blaash-wo-store

Category: Customer Engagement

Know the best practice for Behavioural driven engagement via Games; help you to build an emotional engagement with your customers.

  • Are You Seeking Bullseye In D2C Ecommerce? Add Social Stories to your Store?

    Are You Seeking Bullseye In D2C Ecommerce? Add Social Stories to your Store?

    Influencers Marketing doesn’t need an introduction, as with the word we automatically visualize some of the biggest influencers in the business today who have large followings on platforms such as Instagram, Facebook, YouTube, and more. Modern consumers readily use the internet and social media to communicate with brands in a personal, relatable way, which D2C brands utilize wisely.

    As a result of the elimination of middlemen, it doesn’t matter what you search for, D2C companies have created products serving to any and every niche. D2C brands have become more self-reliant and are selling directly to their consumers.

    Among the most effective marketing techniques available for generating online traffic, influencer marketing is considered to be the most effective. Influencer marketing produces yearly growth potential that organic search and email can’t match. However, we will see how influencers are becoming a key part of D2C eCommerce and how D2C brands are leveraging them effectively.

    FYI, the survey indicates that influencer marketing will reach $16.4 billion by 2022. 75% of brands are planning to devote a separate budget solely for influencer marketing.

    Image Source – Google Trends

     

    “Every contact we have with a customer influence whether or not they’ll come back”- Kevin Stirz

    Since the Millennial generation and Genz X are the leading consumer groups, influencers’ opinions are highly influential on any decision they make regarding products and services. The advent of influencer marketing has reshaped word-of-mouth marketing to such an extent that brands of all sizes are collaborating with influencers to promote their products and services. As a result, approximately 54% of firms that work with influencers operate eCommerce sites. Connect to us to understand more about influencer strategy for your business

    Influencers are people they can relate to on different levels. Using bloggers for SEO or YouTube influencers to create promotional videos can help you reach more people. As a result, marketing campaigns can be made more effective by these social media influencers.

    Influencers can be differentiated by their types and each type has its own circle of engaging with consumers.

    Therefore, you need to be wise when choosing the right kind of influencer to represent your brand from the following types of influencers: (we can help you here to select)

    • Mega-influencers with more than a million followers (These can be celebrities)
    • Macro-influencers with 500K to 1 million followers
    • Mid-tier influencers with 50K to 500K followers
    • Micro-influencers with 10K to 50K followers
    • Nano-influencers with 1K to 10K followers

    Any many more like Gaming Influencers, Bloggers, Vloggers, Live-Streamers, Photographers, and some of them are specifically as per the different niche like Sports stars, Beauty Influencers, Activists, etc.

    To make the customer’s entire shopping experience seamless, brands use the method of social commerce. By its very nature, influencer marketing differs substantially from traditional marketing, in that consumers don’t feel pressured. Social media users willingly follow influencers and rely on their posts. Influencer marketing campaigns are highly dependent on the influencers you select. If you choose the right influencers, you will reap great rewards.

    As the study shows that the biggest group of loyal consumers for D2C brands are those who are connected to companies through social media. By leveraging brands’ relationships with influential customers, D2C influencer strategies can be developed that are both effective and efficient.

    “Study shows 86% of women use social media for purchasing advice”.

    “Enterprise marketers are more likely than ever to want to work with micro-influencers, up from 80% in 2020.”

    Influencer marketing begins with setting up your goals and objectives before you approach any influencers. The number of social media influencers is enormous, but not all of them will be right for your brand, you should know which social media platform will work best for you, which is largely dependent on what you are selling. As a result, it is crucial to find the perfect match, and this should be based on your goals and expectations.

    The quality of your business is being praised by influencers. The influencers already have their audience’s trust, so they make you appear trustworthy for their audience. Consumers will view you as an authentic business because an influencer recommends you. Influencer campaigns reduce marketing commissions and reduce intermediary costs, using top-tier influencers will still cost less than traditional marketing channels, even if you charge a premium for their services.

    Your business will benefit greatly from influencer marketing. Study shows, your business can generate $6.50 in return for every $1 invested in influencer marketing. That means you could generate a return of 650% or higher. This is a worthwhile investment.

    “65% of respondents say measuring ROI remains a major barrier in influencer marketing”

    Like a person has good and bad habits together, influencer marketing also has its pros and cons.

