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Category: Technology

Know how we tackle to have our end customers best in the class experience of entertainment and engagement.

  • A Treasure Trove of eCommerce Opportunities with Shoppable Videos

    A Treasure Trove of eCommerce Opportunities with Shoppable Videos

    Would you ever purchase a product from an eCommerce store while viewing a video advertisement? That’s right, you went down the YouTube route again. Rather than watching unboxing videos, you happened to stumble upon a feed from your favourite fashion brand. The recordings from the recent Livestream are now available for viewing. The stream features a notable influencer sharing her summer outfit favorites.  An outfit, in particular, caught your attention, and you just had to have it. In the video description, there is a link for purchasing the outfit. So, you bought that outfit. We know that videos are transforming the advertising industry, and shoppable videos are at the forefront of this innovation. In addition, it will improve overall business results by opening up doors for partnerships and brand engagement.

    The consumption of video content and the growth of e-commerce has led to the emergence of new formats in online shopping. Shoppable video ads have been viewed primarily on social media platforms, such as YouTube, Instagram, and Facebook, followed by Meesho and Snapchat, according to the study. Like millions of others, you have engaged in video commerce if you made a purchase after watching an Instagram video or a webinar.

    In what ways is video commerce advantageous?

    Engage Your Audience Better – Video naturally engages more people than plain text. Consequently, video commerce content is much more likely to be viewed than product pages. Additionally, they can convey information more quickly, which is important when consumers’ attention spans are short. Even so, images can’t compete with videos, despite being more engaging than text. Video permits consumers to get a more detailed look at products they cannot handle on their own.

    Boosting Your Brand – It’s all about human connection! When consumers trust a company, they tend to be loyal to it. Watching videos gives viewers a better understanding of the products the company sells. They are able to learn to trust this company.

    We make sense of the world and engage with it through stories. People are inspired to take action by them, thus making them a highly effective marketing tool in a highly competitive market.

    • Begin by telling your brand’s story – It has been a skill that has been honed throughout the ages of advertising to cohesively link visual and written messages. Achieving an effective online narrative that appeals to your existing customers while attracting new customers is no easy task. Several of the world’s largest brands are clear examples of this, including UpGrad, Airbnb, and Dove. Each one of them knows what their brand’s story means to their customers, and they know how to convey it. In order to deliver an unforgettable and immersive experience, they connect that story throughout all touchpoints.

    In e-commerce, where retailers compete against each other over price and product, the narrative plays a larger role, as well. It is not about selling what you do; it is about sharing your values and how you solve problems in a compelling way. With thoughtful visual storytelling and meaningful written content that focuses on benefits, you can build loyalty in an environment where loyalty is at a premium.

    • Put yourself in your client’s shoes – Storytelling that moves you always leaves a lasting impression. A story is also more likely to become viral if clients like it (after all, if people like it, they’ll tell their friends).
    • Maintain a simple, Relevant, and Shareable message – A call to action (CTA) that will resonate with the brand’s values is the central message of every story. Your brand’s voice can be projected across multiple channels with a simple call-to-action. Concentrate on your message and make it easy to understand and to the point. After you have this information at your disposal, interview your users, asking about their experiences, reactions, and feelings as they relate to the CTA. Then, ask how you can create a story from those experiences. 

    The Nike campaign, ‘Just Do It’, is a universal, simple, and powerful call to action. You can choose anything – waking up in the morning, taking your first step amidst the chaos, conquering the highest mountain. “Just Do It” can be anything the customer wants and needs, growing with them as they grow, inspiring strength and wonder – simply “Just Do It”.

    It is important to take the following into account before you start writing your epics:

    • To whom you are telling the story – The person you are trying to appeal to will not feel anything if you don’t know who they are, to reach your ideal buyer, you need to tailor your story. But remember your ultimate goal is to convert a lead into a customer. In order to effectively market your brand, you should display the benefits of your clients’ value and why they would prefer to do business with you. This is what separates you from your competitors.
    • Describe the main characters – It’s important to choose your main characters carefully since you need them to be recognizable to your clients. Storytelling relies on an emotional connection with the audience. Therefore, it is very important to stay away from characters that are not credible. You need to understand the values of your ideal client as well.

    The stories of your clients are always a good way to prove the performance of your products.

    Dove’s “Real Women” campaign achieved that perfectly.

    • Construct a Structure – Every story consists of three parts, Setting, Problem & Resolution Using that structure will help you stay on track while communicating. It is usually better to discuss a specific situation, instead of trying to create overly complex stories.
    • A Scale-up Approach – Are you reaching your customers where they’re most likely to engage with your brand? Communication and commerce are moving towards omnichannel being ubiquitous.

    It is still the word of mouth that drives purchases, as they describe their search and product discovery experience that enabled them to make the purchase. A winning story and experience are when customers tell their story across channels and become advocates.   In order to stand out as the best product, you need to weave the story across channels and rely on customer reviews. In contrast to an unsatisfactory shopping experience, a good experience with a shopping store makes a customer want to share it with friends and family.

    Concluding

    Future commerce will be video-based. Take advantage of the first wave of success now before the strategy becomes widespread. To benefit your business, you need a video commerce strategy. We’ve shown you how to do it in this article. The idea is to provide instant access to all your products at the right time to connect with customers in a more immersive manner. Do you agree? Let’s talk and Our team of experts can help you learn how to leverage this technology for your brand!

  • The Best Engagement Strategies for Increasing Conversions

    The Best Engagement Strategies for Increasing Conversions

    It is important to engage with customers and convert them but building loyalty with customers takes time. The right customer engagement plan can help brands meet leads’ needs and expectations and, in turn, convert more customers. Engaging your existing customers is a strategy to capture their attention and guarantee they have the best of experiences throughout their relationship with your brand.

    More than 86% of buyers are willing to pay more for better customer service. Furthermore, 54% of customers believe that companies need to fundamentally change how they engage.

    Customer engagement is best achieved through surprise gifts and offers, according to 61% of users. By 2023, AI and machine learning will automate almost 40% of all customer interactions.

    Below are some of the Customer Engagement Practices Brands are using :-

    • Understanding your customer’s journey is key –

    A customer engagement strategy cannot be developed or implemented without understanding the type and sources of your customers. The best way to begin is by mapping the customer journey and finding all touchpoints, bottlenecks, and issues your customers may face. Understanding their needs and behaviors will help you identify engagement opportunities.  Customer profiles or personas can be constructed by analyzing customer behavior and attributes. The signals you look at depending on the specifics of your business, such as location, income, motivation, and interaction history. You may use this insight to think of ways to engage each group in a way that appeals to them.

