Category: Guides & Whitepapers

Guides & Whitepapers

  • Mastering the Art of Shopify Upselling and Cross-Selling: Best Practices for Boosting Sales and Customer Satisfaction

    Mastering The Art Of Shopify Store’s
    “Upselling And Cross-Selling”

    Hey there, Savvy Shopify Store Owners! Get ready to master the art of Upselling and Cross–selling in this blog. Upselling is like being a master of upgrades, while Cross-selling is like a magician with complimentary products. It’s a secret sauce for your Shopify store’s money-making machine! Boost your average order value and sprinkle fairy dust on the customer experience. With these skills, you’ll swing ahead of the competition!

    Throughout this blog, we’ll equip you with all the tips and tricks to make your Upselling and Cross-selling game a blast. So, get ready to rock the e-commerce with Upselling and Cross-selling awesomeness!

    Understanding Your Audience:

    It all starts with understanding your audience inside out! Dive deep into analyzing customer behaviour and purchase patterns to uncover valuable insights. By making what makes your customers tick, you’ll identify the ideal upsell and cross-sell opportunities that align perfectly with their preferences and needs.

    Creating A Solid Product Catalog:

    In the quest to boost Shopify sales, creating a solid product catalog is the name of the game. Start by curating complementary products that seamlessly enhance your customer. Next, Showcase your Upsell and cross-sell options effectively, making them impossible to resist. By strategically placing these enticing offers, you’ll enthrall your audience and skyrocket your average order value. Product bundling can be used to further increase sales by providing buyers with more compelling reasons to click the “Add to Cart” button.

    Implementing Effective Upselling Techniques:

    1.   Timing is Key: Choose the right moment to upsell, such as during checkout or when customers are engaged with your product. Avoid being pushy and instead, make your upsell offer feel like a natural and helpful suggestion.

    2.   Relevant and Valuable Upgrades: Tailor your upsell offers to match customers’ preferences and previous purchases. Present products that genuinely enhance their experience or solve a problem they might encounter.

    3.   Highlight Savings and Benefits: Showcase the added value customers will get by opting for the upsell. Show them the savings, exclusive features, or additional benefits to make the upgrade irresistible.

    Mastering Cross-selling Strategies:

    1.   Identifying Synergistic Product Pairs: analyze your product inventory to find natural fits and combinations that complement each other. Show these best pairs to customers and make their shopping experience easier to find related products.

    2.   Cross-selling Through Engaging Shopping Carts and Checkout pages: Optimize your shopping carts and checkout pages to show the customers relevant products and product combinations. Make visually appealing product recommendations and present them to catch customer’s attention and entice them to add more items to their cart.

    3.    Leveraging Customer Purchase History for Personalized Recommendations: Use customer data and purchase history to create personalized cross-sell recommendations. Show your customers products that align with their previous purchases, preferences, and behaviour which will increase their satisfaction and loyalty.

    Best Practices in Upselling and Cross-selling Emails:

          Running Email campaigns is also a crucial part of upselling and cross-selling. It’s like telling them- Hey, you brought this product last time, we have some other products you might like with stunning images and benefits of those other related products. Here are a few tips and practices for upselling and cross-selling emails:

    1.   Creating Compelling Email Campaigns: Craft engaging and persuasive email content that highlights the value of the upsell or cross-sell offer. Use clear and enticing language, eye-catching visuals, and compelling CTAs to drive customers to take action.

    2.   Personalization and Segmentation Strategies: Use customer data to personalize your emails based on their preferences, past purchases, and browsing behaviour. Segment your email list to target specific customer groups with relevant offers, making the emails feel tailored to their needs.

    3.   Avoiding Spammy Tactics: Steer clear of aggressive and spammy tactics that may turn off customers. Instead, focus on providing genuine value through your email campaigns, and avoid bombarding customers with excessive promotional content.

