Would you ever purchase a product from an eCommerce store while viewing a video advertisement? That’s right, you went down the YouTube route again. Rather than watching unboxing videos, you happened to stumble upon a feed from your favourite fashion brand. The recordings from the recent Livestream are now available for viewing. The stream features a notable influencer sharing her summer outfit favorites. An outfit, in particular, caught your attention, and you just had to have it. In the video description, there is a link for purchasing the outfit. So, you bought that outfit. We know that videos are transforming the advertising industry, and shoppable videos are at the forefront of this innovation. In addition, it will improve overall business results by opening up doors for partnerships and brand engagement.
The consumption of video content and the growth of e-commerce has led to the emergence of new formats in online shopping. Shoppable video ads have been viewed primarily on social media platforms, such as YouTube, Instagram, and Facebook, followed by Meesho and Snapchat, according to the study. Like millions of others, you have engaged in video commerce if you made a purchase after watching an Instagram video or a webinar.
In what ways is video commerce advantageous?
Engage Your Audience Better – Video naturally engages more people than plain text. Consequently, video commerce content is much more likely to be viewed than product pages. Additionally, they can convey information more quickly, which is important when consumers’ attention spans are short. Even so, images can’t compete with videos, despite being more engaging than text. Video permits consumers to get a more detailed look at products they cannot handle on their own.
Boosting Your Brand – It’s all about human connection! When consumers trust a company, they tend to be loyal to it. Watching videos gives viewers a better understanding of the products the company sells. They are able to learn to trust this company.
We make sense of the world and engage with it through stories. People are inspired to take action by them, thus making them a highly effective marketing tool in a highly competitive market.
- Begin by telling your brand’s story – It has been a skill that has been honed throughout the ages of advertising to cohesively link visual and written messages. Achieving an effective online narrative that appeals to your existing customers while attracting new customers is no easy task. Several of the world’s largest brands are clear examples of this, including UpGrad, Airbnb, and Dove. Each one of them knows what their brand’s story means to their customers, and they know how to convey it. In order to deliver an unforgettable and immersive experience, they connect that story throughout all touchpoints.
In e-commerce, where retailers compete against each other over price and product, the narrative plays a larger role, as well. It is not about selling what you do; it is about sharing your values and how you solve problems in a compelling way. With thoughtful visual storytelling and meaningful written content that focuses on benefits, you can build loyalty in an environment where loyalty is at a premium.
- Put yourself in your client’s shoes – Storytelling that moves you always leaves a lasting impression. A story is also more likely to become viral if clients like it (after all, if people like it, they’ll tell their friends).
- Maintain a simple, Relevant, and Shareable message – A call to action (CTA) that will resonate with the brand’s values is the central message of every story. Your brand’s voice can be projected across multiple channels with a simple call-to-action. Concentrate on your message and make it easy to understand and to the point. After you have this information at your disposal, interview your users, asking about their experiences, reactions, and feelings as they relate to the CTA. Then, ask how you can create a story from those experiences.
The Nike campaign, ‘Just Do It’, is a universal, simple, and powerful call to action. You can choose anything – waking up in the morning, taking your first step amidst the chaos, conquering the highest mountain. “Just Do It” can be anything the customer wants and needs, growing with them as they grow, inspiring strength and wonder – simply “Just Do It”.
It is important to take the following into account before you start writing your epics:
- To whom you are telling the story – The person you are trying to appeal to will not feel anything if you don’t know who they are, to reach your ideal buyer, you need to tailor your story. But remember your ultimate goal is to convert a lead into a customer. In order to effectively market your brand, you should display the benefits of your clients’ value and why they would prefer to do business with you. This is what separates you from your competitors.
- Describe the main characters – It’s important to choose your main characters carefully since you need them to be recognizable to your clients. Storytelling relies on an emotional connection with the audience. Therefore, it is very important to stay away from characters that are not credible. You need to understand the values of your ideal client as well.
The stories of your clients are always a good way to prove the performance of your products.
Dove’s “Real Women” campaign achieved that perfectly.
- Construct a Structure – Every story consists of three parts, Setting, Problem & Resolution Using that structure will help you stay on track while communicating. It is usually better to discuss a specific situation, instead of trying to create overly complex stories.
- A Scale-up Approach – Are you reaching your customers where they’re most likely to engage with your brand? Communication and commerce are moving towards omnichannel being ubiquitous.
It is still the word of mouth that drives purchases, as they describe their search and product discovery experience that enabled them to make the purchase. A winning story and experience are when customers tell their story across channels and become advocates. In order to stand out as the best product, you need to weave the story across channels and rely on customer reviews. In contrast to an unsatisfactory shopping experience, a good experience with a shopping store makes a customer want to share it with friends and family.
Concluding
Future commerce will be video-based. Take advantage of the first wave of success now before the strategy becomes widespread. To benefit your business, you need a video commerce strategy. We’ve shown you how to do it in this article. The idea is to provide instant access to all your products at the right time to connect with customers in a more immersive manner. Do you agree? Let’s talk and Our team of experts can help you learn how to leverage this technology for your brand!