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Category: Technology

Know how we tackle to have our end customers best in the class experience of entertainment and engagement.

  • Customer Engagement Strategies : From Web Stories To Live Commerce

    Customer Engagement Strategies : From Web Stories To Live Commerce

    Hey there! Today, we are diving headfirst into the fascinating realm of customer engagement strategies. In this digital era, rocking your engagement game is the key to winning hearts and boosting your brand. Buckle up as we take you on a ride from the mesmerising world of web stories to the interactive wonderland of live commerce. It’s time to drizzle some engagement magic!  

    Web Stories

    Let’s kick off with a strategy that’s as snappy as a trending dance routine – web stories!These clip sized pieces of content are like a short storytime session that grab the user’s attention in a fraction of seconds. You’ve probably seen them on popular social media platforms. Those short lived visual tales that disappear before you can say “engagement”

    “Facebook and Instagram stories boast a whopping 500 million daily users” 

    Yes, You heard that right – 500 million! These little gems are like digital beverages that satisfy your audience’s appetite for quick and captivating content. Whether it’s a sneak peak of your new product, a behind the scenes, or a customer success story or testimonials, web stories pack a punch. 

    Live Commerce

    Now, Let’s welcome live commerce with drum rolls. The trend that’s revolutionizing the way we shop. Just imagine this – You’re sipping your morning coffee while turning into a live video where a friendly host showcases the latest gadgets, answers questions, and even lets you purchase them right then and there. That’s the magic of live commerce! 

    “Definitely not a cap! In 2022, the live commerce market in China skyrocketed to a jaw- dropping 90 billion dollars” 

    That’s enough zeroes to make your calculator blush! Live commerce isn’t just about shopping, It is about creating an interactive shopping experience that lets your customers be part of the action. Real time demonstrations, instant Q&A sessions – it’s like shopping with personal touch.

    Why These Strategies Are Gem

    Let’s break down and check what makes web stories and live commerce the add-on gem to customer engagement. 

    Visual Delight

    In a world where attention spans are shorter than a cat video, visual content monarchs are supreme. Web stories blend images, videos and typographies in a way that’s easy on the eyes and hard to ignore. Live commerce brings products to life, letting your users see exactly what they are getting. 

    Authenticity

    People are tired of polished perfection. They crave authenticity, and that’s exactly what web stories and commerce deliver. Web stories can take your audience behind the scenes, showing the real humans behind your brand. Live commerce lets customers see real people engaging with real products in real time. A secret sauce for building trust. 

    Instant Satisfaction

    We live in an era of instant noodles and one click shopping. Web stories and live commerce cater to this craving for immediate satisfaction. Web stories offer short sized content that is consumed quickly, while live commerce provides live spot answers to questions. 

    Two-way Street

    Engagement isn’t just a word, it’s a dialogue. Web stories allow users to swipe up, dive deeper, and engage further. Live commerce takes it a step further by letting viewers ask questions, express doubts, and receive instant responses. 

    Putting The Strategies Into Action

     

    Storytelling Magic 

    Crafting web stories is like rolling a mini fairy tale. Use them to narrate your brand’s journey, highlight customer experiences, or to show the creation of developing your products. Make it fascinating and your audience won’t be able to look away. 

    Visual Mastery

    Invest in high quality visuals. Use attention seeking images, creative videos, and eye- catching designs to make your web stories and live commerce sessions pop. If your visuals aren’t that great, your engagement might take a drop. 

    Get Interactive

    Engage your audience like a pro magician. Use interactive elements in your web stories like polls, quizzes and questions to keep them engaged. During live commerce, allow viewers to ask questions and share their thoughts in real time.

    Smooth Shopping

    In live commerce, make purchasing a breeze. Include clickable links or buttons which will directly land on your product pages, ensuring your viewers can transition seamlessly from watching it to directly shopping. 

    Shout It Out

    Don’t forget to promote your web stories and live commerce events across all platforms. Spread the word like confetti at a party. And when the confetti settles, analyze your engagement metrics. Take note of what worked and what didn’t, and adapt your strategies accordingly. 

    Conclusion

    Engagement is your secret weapon in a world where customers have more choices than pizza toppings. These strategies are the golden ticket to building strong relationships with your audience from the enchanting allure of web stories to the interactive gala of live commerce. Remember, it’s about delivering engaging experiences, fostering connections, and satisfying that need for instant satisfaction. So, gear up with Blaash. We get creative and embark on your journey to conquer the engagement realm. Your brand’s story is waiting to be told – one web story and live session at a time. Blaash is here to engage your brand and many adventures ahead. 