    Conclusion:

          All right, folks! Finally, we’ve reached the end! You know mastering upselling and cross-selling on Shopify is all about creating compelling email campaigns, targeting specific customer groups with specific offers, and making them buy your products again. Remember, the long-term benefits are worth it, like increased customer loyalty and higher average order values. So go ahead, start your magic, and watch your Shopify store thrive!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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  • D2C Growth Strategy – Customer Experience is Crucial

    D2C Growth Strategy – Customer Experience is Crucial

    Since the pandemic, we have taken a big leap in digitalization. According to the Mckinsey survey, we have advanced in digitalization by at least seven years.

    In the aftermath of the pandemic, many businesses converted their operations into e-commerce to keep their business sustainable and to keep their loyal customers engaged. However, just converting businesses into e-commerce sites is not sufficient to retain consumers.

    YES!!! You read it right.

    It does not matter to consumers whether your store is online or offline, whether you promote or not if it leads them to their desired objective in a smooth manner. However, their expectation is for both online and offline interactions to be equally satisfying so that they can receive the best overall customer experience, or else they will go to competitors.

    Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology- not the other way around.”

    Now, here comes the spinal line of the e-commerce business to increase the retention of your consumers, “Digital Customer Experience” also called DCX.

    First, we’ll understand shortly “What is DCX?” then we’ll see why it matters for the business and how it has increased its value post-pandemic.

    “Digital Customer Experience” considers all the interactions your brand has with your customers online. The touchpoint may begin with your company website, but may also include mobile apps, chatbots, social media, and other channels.

    Mckinsey survey says after the pandemic,”71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.” Over 5 hours a day, the average Indian uses his or her phone, and they want their experience with your brand to be similar to what they already know; easy and seamless.

    Previously, DCX was about the convenience of an individual consumer and not the shared experience, but now DCX had become the center of attraction to excel in your brand, That’s the reason Jerry Gregorie said, “The Customer Experience is the next competitive battleground”.

    As the study show, the Pandemic has changed consumer behaviors, one-fourth of the population is keeping their consistency with brands after they have a good experience, because more than the product and their prices, a seamless experience throughout the buying journey is becoming a star of the game and maintaining a relationship with the consumer for the long run, this is the reason why DCX is becoming important matter in business.

    • 4x customers are more likely to try a competitor after a service problem—Brain & Company
    • 91% of customers are more likely to buy again after a positive experience.

    Furthermore, the changing behavior of consumers also increased the desire for instant results from e-commerce sites, as one study shows that a few seconds of delay in loading a page can make 50% of consumers abandon it.

    A study by Customer Management IQ found that 76% of customer management executives and leaders place a high priority on the customer experience at their companies.

    DIGITAL CUSTOMER EXPERIENCE is no longer a mere reflection of the good and bad experiences of a consumer but is the engine that propels a company forward. DCX-focused brands are more likely to receive higher customer retention, reduced churn, higher customer lifetime value, reduced service costs, and most

    importantly, higher customer loyalty.

    Now, will see different tools used for Digital Customer Experience.

    Tools that keep customers engaged are the best tools. Engaging with your audience will encourage them to check out future products and other benefits of using these tools and methodologies is it tracks 360-degree customer experiences including interacting with each customer on their device of choice, at the right time and storing information in any format so that rich and interactive experiences can be delivered. Integrating the entire customer journey, identifying passive or dissatisfied customers, creating an efficient marketing strategy to maximize their value to the enterprise, and customizing their experiences based on their behaviors, purchases, and locations.

