Category: Technology

Know how we tackle to have our end customers best in the class experience of entertainment and engagement.

  • Unleash Your Online Store’s Superpowers with Data-driven Video Solutions and Video Commerce

    Unleash Your Online Store’s Superpowers with “Data-driven Video Solutions and Video Commerce”

    Hey there, E-commerce champs! Get ready to discover the incredible world of data-driven video solutions and video commerce. We are about to reveal the magic behind using videos to make your online store soar to new heights!

    Just imagine your online store as a treasure map; growth is the path to discovering more treasures. Just like following the map leads to more treasures, e-commerce growth moves your store forward. And guess what? Data-driven video solutions act like a treasure map with secret codes!

    Understanding Data-driven Video Solutions and Video Commerce

    Hold on, what’s data? It’s like tiny pieces of information that help us understand what people like and want. Data-driven video is a special kind of video that’s made using information and customers. And when these videos help people shop online, it’s called video commerce.

    Benefits of Data-Driven Video Solutions in Video Commerce

    Super Engagement: Videos make your online store exciting and tell stories about your products. That’s like having a magic spell that makes people want to stay and shop.

    Personal Shopping fun: Do you know how sometimes you get recommendations for cool things? Well, videos use data to suggest products that you might really, really like. It’s like having a personal shopping assistant!

    Buying Bonanza: Have you seen those videos that show how toys work? Imagine having videos that show how stuff from your online store works. It helps people decide to buy things, which makes your store even cooler!

    Implementing Data-Driven Video Solutions in Video Commerce

    Cool Video Types: Make videos that show off your products in action. Like, if you’re selling Shoes, show someone doing cool tricks. Or make how-to videos to teach people good stuff related to your products.

    Tech team-up: Make sure your videos work smoothly on your online store. That way, everyone can watch them, no matter if they use a computer, tablet, or phone.

    Secret Strategy: Keep an eye on how people watch your videos. If lots of people watch a video about shoes, make more videos about some good shoes. It’s like being a detective for your store.

    Overcoming Challenges and Considerations in Video Commerce

    Privacy Power: Remember always ask permission before using someone’s data to make videos. It’s important to respect their privacy.

    Money Magic: Making videos can cost some money. But don’t worry, because if more people buy stuff after watching your videos, you’ll make more money too!

    Future Trends in Data-Driven Video Solutions and Video Commerce

    Smart Robots: Robots will help make even cooler videos using super smart technology.

    Virtual Adventures: You might even wear special glasses and feel like you’re inside a video! Like AR and VR etc., It’s so cool, right?

    Shop and Play: Videos will be like games, where you can click and shop at the same time!

    Conclusion:

    So, my dear folks, we’ve reached the end. Remember that videos are like the secret potion to make your online store grow big and strong.  They engage customers, help them find the perfect products, and boost sales like magic. Keep exploring and using data-driven video solutions-they’re your e-commerce superpowers! Let’s make your online store shine in the digital galaxy.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Crafting an Enchanting Product Detail Page (PDP) on Shopify:

    Crafting an Enchanting Product Detail Page (PDP) on Shopify:

    Once upon a time inside the land of online shops, there was a clever child named Alice. She had her very very own magic shop on Shopify, wherein she sold superb toys and candies that delivered pleasure to kids everywhere. But there was a trouble – no longer many people have been buying her extremely good toys, and he or she could not apprehend why.

    Determined to make her store a magical fulfillment, Alice went on a quest to create the most high-quality Product Detail Page (PDP) ever! And bet what? She determined a notable cool trick referred to as the Blaash Shoppable video characteristic that might assist her make her keep even more great!

    The Magic Secrets to a Fantastic PDP

    Hey there, fellow younger marketers! Making an enchanting PDP is like casting a spell that makes your toys irresistible to absolutely everyone who visits your shop. Here are a few magical suggestions to create a exquisite PDP:

    1. Show off Your Toys: Use spell-binding photos and amusing videos to showcase your toys in action. It’s like displaying a magic trick in your friends – they may be amazed and need to look greater!
    2. Tell an Exciting Story: Use your magical words to inform a thrilling story approximately every toy. Let your clients realize how lots amusing they can have and why they want your toys in their lives.
    3. Listen to Happy Customers: Just like how you believe your friends’ opinions approximately toys, show off reviews from happy clients who love your toys. It’s like having your personal group of magical lovers!
    4. Make It Easy to Buy: Add a unique button that announces “Add to Cart” in order that your clients can purchase your toys with just one click. It’s like a magic spell that makes purchasing top-notch easy!