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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  • Building Personalized Customer Experiences For Ecommerce Success

    Building Personalized Customer Experiences For Ecommerce Success

    Hey there! Are you ready to dive into the exciting world of curating personalized customer experience for some serious online success? Let’s dig in more about building connections that go next level by clicking that “Add to cart” button and also talk about how to turn your businesses into a personalized world that your customers won’t be able to resist.

    63% of marketers have observed that personalization increases customer interactions and better conversion rates. 

    Why Personalization?

    Alright, Let’s imagine this. You are walking into your favourite clothing store, and the owner greets you by your name and also the salespersons. They even remember your preferred style and they even suggest new items you might like based on your previous purchases. Feels so good, doesn’t it? Well, that soothing feeling is what you should aim for in your online world too! It is like the secret sauce that transforms a day to day shopping experience into something incredible! It’s like treating your customers as best friends, not just random clicks. 

    Did you actually know that 80% of shoppers are more likely to make a purchase from a brand that offers a personalized experience? Definitely not a cap and hold on! Around 91% of consumers are more likely to shop with brands that remember them and provide relevant recommendations. That’s so huge! It’s like having a secret weapon in your e-commerce depot. 

    Few Tips For Building Personalized Customer Experiences

    Customer Data – Let’s Call It Treasure!

    Well, Let’s get started with customer data, definitely not talking about some creepy stuff here. We are talking about using the information your customer voluntarily shares with you. Check out their purchase history, preferences, and browsing habits. The whole data is like a treasure map that takes you to their hearts and minds. 

    Segmentation – The Power!

    Imagine you’re throwing a party and you definitely are not gonna invite everyone you know without considering their interests, right? Well, the same goes here in e-commerce stores. Not all the customers are the same and treating them together equally can leave them feeling like they’re at a party with the wrong playlist. This is where segmentation dives in to save the day. Slice your customer base into different groups based on their behaviours, interests, and preferences. This will lead you to serve up experiences and offers that make them feel like you’ve got their back. 

    Recommendations – Magic For Sure!

    You have seen those “Customers who bought this also bought” and “Try similar items” right? Well, you should know this stat as well. Personalized product recommendations can drive up to 20% of total e-commerce revenue. So recommendations are like having a personal shopping assistant who knows your customers better than they know themselves.

    Offers And Sales – VIP Treatment

    Who doesn’t like red carpet treatment? Spoil your customers with exclusive offers and early access to sales and many loyalty programs. And you know what? A huge 79% of consumers say they are more likely to engage with an offer if it’s personally curated to them. Roll out a red carpet and invite them to the coolest party in the town!

    Consistency – Satisfying Game!

    To ace the personalization game, you need to keep the energy consistent across all platforms. Whenever they are checking out your site, receiving emails, or scrolling through their social media, the experience should be the same amazing coffee sips everywhere. Imagine a customer browsing your website, adding products to their cart and then receiving a mail saying “Items are out of stock” Worst, right? So it definitely should be in a consistent way. 

    Additional Tips For Enhanced Experiences

    Use AI and machine learning to enhance your personalization efforts. It also helps you collect and analyze customer data more efficiently and it can also help you create more personalized experiences at scale. 

    Customers don’t want unwanted and outdated contents. Make sure you are personalizing according to their current interests and needs. Also make sure your personalization is relevant and timely. 

    Another major way to improve your personalization strategy is to get feedback from your customers. Ask your customers what they like and don’t like about your personalization efforts. 

    It is mandatory to find out what works for your customers by experimenting with different strategies. Sp don’t be afraid to experiment with executing new strategies.

    Conclusion

    Here is a takeaway, So building personalized customer experiences for your e-commerce world is like having the killer recipe for the world’s most amazing dish. You have got to know your customers inside out, segment, recommend and most importantly make them feel like a royal experience. Once you start the personalized path, you will have customers coming back to your websites faster than you can say instant checkout.

    If you’re ready to thrive your brand’s personalization game, reach out Blaash.io. Schedule a demo with us today, and let’s work together to create unforgettable experiences for your customers. Leave a lasting impression with personalized experiences to your e-commerce brands. Happy personalizing!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Making Friends and Keeping Them: The Story of Customer Loyalty

    Making Friends and Keeping Them:
    The Story of Customer Loyalty

    Hey there, e-commerce brand owners! Buckle up because we’re about to embark on a journey – a journey from awareness to advocacy, the magical path of customer retention. We promise to make this adventure as fun, informative, and easy as a bedtime story for your kids. So, grab your virtual explorer’s hat, and let’s dive in!

    Stage 1: Awareness – Making New Friends

    Imagine you have a new toy, but your friends don’t know about it. How can you play together? That’s what e-commerce is like. First, we need to tell people about our online store. This is called “making friends.”