    In a survey, 61% of marketers struggle to identify the right influencers. It is difficult to gauge if an influencer has authentic followers.  A few social media accounts have soared to influencer status by buying fake followers, rather than accumulating real followers. As a result, if you partner with one of these accounts unknowingly, you won’t see any results. Influencer marketing is a strategy with no manual, so brands usually learn from their successes and mistakes. Identifying and launching the right influencers took a lot of your time and effort. Yet without tracking and monitoring your campaigns, your efforts can be ruined.

    You may need to pay thousands of dollars monthly for an influencer marketing agency.  Depending on the agency, they will typically charge for developing an influencer marketing campaign and strategy, researching, and hiring influencers, developing creative concepts, tracking the campaign, etc.

    The question is how will you utilize the influencer strategy for your brand marketing?

    Hire an influencer marketing agency if you’re launching a new brand and have the budget to do so. There is no one-size-fits-all answer because it depends on how involved you want to be, your budget, and your overall campaign goals. Market your brand authentically in 2022 by using influencers, and it is worth your time and money to explore your options.

    We are here to help you with this, let’s talk to explore how Blaash’s Social Entrainment Module can help your customers to get an immersive experience, add shoppable videos, Web Stories to make Shopping more exciting and enriching.

  • Smashing The Glass Of Myth About B2B ECommerce

    Smashing The Glass Of Myth About B2B ECommerce

    Digital Platform has proven its worth in the past two years. People knew that soon everything would be digital. However, for the past few years, digitalization has taken on the speed of a burning train that is almost impossible to stop. Commerce has evolved into eCommerce now.

    Thus, eCommerce gives existing businesses great opportunities for growth and welcomes new businesses in both the B2C and B2B e-Commerce spaces. As shown by the Google Trends below, there has been a tremendous interest in these around the world.

    If we see specifically for B2B eCommerce, it has been the fastest growth in B2B eCommerce and survey by Forrester shows that $1.8 trillion all over the world. Also, the growth rate of B2B eCommerce has expected to increase by 18.7% till 2028. The summary of these data is that eCommerce is thriving in its place.

    The topic of our discussion today is the myths that surround B2B eCommerce growth. Despite the hype around eCommerce, many manufacturers and wholesalers are still hesitant to begin their journey because the following myths are still circling in the market.      

    We’ll look at how these myths are sabotaging the growth of B2B companies and existing companies that aren’t ready to move online.

    • TO START WITH, IT IS EXPENSIVE- 

    Every business has its own investment needs, depending on its size and service. This includes starting an eCommerce business from scratch or expanding an existing business. Surely, it’s not the same as buying a big building for business. In theory, it isn’t as costly as you think. A business website can be created today at an affordable price. Online store creation is incredibly easy and affordable with several eCommerce platforms. 

    Platforms like Shopify, BigCommerce, Oracle SuiteCommerce, WooCommerceB2B, Pepperi, GoDaddy and many more. This platform provides a wide range of features that address a wide variety of B2B needs, they also provide a powerful set of features for a solid business model for e-commerce. To ensure that your B2B store is prepared as you need, you should create a plan and budget as per the needs of your business. FYI, Shopify is most popular with small businesses. It has free support, and it also provides 24/7 customer service.

    Considering all these factors, it becomes clear that setting up an eCommerce store is not as prohibitively expensive as you might think.

    • Our product is not suited for an Online Platform. It won’t sell. 

    Let’s smash this myth with statistics, 

    As per the Harvard business review, Millennials (age 25-39) make up 73% of those involved in B2B research and decision making, and over 33% of those are sole decision-makers.

    When it comes to purchasing, millennial buyers are extremely independent, conducting in-depth research before making a purchase decision. When shopping for products, the majority of Millennials take advantage of online reviews, user recommendations, and experts instead of interacting directly with salespeople.

    An internet presence is not the only requirement for starting a business, as we know Often, B2B products have quite a few features, options, and customizations.

    A high degree of personalization is possible with B2B eCommerce thanks to tools like product configurators and quote software. These tools allow buyers to customize products and visualize them in an interactive way.

    Additionally, you can offer service channels so that your B2B buyers can contact you in real-time if they have any questions. That increases trust and customer experience. Or another thing you can do is, you can implement forms that enable buyers to fill out unique configuration options, reducing the need to consult with sales and streamlining the process.

    NO NEED FOR FANCY DESIGN AND SOCIAL PROOF –

    No matter your niche – B2B or B2C – or who you sell to, keep up with web design trends. Web design matters a lot both for B2B companies and the users, but the most wrong perception people have is that a functional website will be enough for B2B business, and no attention will be paid to the design, feel, or user experience of the page.

