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Category: Gaming

How games can help your business grow and build organic connect with your customers.

  • Customer – Centric Ecommerce: The Key To Sustainable Growth

    Customer – Centric Ecommerce: The Key To Sustainable Growth

    Hey there! Let’s dive into a topic that is more important than ever for every brand in the world of ecommerce. And yeah it is “Customer – Centric Ecommerce”. If you have ever shopped online (Well, who hasn’t), you might have noticed that some online brands just seem to have extra charm. Well, chances are they are following a customer centric approach and it is much more important. It is the secret sauce to achieving sustainable growth in the ecommerce realm. 

    Just imagine this! You are into your favorite physical store, and the salesperson knows your name and your preferences, and even recommends products that align perfectly with your taste. It’s like they can understand your mind, right? That’s the feeling a customer – centric ecommerce store aims to replicate in the virtual world. 

    So, what’s the buzz all about? 

    Customer- Centric Ecommerce

    Customer – Centric E Commerce is all about tailoring the online shopping experience to fit each individual customer like a glove. It is about building relationships rather than just simply selling products. Imagine receiving personalized product recommendations, exclusive deals just curated for you and on items you actually want, and a shopping journey that feels like it was designed just for you. That’s the magic of customer – centricity. 

    The Magic Of Personalization

    Remember that feeling of  excitement when you receive an email with your name in the subject line? That’s the first step of personalization. Customer – centric e commerce takes it up a notch by experience that speaks directly to you. It is like having a personal shopper without any awkward small talk!

    80% of consumers are more likely to make a purchase when brands offer personalized experiences.

    No More Cart Abandonment

    Ever loaded up your online cart with goodies, only to abandon it like a shipwreck survivor? Join the club! Customer centric ecommerce wants to fix that cart abandonment woe by making the buying process smoother than a buttered slide. The average cart abandonment rate is a sky-high 69.57%. 

    53% of shoppers are ready to dump their cart if they don’t find quick answers to their queries

    Building Trust And Loyalty

    Trust is the bare minimum of any successful relationship, and the ecommerce world is no exception. By showing that you understand your customers needs and preferences, you’re laying the groundwork for loyalty. When customers feel valued and understood, they are more likely to keep coming back. It’s the online equivalent of visiting the neighborhood store where everybody knows your name. 

    The Feedback Power

    Customer – centric ecommerce isn’t a one way street. It’s a continuous loop of communication. The feedback you provide as a customer is like gold for these online stores. They listen, adapt, and improve their offerings based on what you have to say. It’s like being part of an exclusive club where your opinions truly matter.

    Creating Memorable Experiences

    Think back to the last delightful shopping experience you had. Maybe it was the easy navigation, the discounts or coupons at checkout, or the personalized birthday messages. These little things add up to create a memorable journey. Customer – centric stores go the extra mile to make your shopping adventure not just efficient, but enjoyable.

    Sustainable Growth

    Sustainable growth isn’t about explosive, short – lived success. It’s about building a solid foundation that keeps your business thriving in the long run. And that is where customer – centric e-commerce comes into play. By creating loyal customers who keep coming back, spreading positive word by mouth, and staying engaged with your brand, you’re holding a brighter future for your online store. 

    Conclusion

    In the hustling world of ecommerce, being customer centric is more than just a trend and of course it is a game changer. It is about treating each customer like a VIP and crafting a personal level experience. So, whether you’re a business owner aiming for growth or a shopper seeking a seamless experience, keep your eyes peeled for those stores that put the customer in customer centric ecommerce. 

    So, whether you’re a seasoned entrepreneur or just dipping your toes into the ecommerce waters, remember that putting your customers first isn’t just a choice – It’s the golden ticket to success. And speaking of success, Blaash specializes in seamlessly integrating product information and purchasing options into your videos, turning viewers into buyers with just a few clicks. So, go ahead and explore the world of shoppable videos with Blaash, because when it comes to customer – centric ecommerce, innovation is the name of the game. Happy shopping!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • The Importance Of Shopper Entertainment In 2022

    The Importance Of Shopper Entertainment In 2022

    The advent of social media channels such as Facebook, Instagram, Pinterest, and YouTube gave rise to modern marketing and the ability to reach more customers, convert them and retain them. The purpose of shoppertainment is to demonstrate, market, and sell products online using live video streaming. A consumer’s everyday life and eCommerce are combined to create Shoppertainment, and web-based events deliver an engaging and informative experience much like their in-person alternatives before the pandemic.