    We use things like Facebook, Instagram, and emails to say, “Hey, we have cool stuff you might like!” Just like when you tell your friends about your new favorite game.

    Stage 2: Engagement – Being a Good Friend

    Now, when someone visits our online store, it’s like having a new friend. What do you do to be a good friend? You talk to them, listen to them, and make them feel special. This is called “engagement.”

    We send them nice messages and answer their questions. It’s like saying, “I’m here for you, just like a good friend!”

    Stage 3: Conversion – Playing Together

    When your friends come over to play, it’s super fun, right? Well, in e-commerce, we want our new friends to play (buy) with us too. This is called “conversion.”

    We make it easy for them to buy things. It’s like setting up a game and saying, “Come join the fun!”

    Stage 4: Retention – Staying Friends Forever

    Friends don’t stop being friends after just one playdate, and our e-commerce friends shouldn’t leave after one purchase. We want to keep them forever. This is called “retention.”

    We always have cool things for them, just like you have fun toys for your friends when they visit. We want them to say, “I love this store; I want to come back!”

    Stage 5: Advocacy – Turning Friends into Superheroes

    Now, here’s the most exciting part. Sometimes, your friends love your toys so much that they tell other friends about them. They become like superheroes, right? Well, in e-commerce, we want our friends to be superheroes too. This is called “advocacy.”

    We ask them, “Can you tell your friends about our store?” It’s like saying, “You’re so awesome; can you help us make more friends?”

    Here’s a little secret: When we do all these things together, it’s like having a magical recipe for success. Just like when you and your friends combine your favorite toys to have the best playtime ever, in e-commerce, we combine awareness, engagement, conversion, retention, and advocacy to make our online store amazing!

    So, young e-commerce adventurers, remember this: Making friends and keeping them is like having a big, wonderful party where everyone has fun. And in the world of online stores, that means lots of people liking your store, buying things, and telling others how awesome it is!

    Now, grab your explorer hats, and let’s go on this fantastic journey together. Your online store is like a treasure chest waiting to be discovered by new friends. Let’s make friends and have the best e-commerce adventure ever!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Customer – Centric Ecommerce: The Key To Sustainable Growth

    Customer – Centric Ecommerce: The Key To Sustainable Growth

    Hey there! Let’s dive into a topic that is more important than ever for every brand in the world of ecommerce. And yeah it is “Customer – Centric Ecommerce”. If you have ever shopped online (Well, who hasn’t), you might have noticed that some online brands just seem to have extra charm. Well, chances are they are following a customer centric approach and it is much more important. It is the secret sauce to achieving sustainable growth in the ecommerce realm. 

    Just imagine this! You are into your favorite physical store, and the salesperson knows your name and your preferences, and even recommends products that align perfectly with your taste. It’s like they can understand your mind, right? That’s the feeling a customer – centric ecommerce store aims to replicate in the virtual world. 

    So, what’s the buzz all about? 

    Customer- Centric Ecommerce

    Customer – Centric E Commerce is all about tailoring the online shopping experience to fit each individual customer like a glove. It is about building relationships rather than just simply selling products. Imagine receiving personalized product recommendations, exclusive deals just curated for you and on items you actually want, and a shopping journey that feels like it was designed just for you. That’s the magic of customer – centricity. 

    The Magic Of Personalization

    Remember that feeling of  excitement when you receive an email with your name in the subject line? That’s the first step of personalization. Customer – centric e commerce takes it up a notch by experience that speaks directly to you. It is like having a personal shopper without any awkward small talk!

    80% of consumers are more likely to make a purchase when brands offer personalized experiences.

    No More Cart Abandonment

    Ever loaded up your online cart with goodies, only to abandon it like a shipwreck survivor? Join the club! Customer centric ecommerce wants to fix that cart abandonment woe by making the buying process smoother than a buttered slide. The average cart abandonment rate is a sky-high 69.57%. 

    53% of shoppers are ready to dump their cart if they don’t find quick answers to their queries

    Building Trust And Loyalty

    Trust is the bare minimum of any successful relationship, and the ecommerce world is no exception. By showing that you understand your customers needs and preferences, you’re laying the groundwork for loyalty. When customers feel valued and understood, they are more likely to keep coming back. It’s the online equivalent of visiting the neighborhood store where everybody knows your name. 

    The Feedback Power

    Customer – centric ecommerce isn’t a one way street. It’s a continuous loop of communication. The feedback you provide as a customer is like gold for these online stores. They listen, adapt, and improve their offerings based on what you have to say. It’s like being part of an exclusive club where your opinions truly matter.