    Engagement is key to acquiring, converting, and retaining customers. It is also imperative to earn their loyalty. The goal is to build meaningful relationships with them.

    • Engage your social media followers in a “tag a friend” contest –

    Don’t miss out on engaging with current and potential customers if you aren’t active on social media. In today’s small business world, most businesses use social media to introduce specials on their menu. They can also tell their customers about new items for sale, or share urgent updates about the hours of their store. The majority of small businesses today put their social media pages above their actual websites, as customers can easily follow their favorite companies and get notified whenever they post.

    As a thank you to its customers, Kopari Beauty celebrated its 100,000th follower by running a tag-a-friend campaign. Their message was as follows:

    You can do it this way:

    Give away a prize by posting a photo of it on Facebook or Instagram. The prize may represent one of your most popular products. If your followers want to earn an entry, ask them to tag a friend in the comments. Clearly explain the terms of the contest, including the date and time of the closing, and whether the winner will be chosen randomly or based on the number of people who tag the contest.

    • Ensure free trial users are converted to paying customers –

    The free trials allow you to determine what your customers want out of them and whether your products are useful to them.  Your product will only be used by those who are interested, even if it is offered for free. Prospects for free trials now go more in-depth than they used to.

    In order to understand how your product can benefit their business, they are spending time with your product. According to a recent CRM (Customer Relationship Management) study, you can map the complete customer journey of every lead and closely monitor them along the way. 

    • Developing Interactive Content –

    By educating users about your products and services, interactive content is a great way to engage consumers. Having a brand that customers know and understand will actually enhance their engagement and drive them to take action. No matter how small your business is, you ought to use the latest technology whenever you can. Augmented Reality (AR) can be used, for instance, to let users experience your products in an immersive way.

    It is important for brands to generate content that is interactive, creative, unconventional, and informative in order to engage and retain customers.

     The most important thing to remember when launching your products on the web is the content. Engaging your audience more effectively is the first step toward generating more leads and sales with the right type of content. Engagement is the key to retaining customers on your website, reading their emails, and following their content.

    In addition, you should put more emphasis on the quality of the content rather than the quantity. You will get better results if you improve the quality, and interactive content is a powerful customer engagement tool.

    • Putting the customer experience first –

    PwC reports that 32% of customers will cease doing business with a business after one bad experience and 48% will stop after more than one bad experience. Also, if a brand has positive experiences with its customers, they will pay more.

    It was found by Salesforce that 80% of customers place more value on experiences than on products and services. 

    Companies need to build connections with their customers to succeed. Every business, whether new or established, must handle customer experience effectively in order to succeed.

    The support teams and customer service departments of companies must be monitored closely to ensure every customer gets the attention they deserve. The customer must get a prompt response. It is important for businesses to provide live chat capability to their customers or provide phone numbers for customers to directly contact them. Customers will be happier and more loyal if they have live chat capabilities.

    • Customers Are Deserving of Different Reward Methods –

    By rewarding customers, you can make them feel like members of a community and can create a sense of belonging. In order to better engage customers, brands should not limit themselves to one reward program. Customers want to be valued. And when brands show how customer loyalty can be rewarding, it can help customers anticipate and be more engaged with the brand. Ideally, brands must find what their customers value and reward them accordingly.

    They can include fun activities so more people can participate and engage with the brand. It has been reported that 71% of customers say that loyalty programs have improved their relationship with brands. Customer loyalty and repeat purchases are enhanced when rewards are meaningful to customers.

    • Employees Should Be Trained And Given The Right Tools –

    In order for companies to drive customer engagement, they should ensure that their employees have the right tools and receive adequate training so that they can provide superior customer experiences and to turn the tide and win customers, brands must invest in their employees. Because they interact directly with customers, employees who deal with customers are brand ambassadors. It is the brand’s employees who can help increase engagement, whether they are customer service agents or technical support agents. The customer experience and employee engagement are linked in several articles, including this one. To improve employee engagement, brands must implement gamification techniques.

     

    Conclusion

    Engagement of customers isn’t an easy task, and businesses cannot just stick with customer satisfaction and not ensure that they are doing what is necessary to create engagement with customers.

    Let’s talk how your businesses can achieve targets of customer engagement, because you cannot just sit back and relax. In order to provide value to their customers, businesses must continually examine how those strategies are performing. Getting employees more engaged is crucial since change begins from within.

  • How To Build a Stronger Connection with E-commerce Customers

    How To Build a Stronger Connection with E-commerce Customers

    How do you know your customers’ needs and how do you get in touch with them? In the digital age, the new generation sees technology as a vital aspect of their lives. People turn to their devices when they need to solve a problem, get an answer, or make a purchase.

    In the eCommerce industry, opportunities are greater than ever, and competition is fiercer than ever. Brands are increasingly promoting brand loyalty and promoting customer lifetime value due to declining returns on ad spending. E-commerce is a competitive industry that relies heavily on customer relationships. Therefore, it is not always straightforward to build relationships with customers since no single approach can work for everyone. A lasting relationship with your customers can lead to higher levels of loyalty and customer retention, two factors that generate profits for any online store.

    There are some impressive numbers here. Analysts predict that B2B e-commerce sales will reach nearly $1.77 trillion in 2022, an increase of 12% over 2021.

    Since e-commerce has become so prevalent today, buyers report that they prefer to buy from suppliers with whom they have a good relationship, even if the terms of sale aren’t as good as those offered by a competitor.

    The best practices for customer service in eCommerce

    • Set up a blog that is resourceful – The idea that everything has been said is a very common feeling, but that’s not true. Creating a blog may be a wise choice if you have useful, educational, or inspirational content. The same subject matter can be viewed in different ways by each individual, so we all look at it differently. A post about an upcoming event and a cool company project along with writing an opinion piece that shows your knowledge of the industry would be excellent options.

    Go ahead and say something that you believe could help your current and potential customers. Personalizing your brand will create an emotional connection with customers.

    • Social Proof is Important – Utilize social proof to convince your audience that “everybody’s doing it.” Social platforms typically offer users the ability to see how their friends and followers are engaging with brand buying pages. You will likely see the same post appearing in the feed of someone you know who posts about their new purchase – and it might only add to your excitement.
    • Video tutorials and live events – The greatest advantage of live videos is that they demonstrate that you are a real person behind your business.   Videos can be short and are not necessary to be flawless; they can be without sound, subtitles, and audio. Live video can be streamed almost anywhere, including a company event, your office cubicle, or the warehouse where your products are packaged.