    In addition to research, reading reviews, and comparing features and prices, B2B customers buy products directly from their smartphones, more than ever before. You can choose from design options such as responsive design or mobile websites because having a mobile-friendly website is essential. Business-to-business companies can offer a highly personalized customer experience with in-house structures that can assist users every step of the way.

    In the market, there is another silly myth that B2B doesn’t need social media presence or social proof.

    Some B2B companies do not believe social media is significant. The myth is that reviews, testimonials, and success stories are only relevant for B2C e-commerce and not for B2B. Social media selling is not just a feature for B2C businesses; it can also benefit B2B businesses. As a tool for connecting with customers and prospects, social media can be extremely valuable. 

    Consumers want to check out reviews, testimonials, and pictures of other happy customers!

    That’s the reason you should focus on your online presence right from the beginning on establishing a social hub for your brand. Likewise, business and professional customers wish to be sure they are investing in an item or service that is popular; one that has been endorsed by others.

    Businesses can use social media to discover relevant information about their target market and increase sales by learning about their audience.

    •  NO NEED FOR CUSTOMER SERVICE OR SALES REPRESENTATIVE –

    This myth is so not right, It’s very common to need any eCommerce or brick-Mortar store. B2B or B2C consumers both expect quality customer service. Customers now have access to many tools to help them with their customer service needs, including live chat, chatbots, email, SMS, social media, and self-service support. 

    It is possible for businesses to provide Fast, easy, and convenient customer service to buyers by integrating all the tools in one database.

    A major change has been brought about to the industry by e-commerce, particularly as it pertains to sales representatives. The majority of buyers now prefer to self-serve and search through all resources online. 

    Representatives can promote your online store with the things they do every day. As they go about their daily work, sales representatives can promote your online store. With small business video conference solutions, you can train your team online to keep them informed.  

    In essence, sales representatives’ roles shouldn’t be diminished. Your online store can benefit greatly from its marketing efforts. Essentially, they act as your brand ambassadors, which makes them a valuable promotional opportunity for B2B eCommerce.

     

    B2B e-commerce is fraught with myths aimed at distorting facts and figures, but smashing these myths becomes clearer when you are informed. Your business will modernize and remain customer-friendly if you follow the guidelines above. Making some substantial changes to your business doesn’t mean losing sight of what sets it apart. Don’t lose touch with who you are just because you’re selling online. Simply expand on it.

  • Super Charge your Mobile Engagement

    Super Charge your Mobile Engagement

    Many businesses, start-ups to large industries, now focus well on customer engagement, which is the backbone of their businesses. The e-commerce world attracts more crowd gradually, the strategies or the ways to acquire and engage the end-customers raises too. To withstand the numerous approaches and to be successful in customer engagement, mobile apps come to an edge. 

    Did you Know?

    Most business leaders trust that the mobile-first approach to interacting with consumers is profiting as they enable push notifications, personalized recommendations and promptly engage the customers through rewards on purchases.

    The web portals proved to be a better way of interacting with customers, but mobile applications take a notch over the web portals. The limitations of web portals, such as maintenance, cost, safety concerns, and the customers’ expectations for mobile support, opened doors for the mobile-first approach. Two-way messaging allows a conversational style of interaction with the consumers. Though it minimized logging into web portals or a call to customer care, the length of messages sets boundaries.

    The need to engage customers with instantaneous announcements has become essential for businesses. Customer engagement does not limit to just creating appointments or technical support but extends beyond it. For instance, for asset-centric businesses, asset visibility and accuracy are must for the best service outcomes. When you provide access visibility to equipment owners, it is easier to track the location and maintenance of the assets. Also, for customers, it builds trust, and you become their easier choice of business.

    The extensive use of smartphones, tablets, and other mobile devices defines the rising popularity of mobile applications among consumers. In turn, these are closely related to consumer behaviour and needs. The potential of repetitive use of the business mobile application and user experience is the driving factor for customer engagement. Hence, it is worth noting that the customer’s expectations increase for a seamless virtual shopping experience during and after the pandemic.

    Traditional Vs Digital-first Approach

    The traditional ways to build relationships with customers based on incentives and direct marketing are slowly fading away.  Nowadays, the customers are co-creators of the brand through social websites and shares. In this digital-first and mobile-first era, consumer user goals and usability derive the success of a mobile application. 