    Creating Memorable Experiences

    Think back to the last delightful shopping experience you had. Maybe it was the easy navigation, the discounts or coupons at checkout, or the personalized birthday messages. These little things add up to create a memorable journey. Customer – centric stores go the extra mile to make your shopping adventure not just efficient, but enjoyable.

    Sustainable Growth

    Sustainable growth isn’t about explosive, short – lived success. It’s about building a solid foundation that keeps your business thriving in the long run. And that is where customer – centric e-commerce comes into play. By creating loyal customers who keep coming back, spreading positive word by mouth, and staying engaged with your brand, you’re holding a brighter future for your online store. 

    Conclusion

    In the hustling world of ecommerce, being customer centric is more than just a trend and of course it is a game changer. It is about treating each customer like a VIP and crafting a personal level experience. So, whether you’re a business owner aiming for growth or a shopper seeking a seamless experience, keep your eyes peeled for those stores that put the customer in customer centric ecommerce. 

    So, whether you’re a seasoned entrepreneur or just dipping your toes into the ecommerce waters, remember that putting your customers first isn’t just a choice – It’s the golden ticket to success. And speaking of success, Blaash specializes in seamlessly integrating product information and purchasing options into your videos, turning viewers into buyers with just a few clicks. So, go ahead and explore the world of shoppable videos with Blaash, because when it comes to customer – centric ecommerce, innovation is the name of the game. Happy shopping!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Video led SaaS Platforms – Pioneering The Future Of Ecommerce

    Video led SaaS Platforms – Pioneering The Future Of Ecommerce

    In the booming world of e-commerce, businesses are often implementing innovative ways to stand out in an unique way and engage their customers. In recent years, One trend that has been gaining a pull is integration of video content into online shopping experiences. With a rise of video led software as a service (SaaS) platforms, the future of ecommerce is being reshaped, delivering a new perspective and a dynamic, also an immersive shopping journey like never before.

    Why Is Video Essential For Ecommerce?

    “Online videos will makeup more than 82% of all customer internet traffic by 2023 – Cisco”

    Just imagine this stat in your business! This statistic alone brings out the importance of incorporating video into ecommerce strategies. Capturing and retaining a shopper’s attention is the hardest part these days because attention spans are shrinking. To eliminate these kinds of situations, videos provide a powerful way. 

    Videos help businesses to showcase their products in action, providing potential customers with a clear understanding of how the products work and what benefits the offer. Unlike using traditional methods like static images, videos allow for more detailed demonstrations and storytelling, helping to convey the story, value and uniqueness of the products. The incredible experience not only builds trust and delighting customers but also reduces uncertainty, leading to higher conversion rates.

    What Kind Of Videos Attract Shoppers?

    Not all videos are created equal and the major element to success relies in creating content that resonates with your target audience. Here are a few types of videos that are particularly effective in attracting audiences. 

    Product Videos

    Product videos give customers an idea of the particular product, showcasing its features, benefits and how to use it in real life. Including customer reviews or testimonials in these types of videos adds an element of social proof, which can be a motivation for potential buyers. 

    Tutorials Videos

    Educational videos that demonstrate how to use a product effectively can be emphatically valuable. Customers definitely appreciate brands that go the extra mile to help them get the most out of their purchases. 

    User Generated Content (UGC)

    This is just another powerful marketing tool by encouraging customers to share their own videos of using your products. User Generated Contents adds an extra authenticity and credibility to your brand.

    What kind of video tools?

    Businesses are leveraging a number of innovative video tools to not only grab the attention and engage customers but also to enhance the overall shopping experience. Let’s dig into three game changing types of video tools that are developing the future of ecommerce. 

    Shoppable Videos

    Shoppable videos have transformed the way consumers interact with products online. Unlike standard videos that simply convey information, shoppable videos are interactive experiences that seamlessly blend content and commerce. They allow shoppers directly purchase products featured in the video, eliminating the need to navigate away from the content to make a purchase. This frictionless integration of video and ecommerce streamlines the customer’s journey, enhancing convenience and boosting sales and conversions. Brands like Sephora, Ted Baker, and Nike have already utilized the power of shoppable videos to create alluring shopping experiences that resonate with their audience.

    Web Stories

    Web stories aka visual narratives or storytelling videos are short videos that capture viewer’s attention through a compelling blend of visuals, text and audio. These small clip videos are designed to be consumed quickly, making them perfect for today’s fast paced digital landscape. Ecommerce businesses are using web stories to engage customers by sharing about their products, brand spirit, and behind the scene glimpses. Whether showcasing the journey of creating a product or highlighting customer reviews or testimonial videos, web stories communicate the spirit of a brand in a concise manner.

