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Month: April 2023

  • Top 5 Must-Have Video Content on Your E-Commerce Website

    5 Must-Have Video Content on Your E-Commerce Website

    Let’s start by looking at some statistics surrounding video content to understand why it’s currently creating such a buzz. By examining these numbers, we can gain valuable insights into the importance and popularity of video content in today’s digital world. Marketers have consistently reported that video content has had a positive impact on their website’s performance.

    92% of marketers reported that they receive a good return on investment (ROI) from their video content, up from 87% in 2022.

    Video content has become an integral part of the e-commerce industry, and it’s not difficult to see why. Videos are engaging, informative, and can showcase products in a way that static images cannot. If you’re running an e-commerce website, incorporating video content into your marketing strategy is a must.

    Here are five types of video content that your e-commerce website should have:

    Teaser Video – Product in Action

    A teaser video is a short video that showcases your product in action. It can be an up-close shot of the product or a model using the product. The idea is to give your potential customers a taste of what your product can do and why they should buy it.

    Generates a feeling of intrigue or interest in the viewer.

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    UGC Explainer Video – Get Inspired by Real Customers

    UGC (user-generated content) explainer videos are a great way to showcase your product’s main benefits. You can collect videos from your happy customers who are using your product and showcase how it is helping them. Seeing real customers talking about your product will inspire others to buy from your website.
    Generates social proof, which can be a valuable asset for a brand or product.
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    UGC Testimonial Video – Hear it From Happy Customers

    Testimonial videos are another powerful tool in the e-commerce industry. When a happy customer talks about their experience with your product, it adds credibility to your brand. It also helps potential customers see the benefits of your product from someone who has used it before.

     

    Testimonials from user-generated content (UGC) helps to persuade your audience.

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    UGC Product Usage / Routine Videos – Experience the Product

    UGC product usage or routine videos show your customers how to use or incorporate your product into their daily routine. These types of videos can help customers visualize how your product fits into their lives, making them more likely to buy it. 

    Increases product trust & understanding with a visual demonstration

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    Awareness Videos – Brand’s Unique Story

    Finally, awareness videos are a great way to tell your brand’s unique story. Your brand is more than just the products you sell, and an awareness video can help potential customers connect with your brand on a deeper level. It can be a story about how your brand was founded, the values you stand for, or the impact you’re making in the world.
     

    Potential to elicit emotional responses and capture the viewer’s attention.

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    In order to effectively represent video content for your product or brand, it’s important to consider which format will be most suitable. There are various formats available, each with their own advantages and disadvantages. By choosing the right format, you can ensure that your content is presented in the most impactful and engaging way possible. 

    Let’s explore some of the different formats that you can use and how they can benefit your video content.

    Carousel Format

    Shoppable carousel videos let users swipe through multiple products or features in a single video, providing an immersive and interactive experience. 

    Ideal for Home and Landing Pages, where businesses can showcase their top products and make a lasting impression on visitors.

    Story Circle
    Story Circle videos mimic the “story” feature on social media platforms like Instagram and create urgency and FOMO among users. 

    They work great for Product and Collection Pages to showcase multiple products and highlight their unique features.

    Floating Bubble
    Floating bubble videos are interactive icons that showcase products or information without interrupting the user’s viewing experience. 

    They are ideal for Product Pages, where businesses can highlight key features in a user-friendly and engaging way.

    Incorporating these five types of video content with the three formats we just discussed into your e-commerce website can help you stand out from the competition and engage with your customers in a more meaningful way. 

    Reach out to Blaash and start incorporating video content into your e-commerce website today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Plug the leak on your e-Commerce product pages with Shoppable Videos

    Plug the Leak on your E-Commerce Product Pages with Shoppable Videos

    eCommerce Product Pages Shoppable Videos

    Are your visitors leaving your e-commerce website without making a purchase? If so, you may have a common problem in the e-commerce industry – the “Leaky Bucket” problem. But don’t worry – we can show you how to plug the leak and improve your conversion rates. In this post, we’ll discuss the importance of e-commerce product pages, identify the key leak points, and suggest some solutions to improve them, including the use of shoppable videos.

