive, but email marketing campaigns are usually more economical. A direct mail or a print campaign is much more costly to produce than an email campaign, which can be produced in a day.  Your business can benefit from a wide variety of emails, and each has its own benefits.
    • Start your email campaign with a welcome email. In these emails, you can tell your subscribers about yourself and what they can expect from your communications.
    • Your customer may also feel more comfortable doing business with you in the future after receiving a thank-you email from your company. It goes a long way to express your gratitude to customers when you thank them for their business.
    • Your business newsletters also give you the opportunity to update your clients and potential clients about the latest developments in your business. Even if subscribers aren’t seeking to purchase, newsletters help your business stay top of mind with them.

    Have you considered email marketing for your company?

    When it comes to email marketing, you can expect many benefits and blassh.io can help you with it. Among the top methods of reaching your audience is email marketing. Furthermore, it can also boost sales and lead generation. By integrating your email marketing strategy with most of the digital marketing efforts, we can promote your website with the highest ROI.

  • D2C Growth Strategy – Customer Experience is Crucial

    D2C Growth Strategy – Customer Experience is Crucial

    Since the pandemic, we have taken a big leap in digitalization. According to the Mckinsey survey, we have advanced in digitalization by at least seven years.

    In the aftermath of the pandemic, many businesses converted their operations into e-commerce to keep their business sustainable and to keep their loyal customers engaged. However, just converting businesses into e-commerce sites is not sufficient to retain consumers.

    YES!!! You read it right.

    It does not matter to consumers whether your store is online or offline, whether you promote or not if it leads them to their desired objective in a smooth manner. However, their expectation is for both online and offline interactions to be equally satisfying so that they can receive the best overall customer experience, or else they will go to competitors.

    Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology- not the other way around.”

    Now, here comes the spinal line of the e-commerce business to increase the retention of your consumers, “Digital Customer Experience” also called DCX.

    First, we’ll understand shortly “What is DCX?” then we’ll see why it matters for the business and how it has increased its value post-pandemic.

    “Digital Customer Experience” considers all the interactions your brand has with your customers online. The touchpoint may begin with your company website, but may also include mobile apps, chatbots, social media, and other channels.

    Mckinsey survey says after the pandemic,”71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.” Over 5 hours a day, the average Indian uses his or her phone, and they want their experience with your brand to be similar to what they already know; easy and seamless.

    Previously, DCX was about the convenience of an individual consumer and not the shared experience, but now DCX had become the center of attraction to excel in your brand, That’s the reason Jerry Gregorie said, “The Customer Experience is the next competitive battleground”.

    As the study show, the Pandemic has changed consumer behaviors, one-fourth of the population is keeping their consistency with brands after they have a good experience, because more than the product and their prices, a seamless experience throughout the buying journey is becoming a star of the game and maintaining a relationship with the consumer for the long run, this is the reason why DCX is becoming important matter in business.

    • 4x customers are more likely to try a competitor after a service problem—Brain & Company
    • 91% of customers are more likely to buy again after a positive experience.

    Furthermore, the changing behavior of consumers also increased the desire for instant results from e-commerce sites, as one study shows that a few seconds of delay in loading a page can make 50% of consumers abandon it.

    A study by Customer Management IQ found that 76% of customer management executives and leaders place a high priority on the customer experience at their companies.

    A DIGITAL CUSTOMER EXPERIENCE is no longer a mere reflection of the good and bad experiences of a consumer but is the engine that propels a company forward. DCX-focused brands are more likely to receive higher customer retention, reduced churn, higher customer lifetime value, reduced service costs, and most

    importantly, higher customer loyalty.

    Now, will see different tools used for Digital Customer Experience.

    Tools that keep customers engaged are the best tools. Engaging with your audience will encourage them to check out future products and other benefits of using these tools and methodologies is it tracks 360-degree customer experiences including interacting with each customer on their device of choice, at the right time and storing information in any format so that rich and interactive experiences can be delivered. Integrating the entire customer journey, identifying passive or dissatisfied customers, creating an efficient marketing strategy to maximize their value to the enterprise, and customizing their experiences based on their behaviors, purchases, and locations.