    Live Commerce

    This type of video tool involves live streaming events where hosts showcase their products, interact with viewers in real time and address questions and concerns on the spot. Live commerce provides a very interactive shopping experience that almost gives an impression of store experience.

    Conclusion

    Video led Saas platforms offer a different and unique advantage in creating short and irresistible content for ecommerce brands. By incorporating these types of videos access to increase the impulse buying and drive conversion rates. Blaash, a trailblazing ecommerce brand, has harnessed the potential of shoppable videos, web stories and live commerce to create a shopping experience that goes beyond the conventional. Elevate your brands to new heights in the market with Blaash. 

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Boost Your Videos With Smart Insights – Ultimate Guide For Brands

    Boost Your Videos With Smart Insights – Ultimate Guide For Brands

    a vibrant and captivating banner that includes elements related to videos, data, and creativity.

    Hey there, curious minds! Let’s imagine you are making a super cool video to show everyone. But guess what? There is a secret ingredient that can make your video even better. It’s called “Insight-led video solutions”. Don’t worry we’ll show you how they work and why they are awesome in this blog! So what are you waiting for? Let’s dive into it.

    The Amazing Role of Insight-Led Video Solutions

    Videos are like magic spells that people pay attention to. But here is the tricky part: How do you know if your video is working its magic or not? That’s where insight-led video solutions come in. Think of them as helpers that tell you what people like about your video and what they don’t. It’s like having a spy who watches your video with you and whispers secrets in your ear.

    Consider the Benefits

    Let’s be real; Engaging your audience isn’t a walk in the park. But insight-led video solutions can give the key to this puzzle. By diving into metrics like click-through rates, drop-off points, and even the average time viewers spend glued to your video, you are equipped with the knowledge to fine-tune your content strategy. With this info, you can tweak your videos to keep your audience engaged from start to finish. And, when you give people what they want, you’ll see your viewers and likes skyrocket.

    Diving into Insight-Led Video Solutions:

    Behind the scenes, they use fancy technology to track things like clicks, views, comments, and shares. It’s like having a team of detectives uncovering all the clues about what people enjoy the most in your videos. This data will become your playbook for creating videos that resonate with your audience. Actually, Gathering and understanding how much people like your videos might sound a little tricky. But it’s super important for making your videos work well.

    blog post 1 diving 13

    The Dance of Data and Creativity

    Think of insight-led videos as your sidekick. They provide you with clues, but you’re still the mastermind behind your videos. Utilizing real-time monitoring, insight-led video solutions allow you to make your strategy on the go. And use your creative superpowers to turn data into captivating stories that your viewers can’t resist.

    An image of a diverse team brainstorming and working together on a video project.

    Leveraging Actionable Data

    Okay, now get to the juicy part – turning all that data into creative videos. Imagine you know exactly what your audience wants to see. You can create personalized content that speaks directly to their interests and preferences. It’s like giving them a virtual high-five and saying, “I get you”. By using insight-led video solutions, you’ll see your audience grow and your videos shine brighter than ever.

    Overcoming Challenges and Becoming a Video Hero

    But hold on, with great power comes great responsibility! You need to treat your audience’s data with respect and protect their privacy. Transparency in data collection, respecting users’ preferences, and ensuring compliance with regulations are your badges of honor. Also insight-led are your trusty sidekick, don’t let them take over. Keep using your creative instincts to add that special touch to your idea.

    Future Trends: Beyond the Horizon

    The world of videos is always evolving and data-driven video solutions are also evolving too! AR and VR technology are transforming the way consumers shop online. By allowing customers to feel what is actually in the video and to try on clothing or visualize furniture in their homes virtually.

    Shoppable videos will be a great way to reach younger audiences

    Live videos

    Testimonial videos

    Rise of niche video apps

    Cross-promotion

    Transformative video

    Ai video analytics and content suggestions

    And get ready for virtual friends who feel like real people. The future is bright and full of surprises!

    An image that portrays futuristic video interaction, like someone interacting with holographic videos or interactive screens.

    Conclusion

    So, my fellow ecom champs, it’s time to embrace the data-driven revolution with open arms, a sprinkle of humor, and a touch of that creative spark that makes your brand truly shine. Let the data guide you, and let your imagination run wild – there is no limit to what you can achieve.

  • Customer Experience Secrets – Retaining and Delighting Your Shoppers

    Customer Experience Secrets – Retaining and Delighting Your Shoppers

    In businesses, meeting customer expectations is just the bare minimum. In order to delight customers, you need to stand out from today’s competitive market and drive long term growth which will lead your businesses to go to the extra heights to delight customers.