    Enter Blaash Shoppable Video Feature:

    While Alice changed into busy making her PDP greater enchanting, she observed the name of the game to taking her keep to the subsequent level – the Blaash shoppable video feature! With this splendid device, she could make her toys come to life within the videos, just like magic!

    How Blaash Works Its Magic:

    Now, right here’s the exceptionally cool component – whilst kids watch the movies of Alice’s toys, they are able to click at the toys in the video, and it takes them straight to the checkout! It’s like teleporting to Toyland and getting the toys properly away!

    The Magical Results:

    With Blaash, extra kids started touring Alice’s shop, and they could not face up to click on the toys in the motion pictures. It was just like the toys have been calling out to them with their magical powers!

     

    A Magical Ending:

    Thanks to the Blaash shoppable video characteristic, Alice’s shop has become the most magical area on the net. Kids from all around the world came to her save to buy her brilliant toys, and all of them lived happily ever after!

     

    The Magic is Yours:

    Hey, young marketers, don’t leave out the magic of Blaash! You can also create an interesting PDP that makes your toys extra special and amusing to your customers. Just hop on to the Blaash website, and with a wave of your wand (or a click on your mouse!), you can unencumber the secret to making your shop the most magical location on the net!

    Remember, with Blaash’s shoppable video feature, you will forged a spell of wonder and pleasure on all your customers. So, what are you looking ahead to? Start your magical adventure to ecommerce achievement today!

     

    Now pass forth and create your very own fairy story of success with Blaash shoppable films. Your toys will thank you, and kids anywhere might be excited to go to your magical shop. Happy promoting, little wizards! 🌟

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Trustworthy Online Shopping: Ship Happens! Embrace Returns with Open Arms!

    Trustworthy Online Shopping:

    Ship Happens! Embrace Returns with Open Arms!

    Hey there, awesome e-commerce superheroes! We’ve got a super cool secret to share with you – it’s all about being open and honest in your online store. Let’s dive in and see how being clear about shipping and returns can make your customers really happy and your brand super successful!

    The Magic of Shipping Policies:

    Imagine your customers find the perfect thing they want to buy – they’re super excited! Now comes the important part – shipping. When you tell them upfront about how much it will cost, how long it will take, and their options, they feel really good about shopping with you. No more confused customers or abandoned carts – just happy shoppers who will keep coming back!

    The Value of Return Policies:

    Sometimes, people want to return what they buy, and that’s okay! But guess what? If you make it easy for them with clear return guidelines, they’ll feel safe making a purchase. They’ll know you’ve got their back if things don’t work out. And you know what’s even cooler? They’ll become your biggest fans and tell all their friends about your store!

    Why Transparency Rocks for Customers:

    Transparency is like magic for customers. It’s like giving them a big hug of care! When you’re open about shipping and returns, they feel smart and in control. No more guessing or feeling worried about buying from you – they’ll have an awesome shopping experience from start to finish. And that means they’ll keep coming back and telling everyone how great you are!

    Why Transparency Rocks for Businesses:

    We all want to be superstars in the e-commerce world, right? Well, being transparent is the way to make it happen! When you’re clear about everything, people trust you more. Your brand becomes super strong and famous for being awesome! Say goodbye to bad reviews and hello to happy customers who love you!

    Best Ways to Show Your Policies:

    Here’s how to be a policy pro! First, make sure your policy links are super easy to find – like a big, bright sign. Next, use simple words that anyone can understand – no fancy talk is needed. And hey, don’t forget about our mobile friends – make sure your policies look great on all devices. Easy shopping means happy customers!

    Conclusion:

    You did it, e-commerce champs! Now you know the superpower of transparency. Being clear about shipping and returns makes your customers happy and your brand a superstar! So go ahead, be open and honest – your customers will love you, your brand will grow, and your competitors won’t know what hit them! Happy selling!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Welcome To The Wonderful World of “Mobile-First Shopify Store Design: Elevating The Mobile User Experience”

    Welcome To The Wonderful World of “Mobile-First Shopify Store Design: Elevating The Mobile User Experience”

    Hey there, Savvy Shopify owners and Ecom legends! Imagine you are shopping online with your phone, and everything works like magic. And that’s what Mobile-first design does! It’s like keeping priorities of mobile users first, making their experience super smooth and fun. No more tiny buttons or slow loading! With this approach, your Shopify store becomes very easy and quick to buy from. So, let’s make your store a mobile paradise and keep those customers happy! 

