Customer Experience Secrets – Retaining and Delighting Your Shoppers

In businesses, meeting customer expectations is just the bare minimum. In order to delight customers, you need to stand out from today’s competitive market and drive long term growth which will lead your businesses to go to the extra heights to delight customers.
Did you know that loss of customers has led to $83billion for organizations around the globe? Pretty nightmare isn’t it? No worries, Let’s explore more secrets and some real life solutions about customer experience to retain and delight your shoppers.
Customer delight is much helpful in attracting and grabbing a new set of audiences. Studies say that grabbing a new customer is around 5 to 25 times more expensive than retaining an existing customer. It is extremely important to keep our customers happy and satisfied so that they stay loyal to your brands. A single negative experience is also enough for around 51 percent of the customers to change their loyalty to your brand.
By executing multiple strategies can lead to achieving this situation. A few simple yet powerful tricks to please your customers are as mentioned below.
Delighting Your Customer Is Much More Important
Customer delight is the bare minimum and a juicy secret to creating a loyal customer base. It is something beyond the expectations and definitely not just about satisfying the customer’s experience.
Imagine this – You are going to a fine dine restaurant and getting a complimentary dessert after your precious meal unexpectedly. But what you get is a positive and delightful feeling there after getting that. It is nothing but creating a grateful impression and going the extra mile to give a customer that they weren’t predicting from you. It is like you are providing them with unexpected delightful customer service.
There are many companies who increased the intensity in multiple ways to delight customers. Here are key reasons why it is important to delight customers and is more important for businesses.
Understand Your Customers
The very basic foundation and every customer experience strategy lies in truly understanding your customers. Collect the data about your customer preferences, behaviour and point points and utilize tools like customer surveys, social media listening and data analytics to gain insights into what makes your customer tick. Ro create personalized and relevant experience, Understand their needs and desires, you can tailor your products, services and interactions.
Personalize Your Customer Experience
To curate tailored recommendations, product suggestions, and offers, leverage the power of data. This means using data to understand your customer’s individual preferences and needs, and then tailoring your interactions with them accordingly. You can really create a more engaging and relevant shopping experience by showing customers that you understand their individual needs.
Solicit And Act On Feedback
To improve customer experience, feedback is a gem of insights. Inspire customers to provide feedback through surveys, reviews and testimonials and direct communication. Moreover, show that you value their opinions by actively implementing changes based on their feedback. This will show your commitment to development and also lets customers know that their voices are noted.
Who Doesn’t Like Surprises?
Remember the ecstatic excitement of finding unexpected gifts in your bag? Apply that same thing to your e-commerce business. Often surprise your shoppers with unexpected discounts, freebies, or a heartfelt “thank you” note in their package. It’s like providing a little joy of happiness on their shopping journey.
Seamless Experience
Do you wanna feel omni – channel experience? Then imagine this, You are in a cozy bookstore, sipping a coffee and you spot a book you like. Then, you go online to buy it, but the website looks like a digital maze from the 90’s. That’s what a clashing omni channel experience looks like. Make sure your website, app, and social media channels are all on the same flow and page. A seamless transition from browsing on social media apps to checking out should feel like magic and not a hassle for your customers.
Additional Tips For Retaining And Delighting Your Shoppers
Social media is a great way to interact and build relationships with your customers, answer their questions and get feedback. So use social media to connect with your customers.
Events and promotions are a great way to know your customers are very enthusiastic about your brand and to encourage them to shop with you.
Listen to what your customers have to say and it is one of the best ways to improve your customer service.
Add On Gem To Your Businesses
Create more customer experience with interacting websites. By incorporating shoppable videos effectively, you can build a stronger and much more interactive website. It will enhance and delight your customer experience. By choosing a gem product ‘Blaash’, shoppable videos will thrive your online stores with delightful experience!
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