How To Build a Stronger Connection with E-commerce Customers

How do you know your customers’ needs and how do you get in touch with them? In the digital age, the new generation sees technology as a vital aspect of their lives. People turn to their devices when they need to solve a problem, get an answer, or make a purchase.

In the eCommerce industry, opportunities are greater than ever, and competition is fiercer than ever. Brands are increasingly promoting brand loyalty and promoting customer lifetime value due to declining returns on ad spending. E-commerce is a competitive industry that relies heavily on customer relationships. Therefore, it is not always straightforward to build relationships with customers since no single approach can work for everyone. A lasting relationship with your customers can lead to higher levels of loyalty and customer retention, two factors that generate profits for any online store.

There are some impressive numbers here. Analysts predict that B2B e-commerce sales will reach nearly $1.77 trillion in 2022, an increase of 12% over 2021.

Since e-commerce has become so prevalent today, buyers report that they prefer to buy from suppliers with whom they have a good relationship, even if the terms of sale aren’t as good as those offered by a competitor.

The best practices for customer service in eCommerce

  • Set up a blog that is resourceful – The idea that everything has been said is a very common feeling, but that’s not true. Creating a blog may be a wise choice if you have useful, educational, or inspirational content. The same subject matter can be viewed in different ways by each individual, so we all look at it differently. A post about an upcoming event and a cool company project along with writing an opinion piece that shows your knowledge of the industry would be excellent options.

Go ahead and say something that you believe could help your current and potential customers. Personalizing your brand will create an emotional connection with customers.

  • Social Proof is Important – Utilize social proof to convince your audience that “everybody’s doing it.” Social platforms typically offer users the ability to see how their friends and followers are engaging with brand buying pages. You will likely see the same post appearing in the feed of someone you know who posts about their new purchase – and it might only add to your excitement.
  • Video tutorials and live events – The greatest advantage of live videos is that they demonstrate that you are a real person behind your business.   Videos can be short and are not necessary to be flawless; they can be without sound, subtitles, and audio. Live video can be streamed almost anywhere, including a company event, your office cubicle, or the warehouse where your products are packaged.

Your Brand will automatically shine through when using live video instead of posting blog posts and social media posts since you’ll demonstrate that you’re a real person. Video how-to is also an excellent way to humanize your brand.

  • Customer testimonials should be collected and promoted – Your loyal customers should be encouraged to post reviews online. Online review sites like Yelp, Google, Facebook, and others are available to direct your satisfied customers. However, people forget about them due to their busy schedules. Requesting reviews can sometimes feel like approaching an impasse. Using short surveys with specific questions can prompt better answers, so you are sure to get some great testimonials.

Once the testimonials are collected, you can post them on your website (if you have permission). It’s highly effective to include testimonials since they tell prospective customers what makes your business special in a genuine manner: real customer

feedback.

Video is likely to be the most exciting social commerce trend to watch. A video is preferred by 80% of users over a written article or advertisement to learn more about a product. As long as you use video properly, you can capture their attention fast.

In addition to improving customer relationships, e-commerce businesses can make things easier for their customers by using applications. It is important for every online business to aim to build relationships with customers, regardless of the method used.

Providing excellent customer service is the key to your eCommerce business’ success. As customer expectations for an ideal online shopping experience increase, eCommerce businesses become increasingly competitive.

It would pay dividends across several parameters if the online buying journey was redefined and some of this highly efficient customer service best practices were incorporated. Your customers will be kept, and their lifetime value will be grown as well as you will acquire new customers, which is imperative in any business.

Let’s talk about how Blassh.io can help you with customer engagement for your brand & make a better connection with your customer because “ When it comes down to the customer experience, really it’s the opportunity to touch people’s lives.” _Krity Krueger.