    Understanding Mobile User Behaviour:

    To create an awesome mobile shopping experience, we need to understand how people use their phones to shop! So, here is the scoop on Mobile user behaviour: First, check out those key trends and stats. Because they give us valuable insights into what’s hot in the mobile shopping world. Next up, we must identify what mobile users want and expect when they shop on their phones. By knowing this we can get an idea of how to create an awesome mobile-first Shopify store.

    Optimizing Mobile Storefront:

    To make your mobile store super awesome, here are few tips and key points to make sure it’s good.

    1.    Streamlines and Responsive Design: It means creating a clean and user-friendly layout for your mobile storefront. Make sure you avoid clutter and unnecessary elements, so your customers can easily find what they are looking for. And ensure that the design adopts to different screen sizes, making it easy to navigate and interact with on any mobile device.

    2. Mobile-friendly Navigation and Design: Simplify your navigation and menus to make it effortless for users to explore your products or services. Use clear and intuitive labels, and consider using mobile-friendly icons for better recognition. Implement a hamburger menu or other mobile-specific navigation patterns to save screen space and improve your user experience.

    3.Fast-landing Pages and Performance Optimization: Remember mobile users are on the go, and they will not wait around for slow landing pages. Optimize your website’s performance to ensure speedy landing times. Compress images, cut server requests, and leverage catching to reduce load times. This will not only enhance user satisfaction but also improve your search engine rankings.

    Mobile Checkout Experience:

    Let’s make checking out on mobile a breeze! Here is how you can do it- First, keep the checkout process simple and hassle-free, so customers can quickly complete their purchase without any fuss. Next up, offer various mobile payment options like digital wallets and one-click payment to give shoppers flexibility and convenience. And finally, reduce cart abandonment with smart mobile strategies, like reminding users of their pending orders, offering discounts, or optimizing the checkout page for spend and ease. With these tweaks, your mobile checkout experience will be so smooth that customers will keep coming back for more!

    Leveraging Mobile-friendly Content:

    When it comes to mobile content is also so crucial! Here is how you can rock it with few quick tips-

    • Create visual and textual content that’s perfect for mobile screens, keeping it clear and engaging.
    • Optimize your product images and videos for mobile devices, so they load fast and look fantastic.
    • Use mobile-specific CTAs and promotions to guide customers to action, like “Shop Now” buttons that are easy to tap.

    Mobile SEO and Marketing:

    To conquer the mobile world, you must ace your SEO and marketing game. Then you will rock the mobile scene and reach more customers then ever before! Here are few tips for that-

    * Nail mobile SEO by using mobile-friendly website designs, optimizing page speed, and focusing on relevant keywords for mobile users.

    * Boost your presence with mobile advertising and promotions, reaching out to your target audience through mobile ads and special deals.

    * Master Social Media Strategies for mobile engagement, creating captivating content and interactions that keep your audience hooked on their mobile devices.

    Testing and Improving Mobile UX:

    Want to make your mobile user experience top notch?  I mean want to make your Shopify store’s mobile UX shine, and make your customers love every tap and swipe? We got you follow these steps-

    1. Study how users behave on your mobile site and listen to their feedback to understand what works and what needs improvement.

    2. Conduct A/B testing to optimize your mobile design by comparing different versions and seeing which one performs better with real users.

    3. Keep striving for success by continuously improving and refining your mobile experience, making sure it stays user-friendly and engaging.

    Mobile Analytics and Metrics:

    To stay ahead of the game and to know how to fine-tune your mobile strategy and keep delighting your users, you have to master analytics and metrics. We have a few essentials to follow to master them-

    1.   Tracking Mobile User engagement: Keep a close eye on how your customers engage with your mobile app. Use analytics tools too track metrics like the number of visits, session duration, and the most popular pages. Understanding user behaviour on mobile will help you identify what’s working well and what need to be improved, allowing you to enhance the overall mobile experience.

    2.   Key Performance Indicators for Mobile Success: Measure your mobile performance with essential KPIs that provide valuable insights into your mobile strategy’s effectiveness. Track conversion rates to  see how many users complete desires action, monitor bounce rates to understand if visitors are leaving quickly, and analyze time spent on pages to gauge engagement. These KPIs serve as benchmarks, guiding you towards achieving your mobile goals and driving growth.

    3.  Tools and Resources for Mobile Analytics: Equip yourself with the right tools and resources to gather and analyze mobile data effectively. Utilize popular analytics tools like Google analytics, Mixpanel, Amplitude, Smartlook, etc., to monitor user behaviour and track mobile performance. These analytics resources empower you with the knowledge needed to make data-driven decisions and optimize your mobile presence.

