Building Trust Through Customer Experience In Online Retail

Building Trust Through : Customer Experience In Online Retail

In today’s digital age, where e-commerce is booming like never before, building trust with your customers has become more critical than ever. With countless online retailers vying for consumers’ attention and dollars, the key to success lies in establishing a strong foundation of trust. One of the most effective ways to achieve this is by delivering an exceptional customer experience.

The Trust Deficit in Online Retail

Let’s start with how to build trust through customer experience, let’s take a moment to understand why it is so important before we dive into the basics. You see, there’s a trust deficit in the world of online retail. Shoppers often grapple with doubts about the authenticity of products, the security of their personal information, and the reliability of delivery.

According to a survey conducted by Pwc, 40% of consumers stated that trust is more critical when shopping online than in physical stores.

So, how do you bridge this trust gap and make your customers feel secure and confident when shopping on your online store? Let’s explore some strategies and statistics that highlight the importance of customer experience in building trust.

The Power Of a Seamless Shopping Experience

One of the cornerstones of trust in online retail is a seamless and user – friendly shopping experience.

“28% of online shoppers abandon their cart during the checkout process because of a complicated or lengthy checkout process”

Now that’s nearly one third of potential customers lost due to a poor user experience. To build trust, ensure that your app or website is easy to navigate and mobile responsive as well. Optimize your product listings with clear, high quality images and detailed product description pages. Make sure the checkout process is as frictionless as possible by offering multiple payment options and a transparent return policy. A smooth shopping journey goes a long way in building trust with your customers.

The Importance of Customer Reviews

Customer reviews are the lifeblood of online retail. They serve as a testament to the quality of your products and the reliability of your service. 91% of consumers aged 18-34 trust online reviews as much as personal recommendations. Encourage your customers to leave reviews and respond promptly to both positive and negative feedback. Transparency and authenticity in handling reviews can significantly boost trust in your brand.

Security Matters

Online shoppers are rightfully concerned about the security of their personal and financial information. A breach of trust in the area can be catastrophic for your business. Highlight your security measures prominently on your website, and consider obtaining trust seals or certifications. According to a survey by the Baymard institute, 18% of online shoppers have abandoned a purchase due to concerns about payment security. Proving the safety of their data can erase their fears and build trust.

Transparency in Pricing and Policies

Hidden fees and unclear return policies can erode trust faster than you can say “checkout”. Be upfront about your pricing, shipping costs, and return policies. According to a survey by Nielsen, 81% of consumers believe that businesses should help them make informed decisions about purchases. Transparency is the key to meeting this expectation.

Reliable customer support

In the digital world, customer support takes the form of chatbots, email responses, and phone lines. Make sure your customer support channels are responsive and helpful. A study by Zendesk revealed that 42% of customers turn to search engines if they get a quick response from a brand’s customer support team. Timely and effective support can be a significant trust building factor.

Delivering on Promises

Your online retail business must deliver on its promises. This includes delivering products on time and in excellent condition. According to a study by Narvar, 89% of consumers say that a positive delivery experience encourages them to shop with a retailer again. Consistency in meeting expectations is crucial for building trust and fostering brand loyalty.

Going the Extra Mile

To truly stand out in the competitive world of online retail, consider going the extra mile to exceed customer expectations. Offer personalized recommendations based on their browsing and purchase history. Provide informative content such as buying guides and product tutorials. These efforts not only enhance the customer experience but also showcase your commitment to their satisfaction.

The Bottom Line

In the world of online retail, trust equals loyalty. When customers trust your brand, they are more likely to return for future purchases and recommend your store to others. According to a survey by Edelman, 81% of customer experience is not just a nice to have, it’s a business imperative.

In conclusion, the statistics speak for themselves. Building trust through customer experience in online retail is not an option, it is a necessity. A seamless shopping experience, transparent policies, reliable customer support, and consistent delivery on promises are all crucial elements in building and maintaining trust with your customers. Remember, in the online retail landscape, trust is your most valuable currency, and it’s worth investing in.