    Your Brand will automatically shine through when using live video instead of posting blog posts and social media posts since you’ll demonstrate that you’re a real person. Video how-to is also an excellent way to humanize your brand.

    • Customer testimonials should be collected and promoted – Your loyal customers should be encouraged to post reviews online. Online review sites like Yelp, Google, Facebook, and others are available to direct your satisfied customers. However, people forget about them due to their busy schedules. Requesting reviews can sometimes feel like approaching an impasse. Using short surveys with specific questions can prompt better answers, so you are sure to get some great testimonials.

    Once the testimonials are collected, you can post them on your website (if you have permission). It’s highly effective to include testimonials since they tell prospective customers what makes your business special in a genuine manner: real customer

    feedback.

    Video is likely to be the most exciting social commerce trend to watch. A video is preferred by 80% of users over a written article or advertisement to learn more about a product. As long as you use video properly, you can capture their attention fast.

    In addition to improving customer relationships, e-commerce businesses can make things easier for their customers by using applications. It is important for every online business to aim to build relationships with customers, regardless of the method used.

    Providing excellent customer service is the key to your eCommerce business’ success. As customer expectations for an ideal online shopping experience increase, eCommerce businesses become increasingly competitive.

    It would pay dividends across several parameters if the online buying journey was redefined and some of this highly efficient customer service best practices were incorporated. Your customers will be kept, and their lifetime value will be grown as well as you will acquire new customers, which is imperative in any business.

    Let’s talk about how Blassh.io can help you with customer engagement for your brand & make a better connection with your customer because “ When it comes down to the customer experience, really it’s the opportunity to touch people’s lives.” _Krity Krueger.

  • The Importance Of Shopper Entertainment In 2022

    The Importance Of Shopper Entertainment In 2022

    The advent of social media channels such as Facebook, Instagram, Pinterest, and YouTube gave rise to modern marketing and the ability to reach more customers, convert them and retain them. The purpose of shoppertainment is to demonstrate, market, and sell products online using live video streaming. A consumer’s everyday life and eCommerce are combined to create Shoppertainment, and web-based events deliver an engaging and informative experience much like their in-person alternatives before the pandemic.

    Since eCommerce is no longer purely price-driven, shopper entertainment is essential. Customer experience, loyalty, and trust play a significant role in making customers willing to try new brands.  A website’s ability to engage users remains a challenge. With the help of live video shopping, you can utilize the entertainment tactic to attract and retain customers. Therefore, social shopping increases the likelihood that customers will add items to their shopping cart.  The proliferation of social media has enabled more people to be “influencers.” As a result, brands have taken advantage of this opportunity. Companies have created strategies to capitalize on this trend.

    Shoppertainment – what makes your products more shoppable and entertaining for customers? We will dive into the evolution of the market to help you understand how to turn your target audience into loyal customers:

    Livestreaming eCommerce –

    Rapid growth is occurring in the eCommerce industry. According to Statista, 2.14 billion people are likely to make digital purchases in 2021. There are a lot of online shoppers! It has been a boon for eCommerce, despite the 20/20 pandemic having halted in many industries. Online buying behaviour is clearly changing as evidenced by these statistics. They still buy to solve problems, raise their status quo, remain on top of trends, achieve social validation, be happy, and ease their stress, but how they buy online has changed drastically. There has been a lack of that “not-so-human touch” in the online shopping experience for both buyers and sellers. Online interactions are as important as those with offline customers. On the contrary, you must do your best to make the purchasing process as simple as possible.

    Both the seller and the customer benefit from live commerce. Video entertainment shopping, also known as live commerce, allows sellers in India to communicate with their customers as they sit in the US, UK, Taiwan, New Zealand, or anywhere else in the world. The experience is similar to in-store shopping.

    The online sellers prepare their scripts for a meeting, greeting, and communicating with their online customers using lights and a cinematic approach. Using video, photo, and audio, sellers are able to showcase their products live and that too in all forms of multimedia.

    As a live broadcast e-commerce phenomenon, it is a huge hit in China. Live eCommerce in China is expected to reach $409 billion in transaction value in 2022, according to reports. 

    The fact that live eCommerce works are largely responsible for its success. In addition to being interactive, video marketing sells more than other types of marketing. The content of live streaming is very entertaining, resulting in shoppers preferring it over other options. Influencers hold a more authoritative position with their target audiences, which is why brands seek their endorsement through influencers.

    Particularly in China, Livestream eCommerce is very popular because it is entertaining and interactive and provides the seller with a chance to interact with their buyers and give them live answers. This, in turn, greatly benefits the seller’s business since the buyers can make a quick decision about whether the product is suitable for them.

    The gamification revolution is here –

    In many cases, online shopping consists of adding items to your cart, paying for the items, and waiting for your parcel to arrive. Although it is convenient, it is a tedious process.  Besides having plenty to offer, shopping malls and outlets also provide a fun experience. While e-commerce may offer more items, it’s not enjoyable. The future of online shopping is still far from being achieved.”

    As part of shoppertainment, gamification helps solve this problem by entertaining audiences and persuading them to become paying customers. Making nongame concepts like online shopping more engaging and interactive is achieved by introducing game mechanics and elements. Rewards for engagement can be earned in the form of vouchers, discounts, and points, so users are even more motivated to continue participating. Gamification generates customer engagement by capturing their attention and keeping them engaged. Also, it influences the customer’s intent to repurchase while helping them focus on the buying process.

    To make sure you are ready for this content-centric strategy, consider the following:

    1. Customer interaction should be enhanced by shoppertainment that is appropriate for the brand positioning. Don’t just do something for the sake of doing it.
    2. Engaging your audience requires relevant content. It was discovered that consumers in different countries had different preferences for live-streaming (length and format of execution, content quality, host friendliness, etc.) which all affected conversion rates.
    3. Be sure to track the results of your marketing investments to ensure ROI. Content should be adapted as data is collected with the goal of consistently improving conversions.
    4. To ensure the brand closes the loop, brands must strike an appropriate balance between entertainment and sales. The purpose of entertainment content is not to sell retail products. Rather, it should build brand recognition.

    As part of omnichannel marketing, in-game advertising is also a popular tool brands are turning to. This concept would be ideal for “shoppertainment”, as it offers key benefits to advertisers.

    By leveraging the power of in-game advertising, brands can form deeper connections with their consumers.  Engaging and interacting with prospects is easier than ever before with this platform. Advertisements integrated directly into the gameplay of some of the world’s most popular games enable brands to promote their products seamlessly. In addition to using in-game coupons with real value, brands can also use in-game coupons to drive sales.