    The potential of automating routine tasks, streamlining the buying process, In-App messages, accurate data collection enables boost sales. According to a study, data collection using mobile applications is much less expensive than other forms of data collection. Moreover, you can analyze the consumer purchase patterns accurately that helps in creating personalized experiences per consumer. 

    Do you know Games has 200X more power when it comes to retaining User, and increasing engagement, an increase in 16% engagement can increase the conversion rate by 10%.

    Do reach out to us and see how Blaash can help you organically retain your key customers. Reach out for a Free Demo.

    Conclusion

    In a nutshell, today, mobiles are everywhere and with everyone, so is your business with an engaging mobile application. Gradually, many customers are moving to mobile-only applications owing to the ease of use and easier interaction. Are you looking for the best customer engagement? Now is the right moment to stay abreast in your business with an interactive mobile application that meets your user goals.

    For a free demo, drop an email at contact@blaash.io. Talk to our experts to understand more about how you can leverage Engagement Via Mobile Games directly integrated in your Mobile Apps

  • Games are drivers for Sustainable Consumer Behaviour

    Games are drivers for Sustainable Consumer Behaviour

    Online games have become everyone’s favorite pass-time, irrespective of age and gender. Though there are concerns regarding screen time and possible health issues, the other side of the coin is that it helps anyone who moderately uses online games or gamification applications. Gamification is highly chosen among many business applications such as retail to increase their conversion rates and other kinds of applications that help users with important information on fitness, medical and health, education, and many more.

    The ‘GOOD’ in online games?

    Many studies have discovered and suggest that fostering sustainable behavior through gamification and online games is the best possible way to attain self-efficacy in users. Online games help users to get motivated and to gain positive results.

    Let us take a deep dive into each GOOD:

    Gamers are Early Digital Buyers

    It’s been time and again proven, there a lot of similarities between an Online Games and an E-commerce shopper!!

    Do you know Online Gamer are early Digital Buyers?

    Gamers are early digital Buyers

    Self-Efficacy

    Self-efficacy is an individual’s capability or strength that lets them complete milestones and achieve their goals. When people have a strong belief that they can focus effectively, then they meet challenges. For instance, the students in their academics and employees in their careers can achieve their individual goals only when they recognize their capabilities.

    Online games are a way to improve self-efficacy as it provides a space for users to understand what capabilities they possess. In online games, the division of complex tasks into smaller tasks enables one to achieve a complex goal. Hence, self-efficacy gets stimulated using these massive accomplishments.

    Improves Behavioural Aspects

    There are norms on how to behave with others in society. The social norms or rules set the attitude, beliefs, and behavior of the individuals. While playing online games or using gamified applications, people consider acceptable behavior and understand the social norms. Social norm behaviors tailored to the applications give room to learn various aspects of life such as exercise, daily diet, consumption of goods and resources.

    Intrinsic Motivation

    The design elements of both gamification and online games aim at intrinsic and extrinsic factors of motivation. Extrinsic motivation through rewards, badges, and points keeps the user motivated whereas stimulates their inherent motivation. As far as passion, curiosity, and personal growth matter for an individual, online games keep motivating the users with these intrinsic factors.

    Win or Lose, it is all game!!

    People might get excited when they win and feel low when they lose. However, realize it is part of the game. Gradually they learn to make progress and perform better. One of the worth noting qualities of online games is that they foster competitiveness. In a game, you might interact and compete with a stranger, friend, or family member, which lets you be sportive and enjoy real fun.

    Intellectual training

    Most of the online games are not easy to play, win then and there. The expert’s design is that if you are not ready to understand the strategies and the logic before you start playing, then winning chances are very low. Online games train your intellect and challenge your abilities, which is a vital motivating factor for many online gamers.

    Social Interaction

    Though the pandemic has limited us to our homes, online games are the best platform to interact with others and build a good rapport. Multiplayer games, group games, human-to-human challenging games make a way to interact, learn and enjoy. In-app messaging, chats allow individuals to share their gaming experience and the common likes that enhance the interactions.

    Conclusion

    To conclude, online games, gamification elements are a smart way to foster sustainable behavior in any aspect. Many applications are using online games to improve good diet, exercising habits, and environmentally friendly practices. The overwhelming flow of gaming applications might make it difficult for the user to choose one among them. Though, the wise choice of users always makes them attain their behavioral goals. fakerolexau.com here are the findings ourxiaomi bear flavours aspire vapes

    Have you wondered games can be an effective solution to connect with your customers organically, understand their behavioral pattern, Talk to Us to understand more.