So, roll up your sleeves, prioritize the customer experience, and watch as trust transforms your online retail business into a thriving, customer-centric powerhouse. Your customers will thank you with their loyalty, and your bottom line will reflect the trust you’ve built.

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

October 30, 2023

Improving Customer Experience – The Role Of shoppable Videos

Have you ever been watching a video on social media or a brand’s website and seen a little product tag pop up? Maybe you have even clicked on it and bought something right then and there, Isn’t it? That’s the power of shoppable videos.

Shoppable videos are a new and innovative way to shop online. They combine the engaging and informative nature of video with the convenience of e-commerce. This makes them a powerful tool for improving customer experience. Let’s take a closer look at shoppable videos and how they can be used to improve customer experience

87% of marketers say that video marketing has been effective for their business.

Shoppable Videos

Before we dive into the basics of improving customer experience with shoppable videos, let’s ensure we are all on the same page about what they actually are. In a nutshell, shoppable videos are an ingenious fusion of visual storytelling and e-commerce capabilities. These videos allow your audience to interact and engage with the content and make purchases directly through the video itself.

Okay just imagine this! You are watching a video showcasing the latest fashion trends. Instead of having to dig the internet to find that stylish dress or those chic accessories, you can simply click on the items that catch your eye within the video. These clicks whisk you away to the product pages, making the shopping process easy and breezy. It is like having a personal shopper at your fingertips!

Why should you care about shoppable videos?

Now that you know what shoppable videos are, you might be wondering, “why should i bother with them? Well, hang tight because we’re about to explore why these videos are plot twisters for your e-commerce business and customer experience.

Enhanced Engagement

Videos are a magnet for engagement in general. However, shoppable videos take engagement to a whole new level. Viewers are not just passive spectators, they become active participants in the shopping experience. When your customers are engaged, they’re more likely to remember your brand and, ultimately, convert into paying customers.

Streamlined Shopping

Shoppable videos streamline the shopping process. With traditional online shopping customers often have to navigate multiple pages scrolling through various products, and adding items to a cart before making a purchase. Shoppable videos eliminate these steps by allowing viewers to shop directly within the video, reducing friction and simplifying the customer journey.

Visual Product Discovery

Shoppable videos provide a visual playground for product discovery. They allow customers to see products in action, gaining a better understanding of how they fit into their lives. This visual experience can be more persuasive than static product images or text descriptions.

Instant Gratification

In today’s fast- paced world, instant gratification is key. Shoppable videos cater to this need by enabling viewers to make quick and impulsive purchases. When customers can buy a product they desire with just a click, it satisfies that “I want it now” craving.

Incorporate shoppable videos effectively

Plan you video

Begin by outlining shoppable video content. What story do you want to tell, and which products will you feature? Ensure your video is visually appealing and resonates with your target audience.

Choose a shoppable video platform

There are several platforms and tools available for creating shoppable videos, such as curalate, smartzer, and Blaash. Pick the Blaash that will align with your needs and requirements.

Implement Interactive Elements

With your chosen platform, incorporate interactive elements into your video. These can be clickable hotspots, product tags, or overlay graphics. Ensure these elements seamlessly blend with your videos’ narrative.

Integrate E-commerce

Link your video to your e-commerce platform. When viewers click on a product within the video, they should be directed to the product page on your website, where they can complete the purchase.

Test and Optimize

Before launching your shoppable video, conduct through testing. Verify that all clickable elements function smoothly. Once your video is ive, closely monitor the analytics and make any necessary adjustments to enhance performance.

Real world success stories

Sephora

Sephora, the beauty giant, launched a series of shoppable makeup tutorials featuring professional artists. Viewers could conveniently click on the products used in the video, and the results were staggering. Sales surged, and engagement levels reached new heights.

Tasty by Buzzfeed

Tasty, known for its delicate recipe videos, added a shoppable twist. Viewers could purchase kitchen gadgets and ingredients directly from the video. The outcome? A recipe for success with conversion rates that skyrocketed.