    All brands recognize the importance of creating engaging, consistent, and entertaining customer experiences. As a marketer, it’s not too late to start integrating “Shoppertainment” into your marketing strategy if you haven’t already done so.

    Interested in enhancing your e-commerce strategy? Let us help! Check out our eCommerce services here, or get in touch with our team here.

  • How data-driven marketing can help you understand consumer behavior

    How data-driven marketing can help you understand consumer behavior

    In a competitive digital world filled with competent competitors, customer behavior analytics is essential. Furthermore, most marketing and advertising campaigns require precise data and analyses of customer behavior. Marketers throughout the world struggle with the challenge of influencing consumer behavior towards their product or service. Customers are at the center of the most successful businesses. Creative companies with rapid growth and high revenues are at the center of success. Customer Analytics is being employed by more companies today to better understand their customers and to capitalize on that data. Customer behavior data is used by companies as a part of their business. A customer-centric approach has proven to be very effective. There are many well-known brand names on Forbes’ list of 100 customer-centric companies, such as Apple, Amazon, and DHL. It is undoubtedly difficult to implement customer-centric strategies without a deeper understanding of customer behaviors. Associated with consumer behavior are the processes and activities involved when people search for, select, purchase, use, evaluate, and dispose of products and services to satisfy their needs and desires. In many cases, the purchase of a product or service is the result of a thorough information search, brand comparisons and evaluations, and other steps. In addition, Customer Analytics directly addresses the goal of reducing costs, increasing lifetime value, and making loyal customers effective brand advocates. Using customer behavior analytics has many benefits. In this article, we’ll explore what is driving behavior-driven strategies in today’s market and why they are so significant.

    Consumer behavioral analysis is not always easy, but it gets easier as you devote more time to learning the reasons why people purchase a product or service. Understanding consumer behavior will allow you to gain a deeper understanding of buyer behavior. To get started, ask yourself the following questions:

    • How do consumers decide whether to purchase the products?
    • What makes them purchase this product?
    • Is there a brand that consumers prefer over another, and if so, why?

    Consumer behavior analysis plays an important role for marketers and how they communicate products and services to their consumers. You’ll get the necessary information you need to understand the motivations behind certain behavioral patterns.

    There are four factors that influence buying behavior –

    A psychological perspective – When it comes to consumer behavior, psychology plays an important role. Psychology, such as attitudes, motivations, personality traits, and beliefs, may be difficult to quantify, but they have a significant influence on shopping behavior.

    Economic Factors – In addition to economic conditions, one’s purchasing behavior is also influenced by them. As an economy grows, the money supply rises, resulting in better purchasing power for customers. An economic slowdown can suggest a struggling market and fewer purchases. Consumer behavior can be influenced by factors like income, credit, and family income.

    Personal Factors – Consumer behavior depends on a variety of personal factors, all of which are different from one individual to another. Examples include age, gender, occupation, race, socio-economic status, and cultural background.

    Social Factors – As social beings, human beings interact with others all the time, which can influence their purchasing behavior. The social sphere can influence this behavior through the influence of friends, family, the physical environment, and the work or school environment.

    The steps to understanding customer behavior:–

    Organize customers based on segments – Segmenting your target audience into groups based on the characteristics that shape their shopping habits will allow you to obtain a more precise evaluation. Some of these factors are location, gender, age, educational attainment, and occupation. From all of these groups, we choose 2-3 most important ones – the most frequent purchasers and the most dollar-buyers. It can be accomplished by examining their frequency, value, and lifespan. Customers provide basic personal information on the brand’s website in order to receive a feedback form, this is a simple example of customer behavior analysis.

    Analyze each segment’s unique selling points – You need to understand why your top consumer segments purchase your products after you have identified them. What drives their decisions? You must conduct qualitative research techniques such as user interviews in order to answer these questions, since you may not have access to these answers in your analytics.

    It is also crucial to gain as much information as possible about how and why customers made their choices, and that can only be done by talking to them.

    Is it more of an impulse purchase, or were they in need of an urgent solution that your product solved? Has your product been compared to any competitors? Do they think your pricing is fair? Identifying the unique selling points of your product will help you identify which consumers will most likely be attracted to each of them, enabling you to then customize and tailor your marketing strategy accordingly.

    Conduct a quantitative analysis of customer behavior based on predictive analytics – Using the previous two stages, businesses can collect qualitative information about their customers – what they think and how they base their decisions; however, for objective analysis, numbers are required to support your claims.

    In addition to analyzing your website visits and views, social media activity, conversion reports, and favorite products, the most transparent and easy way to get numeric data is to analyze your website visits and views and social media activity. To allocate and convert this information into visual reports, you can use big data and machine learning tools.

    Analyze your quantitative and qualitative data – Comparing qualitative and quantitative data is the next step after collecting your data. To do this, refer to the data sets when creating your customer journey map. Examine which persona purchased which products, when and where they did so. Was their visit repeated? You can examine both sets of data in relation to the customer experience to understand your customers’ journey in detail.

    By comparing the data to the customer journey, some recurring trends should be apparent. Note any unique behavior that is specific to a type of customer and common roadblocks that appear at different lifecycle stages. Remember to acknowledge any trend you see in the buying behavior of your high-value customers.

    Make Changes Accordingly – You should almost certainly see changes and optimizations suggested by the results of your analysis in step four, so now is the time to put them into practice! Your marketing plan should be directly affected by the insights you’ve learned. Consider a segment of customers that exhibits high loyalty, they use Instagram heavily, they come from third-party review sites, etc. The information you collected on their demographic could be used to develop an Instagram branding campaign that emphasizes the key benefit of your third-party reviews. Optimizing the copy on the most popular pages can also help your marketing efforts.

    It’s just an example, of course. If your analysis indicates that you need to target certain user segments at specific times with ads and content tailored to them, you may decide to utilize predictive analytics.

    Re-analyze your findings and repeat – An analysis of customer behavior should always be followed by further analysis! This should not be viewed as a one-time event, but as a continuous process of optimization over time. What’s the reason? Markets and consumers change constantly, regardless of how much you change your product. Having a deep understanding of consumer behavior will help you generate great optimizations now, although there are many factors that affect consumer behavior, including social trends, competitor marketing, and economic factors.

    Keep in regular contact with your customers and their preferences through qualitative and quantitative customer behavior analytics. This is the only way to ensure you truly know them.