    1. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – From the name, you can expect CRM is a system for managing your relationships with customers. Through CRM software, you can view interactions, data, and notes related to your customers or potential customers. An organization’s data can be accessed by many people via a central database. In a CRM system, you can Organize everything you know about your customers in one place. With a CRM platform, you can create a single source of truth for information, rather than communicating information to multiple departments also it’s easy to track previous interactions with customers.
    1. CUSTOMER SERVICE CHATBOTS – A customer service chatbot uses artificial intelligence (AI), machine learning, and natural language understanding (NLU) to mimic human speech. The bots use natural language processing (NLP) to analyze human communication and answer questions in the correct context. Automated chatbots can be used online to chat with customers as well as provide recommendations based on their browsing history and their shopping cart. In addition to taking food orders, chatbots can also call cabs for customers. Chatbots have been designed to fit business models very well. They can also gather customer information – such as order numbers and the nature of the issue – to be sent to a live chat agent when the bot cannot solve the issue
    2. VIDEO MARKETING STRATEGIES – You might have fantastic products or services, but without giving customers a reason to choose your brand you will not maximize your reach. Video marketing is one of the most effective customer engagement strategies.
    3. A HABIT LOOPS APPROACH – Pere Monguio of FX Street explains “Implementing habit loops that keep customers engaged in digital environments will become a priority. Big platforms have been using them for years. Brands have realized they need to catch up.” Creating habits that make prospects excited about your brand and possibly addicted to it will keep them coming back for more information or rewards.

    There are many more tools and methodologies of Digital Customer Experience used by different brands and organizations, we will surely discuss more of these in upcoming articles.

    Let’s connect and talk to explore ways to Super Charge your Customer Experience via the Hooked Model of Entertainment – a hooked model driven by your business rules enabling you to meet your goals. Now You may not have to Nudge your Customer to come back to your Platform.

  • Super Charge your Mobile Engagement

    Super Charge your Mobile Engagement

    Many businesses, start-ups to large industries, now focus well on customer engagement, which is the backbone of their businesses. The e-commerce world attracts more crowd gradually, the strategies or the ways to acquire and engage the end-customers raises too. To withstand the numerous approaches and to be successful in customer engagement, mobile apps come to an edge. 

    Did you Know?

    Most business leaders trust that the mobile-first approach to interacting with consumers is profiting as they enable push notifications, personalized recommendations and promptly engage the customers through rewards on purchases.

    The web portals proved to be a better way of interacting with customers, but mobile applications take a notch over the web portals. The limitations of web portals, such as maintenance, cost, safety concerns, and the customers’ expectations for mobile support, opened doors for the mobile-first approach. Two-way messaging allows a conversational style of interaction with the consumers. Though it minimized logging into web portals or a call to customer care, the length of messages sets boundaries.

    The need to engage customers with instantaneous announcements has become essential for businesses. Customer engagement does not limit to just creating appointments or technical support but extends beyond it. For instance, for asset-centric businesses, asset visibility and accuracy are must for the best service outcomes. When you provide access visibility to equipment owners, it is easier to track the location and maintenance of the assets. Also, for customers, it builds trust, and you become their easier choice of business.

    The extensive use of smartphones, tablets, and other mobile devices defines the rising popularity of mobile applications among consumers. In turn, these are closely related to consumer behaviour and needs. The potential of repetitive use of the business mobile application and user experience is the driving factor for customer engagement. Hence, it is worth noting that the customer’s expectations increase for a seamless virtual shopping experience during and after the pandemic.

    Traditional Vs Digital-first Approach

    The traditional ways to build relationships with customers based on incentives and direct marketing are slowly fading away.  Nowadays, the customers are co-creators of the brand through social websites and shares. In this digital-first and mobile-first era, consumer user goals and usability derive the success of a mobile application. 

    The potential of automating routine tasks, streamlining the buying process, In-App messages, accurate data collection enables boost sales. According to a study, data collection using mobile applications is much less expensive than other forms of data collection. Moreover, you can analyze the consumer purchase patterns accurately that helps in creating personalized experiences per consumer. 

    Do you know Games has 200X more power when it comes to retaining User, and increasing engagement, an increase in 16% engagement can increase the conversion rate by 10%.

    Do reach out to us and see how Blaash can help you organically retain your key customers. Reach out for a Free Demo.

    Conclusion

    In a nutshell, today, mobiles are everywhere and with everyone, so is your business with an engaging mobile application. Gradually, many customers are moving to mobile-only applications owing to the ease of use and easier interaction. Are you looking for the best customer engagement? Now is the right moment to stay abreast in your business with an interactive mobile application that meets your user goals.