Conclusion

Shoppable videos are your secret weapon for improving customer experience in the world of e-commerce. They offer an engaging and interactive way for your audience to discover and purchase products. By weaving storytelling and shopping convenience into a single experience, you can leave a lasting impression on your viewers.

So, if you are keen on enhancing your customer experience and driving conversions, it’s time to embrace the power of shoppable videos. Your audience is ready to click, shop and convert. Don’t keep them waiting.

Ready to embark on your shoppable video journey? Unleash your creativity and watch your customers click their way to purchase. Join Blaash for a brighter and more engaging future for your e-commerce venture.

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

October 29, 2023

Maximizing ROI : Integrating Shoppable Videos Into Your Ecommerce Strategy

Hey there, e-commerce entrepreneurs and digital marketing enthusiasts! If you’re looking to take your brand or online store to new heights and maximize your return on investment (ROI), you’re in the right place. Let’s dive into the deep world of shoppable videos and how integrating them into your e-commerce strategy can be a game changer.

Shoppable videos

Before we get into the basics of boosting ROI, let’s make sure we are all on the same page about what shoppable videos are. Essentially, shoppable videos are a dynamic combination of video content and e-commerce capabilities. They allow viewers to interact with the video and make purchases directly from the video itself.

Just imagine this! You’re watching a video showcasing a stunning outfit. Instead of having to search down each item online, you can simply click on the clothing or accessories or any type of product that catches your eye within the video. It directly takes you to the product description page, making the shopping process incredibly easier. It’s like having a virtual personal shopper at your fingertips.

Interactive videos can boost viewer engagement by up to three times

You Definitely Should Care About Shoppable Videos

Now, you might be wondering “Why should I bother with shoppable videos?” Well, here are some compelling reasons why these videos are a must for e-commerce businesses looking to maximize ROI.

Enhanced Shopping Experience

Shoppable videos will elevate and enhance the shopping experience for your customers. They can visualize products in action, see how they actually fit into their lives, and make informed purchase decisions. It’s like bringing the in-store experience directly to your online store.

Higher Engagement Levels

Videos, in general, are known to grab the audiences better than text or static images. Shopable videos take engagement to the next level. Viewers are more likely to engage with your content, spending more time on your site, and increasing the chances of making a purchase.

Boosted Conversions

The ability to click and buy within a video means fewer steps between discovery and purchase. This streamlined process reaches into higher conversion rates. Customers are more likely to complete their purchases when it’s quick and easy.

Valuable Data and Insights

Shoppable videos come with built-in analytics that will help you to track which products are getting the most clicks, what’s popular among your audience, and where viewers are dropping off. This data provides valuable insights to refine your strategy.

56% of online shoppers are more likely to make a purchase after watching a video about the product.

Success Stories

Let’s take a look at some real world brand’s success stories that illustrate the remarkable impact of shoppable videos.

1.Sephora

Sephora, the beauty giant, launched a series of shoppable makeup tutorials featuring professional artists and influencers. Viewers could conveniently click on the products used in the video, and the results were astonishing, sales surged, and engagement levels reached new heights.

2.Fashion Nova

Fashion Nova, a fast fashion e-commerce brand, disrupted the fashion industry with its innovative use of shoppable videos in lookbooks. They understood that customers not only wanted to see the latest trends but also wanted a quick and convenient way to purchase them.

3.Kate Spade

Kate Spade, a high end fashion brand, used shoppable videos to showcase their unique designs and accessories. They produced short films featuring their products and incorporated clickable elements that allowed viewers to explore and purchase items directly from the video.

Conclusion

To maximise ROI in the world of e-commerce, shoppable videos are your passes. They offer a dynamic way to engage your audience, narrate your brand’s story, and increase your conversions. You can create shopping experiences that leave a lasting imprint on your viewers.

So, if you are keen on enhancing your e-commerce game and reaping the rewards of boosted ROI, it’s time to embrace the power of shoppable videos. Your audience is primed and ready to click, shop, and convert. Don’t keep them waiting!

Ready to embark on your shoppable video journey? Unleash your creativity, and watch your customers click their way to purchase with shoppable videos by connecting with Blaash. Here’s to soaring ROI and a brighter future for your e-commerce venture. Happy video making!