    “71% of consumers have closed their relationship with a company

    due to poor customer service” – Neil Patel

    Did you know that loss of customers has led to $83billion for organizations around the globe? Pretty nightmare isn’t it? No worries, Let’s explore more secrets and some real life solutions about customer experience to retain and delight your shoppers.

    Customer delight is much helpful in attracting and grabbing a new set of audiences. Studies say that grabbing a new customer is around 5 to 25 times more expensive than retaining an existing customer. It is extremely important to keep our customers happy and satisfied so that they stay loyal to your brands. A single negative experience is also enough for around 51 percent of the customers to change their loyalty to your brand.

    By executing multiple strategies can lead to achieving this situation. A few simple yet powerful tricks to please your customers are as mentioned below. 

    Delighting Your Customer Is Much More Important

    Customer delight is the bare minimum and a juicy secret to creating a loyal customer base. It is something beyond the expectations and definitely not just about satisfying the customer’s experience.

    Imagine this – You are going to a fine dine restaurant and getting a complimentary dessert after your precious meal unexpectedly. But what you get is a positive and delightful feeling there after getting that. It is nothing but creating a grateful impression and going the extra mile to give a customer that they weren’t predicting from you. It is like you are providing them with unexpected delightful customer service.

    There are many companies who increased the intensity in multiple ways to delight customers. Here are key reasons why it is important to delight customers and is more important for businesses.

    Understand Your Customers

    The very basic foundation and every customer experience strategy lies in truly understanding your customers. Collect the data about your customer preferences, behaviour and point points and utilize tools like customer surveys, social media listening and data analytics to gain insights into what makes your  customer tick. Ro create personalized and relevant experience, Understand their needs and desires, you can tailor your products, services and interactions.

    Personalize Your Customer Experience

    To curate tailored recommendations, product suggestions, and offers, leverage the power of data. This means using data to understand your customer’s individual preferences and needs, and then tailoring your interactions with them accordingly. You can really create a more engaging and relevant shopping experience by showing customers that you understand their individual needs. 

    Solicit And Act On Feedback

    To improve customer experience, feedback is a gem of insights. Inspire customers to provide feedback through surveys, reviews and testimonials and direct communication. Moreover, show that you value their opinions by actively implementing changes based on their feedback. This will show your commitment to development and also lets customers know that their voices are noted.

    Who Doesn’t Like Surprises?

    Remember the ecstatic excitement of finding unexpected gifts in your bag? Apply that same thing to your e-commerce business. Often surprise your shoppers with unexpected discounts, freebies, or a heartfelt “thank you” note in their package. It’s like providing a little joy of happiness on their shopping journey.

    Seamless Experience

    Do you wanna feel omni – channel experience? Then imagine this, You are in a cozy bookstore, sipping a coffee and you spot a book you like. Then, you go online to buy it, but the website looks like a digital maze from the 90’s. That’s what a clashing omni channel experience looks like. Make sure your website, app, and social media channels are all on the same flow and page. A seamless transition from browsing on social media apps to checking out should feel like magic and not a hassle for your customers.

    Additional Tips For Retaining And Delighting Your Shoppers

    Social media is a great way to interact and build relationships with your customers, answer their questions and get feedback. So use social media to connect with your customers.

    Events and promotions are a great way to know your customers are very enthusiastic about your brand and to encourage them to shop with you.

    Listen to what your customers have to say and it is one of the best ways to improve your customer service.

    Add On Gem To Your Businesses

    Create more customer experience with interacting websites. By incorporating shoppable videos effectively, you can build a stronger and much more interactive website. It will enhance and delight your customer experience. By choosing a gem product ‘Blaash’, shoppable videos will thrive your online stores with delightful experience!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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  • Unlock customer retention: ecommerce loyalty strategies

    Unlock Customer Retention – Ecommerce Loyalty Strategies

    Hey there, e-commerce champs! Ready to dive into the world of customer loyalty? As you navigate the busting e-commerce arena, remember that holding onto your customers is like holding onto a golden ticket. In this blog, we are dishing out some turbo-charged strategies just for you to keep your customers coming back to you for more.

    Gettin’ Cozy with Your Customers

    Let’s start with the basics. If you want to be the best friend of your customers, you gotta know them inside out. Time for some detective work! Dig into market research like a pro, and discover what makes your customers tick. Find out what they love, what bugs them, and what floats their e-commerce boat. Once you’ve got this, you can cook up some seriously personalized experiences that’ll leave them speechless.

    Building Bonds That Last

    The heart and soul of customer loyalty is legendary customer service. We’re talking superhero-level stuff. Be the quick-draw gunslinger when it comes to solving problems. But it’s not just about fixing things – it’s about making your customers feel like rock stars. Suggest products according to their preferences and previous purchases. With this kind of attention, they will feel like they are prioritized by you.