    1. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – From the name, you can expect CRM is a system for managing your relationships with customers. Through CRM software, you can view interactions, data, and notes related to your customers or potential customers. An organization’s data can be accessed by many people via a central database. In a CRM system, you can Organize everything you know about your customers in one place. With a CRM platform, you can create a single source of truth for information, rather than communicating information to multiple departments also it’s easy to track previous interactions with customers.
    1. CUSTOMER SERVICE CHATBOTS – A customer service chatbot uses artificial intelligence (AI), machine learning, and natural language understanding (NLU) to mimic human speech. The bots use natural language processing (NLP) to analyze human communication and answer questions in the correct context. Automated chatbots can be used online to chat with customers as well as provide recommendations based on their browsing history and their shopping cart. In addition to taking food orders, chatbots can also call cabs for customers. Chatbots have been designed to fit business models very well. They can also gather customer information – such as order numbers and the nature of the issue – to be sent to a live chat agent when the bot cannot solve the issue
    2. VIDEO MARKETING STRATEGIES – You might have fantastic products or services, but without giving customers a reason to choose your brand you will not maximize your reach. Video marketing is one of the most effective customer engagement strategies.
    3. A HABIT LOOPS APPROACH – Pere Monguio of FX Street explains “Implementing habit loops that keep customers engaged in digital environments will become a priority. Big platforms have been using them for years. Brands have realized they need to catch up.” Creating habits that make prospects excited about your brand and possibly addicted to it will keep them coming back for more information or rewards.

    There are many more tools and methodologies of Digital Customer Experience used by different brands and organizations, we will surely discuss more of these in upcoming articles.

    Let’s connect and talk to explore ways to Super Charge your Customer Experience via the Hooked Model of Entertainment – a hooked model driven by your business rules enabling you to meet your goals. Now You may not have to Nudge your Customer to come back to your Platform.

  • Omnichannel Marketing – Boosting Sales in E-commerce

    Omnichannel Marketing – Boosting Sales in E-commerce

    An Omnichannel experience isn’t merely a trendy phrase. Consumers are seeking seamless, multichannel shopping experiences from brands online. The easier it is for your customers to interact with your company across various platforms and devices, the better relationship you will have a relationship with your customers and gain their loyalty. The customer expects a consistent experience across all platforms, whether they browse social media, browse websites, or shop in brick-and-mortar stores. It is no longer straightforward for customers to purchase. To avoid losing sales to competitors, brands must strive to create efficient systems that satisfy customers across the full experience. Omnichannel marketing strategies enhance understanding of customer lifecycles, include improvements in customer experience, and improve customer retention. Engagement with a consistent omnichannel strategy improves customer retention by 13% annually for brands that make the effort.

    Using omnichannel retail in conjunction with an omnichannel marketing program makes omnichannel retail more efficient in both B2B and B2C environments. Omni-channel marketing aligns brand messages, goals, and objectives across multiple channels and devices. For businesses that are seeking to improve customer service, omnichannel marketing can be an asset.

    A recent study found that 67% of customers didn’t purchase a product or service due to a bad customer experience, therefore businesses need to focus on omnichannel marketing strategies in order to retain their customers.

    To boost sales, omnichannel marketing needs to be optimized. On the way to maximizing the success of improving order values and customer retention, our team has put together some beneficial facts to consider when designing a marketing strategy. (We are here to help you)

    • BETTER CUSTOMER EXPERIENCE AND REVENUE WITH BETTER CUSTOMER LOYALTY –

    Omnichannel marketing aims to provide a seamless buying experience. There is also evidence that, compared to traditional shoppers, omnichannel shoppers purchase 15% more items. Through print marketing, digital marketing, radio and TV advertisements, social media, websites, and e-commerce platforms, consumers can connect with a brand. Compared to single-channel shoppers, omnichannel shoppers spend 10% more online. Also, it can’t be denied that customers visit your site using desktop computers, smartphones, or tablet computers. Personalized experiences can lead to better conversion rates, increased loyalty, and better revenue increases over time.

    • Customer Retention, Brand Recognition, and Lifetime Value Improvement –

    The shoppers who use omnichannel are also more likely to remain loyal to the brand. Efforts to offer a consistent and seamless brand experience are integral to an omnichannel marketing strategy. The desktop version of your website should also provide a personalized experience on mobile devices. In spite of all the advertising, word of mouth still drives business more than anything else. Nielsen reports that 92% of consumers place the trust of friends and family first. With the advent of tablets, different tools are being used to ensure that there is no information overload among customers, and that information can be used to build loyalty for customers, increasing customer retention and productivity. Shoppers using omnichannel were 23% more likely to make repeat purchases after the first one within six months and recommend that brand much more often.