    Conclusion

    Managers can gather long-term information about the average purchase value of customers, the average lifetime value for each customer segment, and their needs by conducting customer behavior analysis.

    A lot of marketing, development and scaling can be made easier with smart data and insights. Your expertise gives you insight into which niches to explore, how to attract customers, and how to enhance functions.

    The last reason is that AI and machine learning speed up the process – you can receive reports on customer behavior within minutes, and you can monitor your audience’s growth in real-time.

    Our e-commerce team is familiar with common customer behavior patterns and knows when and where to start the analysis.

    We can help you understand your customers’ behavioural patterns and thought processes, and generate actionable insights.

  • How Does Gamification Contribute to Customer Engagement?

    How Does Gamification Contribute to Customer Engagement?

    Currently, the buzzword is gamification. In modern gamification, game design principles and game thinking are applied to non-game scenarios. Modern gamification has its roots in the video game industry. With the evolution of digital technology, gamification techniques are more accessible than ever.

    Ecommerce gamification: what is it? Gamification refers to incorporating gaming and video gaming strategies into commercial processes, whether they are online sales or physical stores.

    Engaging your customer is essential, but why? Customers who are engaged generate more sales, higher customer retention, and more referrals. In comparison with average customers, full-engagement customers show higher loyalty and profitability, according to a Gallup analysis.  Our explanation of the digital customer experience began as we identified the mediating role of the customer experience. The relationship between the components of these two concepts and customer engagement was identified by identifying the relationships between them. Each of these components must work together. The gaming experience can be affected by these components. Different methods can be used to achieve this experience. Customer engagement can be enhanced or diminished depending on the outcomes. Brands must be clear about what they want gamification to accomplish and be able to reverse engineer gamification processes in order to achieve those goals. Gamification must be a strategic decision, not a spontaneous one. Gaming can be integrated effectively with other marketing campaigns.   The purpose of gamification is to make gamified activities more engaging for participants. Gamified activities serve to satisfy participants’ needs for Autonomy, Competence, and Relatedness, as well as bring positive experiences and emotions. Meanwhile, there is the opinion that gamification is a trick to entice people into taking action they otherwise wouldn’t take.  Creating a game out of the process of product browsing or purchasing gives consumers a more enjoyable experience out of an activity that has become somewhat repetitive and onerous for most of them.

     

    An eCommerce marketing or sales plan should have gamification strategies that have the following four steps to retain users:

    • What makes them play: what triggers them.
    • It takes effort: there has to be time and effort invested.
    • Playing the game: how it is done.
    • Rewards: the benefits collected for the effort.

    This journey emphasizes the value of time and effort, along with a prize that corresponds to it. Online shoppers do not want to be caught up in Squid Games that ask too much and reward them with too little. Instead of creating loyal customers, you might lose some of your current customers. By using gamification in your e-commerce strategy, you can: attract more customers, inspire trust, demonstrate that your company is different, increase sales, and understand customer behaviors, expectations, and desires.

    Gamification in e-commerce: how to take advantage of it?

    In order to successfully implement e-commerce gamification, you need to get to know your customers and their preferences. In ordering how people make purchasing decisions today, keep in mind people’s buying decisions.

    Gamification of online shops offers many benefits –

    • The abandonment rate is reduced: The checkout process is easier, and more sales result in more visits.
    • Increase customer loyalty: By simplifying data collection and inviting them to take part in engaging activities, customers are more likely to become loyal to your brand.
    • Engage new segments: Games can help your brand connect with younger customers and audiences you weren’t aware of previously.
    • Gaining visibility on the internet: Gamification activities tend to receive a lot of attention via social media and are therefore promoted more broadly.

    eCommerce Gamification Best Practices – The right approach to gamification can smooth the buyer’s journey by accommodating customers at the same time. Here are some of our favourite gamification examples that you might find useful for your eCommerce store:

    • Spin the Wheels – Wheels of fortune are used by many eCommerce sites as a reward system for giving away discounts and deals. Providing unexpected discounts, free shipping, and other offers can entice potential customers. Visitors could be told to come back tomorrow if there is no luck today, by putting a “No luck today” slice on the wheel. First-time visitors can also get email addresses as a result of this type of gamification. They can be able to use those emails to market sales.
    • A Loyalty Program for Customers – Customers earn loyalty points for various actions and events, such as placing an order, leaving a review, sharing referral links with friends, or celebrating their birthday. Gamification of this type uses primarily the core drives of Ownership and Possession and Development and Accomplishment. In addition, your customers will see the loyalty points as milestones to achieve and will want to get more than they currently have.
    • Points are awarded to members who are registered – Clubs that offer members benefits are another classic originating from traditional commerce. Using a points system is the most effective way to generate participation in e-commerce so that users are able to accumulate digital credits with each purchase they make, which can be redeemed for discounts or free items. You can also offer experiences, such as courses or demonstrations tailored to your needs.
    • Referrals rewards – Gamification strategies, which reward consumers for referring new customers, have become increasingly popular in recent months. Almost any type of product or company can reap the benefits of this, even banking, because shoppers do not need to spend more for this to happen, which makes it really easy and appealing for them. By using tracked links and leaving a review on the website or specialized platform, users receive discounts each time they refer a friend to the online store.

    Gamification is best achieved by developing a gaming app, the highest level of gamification. Since these actions work for a short period of time, they are difficult to build and maintain, but they are well worth the effort.

    As an example, McDonald’s runs games throughout the year, encouraging customers to download an app so they can enter codes, earn points, and earn prizes. Using this strategy, you can reach customers who typically only visit physical stores online as well as offline. Some brands have even created an app to be used by recurring consumers, associated with their exclusive member clubs. Victoria’s Secret created an app with minigames and a completely individualized product catalog.

    It is not always rational for a customer to make a purchase. The likelihood of them taking action increases if the action path is clearly defined and there are signposts that lead to subsequent steps.

    Gaming in business achieves exactly that; it offers customers a set of predefined options they can choose from and then make a purchase.

    These types of activities can be used by small eCommerce businesses to stimulate a variety of positive behavior. Now that you are familiar with gamification examples, you should be able to apply them to your online store.

    Learn how Blaash.io Personalized Recommendations can motivate your visitors to buy by leveraging real-time analytics.

  • What You Need to Do to Make An Influencer Program Profitable

    What You Need to Do to Make An Influencer Program Profitable

    It is a race to gain the attention of social media users for every brand. Knowing what an audience wants can be quite challenging! In recent years, influencer marketing has become one of the most effective ways for companies to expand their audience, increase their credibility in their industry, and distinguish themselves as experts within their fields. Increasing traffic brings new customers to your site and exposes them to your products. How do you build loyalty with your customers while raising your brand’s awareness? Would you like to reach your marketing goals more quickly?