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

October 29, 2023

Building Trust And Credibility: Incorporating Customer Reviews on Shopify

Hey! If you are running an e-commerce brand in a shopify store and want to take it to the next level, you’re in the right place. Today, we’re diving into the powerful world of customer reviews and how incorporating them into your shopify store can build trust and credibility that drives sales. So, grab a coffee, relax and settle in, and let’s explore the ins and outs of leveraging customer reviews for e-commerce success and growth.

The Power Of Customer Reviews

Before we dive into the “how”, Let’s talk about “why”. Customer reviews are more than just user – generated content. They are potent tools that can significantly impact your online store’s reputation and bottom line.

Trust and Credibility

In the e-commerce world, trust is your best friend. Customer reviews and testimonials are like digital word of mouth recommendations. When potential buyers see real people sharing their positive experiences with your products, they’re more likely to trust your brand and make a purchase.

88% of consumers trust online reviews as much as personal recommendations

Improved SEO

Search engines love fresh, user generated content. Customer reviews provide just that. You are not only boosting your credibility but also potentially improving your search engine rankings by incorporating reviews into your product pages. This means more organic traffic to your shopify store.

Enhanced Conversion Rates

Reviews can significantly impact your conversion rates. A study by Spiegel research center found that products with reviews have a conversion rate 270% higher than products without reviews. When customers see positive feedback from others, it removes doubt and makes the decision to buy easier.

Valuable Insights

Customer reviews can provide invaluable insights into your products and customer preferences. You can identify trends, spot areas to cover and improve, and even uncover new product ideas. This data driven approach can help you fine tune your product offerings and marketing strategies.

Now that you understand why customer reviews are crucial, let’s explore how to effectively incorporate them into your shopify store.

How to Add Customer Reviews to Your Shopify Store

Choose a Review App

Start by selecting a review app from the shopify app store. Some popular options are Yotpo, Judge.me, and Stamped.io. These apps offer various features and customization options, so pick one that suits your needs.

Install the App

Once you have chosen an app, install it in your shopify store. Follow the app’s instructions for setup and configuration. This may involve choosing a review widget style, customizing the appearance, and deciding where reviews will be displayed.

Collect Reviews

Encourage customers to leave reviews by sending follow up emails after their purchase or through automated review requests from the app. Make it easy for customers to share their thoughts by providing clear instructions and a user friendly review form.

Display Review on Product Pages

Ensure that your selected app displays customer reviews prominently on your product pages. Ideally, reviews should be visible near the product description and price. Highlight star ratings, written reviews, and any accompanying photos.

Respond to Reviews

Engage with your customers by responding to their reviews, both positive and negative. This shows that you value their feedback and are committed to providing excellent customer service. It can also help resolve any issues and build trust.

Showcase Review – Driven Trust Badges

Consider adding trust badges or seals to your site that highlight positive statistics from your reviews, such as “5 star rated” or “trusted by thousands”. These badges can further enhance your store’s credibility.

Leverage User – Generated Content

If customers share photos or videos in their reviews, use these visuals in your marketing materials, social media posts, and even product listings. User-generated content adds authenticity to your brand.

Success Stories

Amazon is the king of customer reviews. They’ve embraced user- generated content since their inception. 90% of consumers say that positive online reviews influence their buying decisions on Amazon.

Airbnb relies heavily on user reviews to build trust between hosts and guests. They have strict review policies to ensure authenticity and transparency. This approach has helped Airbnb become a trusted platform for travelers worldwide.

Conclusion

Incorporating customer reviews into your shopify store isn’t just a good idea, it is essential for building trust and credibility with your customers. These reviews can significantly impact your conversion rates, improve your SEO, and provide valuable insights into your products and customers.

So, don’t miss out the opportunity to harness the power of customer feedback. Choose a review app that fits your needs, encourage customers to share their experiences, and prominently display those reviews on your product pages. By doing so, you’ll build a stronger, more trustworthy brand that stands out in the competitive world of e-commerce.