    • An improved business analytics strategy –

    An omnichannel approach is characterized by data analysis. Through this analysis, marketers can gain a deeper understanding of consumer behavior. The results lead to actionable insights on how to reach them in the most effective way. Organizations can enhance customer journey understanding and improve marketing experiences by understanding customer touchpoints.  With more personalized communications and promotions, clients will feel special. It’ll let them know that you know them and care about them rather than simply treating them like anyone else.  Through omnichannel marketing strategies, businesses can use data to better engage their customers and recommend complementary products and upgrades via emails, texts, push notifications, and direct mail.

    BOPIS is being adopted by retailers to meet customer expectations. The buy online, pick up in-store model allows retailers to expand traffic in their stores while combining the offline and online experience. BOPIS is ranked as the top omnichannel strategy and investment by 61% of retailers in a recent survey. This includes 40% of people saying they’ll avoid doing business with them if they can’t reach out through their preferred channels. It is essential for businesses to be able to eliminate shipping, processing, and payment problems while delivering a convenient shopping experience. Smartphone use has become part of the shopping experience for 71% of buyers who research in-store. When people are inside the store, their smartphones become their personal assistants. The researcher found exciting insights into customer attitudes toward omnichannel customer service in a study that investigated customer preferences and attitudes across a range of channels including during the holiday season.

    Only 34% of companies have achieved omnichannel maturity at the implementation stage, so those organizations have a monopoly on these customer-centric experiences. It is vital for businesses and their clients that this number increases as quickly as possible.  It is crucial for businesses to understand customers’ needs and priorities in the current environment. Efforts to personalize the customer experience should start with in-store technology and CRM systems. According to the Coresight report, interactive technologies are poised to improve consumers’ in-store experiences by boosting loyalty and providing them with useful information.

    Nevertheless, Across the globe, there are several success stories regarding omnichannel engagement. Many of the world’s leading companies are already investing in their omnichannel capabilities to ensure that the customer is at the center of everything they do. In addition to regular household items, people buy high-value products such as computers, white goods, and luxury goods. This shift to omnichannel is a result of people buying more across multiple channels.

    So, there are no strict rules for implementing the Omnichannel strategy. It is more significant to be innovative to gain attraction. Take the customer’s perspective and provide them with what they want. Providing omnichannel shopping experiences across various channels, such as marketplaces, social networks, and websites, requires delivering consistent, contextual, and unique experiences to shoppers. Turn your attention to your customers and adapt your offer to match their needs online and offline. To avoid losing prospective customers along the way, consider converting them across all channels into buyers.

    Ultimately, you’re only striving to create an exceptional customer experience with all of this. Is there anything more important than a customer who keeps coming back to you? Throughout your business, we focus on creating effective omnichannel marketing strategies to enhance the experience of your customers and expand your business. A deeper immersive experience across all channels by Blaash can increase your marketing ROI, Let’s Talk to know more details.

  • The Simplest Ways to Retain B2B Customers

    The Simplest Ways to Retain B2B Customers

    A B2B customer retention strategy strives to maintain long-term relationships with your existing customers. In today’s dynamic market where customers’ preferences and needs are constantly changing, relationship marketing becomes an essential strategic tool for companies. When your business is growing, you probably focus on acquiring clients. By providing quality service, communicating effectively, rewarding loyal customers, and offering innovative products and services to build lasting customer relationships. You need new buyers to satisfy your constant product and pricing changes. Gaining new customers will lead to growth.

    Customer retention increases the sales opportunities, your product or service will benefit from limiting the number of people who leave your business within a short period, thereby retaining their loyalty and extending the relationship.