    Conclusion:

    Alright Shopify legends, now you are ready to master the mobile-first Shopify store. Remember that it gives you a competitive edge in the world of e-commerce. And crafting a stellar mobile user experience is crucial for keeping customers happy and engaged. So, let’s get ready to rock the mobile bandwagon, and watch your online store thrive with satisfied mobile Shoppers! Happy selling!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Mastering the Art of Shopify Upselling and Cross-Selling: Best Practices for Boosting Sales and Customer Satisfaction

    Mastering The Art Of Shopify Store’s
    “Upselling And Cross-Selling”

    Hey there, Savvy Shopify Store Owners! Get ready to master the art of Upselling and Cross–selling in this blog. Upselling is like being a master of upgrades, while Cross-selling is like a magician with complimentary products. It’s a secret sauce for your Shopify store’s money-making machine! Boost your average order value and sprinkle fairy dust on the customer experience. With these skills, you’ll swing ahead of the competition!

    Throughout this blog, we’ll equip you with all the tips and tricks to make your Upselling and Cross-selling game a blast. So, get ready to rock the e-commerce with Upselling and Cross-selling awesomeness!

    Understanding Your Audience:

    It all starts with understanding your audience inside out! Dive deep into analyzing customer behaviour and purchase patterns to uncover valuable insights. By making what makes your customers tick, you’ll identify the ideal upsell and cross-sell opportunities that align perfectly with their preferences and needs.

    Creating A Solid Product Catalog:

    In the quest to boost Shopify sales, creating a solid product catalog is the name of the game. Start by curating complementary products that seamlessly enhance your customer. Next, Showcase your Upsell and cross-sell options effectively, making them impossible to resist. By strategically placing these enticing offers, you’ll enthrall your audience and skyrocket your average order value. Product bundling can be used to further increase sales by providing buyers with more compelling reasons to click the “Add to Cart” button.

    Implementing Effective Upselling Techniques:

    1.   Timing is Key: Choose the right moment to upsell, such as during checkout or when customers are engaged with your product. Avoid being pushy and instead, make your upsell offer feel like a natural and helpful suggestion.

    2.   Relevant and Valuable Upgrades: Tailor your upsell offers to match customers’ preferences and previous purchases. Present products that genuinely enhance their experience or solve a problem they might encounter.

    3.   Highlight Savings and Benefits: Showcase the added value customers will get by opting for the upsell. Show them the savings, exclusive features, or additional benefits to make the upgrade irresistible.

    Mastering Cross-selling Strategies:

    1.   Identifying Synergistic Product Pairs: analyze your product inventory to find natural fits and combinations that complement each other. Show these best pairs to customers and make their shopping experience easier to find related products.

    2.   Cross-selling Through Engaging Shopping Carts and Checkout pages: Optimize your shopping carts and checkout pages to show the customers relevant products and product combinations. Make visually appealing product recommendations and present them to catch customer’s attention and entice them to add more items to their cart.

    3.    Leveraging Customer Purchase History for Personalized Recommendations: Use customer data and purchase history to create personalized cross-sell recommendations. Show your customers products that align with their previous purchases, preferences, and behaviour which will increase their satisfaction and loyalty.

    Best Practices in Upselling and Cross-selling Emails:

          Running Email campaigns is also a crucial part of upselling and cross-selling. It’s like telling them- Hey, you brought this product last time, we have some other products you might like with stunning images and benefits of those other related products. Here are a few tips and practices for upselling and cross-selling emails:

    1.   Creating Compelling Email Campaigns: Craft engaging and persuasive email content that highlights the value of the upsell or cross-sell offer. Use clear and enticing language, eye-catching visuals, and compelling CTAs to drive customers to take action.

    2.   Personalization and Segmentation Strategies: Use customer data to personalize your emails based on their preferences, past purchases, and browsing behaviour. Segment your email list to target specific customer groups with relevant offers, making the emails feel tailored to their needs.

    3.   Avoiding Spammy Tactics: Steer clear of aggressive and spammy tactics that may turn off customers. Instead, focus on providing genuine value through your email campaigns, and avoid bombarding customers with excessive promotional content.