    Since eCommerce is no longer purely price-driven, shopper entertainment is essential. Customer experience, loyalty, and trust play a significant role in making customers willing to try new brands.  A website’s ability to engage users remains a challenge. With the help of live video shopping, you can utilize the entertainment tactic to attract and retain customers. Therefore, social shopping increases the likelihood that customers will add items to their shopping cart.  The proliferation of social media has enabled more people to be “influencers.” As a result, brands have taken advantage of this opportunity. Companies have created strategies to capitalize on this trend.

    Shoppertainment – what makes your products more shoppable and entertaining for customers? We will dive into the evolution of the market to help you understand how to turn your target audience into loyal customers:

    Livestreaming eCommerce –

    Rapid growth is occurring in the eCommerce industry. According to Statista, 2.14 billion people are likely to make digital purchases in 2021. There are a lot of online shoppers! It has been a boon for eCommerce, despite the 20/20 pandemic having halted in many industries. Online buying behaviour is clearly changing as evidenced by these statistics. They still buy to solve problems, raise their status quo, remain on top of trends, achieve social validation, be happy, and ease their stress, but how they buy online has changed drastically. There has been a lack of that “not-so-human touch” in the online shopping experience for both buyers and sellers. Online interactions are as important as those with offline customers. On the contrary, you must do your best to make the purchasing process as simple as possible.

    Both the seller and the customer benefit from live commerce. Video entertainment shopping, also known as live commerce, allows sellers in India to communicate with their customers as they sit in the US, UK, Taiwan, New Zealand, or anywhere else in the world. The experience is similar to in-store shopping.

    The online sellers prepare their scripts for a meeting, greeting, and communicating with their online customers using lights and a cinematic approach. Using video, photo, and audio, sellers are able to showcase their products live and that too in all forms of multimedia.

    As a live broadcast e-commerce phenomenon, it is a huge hit in China. Live eCommerce in China is expected to reach $409 billion in transaction value in 2022, according to reports. 

    The fact that live eCommerce works are largely responsible for its success. In addition to being interactive, video marketing sells more than other types of marketing. The content of live streaming is very entertaining, resulting in shoppers preferring it over other options. Influencers hold a more authoritative position with their target audiences, which is why brands seek their endorsement through influencers.

    Particularly in China, Livestream eCommerce is very popular because it is entertaining and interactive and provides the seller with a chance to interact with their buyers and give them live answers. This, in turn, greatly benefits the seller’s business since the buyers can make a quick decision about whether the product is suitable for them.

    The gamification revolution is here –

    In many cases, online shopping consists of adding items to your cart, paying for the items, and waiting for your parcel to arrive. Although it is convenient, it is a tedious process.  Besides having plenty to offer, shopping malls and outlets also provide a fun experience. While e-commerce may offer more items, it’s not enjoyable. The future of online shopping is still far from being achieved.”

    As part of shoppertainment, gamification helps solve this problem by entertaining audiences and persuading them to become paying customers. Making nongame concepts like online shopping more engaging and interactive is achieved by introducing game mechanics and elements. Rewards for engagement can be earned in the form of vouchers, discounts, and points, so users are even more motivated to continue participating. Gamification generates customer engagement by capturing their attention and keeping them engaged. Also, it influences the customer’s intent to repurchase while helping them focus on the buying process.

    To make sure you are ready for this content-centric strategy, consider the following:

    1. Customer interaction should be enhanced by shoppertainment that is appropriate for the brand positioning. Don’t just do something for the sake of doing it.
    2. Engaging your audience requires relevant content. It was discovered that consumers in different countries had different preferences for live-streaming (length and format of execution, content quality, host friendliness, etc.) which all affected conversion rates.
    3. Be sure to track the results of your marketing investments to ensure ROI. Content should be adapted as data is collected with the goal of consistently improving conversions.
    4. To ensure the brand closes the loop, brands must strike an appropriate balance between entertainment and sales. The purpose of entertainment content is not to sell retail products. Rather, it should build brand recognition.