    Customer loyalty is very important, 5% of an increase in customer retention will create more than a 25% increase in profitability, says Frederick Reichheld of Bain and Company. Even though you won’t be able to keep all customers, take all the steps you can to make sure you do. To do so, you need to have a solid strategy for customer retention. (Our experts can help you)

    Make Your Onboarding Program Engaging –

    New customers frequently get neglected for far too long after signing on the bottom line, which is one of the most common mistakes we see. You should consider implementing an onboarding program that provides a representation of your brand’s value and customer service. Providing a customer with a clear roadmap is like onboarding. This leads to a good customer experience and allows your business to collect information early on about a customer.  To onboard and guide customers through the sales process, you need to hire the right people for your customer-facing team, creating welcome emails explaining how your organization works, reinforcing the benefits of cooperation with you, and demonstrating how clients can begin to use your products and services is a simple way to get customers started. Give your subscribers something they will love in an onboarding email such as videos, discounts, freebies, and Engaging quizzes.

     

    Improve customer satisfaction by personalizing the experience –

    Often, B2B companies deal directly with their customers, so they must provide an exceptional level of customer service. By personalizing recommendations and services, customers are not only looking for treatment like a person, but also a brand that values humanity. Using this solution, you can simplify processes such as updating product catalogs, handling payments and managing warehouse distribution.

    High-quality products and services alone will not develop a deep bond between a brand and its customers. The brand must demonstrate a genuine concern for the customer. Creating and sharing enduring content can be a great way for brands to provide customers with this type of support.  It is an excellent example of this to look at Canva’s Design School. Implement a strategy like this by identifying and communicating on the channels your audience prefers. If their attention is on email or Snapchat, that’s what matters. Be sure to personalize every message as well. Embrace that channel and encourage customers to contact you directly. Whenever you communicate, ensure that it sounds as if it comes from a human.

    Loyalty rewards for customers –

    Customer loyalty, which has repeatedly demonstrated itself to your business, deserves appreciation. 80% of your sales can be generated by them. Therefore, it makes sense to recognize and reward them.

    Build a loyalty platform with clear consumer benefits, and layer in customer-generated content to help build a community. With a great voice of the customer (VOC) strategy–including questions and answers, ratings and reviews, and visual content–your customers will feel right at home consuming and adding their own voice to your community.” –  Eric Taylor • Director of Product Management, TurnTo Networks

    Among the numerous programs offered by Reebok is VIP experiences, training and wellness, partner rewards, and more. These programs may cost Reebok less than a gift-based rewards plan. Customers who purchase products and services a second time spend 70% more than those who buy them for the first time. Customers are more likely to spend more when they have developed a sense of trust in their preferred brand over time. Having satisfied customers will likely lead to more sales and more referrals. Customers who are loyal will not only keep returning but will also spread brand awareness through word-of-mouth marketing.

    A customer loyalty program is a wonderful way to encourage your consumers to stay loyal to your brand. Customer engagement is one of the best ways to reap rewards from your service.

    Clients who have remained with you for an extended period may qualify for a free or reduced subscription. Try offering an exclusive preview of a new product or service to loyal customers and discount the price. On the other hand, send your most loyal customers personalized gifts or rewards, such as hampers or gift certificates. (Learn more about this)

    Attend to complaints and apologize when mistakes are made –

    Poor customer service causes 89% of consumers to do business with a competitor. Online complaints about poor customer experiences were ignored by 79% of consumers.  Every complaint you receive, there are other customers who encountered the same issue but did nothing about it. Take complaints seriously. They provide valuable information. There should be clear information about where to complain, how to complain, complaints should be handled promptly, the customer should be invited to complain, and the company should pledge to resolve the complaints.

    Managing complaints, finding root causes, and fixing them should be carried out by someone in the organization.   It is important that policies and processes for handling complaints are disclosed to customers and employees, that employee training on handling complaints be provided, and that both customers and employees feel empowered to resolve complaints, as well as that complaints data be collected and analysed, and that technology be integrated to support complaints-handling and generate useful management reports.

    In business, mistakes cannot be avoided no matter how hard you try. If you do not respond appropriately to a mistake, you could lose your valuable customers whether it was a data breach, an outage, a billing error, or something else.

    Are you using the right customer retention strategy?

    Retaining B2B customers is possible in many ways. However, not every strategy will work every time. But if you keep the customer’s needs in mind, they’ll be happy to purchase from you whenever possible. Interested in getting ahead of the competition?

    Customer retention programs improve customer lifetime value, reduce costs, and build long-term relationships. By using Blaash.io strategies, you can gain a clearer understanding of your target audience, find topics and keywords based on their interests, and tailor your content accordingly. Talk to us right away!