    Why Optimizing E-Commerce Product Pages Matter?

    Optimizing product pages is essential to achieve maximum impact. Research shows that optimized product pages can increase conversion rates by 115%. Many e-commerce sites need to focus on product pages to attract and retain visitors.

    Key Leak Points on E-commerce Product Pages

    To plug the leak from your e-commerce product pages, it’s essential to identify the key stress points or issues that can cause visitors to abandon the page. Some of the most important leak points include:

    • Non-Engaging Visual Content
    • Lack of Product Information
    • Confusing Navigation
    • Not Optimized for Mobile Experience

    Let’s look at each of these in more detail.

    Non-Engaging Visual Content

    Non-engaging visual content on e-commerce product pages breaks the trust with potential customers. When customers cannot physically touch or see a product before making a purchase, they rely heavily on visual content to understand the product’s quality and features. 

    40% of customers stop engaging with an E-Commerce website due to this.

    Shoppable Videos To engage

    To engage your website visitors, you can:

    • Use high-quality product images
    • Create short and snackable videos that show the product in use or highlight its features
    • Use user-generated content (UGC) videos that showcase real customers using the product
    • Provide 360 degree view

    Lack of Product Information

    Visitors want to know everything about the product they want before purchasing. If your product page lacks essential information, visitors may feel uncertain about their decision to buy.

    84% of websites face the issue of unclear product information

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    To provide comprehensive product information, you can:

    • Add detailed product descriptions that highlight features and benefits
    • Include product reviews and ratings
    • Provide sizing charts and dimensions

    Confusing Navigation

    If visitors need help finding what they’re looking for on your product page, they may get frustrated and leave. Confusing navigation can be a significant obstacle to a smooth buying experience.

    25% of users abandon their purchase due to confusing navigation on e-commerce product pages

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    Simplify navigation, with:

    • Use a clear and intuitive layout
    • Use descriptive and concise labels for categories and buttons
    • Provide easy access to related products and accessories
    • Use breadcrumb navigation to help visitors understand their location on your site

    Not Optimized for Mobile Experience

    More than 60% of all online shopping traffic in 2020 is through Mobile Devices

    So, for E-commerce product pages that are not optimized for mobile devices, you’re missing out on a significant portion of potential customers. 

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    Deliver a rich mobile experience, you should:

    • Create a social app-like experience with Blaash Web Stories and Shoppable Videos
    • Use responsive design to adapt to different screen sizes & resolution
    • Optimize images & simplify layout for faster loading time
    • Accessibility – Consider larger fonts & buttons

    How Can Shoppable Videos Help to Plug the Leak

    Shoppable Videos increases product contextualization with the help of more engaging & high quality visual content. Build product trust using a mix of lifestyle, product usage & user-generated content (UGC) reviews to appeal to the visitors.

    Shoppable videos are highly optimized for mobile as they are primarily built on the concept of short video apps. Visitors get to see Vertical video format with Swipe, tap & scroll experiences that are mobile-first & adapts to different screen sizes. You can ensure that your visitors have a seamless shopping experience from start to finish.

    Also, Blaash offers easy navigation & visual features with various formats like carousel, story & picture in picture (pip) mode. Also Blaash simplifies the buyout process by allowing customers to add products directly to their cart while watching the video,  making it more convenient for them to make a purchase.

    Incorporating shoppable videos on your e-commerce product pages will help plug the leaks and boost your conversion rates. They will proof your eCommerce website against all the key stress points & leaks, such as non-engaging visual content, lack of product information, confusing navigation, and mobile viewing.

    Ilana Cosmetics has taken its online shopping experience to the next level by implementing shoppable videos and captivating web stories. This has resulted in increased conversions and a higher engagement rate

    What Next For You?

    If you are looking for a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

    Don’t let potential customers slip away. Start using shoppable videos today and take your e-commerce business to the next level. Speak with our solution advisor and discover how Blaash can help you drive more sales.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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