    Unveiling irresistible loyalty programs

    Get ready to use emails, social media, and personalized website messages to share exciting offers! We’ll let you let you know about the latest products, and the best deals, and sometimes even show you what’s happening behind the scenes. By staying in their orbit, you’re not just a brand; you’re a part of their digital squad.

    Elevate the Post-Purchase Experience to Epic Levels/span>

    Usually, the customer journey doesn’t end at the checkout button. It’s like the credits rolling at the end of a movie, but the bonus scene is where the magic happens. Sending out orders super quickly is your special advantage – deliver the order to their doorstep faster than anyone else. And yeah, the unboxing experience! Imagine their delight when they find a personalized note or a surprise gift. Keep the good vibes flowing with post-sales support that’s as dependable as a trusty sidekick. Answer Questions, offer advice, and show them that their happiness is your priority. Encourage customers to talk about their experiences by writing reviews and sharing their own content. This helps build trust with people who might want to buy.

    Embracing the wings of change and innovation

    To stay ahead, continuously check customer behaviours and industry trends. Flexibility is key – adapt your strategies based on evolving preferences and market dynamics. Proactively seek customer feedback and iterate your product offerings accordingly. Introduce them to the new features, explore new collaborations, and venture into uncharted territories based on the insights gathered.  By showcasing your adaptability, you resonate with your customer’s evolving desires.

    Harnessing the Power of Data-Driven Decision-Making

    In the digital age, data is a valuable asset. Collect and analyze customer data to unveil valuable insights. Leverage analytics tools to understand buying patterns, browsing behaviours, and demographics. Using these insights helps you make smart decisions, like deciding how to price things or what products to offer. When you base decisions on data, it makes your strategies feel more real and matches what your customers like. Click here to more about using data for decisions in video commerce and boosting your online store.

    Measuring Triumph and Metrics

    Lastly, triumph lies in the numbers. Establish clear metrics to measure your customer retention efforts. Key indicators include customer churn rate, repeat purchase rate, and customer lifetime value. Assess your strategy’s effectiveness regularly against these benchmarks. If certain tactics aren’t yielding desired results, adjust your approach and learn from your endeavors.

    Conclusion

    There you have it, the ultimate guide to conquering customer loyalty in the e-commerce arena. You can create strong connections and loyalty by getting personal and using special programs. With your knowledge, you can turn your brand into something amazing, Each customer is like a special star, and if you treat them well and offer loyalty rewards, your brand will shine really brightly.

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  • Crafting magical customer feedback through videos.

    Crafting Magical Customer Feedback through Videos:

    Uncovering Hidden Gems for Your Online Store!

    Have you ever wondered about a way to make your online keep even higher and produce a hint of magic to it? Well, get prepared to embark on a captivating adventure of customer feedback via motion pictures – it is like finding hidden treasures that may make your keep shine brighter than a fairy’s wand!

    Step 1: The Magic Invitation – Ask for Video Reviews

    Imagine if we requested you to attract a picture of your favored issue. That could be manner greater amusing than just writing about it, right? Well, it’s identical for our customers! Instead of boring forms, permits invite them to percentage their studies in quick motion pictures. We want them to be creative, funny, and sincere – much like little wizards sharing their adventures.

    Step 2: Embrace the Power of Emotions

    Have you ever visible a movie that made you snigger, cry, or jump with exhilaration? Well, videos can do the equal! When our customers percentage their tales via movies, we get to see their feelings, similar to watching a mystical film. Happy customers will make you smile, and even the grumpy ones can teach us treasured classes to make our saves even higher.

    Step 3: Use the Magic of User-Generated Content

    Imagine if different children were telling you approximately their favorite toys – wouldn’t that make you curious to strive them too? That’s what we are able to do with customer videos! We can proportion those terrific tales on our website and social media. It’s like a spell that suggests how real people love our merchandise, making others want to sign up for the amusing too!

    Step 4: Turn Complaints into Wishes

    Even in fairy testimonies, no longer the entirety is best. Sometimes customers might have a desire or two about our save. Instead of feeling unhappy, we can flip their complaints into possibilities to make matters higher. It’s like turning a frog into a prince with a bit bit of magic! By listening and making modifications, we are able to make our customers even happier.

    Step 5: Unleash the Shoppable Video Magic

    Now, here’s the actual wizardry! Imagine watching a video of your favorite toy, and with a wave of your wand (or a click on your mouse), you could buy it properly away! That’s the electricity of shoppable motion pictures. With this magical characteristic, our clients can watch motion pictures and buy the goods they see without leaving the video’s captivating world.