    Conclusion:

          All right, folks! Finally, we’ve reached the end! You know mastering upselling and cross-selling on Shopify is all about creating compelling email campaigns, targeting specific customer groups with specific offers, and making them buy your products again. Remember, the long-term benefits are worth it, like increased customer loyalty and higher average order values. So go ahead, start your magic, and watch your Shopify store thrive!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Leveraging Shopify Apps For Enhanced Customer Engagement Customer Engagement

    Leveraging Shopify Apps For Enhanced Customer Engagement

    Customer Engagement

    That was one fine evening, and I was sitting with my good friend in a cafe. She is running an e-commerce business in Shopify and the conversation just started about that along with the coffee sips. 

    She’s going through a lot with her business and clearly, she’s struggling with customer engagement. It’s a bit disheartening, isn’t it?

    She feels she is not able to build a strong connection with her customers and also she’s lacking in building an attractive Shopify website and implementing effective customer engagement. 

    Are you struggling with the same issues as her? Well, Let’s just dig in more for enhanced customer engagement together!

    Shopify apps are here!

    In order to build customer engagement and a customized shopping experience, Shopify apps give merchants the potential to create all these for their customers.

     

    “According to Shopify statistics, the average merchant uses six apps”

     

    Merchants have full access to the experience they provide, so 87% of them use these Shopify apps for various enhancements.

     

    It’s not easy to find, sort out and customize your store with over 8000 Shopify apps. So, here is the list of seven apps to enhance customer engagement in your online store. According to Shopify statistics, the average Shopify merchant uses six apps in their stores. 

    Shopify Apps For Customer Engagement

    Adoric – Upsell & E-mail popups

    With Adoric, you can add a lot of features like related products, frequently bought together, cart recommendations, cart upsell, free shipping bar, spin the wheel with fully automated and ready to use widgets. Also it’s as easy as adding an email popup or exit intent pop up window. To publish, simply pick its smart or manual strategy, and select a store page.

     

    Recart – SMS Marketing + AI

    To drive real growth, thousands of shopify brands use Recart SMS to spend effectively. It is done by  personalising text campaigns at scale, 2xing your email, SMS conversions, and building robust automation. Recart built only an SMS tool that loves your customers the way you do. They also provide a dedicated customer success manager to strategize, test, and manage SMS marketing from  the beginning. 

     

    Brevo (Formerly Sendinblue)

    Brevo is a marketing app for shopify that helps you to increase sales and engagement to your businesses. It is easy to create and send effective campaigns with the features like email automation, customizable templates, and advanced reporting. Merchants can reach customers on multiple channels with built- in SMS marketing and chat is an added plus. It also offers robust audience segmentation and integrations with popular apps and services. Start growing and bring much customer engagement with Brevo shopify app!

     

    Clever – Google Ads And Shopping 

    To get traditional Google Ads campaigns(search and display), manage your google shopping feed, get your shopping campaigns and create performance max campaigns, download clever ads. You can easily check the metrics and create new campaigns if needed with the provided dashboard. To get the most out of your campaigns and the app, their support team will help you with that. You can also activate a voucher for your first campaigns, if your google account is eligible!

     

    Loox – Products reviews and photos 

    To grow a trusted brand using reviews and referrals, Looks is a social proof solution. Collect product’s reviews with photos and videos from your customers and display reviews with beautiful widgets. Reach new audiences by rewarding customers for referring their friends to it. Make your post – purchase upsells trustworthy. To fit your brand look, supports multi – lingual stores, integrates with your tech stack, and operates on auto pilot, loox is entirely customizable and they offer 24/7 world class support. 

     

    Zendesk 

    Zendesk supports and chart arms your agents with all the information they need when replying to customer inquiries without having to leave the customer conversation. Communication between you and your customers is efficient, relevant and personal for that you need to live in a single location right? Well, Zendesk provides everything for you.  

     

    Blaash – Video Commerce Platform 

    To boost engagement and conversions, Blaash brings content led commerce. It helps you to boost your engagement by 280% & conversions by 2X – 4X. Also you can create scalable video infrastructure, no code  UX, optimize page speed, and date – led content strategy with advanced video analytics. Say hello to an enhanced shopping experience with our dashboard to upload manually, or import from TikTok & Instagram and captivate shoppers with video style like carousels, floating bubbles, stories and more. Install now to watch your conversion rates go crazy!

     

    Conclusion

    Shopify apps can be a great way to enhance your customer engagement. By choosing the right apps like blaash and implementing them effectively, you can build a stronger website and enhance your customer engagement.

  • Discover 5 Sparkling Treasures Hiding in the Depths of Shopify Store!

    Discover 5 Sparkling Treasures Hiding In The

    Depths of Shopify Store!