    For a free demo, drop an email at contact@blaash.io. Talk to our experts to understand more about how you can leverage Engagement Via Mobile Games directly integrated in your Mobile Apps

  • Critical UX Steps for Improved E-commerce Conversions

    Critical UX Steps for Improved E-commerce Conversions

    Today’s customers expect flawless web experiences. What are the Critical UX Steps which we can take for Improved E-commerce Conversions In fact, in a survey of more than 8,000 B2C and B2B buyers worldwide, 73% said just one really good experience with a company raises their expectations of other companies.

    Improving website user experience is a continuous process, as technology, product interests, and consumer behavior is always evolving.

    To get UX right requires understanding your customers, their motivations and preferences, and how they interact with your website and digital campaigns. These insights are used to reduce friction, improve clarity, and help customers complete actions to satisfy their desires and goals.

    Getting UX wrong has dire consequences — a single bad web experience makes visitors 88% less likely to return.

    To help you maximize effort and focus on quick wins, here are three critical website optimizations to improve user experience and drive conversions and revenue.

    Make it easy to find products: Streamline navigation

    The best online experiences make it easy to find products and information. In fact, 56% of customers expect to find whatever they need from a company in three clicks or less.

    Your website’s navigation is the primary real estate for visitors to find what they’re seeking and take a desired action. The top navigation should be concise, logical, and descriptive and include high-level categories to organize items of interest.

    We typically recommend you limit the top navigation to fewer than seven categories to minimize cognitive load and maximize usability and use a dropdown sub-navigation to break product categories down further. Enhance the sub-navigation with product imagery and messaging to capture attention and guide the next step. Base category names on keyword research and language common to your audience to ensure the options are intuitive and recognizable at-a-glance.

    Reduce frustration and abandonment by ensuring your website is easy to navigate and guiding customers to explore your website further.

    Motivate purchases: Enhance product detail pages

    Collectively, product detail pages (PDPs) are arguably one of the most critical aspects of your e-commerce website. An optimized PDP uses a combination of high quality product photography; compelling descriptions, specifications, and details; and interactive elements to turn browsers into buyers and drive revenue.

    Product detail pages should anticipate buyers’ questions and provides helpful information and content to educate the buyer and motivate conversions. The best PDPs entice buyers to engage with the brand. For example, our client Cuisinart’s PDP uses rich media, reviews, social buttons, linked logos to Find a Retailer, and Recipes to engage buyers and help them visualize cooking with the products.

    The best web experiences are personal, and AI-driven product recommendations are one way personalize the PDP buying experience. Product recommendations can use website interactions (such as order history) visitor profiles, and intelligent algorithms to serve up the right products to the right person. Even better? These algorithms continuously analyze actions and results, getting smarter over time and more likely to return the most compelling items.

    Adding product recommendations to your product detail page aids product discovery, while increasing average order value.

    Reduce abandonment: Simplify the checkout process

    You’re almost to the finish line! Your customer successfully navigated through your website, arrived on a product detail page that convinced them to add-to-cart, and now, the urgency to convert is high.

    The shopping cart process is a crucial step in the buying journey and prone for abandonment. Statista found that 88% of online shopping orders were abandoned.

    To reduce abandonment, the shopping cart process must be simple, straightforward, clear, and compelling. Include an order summary with product thumbnails, titles, quantities, and prices to ensure the customer knows exactly what they’re buying. Shipping, taxes, and other necessary information should be clear and transparent, so there are no surprises.

    Try to streamline the cart into as few steps and fields as possible. Autofill known information, like the customer’s address and billing information, to reduce manual entry. If possible, put the checkout button both at the top and bottom of the page, or make it sticky, so it’s always visible and easy to find.

    Consider adding consumer-friendly payment methods, like PayPal or Apple Pay, and popular security seals, like Verisign and BizRate, to make it easier to buy and put shoppers at ease.

    The combination of clear information, simple steps, and compelling visuals work together to capture the sale.

    Better UX drives customer acquisition and loyalty

    Your website gives customers an immediate impression of your business and is a vital sales channel for growth in 2021. By improving your website navigation, product detail pages and cart, you are optimizing the customer journey and setting a foundation for increased engagement and revenue.