    As part of omnichannel marketing, in-game advertising is also a popular tool brands are turning to. This concept would be ideal for “shoppertainment”, as it offers key benefits to advertisers.

    By leveraging the power of in-game advertising, brands can form deeper connections with their consumers.  Engaging and interacting with prospects is easier than ever before with this platform. Advertisements integrated directly into the gameplay of some of the world’s most popular games enable brands to promote their products seamlessly. In addition to using in-game coupons with real value, brands can also use in-game coupons to drive sales.

    All brands recognize the importance of creating engaging, consistent, and entertaining customer experiences. As a marketer, it’s not too late to start integrating “Shoppertainment” into your marketing strategy if you haven’t already done so.

    Interested in enhancing your e-commerce strategy? Let us help! Check out our eCommerce services here, or get in touch with our team here.

  • How data-driven marketing can help you understand consumer behavior

    How data-driven marketing can help you understand consumer behavior

    In a competitive digital world filled with competent competitors, customer behavior analytics is essential. Furthermore, most marketing and advertising campaigns require precise data and analyses of customer behavior. Marketers throughout the world struggle with the challenge of influencing consumer behavior towards their product or service. Customers are at the center of the most successful businesses. Creative companies with rapid growth and high revenues are at the center of success. Customer Analytics is being employed by more companies today to better understand their customers and to capitalize on that data. Customer behavior data is used by companies as a part of their business. A customer-centric approach has proven to be very effective. There are many well-known brand names on Forbes’ list of 100 customer-centric companies, such as Apple, Amazon, and DHL. It is undoubtedly difficult to implement customer-centric strategies without a deeper understanding of customer behaviors. Associated with consumer behavior are the processes and activities involved when people search for, select, purchase, use, evaluate, and dispose of products and services to satisfy their needs and desires. In many cases, the purchase of a product or service is the result of a thorough information search, brand comparisons and evaluations, and other steps. In addition, Customer Analytics directly addresses the goal of reducing costs, increasing lifetime value, and making loyal customers effective brand advocates. Using customer behavior analytics has many benefits. In this article, we’ll explore what is driving behavior-driven strategies in today’s market and why they are so significant.

    Consumer behavioral analysis is not always easy, but it gets easier as you devote more time to learning the reasons why people purchase a product or service. Understanding consumer behavior will allow you to gain a deeper understanding of buyer behavior. To get started, ask yourself the following questions:

    • How do consumers decide whether to purchase the products?
    • What makes them purchase this product?
    • Is there a brand that consumers prefer over another, and if so, why?

    Consumer behavior analysis plays an important role for marketers and how they communicate products and services to their consumers. You’ll get the necessary information you need to understand the motivations behind certain behavioral patterns.

    There are four factors that influence buying behavior –

    A psychological perspective – When it comes to consumer behavior, psychology plays an important role. Psychology, such as attitudes, motivations, personality traits, and beliefs, may be difficult to quantify, but they have a significant influence on shopping behavior.

    Economic Factors – In addition to economic conditions, one’s purchasing behavior is also influenced by them. As an economy grows, the money supply rises, resulting in better purchasing power for customers. An economic slowdown can suggest a struggling market and fewer purchases. Consumer behavior can be influenced by factors like income, credit, and family income.

    Personal Factors – Consumer behavior depends on a variety of personal factors, all of which are different from one individual to another. Examples include age, gender, occupation, race, socio-economic status, and cultural background.

    Social Factors – As social beings, human beings interact with others all the time, which can influence their purchasing behavior. The social sphere can influence this behavior through the influence of friends, family, the physical environment, and the work or school environment.

    The steps to understanding customer behavior:–

    Organize customers based on segments – Segmenting your target audience into groups based on the characteristics that shape their shopping habits will allow you to obtain a more precise evaluation. Some of these factors are location, gender, age, educational attainment, and occupation. From all of these groups, we choose 2-3 most important ones – the most frequent purchasers and the most dollar-buyers. It can be accomplished by examining their frequency, value, and lifespan. Customers provide basic personal information on the brand’s website in order to receive a feedback form, this is a simple example of customer behavior analysis.