    In the vast universe of e-commerce, the Shopify App Store shines like a constellation of possibilities. It’s a digital marketplace filled with innovative tools and solutions that can transform your online store from mundane to magnificent. But why does the Shopify App Store need apps in the first place? Well, my curious friend, let’s dive into the depths of this topic and uncover the secrets behind five sparkling treasures that will take your e-commerce success to celestial heights!

    You’ve set up your Shopify store, chosen the perfect theme, and filled it with your exquisite products. But here’s the twist – without the right apps, your store is like a spaceship without fuel, hovering aimlessly in the vastness of the internet. It lacks the power to maximize conversions, engage customers, and ultimately drive sales. That’s where the magic of Shopify apps comes in.

    Think about how often you’ve visited an online store and struggled to find what you were looking for. Frustrating, isn’t it? Well, Searchanise is here to save the day! This powerful instant search app supercharges your store’s search functionality, ensuring that customers can find products quickly and effortlessly. With its intelligent algorithms and customizable widgets, Searchanise makes browsing your store a delightful experience, leading to higher conversions and customer satisfaction.

    Customer reviews are the backbone of successful e-commerce. They build trust, validate purchase decisions, and create a sense of authenticity. AliReviews empowers you to collect, manage, and display customer reviews from various platforms right on your Shopify store. With eye-catching widgets and social media integration, you can proudly showcase glowing testimonials that act as social proof, persuading hesitant customers to make confident buying choices.

    In a crowded online marketplace, customer loyalty is worth its weight in gold. Smile.io helps you cultivate a tribe of loyal customers by offering reward programs, referral incentives, and personalized experiences. By using this app, you can reduce cart abandonment, increase repeat purchases, and ultimately create a community of brand advocates who keep coming back for more.

    First impressions matter, especially in the world of e-commerce. Replo App empowers you to create captivating landing pages that make your visitors go “wow!” With customizable templates and low-code design, you can effortlessly build stunning pages that reflect your brand’s personality and entice customers to explore further. Say goodbye to dull and generic landing pages and hello to immersive experiences that keep customers engaged and eager to purchase.

    Effective marketing is the rocket fuel that propels your online store to new heights. Yotpo SMSBump provides SMS and email marketing automation, enabling you to send targeted campaigns, recover abandoned carts, and increase customer engagement. With high-converting SMS templates and seamless integration, you can amplify your marketing efforts and watch your revenue skyrocket.

    These five sparkling treasures are just a glimpse of the vast treasure trove within the Shopify App Store. Each app plays a unique role in enhancing your store’s functionality, driving customer engagement, and ultimately boosting your bottom line. So, why does the Shopify App Store need apps? It’s because they are the secret sauce that transforms your e-commerce venture from ordinary to extraordinary.

    But wait, there’s more! Brace yourselves for a Bonus Gem:

    This hidden gem combines the power of storytelling with e-commerce wizardry. With its scalable video infrastructure and a no-code UX builder, you can create dynamic videos on your product pages that would make Hollywood jealous. Say goodbye to boring product descriptions and hello to a shopping experience that feels like a blockbuster movie through Shoppable Videos & Web Stories. Get ready to watch your conversion rates soar as customers become captivated by your magical storytelling powers!

    As you explore the Shopify App Store, keep your eyes open for these hidden gems. Embrace the power of supercharged search, leverage social proof, cultivate customer loyalty, craft captivating landing pages, and amplify your marketing efforts. These treasures are waiting to be discovered, and they hold the key to unlocking your e-commerce success.

     

    Now, my fellow adventurer, it’s time to venture forth into the Shopify App Store and uncover the treasures that will propel your online business to dazzling heights. Happy exploring!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Building Pre-intent and In-The-Moment Experience On Your eCommerce Store With Shoppable Videos

    Building Pre-intent and In-The-Moment Experience On Your eCommerce Store With Shoppable Videos

    Do you know 92% of first time website visitors do not make any purchase? If your customers aren’t visiting to buy anything, how do you convert them?

    Conventional wisdom & CRO strategists say eCommerce brands should focus on 20% intent buyers.

    But what about the rest 80%?

    That is where brands need to create pre-intent for website visitors.

    What is pre-intent?

    Before understanding what Pre- intent is, let’s go a little bit back and understand what is customer segmentation & user intent?

    Customer Segmentation is when companies would typically use demographic information such as age, gender, income, and geographic location to group customers into different segments and  then tailor their marketing campaigns and product offerings to appeal to each specific segment, in order to improve customer engagement and retention.