    With a global market value of almost $13.8 billion in 2021 and its rapid adoption and potential are evident.

    Here’s a short overview of influencer marketing – Influencer marketing refers to the identification of individuals with a powerful influence on a brand’s audience or industry. Marketing through influencers and content creators is one-way brands can advertise their products. A lot of influencers also launch their own consultancy or company with their status and reach. Therefore, a social media influencer is someone who uses social media platforms to amplify their influence. Influencer marketing is the process of using influencers to promote your products or services.

    As you plan and build your Influencer Marketing campaign, defining your campaign goals in the early stages will give you a clear understanding of what to measure and track to measure your campaign’s success.

    For eCommerce businesses, influencer marketing offers advantages as Influencers’ endorsements constitute powerful social proof. The pandemic increased consumers’ trust in influencers, according to one study. Gain trust by partnering with influential people. Many influencers spend hours and hours developing their niche audiences. Influencer marketing allows you to reach more potential customers since they resonate with your target market. As earned media carries a high value, brands can leverage influencer partnerships to increase brand awareness at a low cost.  For every $1 spent on influencers on Instagram, they earn $4.87 in earned media value. A brand’s organic search ranking can be improved by leveraging high-quality backlinks from influencers (like blogs, for instance).

    How to create a marketing strategy involving influencers –

    • Influencer marketing is all about knowing what you want to promote –

    Regardless of what products your brand offers, be very clear about the message you wish to convey. Influencer marketing planning determines how content is designed for influencer marketing based on what the brand manager focuses on. Once you’ve decided what influencer campaign you’d like to run, you can move on to more advanced steps. There isn’t necessarily a goal of making a sale right away, but rather to reach out to new customers. Influencer campaigns are often geared towards enhancing sales.

    • Identify influencers who can help you to grow your brand –

    In order to launch an influencer marketing campaign, you will need to find influencers who have audiences that share your brand values and are from a similar niche. You should select an influencer marketing platform that meets your goals and targets based on your influencer marketing goals. A social listening strategy identifies influencers through monitoring their mentions on social media. Influencers may look perfect in their profile and feeds, but when you observe their interactions with their followers, you can discover more about them and their history.   It is very easy to measure the activity of an influencer’s audience by calculating their engagement rate. In order to calculate engagement, take the average number of likes on their ten latest posts and divide it by their total number of followers.

    • Here are some tips on finding influencers and paying them – Start by focusing on the technology you intend to use. If you’re just starting out, stick with one platform. If you’ve got more experience, expand to other platforms. This network should already be a part of your brand’s marketing strategy or be one where you are seeking to expand. As you begin your social listening efforts, you may wonder where to start — social listening can help you understand what consumers are saying about your brand and industry.   In addition to your industry, your influencer marketing strategy also needs to take into account your target market. Influencer marketing is perfect for beauty and fashion brands.

    Consider the type of influencer you are seeking during the research phase. Would you like to target big-name celebrities? Do you want to target micro-influencers with fewer than 2000 followers? It may be better to opt for something between 5k and 10k followers. Your budget will be determined by what you choose to focus on.

    How will you measure the influence of influencer posts on your overall marketing goals? You should think about the expected return on investment for your influencer marketing campaign. You might gauge influencers’ budgets by looking at how much a production company would charge you for developing an ad for you compared to an influencer. In the beginning, you may think that judging an influencer’s value is out of your control, but this way of thinking makes comparisons and contrasts much easier.

    • Know your audience’s preferences for content – Regardless of the kind of campaign you run, your campaign needs to cater to the needs of your target audience. Your buyer journey must take into consideration the target market and the content they prefer to consume. Influencer selection all the way through to the end result is driven by the needs of the customer. The content you create should be compelling to your customers and reflect the people to who they will listen to. To do this, you need to understand their challenges and what they are interested in. You can do this by using tools such as buyer personas. After becoming familiar with your audience, streamlined strategies that serve their needs and effectively convert them into buyers can be designed. Furthermore, your content must take into account both your customers’ and the influencer’s preferences, so that both parties benefit. Your ambassadors should ideally map onto each other if you have chosen the right ones.

    The bottom line is It is extremely vital to get favourable results from an influencer marketing campaign. In order to accomplish this, your campaign needs to be well-planned, utilize the right influencers, and follow your brand’s vision. Covering trends and focusing on customer needs are just a few aspects of your strategy. All of these aspects will enhance your ability to create content that converts users, engages audiences, and is mutually beneficial to the influencer and to you.

    Let talk! How influencer marketing can be effectively incorporated into a comprehensive strategy that improves your bottom line by providing positive effects on it.

     

  • The Best Influencer Marketing Examples to Boost Your Next Campaign

    The Best Influencer Marketing Examples to Boost Your Next Campaign

    You may be aware of the fact that influencer marketing has been extremely successful for marketing brands and products in the past few years. Within the last five years, influencer marketing has grown from a tactic to an industry worth $5-10 billion thanks to brands working with social media influencers across platforms.

    Influencer marketing is effective for 80% of marketers, and 89% say it works for the same or even better results as other marketing channels.

    Influencer marketing is better than other forms of marketing for quality of customers and traffic, according to 71% of marketers

    Campaigns with influence add an extra dimension to your marketing: They help build your brand awareness and reputation, but also increase sales by a significant margin. Influencer marketing tips and strategies have been provided by experts. It is difficult for a beginner to learn social media marketing by simply following instructions.

    Since 2019, the market value of influencer marketing has more than doubled, reaching around 13.8 billion U.S. dollars in 2021

    In 2022, social commerce will likely continue to develop as more consumers shop directly through social media.

    Following is a collection of influential influencer marketing case studies that highlights the most successful social media influencers, advertisers, and brands in the industry.