    Analyze each segment’s unique selling points – You need to understand why your top consumer segments purchase your products after you have identified them. What drives their decisions? You must conduct qualitative research techniques such as user interviews in order to answer these questions, since you may not have access to these answers in your analytics.

    It is also crucial to gain as much information as possible about how and why customers made their choices, and that can only be done by talking to them.

    Is it more of an impulse purchase, or were they in need of an urgent solution that your product solved? Has your product been compared to any competitors? Do they think your pricing is fair? Identifying the unique selling points of your product will help you identify which consumers will most likely be attracted to each of them, enabling you to then customize and tailor your marketing strategy accordingly.

    Conduct a quantitative analysis of customer behavior based on predictive analytics – Using the previous two stages, businesses can collect qualitative information about their customers – what they think and how they base their decisions; however, for objective analysis, numbers are required to support your claims.

    In addition to analyzing your website visits and views, social media activity, conversion reports, and favorite products, the most transparent and easy way to get numeric data is to analyze your website visits and views and social media activity. To allocate and convert this information into visual reports, you can use big data and machine learning tools.

    Analyze your quantitative and qualitative data – Comparing qualitative and quantitative data is the next step after collecting your data. To do this, refer to the data sets when creating your customer journey map. Examine which persona purchased which products, when and where they did so. Was their visit repeated? You can examine both sets of data in relation to the customer experience to understand your customers’ journey in detail.

    By comparing the data to the customer journey, some recurring trends should be apparent. Note any unique behavior that is specific to a type of customer and common roadblocks that appear at different lifecycle stages. Remember to acknowledge any trend you see in the buying behavior of your high-value customers.

    Make Changes Accordingly – You should almost certainly see changes and optimizations suggested by the results of your analysis in step four, so now is the time to put them into practice! Your marketing plan should be directly affected by the insights you’ve learned. Consider a segment of customers that exhibits high loyalty, they use Instagram heavily, they come from third-party review sites, etc. The information you collected on their demographic could be used to develop an Instagram branding campaign that emphasizes the key benefit of your third-party reviews. Optimizing the copy on the most popular pages can also help your marketing efforts.

    It’s just an example, of course. If your analysis indicates that you need to target certain user segments at specific times with ads and content tailored to them, you may decide to utilize predictive analytics.

    Re-analyze your findings and repeat – An analysis of customer behavior should always be followed by further analysis! This should not be viewed as a one-time event, but as a continuous process of optimization over time. What’s the reason? Markets and consumers change constantly, regardless of how much you change your product. Having a deep understanding of consumer behavior will help you generate great optimizations now, although there are many factors that affect consumer behavior, including social trends, competitor marketing, and economic factors.

    Keep in regular contact with your customers and their preferences through qualitative and quantitative customer behavior analytics. This is the only way to ensure you truly know them.

    Conclusion

    Managers can gather long-term information about the average purchase value of customers, the average lifetime value for each customer segment, and their needs by conducting customer behavior analysis.

    A lot of marketing, development and scaling can be made easier with smart data and insights. Your expertise gives you insight into which niches to explore, how to attract customers, and how to enhance functions.

    The last reason is that AI and machine learning speed up the process – you can receive reports on customer behavior within minutes, and you can monitor your audience’s growth in real-time.

    Our e-commerce team is familiar with common customer behavior patterns and knows when and where to start the analysis.

    We can help you understand your customers’ behavioural patterns and thought processes, and generate actionable insights.

  • How Does Gamification Contribute to Customer Engagement?

    How Does Gamification Contribute to Customer Engagement?

    Currently, the buzzword is gamification. In modern gamification, game design principles and game thinking are applied to non-game scenarios. Modern gamification has its roots in the video game industry. With the evolution of digital technology, gamification techniques are more accessible than ever.

    Ecommerce gamification: what is it? Gamification refers to incorporating gaming and video gaming strategies into commercial processes, whether they are online sales or physical stores.