    In Conclusion: The Adventure Begins!

    So, expensive eCommerce sorcerers, it is time to unharness the magic of patron comments thru films. Remember, it is now not just about promoting merchandise – it’s approximately developing a captivating revel for our clients. By using movies, we will find hidden gemstones of insight in an effort to make our store shine brighter than ever earlier.

    Get ready for the adventure of an entire life! Let’s ask our clients for video critiques, include their emotions, proportion their stories with others, flip complaints into needs, and add a sprinkle of shoppable video magic to our save.

    And for a touch of more attraction, Blaash’s shoppable video function may be our secret spell to make the magic appear! So, allow’s wave our wands and make our eCommerce store the most magical location inside the online country.

    Get ready to amaze your customers and make your eCommerce brand a fairy tale dream come proper! Happy storytelling and captivating promoting!

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  • Learn How Video Analytics Can Supercharge Your Customer Connections

    Learn How Video Analytics Can Supercharge Your Customer Engagement

    Hey there, E-commerce dynamos! Are you ready to dive into a realm where data meets dazzle, and engagement gets an upgrade? If yes, then let’s Buckle up! Today, we are spilling the beans on a game-changer: Video Analytics. And let’s turbocharge your customer engagement like never before!

    Understanding Video Analytics: It’s Like a Magic for Metrics

    Video Analytics- It’s like giving eyes to your videos! This clever tech looks at videos in real time and figures out what is happening, even spotting stuff like people and cars. So, if a dog starts doing a dance in your yard, video analytics raises a flag. But wait, there is more! It doesn’t stop at being a detective. It turns regular videos into super valuable information. You’ll get juicy insights like who’s watching when they are hooked, and why they’re bailing. It’s like knowing your audience’s thoughts without being creepy!

    Benefits of Video Analytics for Customer Engagement:

    Insights into customer behaviour: Do you ever wondered how online stores seem to understand your preferences soo well? That’s where video analytics comes in! It analyses your online behavior, like what you click on, how long you stay on a page, etc., this helps online businesses figure out what you like and don’t like, so they can show you products and offers that match your interests.

    Enhances Personalization: Say goodbye to generic outreach! With video analytics, your can tailor your content like an expert. It’s like having a personal shopper for your content.

    Improved content strategy: Video analytics point out which part of your video has the crowd jumping, and which parts are making them jump ship. You can tweak your content to keep them on the edge of their seats.

    Data-Driven Decision Making: Remember the days of throwing darts blindly? Not cool. Video analytics lets you aim like a pro. It serves up real-time metrics that guide your marketing moves. If a video on doggy raincoats gets a thousand likes, and the one on cat yoga tanks, guess what?  It’s raining doggy products!

    Implementing Video Analytics: You Got This!

    Choosing the Right Tools: Picking the perfect analytics tool is like choosing the right emoji for the perfect chat response. From Google Analytics to specialized platforms like SproutVideo, Hippo Video, NPAW, vidIQ, TubeBuddy, etc., you’ve got options.

    Integrating Analytics into Video Platforms: You might be a coding wizard, or you might think HTML is a cereal. No worries! Embedding tracking codes is easier than you think. It’s like adding sprinkles to your ice cream – a delightful extra that makes everything better.

    Privacy and Ethics: Privacy isn’t just a word, it’s the VIP party where everyone is invited. Be transparent about data collection and assure your audience that their information is in safe hands. Think of it as building trust with your customers.

    Best Practices: Where the Magic Happens!

    Stay Curious: You know that feeling when you open a mystery box? Embrace it! Keep exploring analytics to unveil gems about your audience. The more you know, the better you connect with them.

    Be Nimble: If the analytics show a sudden spike in interest anywhere in your video, jump on it! Your customers will feel like you are getting their minds and their thoughts.

    Future Trends:

    Over the last few years, AI has emerged as one of the most widely used technologies to create computer programs capable of performing tasks normally requiring human intelligence. The usage of AI in video analytics is expected to gain momentum as it can help analyze massive amounts of data and provide users with real-time alerts for events or behaviour patterns instead of relying on manual inspection by humans, which is often time-consuming, tedious, costly, and inaccurate.

    Conclusion:

    There you have it, e-commerce champs! Video analytics isn’t just a tool, it’s your key to unlocking a realm of personalized customer engagement. By looking into viewer insights, you can tailor content, fine-tune strategies, and optimize the entire journey. With the AI and machine learning era on the horizon, your engagement adventure is set to reach even greater heights. So, let’s go, Harness the power of Video Analytics, and get ready to captivate your audience like never before.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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