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

October 29, 2023

Increasing Conversions With Interactive Shoppable Videos

Increasing Conversions With : From Interactive Shoppable Videos

Hey there! Let’s dive into one of the hottest trends in the world of hottest trends in the world of digital marketing. Yes, You heard it right? Issa interactive shoppable videos. If you’ve been wondering how to boost your conversion rates and engage your audience in a fun and interactive way, you’re in the right place. Alright, Let’s explore what interactive shoppable videos are, why they are so effective and how you can start using them to engage customers and supercharge your sales.

Interactive shoppable videos

Interactive shoppable videos are like a marriage between traditional video content and ecommerce. They combine the power of visual storytelling with the convenience of online shopping. In these videos, viewers can click on elements like add to cart or tap to buy will directly take them to the purchase page to buy that particular product instantly. It is like window shopping on steroids lol, and it is incredibly effective at driving conversions.

Just Imagine this, you are watching a fashion video featuring your favorite influencer. She is tiptoeing the runway in a gorgeous dress, and you think to yourself, ‘I want that dress!” With shoppable videos, you really don’t have to go on a google hunt to find that exact dress. You simply click on the dress within the video, and it takes you right to the product page. It’s seamless and oh so satisfying right?

It Is Effective!

Now you are probably wondering “why does it actually bother?” Well, let me tell you, there are some fantastic reasons why these videos are taking the marketing universe by storm.

Engaging Storytelling

Shoppable videos offer a unique way to tell your brand’s story. Instead of just listing product’s description, features and benefits, you can weave a compelling narrative around them. Take your audience on a journey. Show them how your product can improve their lives and lifestyle and solve their issues in real life. It’s storytelling with a click-to- buy twist.

Instant Gratification

In our fast-paced digital era, instant gratification is key. Shoppable videos will provide you just that. Users can act on their impulses immediately. No more adding items to a cart, wishlist or going through a lengthy checkout process, and waiting for the product to arrive. It’s all about making the shopping experience as smooth and quick as possible.

Increased Engagement

Interactive elements in videos tend to hold viewers attention for longer periods. When people are engaged, they’re more likely to remember your brand and take action. Plus, the more time they spend interacting with your video, the more opportunities you have to build a connection and influence their decision.

Better Analytics

Shoppable videos also offer strong analytics. You can track which products are getting the most clicks, where viewers are dropping off, and more. This data is invaluable for refining your video strategy and optimizing your conversion funnel.

Create An Interactive Shoppable Videos

Now that you’re sold on the idea of shoppable videos, let’s talk about how to create them. Don’t worry, you don’t need high level filmmaking skills. Here is a simplified step by step guide.

Plan Your Video

Start by outlining your video content. What is the story behind the product or brand that you want to tell? What products will you feature? And make sure your video is engaging and relevant to your target audience.

Add Interactive Elements

With your chosen platform, you can easily add interactive elements to your video. These could be clickable hotspots, product tags, or overlay graphics. Make sure these elements are visually appealing and not too intrusive.

Integrate E-commerce

Connect your video to your e-commerce platform. This is where the magic begins. When viewers click on a product in your video, they should be seamlessly directed to the product page on your website.

Test And Optimize

Before you launch your shoppable video, test it thoroughly. Ensure that all the clickable elements work as expected. Once it’s live, closely monitor the analytics and make adjustments to improve performance.

Conclusion

Interactive shoppable videos are a game – changer in the world of digital marketing. They offer a dynamic way to engage your audience, tell your brand’s story and boost conversions. With the right strategy and tools, you can create immersive shopping experiences that keep your viewers coming back for more.

So, if you’re looking to stay ahead of the curve and give your marketing efforts a powerful boost, it’s time to jump on the shoppable video bandwagon. Your audience is ready to click, shop, and convert. Don’t keep them waiting.

Ready to create your first shoppable video? Go ahead, and connect with Blaash today. Your customers will thank you with their clicks and purchases. Happy video – making, and here’s to skyrocketing conversion rates!