    Engaging your customer is essential, but why? Customers who are engaged generate more sales, higher customer retention, and more referrals. In comparison with average customers, full-engagement customers show higher loyalty and profitability, according to a Gallup analysis.  Our explanation of the digital customer experience began as we identified the mediating role of the customer experience. The relationship between the components of these two concepts and customer engagement was identified by identifying the relationships between them. Each of these components must work together. The gaming experience can be affected by these components. Different methods can be used to achieve this experience. Customer engagement can be enhanced or diminished depending on the outcomes. Brands must be clear about what they want gamification to accomplish and be able to reverse engineer gamification processes in order to achieve those goals. Gamification must be a strategic decision, not a spontaneous one. Gaming can be integrated effectively with other marketing campaigns.   The purpose of gamification is to make gamified activities more engaging for participants. Gamified activities serve to satisfy participants’ needs for Autonomy, Competence, and Relatedness, as well as bring positive experiences and emotions. Meanwhile, there is the opinion that gamification is a trick to entice people into taking action they otherwise wouldn’t take.  Creating a game out of the process of product browsing or purchasing gives consumers a more enjoyable experience out of an activity that has become somewhat repetitive and onerous for most of them.

     

    An eCommerce marketing or sales plan should have gamification strategies that have the following four steps to retain users:

    • What makes them play: what triggers them.
    • It takes effort: there has to be time and effort invested.
    • Playing the game: how it is done.
    • Rewards: the benefits collected for the effort.

    This journey emphasizes the value of time and effort, along with a prize that corresponds to it. Online shoppers do not want to be caught up in Squid Games that ask too much and reward them with too little. Instead of creating loyal customers, you might lose some of your current customers. By using gamification in your e-commerce strategy, you can: attract more customers, inspire trust, demonstrate that your company is different, increase sales, and understand customer behaviors, expectations, and desires.

    Gamification in e-commerce: how to take advantage of it?

    In order to successfully implement e-commerce gamification, you need to get to know your customers and their preferences. In ordering how people make purchasing decisions today, keep in mind people’s buying decisions.

    Gamification of online shops offers many benefits –

    • The abandonment rate is reduced: The checkout process is easier, and more sales result in more visits.
    • Increase customer loyalty: By simplifying data collection and inviting them to take part in engaging activities, customers are more likely to become loyal to your brand.
    • Engage new segments: Games can help your brand connect with younger customers and audiences you weren’t aware of previously.
    • Gaining visibility on the internet: Gamification activities tend to receive a lot of attention via social media and are therefore promoted more broadly.

    eCommerce Gamification Best Practices – The right approach to gamification can smooth the buyer’s journey by accommodating customers at the same time. Here are some of our favourite gamification examples that you might find useful for your eCommerce store:

    • Spin the Wheels – Wheels of fortune are used by many eCommerce sites as a reward system for giving away discounts and deals. Providing unexpected discounts, free shipping, and other offers can entice potential customers. Visitors could be told to come back tomorrow if there is no luck today, by putting a “No luck today” slice on the wheel. First-time visitors can also get email addresses as a result of this type of gamification. They can be able to use those emails to market sales.
    • A Loyalty Program for Customers – Customers earn loyalty points for various actions and events, such as placing an order, leaving a review, sharing referral links with friends, or celebrating their birthday. Gamification of this type uses primarily the core drives of Ownership and Possession and Development and Accomplishment. In addition, your customers will see the loyalty points as milestones to achieve and will want to get more than they currently have.
    • Points are awarded to members who are registered – Clubs that offer members benefits are another classic originating from traditional commerce. Using a points system is the most effective way to generate participation in e-commerce so that users are able to accumulate digital credits with each purchase they make, which can be redeemed for discounts or free items. You can also offer experiences, such as courses or demonstrations tailored to your needs.
    • Referrals rewards – Gamification strategies, which reward consumers for referring new customers, have become increasingly popular in recent months. Almost any type of product or company can reap the benefits of this, even banking, because shoppers do not need to spend more for this to happen, which makes it really easy and appealing for them. By using tracked links and leaving a review on the website or specialized platform, users receive discounts each time they refer a friend to the online store.

    Gamification is best achieved by developing a gaming app, the highest level of gamification. Since these actions work for a short period of time, they are difficult to build and maintain, but they are well worth the effort.

    As an example, McDonald’s runs games throughout the year, encouraging customers to download an app so they can enter codes, earn points, and earn prizes. Using this strategy, you can reach customers who typically only visit physical stores online as well as offline. Some brands have even created an app to be used by recurring consumers, associated with their exclusive member clubs. Victoria’s Secret created an app with minigames and a completely individualized product catalog.