    • Daniel Wellington – Daniel Wellington is undoubtedly one of the best examples of influencer marketing successfully combined with an online marketing strategy. Influencers in different niches, mainly lifestyle and fashion, have helped the Swedish watchmaker leverage their brand effectively. Influencers were solely used as part of the brand’s online marketing campaign as they made no use of traditional advertising. More than 2,425,947 Instagram posts have been shared using the #danielwellington hashtag during this online campaign. To raise awareness about its watches and boost conversions, the brand linked up with top Instagram accounts around the world. From @marjoleinvandrop with 10.4k followers on Instagram to brand ambassador of Daniel Wellington “Ayushman Khurana” with 15.7million followers on Instagram. People are encouraged to buy the watches by these posts that offer them a unique discount code. Daniel Wellington uses influencers who have a following among their target audience for its online marketing strategy. A great feature of their campaign is that they utilize lots of influencers to increase reach. In influencer marketing campaigns, it is demonstrated how entertainment can be seamlessly integrated with advertising to increase customer engagement and loyalty.
    • Microsoft –  With its ongoing “Make What’s Next” campaign, Microsoft aims to encourage young girls to pursue careers in STEM fields.   Microsoft’s broad reach makes it both a B2B and B2C company, according to Brack Nelson, Marketing Director at Incrementors. Microsoft has created some impressive influencer marketing campaigns in recent years. A Microsoft campaign aimed to promote women’s careers in STEM with the objective of encouraging more girls to pursue this field.  The five Instagram accounts of National Geographic partnered with Microsoft on International Women’s Day to feature 30 photographs by renowned wildlife photographers. Their aim was to highlight the stories of women scientists through photographs taken by National Geographic photographers. This campaign was a success due to the fact that three million likes were received in a single day and reached 91 million people. This case shows how Microsoft used influencer marketing to raise awareness about a prominent issue, which benefited both Microsoft and National Geographic.

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    • Adidas– Adidas is one of the best examples of influencer marketing.  Adidas aims to get ahead of their competitors with an influencer marketing campaign on Instagram. To encourage user-generated content and boost engagement, a youth-focused campaign was launched. To kick off its #MyNeoShoot Instagram contest, the sports brand teamed up with Selena Gomez. Additionally, they leveraged their social marketing strategy through top influencers on Instagram to generate social buzz with this top celebrity. Fans were encouraged to share their own content with the hashtag #MyNeoShoot and they could win a chance to meet one of the six models. The Instagram influencer marketing campaign generated more than 71,000 mentions and Adidas received around 12,000 entries in the contest. A social media campaign that combines contests and influencers is an excellent method for raising brand awareness, improving engagement, and gaining customer loyalty. Through a contest, Adidas engaged fans and promoted their new line by getting them involved. Celebrities like Selena Gomez, who launched the contest, helped promote the campaign. In addition to raising brand awareness and generating engagement from the audience, this helped raise both awareness and participation in the contest.

    Consumer surveys reveal that 30% of consumers want to buy products recommended by bloggers who aren’t celebrities. Their opinions are valued more by consumers than those of celebrity influencers since they can relate to them. Similarly, influencer marketing is continuing to gain popularity, so it will have the same impact next year. Perhaps you should rethink your marketing plan if it hasn’t become an essential component of your strategy.

    According to the results of the survey, Facebook is the most influential social channel. It influences almost 19% of consumer purchase decisions.  

    Approximately 75% of brand marketers plan to allocate budget to influencer marketing in 2022.

    YouTube ranks second in influence on purchases among social media platforms. Nearly 18% of consumers say YouTube influences their purchasing decisions.

    With this information, you should be able to see some examples of brands that have achieved success with influencer marketing strategies that have effectively integrated social media and word-of-mouth. Here are some examples to show how you can reach the right target audience by working with the right influencers within your niche. Make sure the content you use to promote your influencer marketing strategy is both valuable and entertaining to ensure seamless integration. Influencers are supposed to effectively communicate the brand message without deviating too much from the information they usually produce.

    To have a successful influencer marketing campaign, you need to use data to your advantage. What other examples can you provide of how brands have mastered the art of influencer marketing? Would you like to know more about employing influencers in your marketing efforts? Let’s talk to Blaash.io for a free guide on measuring influencer marketing ROI.

  • Grow an Ecommerce Business Globally in Times of Uncertainty

    Grow an Ecommerce Business Globally in Times of Uncertainty

    COVID-19 helped in creating more awareness of financial stability and how we must brace for uncertainty. – Archana Elapavuluri, Pickright Technologies

    The Indian e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.

    There is now a vast gap between companies with digital transformation already implemented and those without. The advancement of technologies in marketing, logistics, and production has enabled companies of all sizes to benefit from the international market. With the internet’s ever-changing environment, it is difficult to establish goals for the coming three years.

    The chaos brought by COVID-19 wasn’t well anticipated by most businesses. In addition to customer service volume increases, inventory delays and increased eCommerce spending were also observed for businesses with an online presence.

    India is going through a digital boom due to the increased adoption of technology arising from COVID-19-led lockdowns. This has forced many businesses to change their ways. – Ashutosh Garg, eightfold.ai

    As we move forward, several uncertainties exist regarding every season. Is e-commerce expected to continue to grow? Can there be another wave? Will the economy collapse? These are probably one of the most common questions in the Internet industry.

    Considering the dynamic retail environment and changing consumer preferences, here are three e-commerce trends businesses could pay attention to.

    According to estimates, 95% of all purchases will be made through eCommerce by 2040.

    • Flexibility and Transparency are Key –

    Uncertainty often requires that decisions be made with incomplete information. In these instances, we must acknowledge the unknowns, build flexibility into the plan, and then monitor and adjust accordingly. Trade and tax policies affecting online goods may have an impact on the price-conscious customers in the marketplace, as well as sales online. In order to offer consumers additional value beyond price, businesses with sufficient resources and capabilities need to consider producing their own brand products. It does not have to be a race to the lowest price in online retailing.

    About 28% of online shoppers say they do not purchase items that do not offer free shipping. Other reasons people decide not to purchase include uncertainty about shipping (44%) and not knowing the estimate delivery date (20%).

    • Provide a better consumer experience –

    The challenge of knowing where to focus your time and attention in uncertain times can be difficult. Investing in a great customer experience, however, will protect your business from potential stumbling blocks. To retain customers in the age of e-commerce, it is more important than ever to provide an excellent experience overall. More than half of customers say they’d share more information with a company that offers a better experience, in addition to paying up to a 16 percent price premium for products and services. You’ll be better able to handle whatever comes your way if you focus on customer experience excellence now.

    By 2023, the projections are for retail eCommerce sales in Asia-Pacific to be greater than the rest of the world combined.

    Abandonment rates increase by 75% when a site experiences slow loading issues.

    • Implement a Risk Management Plan –

    Prepare a list of all potential risks your business might face. In a world where consumer purchasing power is increasing and digital infrastructure is becoming progressively advanced, it is imperative that companies identify and access emerging markets well. A close examination should be given to risks that are likely to occur and have a high impact. Credible and trustworthy sources of information are in high demand during times of uncertainty. In order to build trust, leaders can communicate honestly, involve relevant stakeholders, demonstrate kindness, and act in accordance with their ideals.

