Blaash Customer

How This CLEAN & PERFORMANCE DRIVEN Beauty Brand Achieved a 2.3X Increase in Conversions with Blaash​​

Ilana Organics was looking to boost engagement on their website, which presented a challenge as redesigning a website is both time-consuming and experimental, and the return on investment (ROI) can be uncertain. 


To address this challenge, Ilana collaborated with Blaash to improve conversion and engagement while keeping costs at a fraction of website redesign.

Blaash Metrics Impact

1

40% increase in overall session time with shoppable videos

In just three days, Blaash transformed Ilana Organics’ website with video storytelling, covering beauty routines, tips, and product education. Ilana was able to build  customer trust by helping them find suitable clean beauty products.

2

Product Discovery: Click rates soared by 145% with the help of Web Stories

Blaash aided Ilana in enhancing product discovery through web stories, enabling them to exhibit the most relevant products in a limited space and providing an immersive full-screen interstitial experience

3

5% reduction in bounce rate through Web Stories & Shoppable Videos

Ilana integrated Blaash’s shoppable videos and web stories, providing an instant opportunity for audience interaction and encouraging visitors to explore more!!!

4

2.3X conversion for visitors who used instant checkout in livestream

Blaash enabled Add-to-Cart Checkout across Ilana’s video experiences. This frictionless & immersive experience simplified the path to purchase.