    It is not always rational for a customer to make a purchase. The likelihood of them taking action increases if the action path is clearly defined and there are signposts that lead to subsequent steps.

    Gaming in business achieves exactly that; it offers customers a set of predefined options they can choose from and then make a purchase.

    These types of activities can be used by small eCommerce businesses to stimulate a variety of positive behavior. Now that you are familiar with gamification examples, you should be able to apply them to your online store.

    Learn how Blaash.io Personalized Recommendations can motivate your visitors to buy by leveraging real-time analytics.

  • Can Game based Entertainment Can Shape Ecommerce Sales?

    Can Game based Entertainment Can Shape Ecommerce Sales?

    As one of the hottest trends in eCommerce, gamification marketing targets businesses looking to improve customer engagement and boost sales. A great way to gain an advantage in eCommerce is to implement gamification marketing. The goal of gamification in eCommerce is to increase user engagement and revenue. Online merchants create an environment that is favorable for their customers by using gaming techniques. Having fun while browsing a website will increase the likelihood of users placing an order.
    Using a game element is not enough. Your aim shouldn’t be to fit it into your marketing program. Each game has unique dynamics and attributes.
    A combination of strategic planning and determination will lead to future success in each game, when you choose the right mechanisms, you can expect long-term positive outcomes.
    The gamification of strategies will still work even after a user has completed all stages of a game. The instructions must be clear and precise for consumers. Make sure the rules are written clearly in an understandable language and avoid describing the game in too much detail.  Through a challenge, you motivate your audience to participate. Games are always about achieving greater results faster or better, right?  It can be their own challenge or competing with others. As you offer coupons, discounts, or products, you’re building trust, so ensure that you deliver. Gamification requires this step. Make the game more appealing to your target audience by offering better rewards for higher scores.
    Gain Customer Engagement and Increase Sales –
    In a survey, 60% of consumers said if they played the game with the brand, they were more likely to buy the product.  People of all ages find gaming enjoyable, whether they are old or young. The type of content created this way caters to Gen Z – easily consuming, visually appealing, and very engaging. A retailer’s brand can be enhanced through gamification marketing tools, it’s also a game-based mechanism where customers can win prizes by collecting points, stamps, and other rewards. if they are applied correctly, by increasing customer loyalty.
    It is a system that is advocated by Bonito, one of the most prominent Polish bookstores. Points are awarded based on the number of purchases. Discounts increase with subsequent purchases.

     

    Brand Awareness and Customer Relationship –
    Game integration is about creating a more enjoyable and engaging relationship between you and your customers. Through these interactions, a positive attitude toward the brand is ensured and future benefits are gained. Loyalty Programmes, Friendly Competitions, Personalised Content, Fun Boarding, Leader boards, these   Gamification techniques can be used for several purposes to build relationships with a target audience.
    Email marketing Consent through Games –
    With most marketing campaigns, data forms the backbone of the marketing strategy. Your future campaigns will be more successful if you gather more information about your clients and target audience.  Businesses are prohibited from sending messages without the consent of clients because of anti-spam policies and GDPR regulations. By gamifying a game, users can access different features such as leader boards, progress saves, and level unlocks consumer will provide their information. It can be used to track user behavior, motivators, and demographics. Gamification on your website and in-app is a great way to encourage customers into leaving their e-mail addresses. It’s an extremely vital factor when designing campaigns to build lists.
    How to gamify your eCommerce store
    • Quizzes – Ecommerce stores can make use of quizzes to raise product awareness. Organize them in an easy-to-understand manner. Links to your website’s product purchasing pages or reward programs can be provided through QUIZ related to your products and brands. This quiz may be designed to test your customer’s intellect, or it may be a company quiz, theme-based quiz, or some other custom quiz.

    The world’s largest cosmetic retailer, Sephora, offers quizzes to help shoppers select the right products.