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

October 29, 2023

Customer Engagement Strategies : From Web Stories To Live Commerce

Hey there! Today, we are diving headfirst into the fascinating realm of customer engagement strategies. In this digital era, rocking your engagement game is the key to winning hearts and boosting your brand. Buckle up as we take you on a ride from the mesmerising world of web stories to the interactive wonderland of live commerce. It’s time to drizzle some engagement magic!

Web Stories

Let’s kick off with a strategy that’s as snappy as a trending dance routine – web stories!These clip sized pieces of content are like a short storytime session that grab the user’s attention in a fraction of seconds. You’ve probably seen them on popular social media platforms. Those short lived visual tales that disappear before you can say “engagement”

“Facebook and Instagram stories boast a whopping 500 million daily users”

Yes, You heard that right – 500 million! These little gems are like digital beverages that satisfy your audience’s appetite for quick and captivating content. Whether it’s a sneak peak of your new product, a behind the scenes, or a customer success story or testimonials, web stories pack a punch.

Live Commerce

Now, Let’s welcome live commerce with drum rolls. The trend that’s revolutionizing the way we shop. Just imagine this – You’re sipping your morning coffee while turning into a live video where a friendly host showcases the latest gadgets, answers questions, and even lets you purchase them right then and there. That’s the magic of live commerce!

“Definitely not a cap! In 2022, the live commerce market in China skyrocketed to a jaw- dropping 90 billion dollars”

That’s enough zeroes to make your calculator blush! Live commerce isn’t just about shopping, It is about creating an interactive shopping experience that lets your customers be part of the action. Real time demonstrations, instant Q&A sessions – it’s like shopping with personal touch.

Why These Strategies Are Gem

Let’s break down and check what makes web stories and live commerce the add-on gem to customer engagement.

Visual Delight

In a world where attention spans are shorter than a cat video, visual content monarchs are supreme. Web stories blend images, videos and typographies in a way that’s easy on the eyes and hard to ignore. Live commerce brings products to life, letting your users see exactly what they are getting.

Authenticity

People are tired of polished perfection. They crave authenticity, and that’s exactly what web stories and commerce deliver. Web stories can take your audience behind the scenes, showing the real humans behind your brand. Live commerce lets customers see real people engaging with real products in real time. A secret sauce for building trust.

Instant Satisfaction

We live in an era of instant noodles and one click shopping. Web stories and live commerce cater to this craving for immediate satisfaction. Web stories offer short sized content that is consumed quickly, while live commerce provides live spot answers to questions.

Two-way Street

Engagement isn’t just a word, it’s a dialogue. Web stories allow users to swipe up, dive deeper, and engage further. Live commerce takes it a step further by letting viewers ask questions, express doubts, and receive instant responses.

Putting The Strategies Into Action

Storytelling Magic

Crafting web stories is like rolling a mini fairy tale. Use them to narrate your brand’s journey, highlight customer experiences, or to show the creation of developing your products. Make it fascinating and your audience won’t be able to look away.

Visual Mastery

Invest in high quality visuals. Use attention seeking images, creative videos, and eye- catching designs to make your web stories and live commerce sessions pop. If your visuals aren’t that great, your engagement might take a drop.

Get Interactive

Engage your audience like a pro magician. Use interactive elements in your web stories like polls, quizzes and questions to keep them engaged. During live commerce, allow viewers to ask questions and share their thoughts in real time.

Smooth Shopping

In live commerce, make purchasing a breeze. Include clickable links or buttons which will directly land on your product pages, ensuring your viewers can transition seamlessly from watching it to directly shopping.

Shout It Out

Don’t forget to promote your web stories and live commerce events across all platforms. Spread the word like confetti at a party. And when the confetti settles, analyze your engagement metrics. Take note of what worked and what didn’t, and adapt your strategies accordingly.

Conclusion

Engagement is your secret weapon in a world where customers have more choices than pizza toppings. These strategies are the golden ticket to building strong relationships with your audience from the enchanting allure of web stories to the interactive gala of live commerce. Remember, it’s about delivering engaging experiences, fostering connections, and satisfying that need for instant satisfaction. So, gear up with Blaash. We get creative and embark on your journey to conquer the engagement realm. Your brand’s story is waiting to be told – one web story and live session at a time. Blaash is here to engage your brand and many adventures ahead.

