Video Shoppability: Why Your DTC Brand Needs It
E-commerce brands are introducing "Shoppable Videos" as one of the most significant innovations in advertising. The vast majority of businesses continue to use video, Since the need for engagement and valuable content has grown, video marketing and content marketing collectively
A Treasure Trove of eCommerce Opportunities with Shoppable Videos
Would you ever purchase a product from an eCommerce store while viewing a video advertisement? That’s right, you went down the YouTube route again. Rather than watching unboxing videos, you happened to stumble upon a feed from your favourite fashion
The Best Engagement Strategies for Increasing Conversions
It is important to engage with customers and convert them but building loyalty with customers takes time. The right customer engagement plan can help brands meet leads' needs and expectations and, in turn, convert more customers. Engaging your existing customers
The Importance Of Shopper Entertainment In 2022
The advent of social media channels such as Facebook, Instagram, Pinterest, and YouTube gave rise to modern marketing and the ability to reach more customers, convert them and retain them. The purpose of shoppertainment is to demonstrate, market, and sell
How data-driven marketing can help you understand consumer behavior
In a competitive digital world filled with competent competitors, customer behavior analytics is essential. Furthermore, most marketing and advertising campaigns require precise data and analyses of customer behavior. Marketers throughout the world struggle with the challenge of influencing consumer behavior
What You Need to Do to Make An Influencer Program Profitable
It is a race to gain the attention of social media users for every brand. Knowing what an audience wants can be quite challenging! In recent years, influencer marketing has become one of the most effective ways for companies to
The Best Influencer Marketing Examples to Boost Your Next Campaign
You may be aware of the fact that influencer marketing has been extremely successful for marketing brands and products in the past few years. Within the last five years, influencer marketing has grown from a tactic to an industry worth
Grow an Ecommerce Business Globally in Times of Uncertainty
COVID-19 helped in creating more awareness of financial stability and how we must brace for uncertainty. - Archana Elapavuluri, Pickright Technologies The Indian e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. There is now
Can Game based Entertainment Can Shape Ecommerce Sales?
As one of the hottest trends in eCommerce, gamification marketing targets businesses looking to improve customer engagement and boost sales. A great way to gain an advantage in eCommerce is to implement gamification marketing. The goal of gamification in eCommerce
A Great Customer Experience Strategy Should Avoid the Following Mistakes
Today's world is driven by the customer. In the modern world, there are more options for customers because technology is readily available to them. Those who receive excellent customer support may become the brand’s most devoted ambassadors. Service to the customer