    • Loyalty Program – It is no longer surprising that even the world’s most renowned brands, including Reebok, IKEA, PetSmart, and Kohl, offer consumer loyalty programs. To increase repeat orders, one must be able to attract them easily. When a buyer has a favorable experience, they will return for future purchases. You increase customer satisfaction when you reward them simply for spending money. To entice them back, you can take several other measures.
    • Spin-a-Wheel – A major part of the gaming industry is spinning-the-wheel games, and a growing number of companies are offering spinning games with discounts, free shipping, and prizes.  Depending on the season (Holi, Diwali, or Christmas), you can even introduce a once-in-a-month spin with greater rewards than you can directly mail to the registered users. It is just a matter of spinning the wheel and gaining their benefit. Consumers find spin the wheel to be relatively simple and easy to implement.
    • Referrals and Milestones – By using your referral system, you can entice buyers to your eCommerce store and encourage them to make purchases. Your program will have more value if your customers have fun with it. Customers are more likely to stay engaged with a referral program that feels like a game if it makes them feel like they’re getting something in return. a concept that has been used very effectively by the fashion brand, Guilt. Both referrers and their invitees receive a $25 gift card upon signing up.
    Why not get started now?
    Following that you have seen the potential of gamification marketing and its implementation into numerous marketing campaigns, you have a better understanding of its application. Make sure you know your recipients and put a plan in place before you act. Being unique can have both positive and negative effects since you stand out from the crowd. The brand’s personalized experience must be integrated into other marketing strategies and lead to repeat business. The right kind of Gamification will help you take your eCommerce strategy to the next level. Through this process, businesses are able to build deeper customer relationships, increase engagement, and drive loyalty. Games are an exciting and engaging way to motivate your audience, no matter if they’re your employees, customers, or students. Gamification is easy to use, especially with gamification tools available on the market.
    Interested in discussing your project? Let’s talk! And get a Gamification strategy that aligns with your business goals and keeps you current with an interactive mobile solution.
    To learn more, e-mail us at contact@blaash.io. Talk to our experts about how mobile games can be integrated into your mobile apps to drive engagement and increase sales.
  • Super Charge your Mobile Engagement

    Super Charge your Mobile Engagement

    Many businesses, start-ups to large industries, now focus well on customer engagement, which is the backbone of their businesses. The e-commerce world attracts more crowd gradually, the strategies or the ways to acquire and engage the end-customers raises too. To withstand the numerous approaches and to be successful in customer engagement, mobile apps come to an edge. 

    Did you Know?

    Most business leaders trust that the mobile-first approach to interacting with consumers is profiting as they enable push notifications, personalized recommendations and promptly engage the customers through rewards on purchases.

    The web portals proved to be a better way of interacting with customers, but mobile applications take a notch over the web portals. The limitations of web portals, such as maintenance, cost, safety concerns, and the customers’ expectations for mobile support, opened doors for the mobile-first approach. Two-way messaging allows a conversational style of interaction with the consumers. Though it minimized logging into web portals or a call to customer care, the length of messages sets boundaries.

    The need to engage customers with instantaneous announcements has become essential for businesses. Customer engagement does not limit to just creating appointments or technical support but extends beyond it. For instance, for asset-centric businesses, asset visibility and accuracy are must for the best service outcomes. When you provide access visibility to equipment owners, it is easier to track the location and maintenance of the assets. Also, for customers, it builds trust, and you become their easier choice of business.

    The extensive use of smartphones, tablets, and other mobile devices defines the rising popularity of mobile applications among consumers. In turn, these are closely related to consumer behaviour and needs. The potential of repetitive use of the business mobile application and user experience is the driving factor for customer engagement. Hence, it is worth noting that the customer’s expectations increase for a seamless virtual shopping experience during and after the pandemic.

    Traditional Vs Digital-first Approach

    The traditional ways to build relationships with customers based on incentives and direct marketing are slowly fading away.  Nowadays, the customers are co-creators of the brand through social websites and shares. In this digital-first and mobile-first era, consumer user goals and usability derive the success of a mobile application. 

    The potential of automating routine tasks, streamlining the buying process, In-App messages, accurate data collection enables boost sales. According to a study, data collection using mobile applications is much less expensive than other forms of data collection. Moreover, you can analyze the consumer purchase patterns accurately that helps in creating personalized experiences per consumer. 