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

August 30, 2023

The Role Of Video Content In Customer Journey Mapping

Have you ever wondered how businesses manage to provide you with exactly what you need, right when you need it? Well, Let’s jot them down and break down the secrets! It’s all about the customer journey, and these days, video content is playing a major role in that journey.

“A jaw dropping 90% of businesses believe customer journey mapping is essential for success“

To align meaningfully to their customers, companies need to first create a customer journey map. Imagine this – You’re on the hunt to find a perfect pair of sneakers. You start typing away in your favorite search engine. Whoa! You’re greeted with multiple options, and each click takes you deeper into the world of sneakers. So have you ever wondered about how these businesses manage to tailor their offerings to your precise preferences and choices? Here comes the magic of customer journey mapping!

Btw, What Is Customer Journey Mapping?

Just think of customer journey mapping as a digital treasure map. It helps businesses to understand every step you take from the moment you think about the product to the inevitable moment you make a purchase and it is a strategic tool used by businesses. The journey is not just about the end goal, It is about the ups and downs, the twists and turns, and the unpredictability that you experience along the way. So businesses analyze all of these moments to create a seamless and delightful experience for you. And you know what? Video content has become the X that marks the spot on thi treasure map.

The Wonder Of Video Engagement

The visuals, sounds and the emotions – they all come together to create an immersive experience right? That’s why businesses have started to use video content throughout your journey, turning a potential day to day interaction into an unforgettable experience. Videos have this incredible superpower, they engage multiple senses at once.

“A study by hubspot found that 85% of consumers want to see more from brands”

Why? Because video contents are the gateway to an emotional rollercoaster. They can make you interactive and motivate you to take action and also they can make you laugh, cry and feel. It’s like sitting down in a bean bag with popcorn and beverages and enjoying a movie – and just expect the movie is your whole journey through the digital marketplace. Sounds cozy and comfortable. Isn’t it?

Videos Everywhere!

Where exactly do these videos slide in? Well, everywhere! Right from the beginning where you land on a website to the point where you click that ‘ Add to cart’ button, videos are strategically placed to guide you along.

Awareness Phase

This is where the magic begins. You are casually scrolling through social media or any other blogs, and suddenly a video catched your eye and boom! It is like an introduction to a product or a service. It automatically grabs your interest and you find yourself wanting to know more.

“84% of people were convinced to buy a product after watching a brand’s video”

Consideration Phase

You are intrigued with that video and now you are actively looking for more information. This is when you might come across videos that show deeper knowledge about the product’s features or show real life testimonials from people who’ve already taken the dive. These videos also help you get a clear idea of what is on offer and whether it aligns with your needs.

Decision Phase

You’ve almost reached the destination. It’s decision time. But that’s not it, you’ve got video content cheering you on. Think comparison videos, unboxing, reviews and testimonials from customers who have taken the plunge. Videos in this phase are like cheerleaders on the sidelines, and will boost the confidence.

Post Purchase

The journey doesn’t end when you click the “buy now” button. Businesses know that a happy customer is more likely to become a loyal one. That’s why you might receive a thank you video or a tutorial video that shows you to make the most of your new purchase. These will leave you with positive feelings and definitely motivate you and keep you engaged for future journeys.

Blink it!

Our attention times are shortening these days. Videos come to the rescue here and keep them engaged and reducing the bounce back rates. Studies show that 88% of marketers say video marketing provides a positive return on investment. They are like a magnet for your eyes and keep you engaged for those critical moments.

Conclusion

If your goal is to enhance sales using your existing videos, connect with our team without delay. Blaash introduces an all inclusive platform that empowers you to craft digital products and drive sales via an interactive video feature. Begin utilizing shoppable videos today and elevate your e-commerce venture to the next level. Initiate a conversation with our team and unveil how Blaash can magnify your sales endeavours.

Ready to boost engagement & accelerate conversion with your website visitors?