    On the other hand “User Intent” is all about understanding the specific needs and motivations of each individual customer to create personalized experiences that lead to conversions.

    Now Imagine Sarah is visiting a website for the first time, so as a brand you don’t have any history of segmenting her with browsing patterns, likes, interests & any intent-specific attributes. So how do we use segmentation or create intent-related personalized experiences for Sarah??

    Answer lies inPre-Intent”. Pre-intent refers to the stage in the buying journey where potential customers are not actively looking for a product or service. It is the process of engaging with website visitors before they have a clear buying intent. Customers may be simply passing the time at this stage. In most cases you might not have data for these kinds of customers to personalize. 

    Pre-intent means shaping & creating additional demand for your products which is non-existential from your visitors

    Building pre-intent is exactly what a brand should do for Sarah, so that we are able to influence & engage her further.

    Creating Pre-intent

    To create pre-intent with Sarah here are some tips to help.

    Quality Visuals: 

    Provide high-quality visuals on your website for Sarah to get intrigued. This can include stories and videos that offer valuable information and insights. By creating pre-intent around your content, Sarah will be more likely to trust your brand and engage with your products and services.

    Social Proof

    Use social proof to establish trust and credibility. This can include customer reviews, testimonials, and social media engagement. By showcasing the experiences of other customers who have purchased your products, you can create a pre-intent in Sarah’s mind that your brand is reliable and trustworthy.

    Founder’s Welcome

    Use a founder’s welcome video to introduce Sarah to your brand and showcase the passion and vision behind it. This can create a pre-intent that your brand is authentic, trustworthy, and focused on providing a positive customer experience. 

    User-generated content: 

    Showcase content from influencers where Sarah can get aligned with the products and create pre-intent around your brand. This can include sponsored content or collaborations that showcase your products or services.

    But how can a brand deliver these in a seamless & engaging experience to Sarah which creates demand for sales. The answer lies in Shoppable Videos.

    Building Pre-Intent Experiences With Shoppable Videos

    Have you heard of shoppable videos? They’re actually a really cool way to give customers a pre-intent experience before making a purchase.

    So, what’s so great about shoppable videos? Shoppable videos are super engaging and immersive, which can really capture your attention and make the shopping experience more fun and personalized. This can even lead to more sales and brand loyalty in the long run. Well, they allow viewers to interact with products in a way that traditional images or videos can’t.

    For example, Sarah visits a website, suddenly she sees a founder welcome video talking about the brand & what are they trying to solve, showing some behind the scene footage of their products. This creates a parasocial relationship with the brand,and establishes authenticity!

    This is nothing but creating pre-intent in mind of Sarah for the brand. 

    Shoppable Videos can reduce the bounce rate by 5-10%.

    Shoppable videos are a great way to create pre-intent experiences. By showcasing products in an engaging and interactive way, shoppable videos can capture the attention of viewers who may not have been actively looking to purchase anything. 

    How Can Shoppable Videos Enhance The “In-The-Moment” Experience For Viewers?

    Shoppable Videos can also help the brand in creating In-the-moment experiences designed to even engage customers who are not actively looking to make a purchase. These experiences are all about providing the right content at the right time and place. By providing a seamless shopping experience that enables viewers to purchase directly from the video, shoppable videos can create a sense of urgency and encourage customers to take action.

    For example, Sarah ends up on a product page & is overwhelmed by the information. Suddenly a small floating bubble pops up with a UGC video. She opens it & starts viewing the playlist of videos. Within 30 secs Sarah will have access to all the necessary information around the product, benefits & the usage as well.

    This is nothing but creating intent in Sarah’s mind. And then she also sees another couple of videos from the playlist & decides to purchase.

    This is nothing but delivering in-the-moment experience to Sarah to make a purchase.

    This is a great example of how a brand can use in-the-moment content to create buzz around new shoppers and create sales and shoot up engagement time of users watching shoppable by 240% . By combining shopping with video technology, the brand is able to provide a seamless shopping experience for their audience and capitalize on the excitement of the moment which can boost conversion rates by 2X

    Conclusion

    Creating Pre-Intent & In-The-Moment experiences with shoppable videos is a great way to engage potential customers who are not yet actively looking to make a purchase. You can create pre-intent and create sales from your non-purchasing first visitors as well. Shoppable videos are becoming an increasingly popular way for eCommerce brands and  DTC brands to engage their audience and drive sales, and creating pre-intent is a crucial part of the process.

    What’s Next For You?