    When your business is experiencing a recession, you need to stay focused on maintaining your quality, even as your volume increases. We must remain flexible as we re-evaluate how COVID will impact businesses and e-commerce. You will be able to pivot quickly as things change when you listen and respond to your customers.

    Amidst the pandemic, ecommerce has become an integral part of India’s retail industry. India has the world’s fastest-growing ecommerce and SaaS markets. – Kapil Makhija, Unicommerce

    • Optimization & Implementation.

    There is never a perfect idea, but it’s on the way to improving and expanding your options. Secondly, you should meet, discuss, optimize, experiment, or however you want to call the exercise of making things better. Make sure you do it repeatedly.

    A lot of uncertainty and unpredictability is involved with the process of transforming E-shopping. To address these challenges, a creative solution must be found that will help customers get over the problems they face when making online purchases.

    Your business model will be more stable and resilient if you implement a good automation and customer experience strategy. Now is the right time to start preparing.

    Now that you have learned these strategies, you will find yourself ready to take on the next challenge. Let’s talk!!  What do you do about these uncertainties?

  • Can Game based Entertainment Can Shape Ecommerce Sales?

    Can Game based Entertainment Can Shape Ecommerce Sales?

    As one of the hottest trends in eCommerce, gamification marketing targets businesses looking to improve customer engagement and boost sales. A great way to gain an advantage in eCommerce is to implement gamification marketing. The goal of gamification in eCommerce is to increase user engagement and revenue. Online merchants create an environment that is favorable for their customers by using gaming techniques. Having fun while browsing a website will increase the likelihood of users placing an order.
    Using a game element is not enough. Your aim shouldn’t be to fit it into your marketing program. Each game has unique dynamics and attributes.
    A combination of strategic planning and determination will lead to future success in each game, when you choose the right mechanisms, you can expect long-term positive outcomes.
    The gamification of strategies will still work even after a user has completed all stages of a game. The instructions must be clear and precise for consumers. Make sure the rules are written clearly in an understandable language and avoid describing the game in too much detail.  Through a challenge, you motivate your audience to participate. Games are always about achieving greater results faster or better, right?  It can be their own challenge or competing with others. As you offer coupons, discounts, or products, you’re building trust, so ensure that you deliver. Gamification requires this step. Make the game more appealing to your target audience by offering better rewards for higher scores.
    Gain Customer Engagement and Increase Sales –
    In a survey, 60% of consumers said if they played the game with the brand, they were more likely to buy the product.  People of all ages find gaming enjoyable, whether they are old or young. The type of content created this way caters to Gen Z – easily consuming, visually appealing, and very engaging. A retailer’s brand can be enhanced through gamification marketing tools, it’s also a game-based mechanism where customers can win prizes by collecting points, stamps, and other rewards. if they are applied correctly, by increasing customer loyalty.
    It is a system that is advocated by Bonito, one of the most prominent Polish bookstores. Points are awarded based on the number of purchases. Discounts increase with subsequent purchases.

     

    Brand Awareness and Customer Relationship –
    Game integration is about creating a more enjoyable and engaging relationship between you and your customers. Through these interactions, a positive attitude toward the brand is ensured and future benefits are gained. Loyalty Programmes, Friendly Competitions, Personalised Content, Fun Boarding, Leader boards, these   Gamification techniques can be used for several purposes to build relationships with a target audience.
    Email marketing Consent through Games –
    With most marketing campaigns, data forms the backbone of the marketing strategy. Your future campaigns will be more successful if you gather more information about your clients and target audience.  Businesses are prohibited from sending messages without the consent of clients because of anti-spam policies and GDPR regulations. By gamifying a game, users can access different features such as leader boards, progress saves, and level unlocks consumer will provide their information. It can be used to track user behavior, motivators, and demographics. Gamification on your website and in-app is a great way to encourage customers into leaving their e-mail addresses. It’s an extremely vital factor when designing campaigns to build lists.
    How to gamify your eCommerce store
    • Quizzes – Ecommerce stores can make use of quizzes to raise product awareness. Organize them in an easy-to-understand manner. Links to your website’s product purchasing pages or reward programs can be provided through QUIZ related to your products and brands. This quiz may be designed to test your customer’s intellect, or it may be a company quiz, theme-based quiz, or some other custom quiz.

    The world’s largest cosmetic retailer, Sephora, offers quizzes to help shoppers select the right products.

    • Loyalty Program – It is no longer surprising that even the world’s most renowned brands, including Reebok, IKEA, PetSmart, and Kohl, offer consumer loyalty programs. To increase repeat orders, one must be able to attract them easily. When a buyer has a favorable experience, they will return for future purchases. You increase customer satisfaction when you reward them simply for spending money. To entice them back, you can take several other measures.
    • Spin-a-Wheel – A major part of the gaming industry is spinning-the-wheel games, and a growing number of companies are offering spinning games with discounts, free shipping, and prizes.  Depending on the season (Holi, Diwali, or Christmas), you can even introduce a once-in-a-month spin with greater rewards than you can directly mail to the registered users. It is just a matter of spinning the wheel and gaining their benefit. Consumers find spin the wheel to be relatively simple and easy to implement.
    • Referrals and Milestones – By using your referral system, you can entice buyers to your eCommerce store and encourage them to make purchases. Your program will have more value if your customers have fun with it. Customers are more likely to stay engaged with a referral program that feels like a game if it makes them feel like they’re getting something in return. a concept that has been used very effectively by the fashion brand, Guilt. Both referrers and their invitees receive a $25 gift card upon signing up.
    Why not get started now?
    Following that you have seen the potential of gamification marketing and its implementation into numerous marketing campaigns, you have a better understanding of its application. Make sure you know your recipients and put a plan in place before you act. Being unique can have both positive and negative effects since you stand out from the crowd. The brand’s personalized experience must be integrated into other marketing strategies and lead to repeat business. The right kind of Gamification will help you take your eCommerce strategy to the next level. Through this process, businesses are able to build deeper customer relationships, increase engagement, and drive loyalty. Games are an exciting and engaging way to motivate your audience, no matter if they’re your employees, customers, or students. Gamification is easy to use, especially with gamification tools available on the market.
    Interested in discussing your project? Let’s talk! And get a Gamification strategy that aligns with your business goals and keeps you current with an interactive mobile solution.
    To learn more, e-mail us at contact@blaash.io. Talk to our experts about how mobile games can be integrated into your mobile apps to drive engagement and increase sales.