Get in touch to see a demo.

August 29, 2023

Building Personalized Customer Experiences For Ecommerce Success

Hey there! Are you ready to dive into the exciting world of curating personalized customer experience for some serious online success? Let’s dig in more about building connections that go next level by clicking that “Add to cart” button and also talk about how to turn your businesses into a personalized world that your customers won’t be able to resist.

63% of marketers have observed that personalization increases customer interactions and better conversion rates.

Why Personalization?

Alright, Let’s imagine this. You are walking into your favourite clothing store, and the owner greets you by your name and also the salespersons. They even remember your preferred style and they even suggest new items you might like based on your previous purchases. Feels so good, doesn’t it? Well, that soothing feeling is what you should aim for in your online world too! It is like the secret sauce that transforms a day to day shopping experience into something incredible! It’s like treating your customers as best friends, not just random clicks.

Did you actually know that 80% of shoppers are more likely to make a purchase from a brand that offers a personalized experience? Definitely not a cap and hold on! Around 91% of consumers are more likely to shop with brands that remember them and provide relevant recommendations. That’s so huge! It’s like having a secret weapon in your e-commerce depot.

Few Tips For Building Personalized Customer Experiences

Customer Data – Let’s Call It Treasure!

Well, Let’s get started with customer data, definitely not talking about some creepy stuff here. We are talking about using the information your customer voluntarily shares with you. Check out their purchase history, preferences, and browsing habits. The whole data is like a treasure map that takes you to their hearts and minds.

Segmentation – The Power!

Imagine you’re throwing a party and you definitely are not gonna invite everyone you know without considering their interests, right? Well, the same goes here in e-commerce stores. Not all the customers are the same and treating them together equally can leave them feeling like they’re at a party with the wrong playlist. This is where segmentation dives in to save the day. Slice your customer base into different groups based on their behaviours, interests, and preferences. This will lead you to serve up experiences and offers that make them feel like you’ve got their back.

Recommendations – Magic For Sure!

You have seen those “Customers who bought this also bought” and “Try similar items” right? Well, you should know this stat as well. Personalized product recommendations can drive up to 20% of total e-commerce revenue. So recommendations are like having a personal shopping assistant who knows your customers better than they know themselves.

Offers And Sales – VIP Treatment

Who doesn’t like red carpet treatment? Spoil your customers with exclusive offers and early access to sales and many loyalty programs. And you know what? A huge 79% of consumers say they are more likely to engage with an offer if it’s personally curated to them. Roll out a red carpet and invite them to the coolest party in the town!

Consistency – Satisfying Game!

To ace the personalization game, you need to keep the energy consistent across all platforms. Whenever they are checking out your site, receiving emails, or scrolling through their social media, the experience should be the same amazing coffee sips everywhere. Imagine a customer browsing your website, adding products to their cart and then receiving a mail saying “Items are out of stock” Worst, right? So it definitely should be in a consistent way.

Additional Tips For Enhanced Experiences

Use AI and machine learning to enhance your personalization efforts. It also helps you collect and analyze customer data more efficiently and it can also help you create more personalized experiences at scale.

Customers don’t want unwanted and outdated contents. Make sure you are personalizing according to their current interests and needs. Also make sure your personalization is relevant and timely.

Another major way to improve your personalization strategy is to get feedback from your customers. Ask your customers what they like and don’t like about your personalization efforts.

It is mandatory to find out what works for your customers by experimenting with different strategies. Sp don’t be afraid to experiment with executing new strategies.

Conclusion

Here is a takeaway, So building personalized customer experiences for your e-commerce world is like having the killer recipe for the world’s most amazing dish. You have got to know your customers inside out, segment, recommend and most importantly make them feel like a royal experience. Once you start the personalized path, you will have customers coming back to your websites faster than you can say instant checkout.

If you’re ready to thrive your brand’s personalization game, reach out Blaash.io. Schedule a demo with us today, and let’s work together to create unforgettable experiences for your customers. Leave a lasting impression with personalized experiences to your e-commerce brands. Happy personalizing!

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August 29, 2023