    Do you know Games has 200X more power when it comes to retaining User, and increasing engagement, an increase in 16% engagement can increase the conversion rate by 10%.

    Do reach out to us and see how Blaash can help you organically retain your key customers. Reach out for a Free Demo.

    Conclusion

    In a nutshell, today, mobiles are everywhere and with everyone, so is your business with an engaging mobile application. Gradually, many customers are moving to mobile-only applications owing to the ease of use and easier interaction. Are you looking for the best customer engagement? Now is the right moment to stay abreast in your business with an interactive mobile application that meets your user goals.

    For a free demo, drop an email at contact@blaash.io. Talk to our experts to understand more about how you can leverage Engagement Via Mobile Games directly integrated in your Mobile Apps

  • Games are drivers for Sustainable Consumer Behaviour

    Games are drivers for Sustainable Consumer Behaviour

    Online games have become everyone’s favorite pass-time, irrespective of age and gender. Though there are concerns regarding screen time and possible health issues, the other side of the coin is that it helps anyone who moderately uses online games or gamification applications. Gamification is highly chosen among many business applications such as retail to increase their conversion rates and other kinds of applications that help users with important information on fitness, medical and health, education, and many more.

    The ‘GOOD’ in online games?

    Many studies have discovered and suggest that fostering sustainable behavior through gamification and online games is the best possible way to attain self-efficacy in users. Online games help users to get motivated and to gain positive results.

    Let us take a deep dive into each GOOD:

    Gamers are Early Digital Buyers

    It’s been time and again proven, there a lot of similarities between an Online Games and an E-commerce shopper!!

    Do you know Online Gamer are early Digital Buyers?

    Gamers are early digital Buyers

    Self-Efficacy

    Self-efficacy is an individual’s capability or strength that lets them complete milestones and achieve their goals. When people have a strong belief that they can focus effectively, then they meet challenges. For instance, the students in their academics and employees in their careers can achieve their individual goals only when they recognize their capabilities.

    Online games are a way to improve self-efficacy as it provides a space for users to understand what capabilities they possess. In online games, the division of complex tasks into smaller tasks enables one to achieve a complex goal. Hence, self-efficacy gets stimulated using these massive accomplishments.

    Improves Behavioural Aspects

    There are norms on how to behave with others in society. The social norms or rules set the attitude, beliefs, and behavior of the individuals. While playing online games or using gamified applications, people consider acceptable behavior and understand the social norms. Social norm behaviors tailored to the applications give room to learn various aspects of life such as exercise, daily diet, consumption of goods and resources.

    Intrinsic Motivation

    The design elements of both gamification and online games aim at intrinsic and extrinsic factors of motivation. Extrinsic motivation through rewards, badges, and points keeps the user motivated whereas stimulates their inherent motivation. As far as passion, curiosity, and personal growth matter for an individual, online games keep motivating the users with these intrinsic factors.

    Win or Lose, it is all game!!

    People might get excited when they win and feel low when they lose. However, realize it is part of the game. Gradually they learn to make progress and perform better. One of the worth noting qualities of online games is that they foster competitiveness. In a game, you might interact and compete with a stranger, friend, or family member, which lets you be sportive and enjoy real fun.

    Intellectual training

    Most of the online games are not easy to play, win then and there. The expert’s design is that if you are not ready to understand the strategies and the logic before you start playing, then winning chances are very low. Online games train your intellect and challenge your abilities, which is a vital motivating factor for many online gamers.

    Social Interaction

    Though the pandemic has limited us to our homes, online games are the best platform to interact with others and build a good rapport. Multiplayer games, group games, human-to-human challenging games make a way to interact, learn and enjoy. In-app messaging, chats allow individuals to share their gaming experience and the common likes that enhance the interactions.

    Conclusion

    To conclude, online games, gamification elements are a smart way to foster sustainable behavior in any aspect. Many applications are using online games to improve good diet, exercising habits, and environmentally friendly practices. The overwhelming flow of gaming applications might make it difficult for the user to choose one among them. Though, the wise choice of users always makes them attain their behavioral goals. fakerolexau.com here are the findings ourxiaomi bear flavours aspire vapes

    Have you wondered games can be an effective solution to connect with your customers organically, understand their behavioral pattern, Talk to Us to understand more.