Improving Customer Experience – The Role Of shoppable Videos
Have you ever been watching a video on social media or a brand’s website and seen a little product tag pop up? Maybe you have even clicked on it and bought something right then and there, Isn’t it? That’s the power of shoppable videos.
Shoppable videos are a new and innovative way to shop online. They combine the engaging and informative nature of video with the convenience of e-commerce. This makes them a powerful tool for improving customer experience. Let’s take a closer look at shoppable videos and how they can be used to improve customer experience
87% of marketers say that video marketing has been effective for their business.
Shoppable Videos
Before we dive into the basics of improving customer experience with shoppable videos, let’s ensure we are all on the same page about what they actually are. In a nutshell, shoppable videos are an ingenious fusion of visual storytelling and e-commerce capabilities. These videos allow your audience to interact and engage with the content and make purchases directly through the video itself.
Okay just imagine this! You are watching a video showcasing the latest fashion trends. Instead of having to dig the internet to find that stylish dress or those chic accessories, you can simply click on the items that catch your eye within the video. These clicks whisk you away to the product pages, making the shopping process easy and breezy. It is like having a personal shopper at your fingertips!
Why should you care about shoppable videos?
Now that you know what shoppable videos are, you might be wondering, “why should i bother with them? Well, hang tight because we’re about to explore why these videos are plot twisters for your e-commerce business and customer experience.
Enhanced Engagement
Videos are a magnet for engagement in general. However, shoppable videos take engagement to a whole new level. Viewers are not just passive spectators, they become active participants in the shopping experience. When your customers are engaged, they’re more likely to remember your brand and, ultimately, convert into paying customers.
Streamlined Shopping
Shoppable videos streamline the shopping process. With traditional online shopping customers often have to navigate multiple pages scrolling through various products, and adding items to a cart before making a purchase. Shoppable videos eliminate these steps by allowing viewers to shop directly within the video, reducing friction and simplifying the customer journey.
Visual Product Discovery
Shoppable videos provide a visual playground for product discovery. They allow customers to see products in action, gaining a better understanding of how they fit into their lives. This visual experience can be more persuasive than static product images or text descriptions.
Instant Gratification
In today’s fast- paced world, instant gratification is key. Shoppable videos cater to this need by enabling viewers to make quick and impulsive purchases. When customers can buy a product they desire with just a click, it satisfies that “I want it now” craving.
Incorporate shoppable videos effectively
Plan you video
Begin by outlining shoppable video content. What story do you want to tell, and which products will you feature? Ensure your video is visually appealing and resonates with your target audience.
Choose a shoppable video platform
There are several platforms and tools available for creating shoppable videos, such as curalate, smartzer, and Blaash. Pick the Blaash that will align with your needs and requirements.
Implement Interactive Elements
With your chosen platform, incorporate interactive elements into your video. These can be clickable hotspots, product tags, or overlay graphics. Ensure these elements seamlessly blend with your videos’ narrative.
Integrate E-commerce
Link your video to your e-commerce platform. When viewers click on a product within the video, they should be directed to the product page on your website, where they can complete the purchase.
Test and Optimize
Before launching your shoppable video, conduct through testing. Verify that all clickable elements function smoothly. Once your video is ive, closely monitor the analytics and make any necessary adjustments to enhance performance.
Real world success stories
Sephora
Sephora, the beauty giant, launched a series of shoppable makeup tutorials featuring professional artists. Viewers could conveniently click on the products used in the video, and the results were staggering. Sales surged, and engagement levels reached new heights.
Tasty by Buzzfeed
Tasty, known for its delicate recipe videos, added a shoppable twist. Viewers could purchase kitchen gadgets and ingredients directly from the video. The outcome? A recipe for success with conversion rates that skyrocketed.
Conclusion
Shoppable videos are your secret weapon for improving customer experience in the world of e-commerce. They offer an engaging and interactive way for your audience to discover and purchase products. By weaving storytelling and shopping convenience into a single experience, you can leave a lasting impression on your viewers.
So, if you are keen on enhancing your customer experience and driving conversions, it’s time to embrace the power of shoppable videos. Your audience is ready to click, shop and convert. Don’t keep them waiting.
Ready to embark on your shoppable video journey? Unleash your creativity and watch your customers click their way to purchase. Join Blaash for a brighter and more engaging future for your e-commerce venture.
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