    If you want a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

    Our platform offers a wide range of tools and features that can streamline your workflow and help you achieve your business goals. Don’t miss out on the opportunity to learn more about how Blassh can help you – book your demo today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Top 5 Must-Have Video Content on Your E-Commerce Website

    5 Must-Have Video Content on Your E-Commerce Website

    Let’s start by looking at some statistics surrounding video content to understand why it’s currently creating such a buzz. By examining these numbers, we can gain valuable insights into the importance and popularity of video content in today’s digital world. Marketers have consistently reported that video content has had a positive impact on their website’s performance.

    92% of marketers reported that they receive a good return on investment (ROI) from their video content, up from 87% in 2022.

    Video content has become an integral part of the e-commerce industry, and it’s not difficult to see why. Videos are engaging, informative, and can showcase products in a way that static images cannot. If you’re running an e-commerce website, incorporating video content into your marketing strategy is a must.

    Teaser Video – Product in Action

    A teaser video is a short video that showcases your product in action. It can be an up-close shot of the product or a model using the product. The idea is to give your potential customers a taste of what your product can do and why they should buy it.

    Generates a feeling of intrigue or interest in the viewer.

    CYMERA_20230428_142940

    UGC Explainer Video – Get Inspired by Real Customers

    UGC (user-generated content) explainer videos are a great way to showcase your product’s main benefits. You can collect videos from your happy customers who are using your product and showcase how it is helping them. Seeing real customers talking about your product will inspire others to buy from your website.
    Generates social proof, which can be a valuable asset for a brand or product.
    CYMERA_20230428_143014

    UGC Testimonial Video – Hear it From Happy Customers

    Testimonial videos are another powerful tool in the e-commerce industry. When a happy customer talks about their experience with your product, it adds credibility to your brand. It also helps potential customers see the benefits of your product from someone who has used it before.

     

    Testimonials from user-generated content (UGC) helps to persuade your audience.

    CYMERA_20230428_143033

    UGC Product Usage / Routine Videos – Experience the Product

    UGC product usage or routine videos show your customers how to use or incorporate your product into their daily routine. These types of videos can help customers visualize how your product fits into their lives, making them more likely to buy it. 

    Increases product trust & understanding with a visual demonstration

    CYMERA_20230428_143053

    Awareness Videos – Brand’s Unique Story

    Finally, awareness videos are a great way to tell your brand’s unique story. Your brand is more than just the products you sell, and an awareness video can help potential customers connect with your brand on a deeper level. It can be a story about how your brand was founded, the values you stand for, or the impact you’re making in the world.
     

    Potential to elicit emotional responses and capture the viewer’s attention.

    CYMERA_20230428_143118

    In order to effectively represent video content for your product or brand, it’s important to consider which format will be most suitable. There are various formats available, each with their own advantages and disadvantages. By choosing the right format, you can ensure that your content is presented in the most impactful and engaging way possible. 

    Let’s explore some of the different formats that you can use and how they can benefit your video content.

    Carousel Format

    Shoppable carousel videos let users swipe through multiple products or features in a single video, providing an immersive and interactive experience. 

    Ideal for Home and Landing Pages, where businesses can showcase their top products and make a lasting impression on visitors.

    Story Circle
    Story Circle videos mimic the “story” feature on social media platforms like Instagram and create urgency and FOMO among users. 

    They work great for Product and Collection Pages to showcase multiple products and highlight their unique features.

    Floating Bubble
    Floating bubble videos are interactive icons that showcase products or information without interrupting the user’s viewing experience. 

    They are ideal for Product Pages, where businesses can highlight key features in a user-friendly and engaging way.

    Incorporating these five types of video content with the three formats we just discussed into your e-commerce website can help you stand out from the competition and engage with your customers in a more meaningful way. 

    Reach out to Blaash and start incorporating video content into your e-commerce website today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Video Shoppability: Why Your DTC Brand Needs It

    Video Shoppability: Why Your DTC Brand Needs It

    E-commerce brands are introducing “Shoppable Videos” as one of the most significant innovations in advertising. The vast majority of businesses continue to use video, Since the need for engagement and valuable content has grown, video marketing and content marketing collectively have changed a lot. Shoppable videos have emerged as a result. In terms of marketing strategy, more than two-thirds of marketers (92%) believe video is important.  Using videos in eCommerce or online shopping environments can be both inspiring and exciting, especially when they are engaging, engaging, and exciting.

    Video marketing is used by 86% of businesses, videos are created by a wide range of companies. About 42%, primarily use live videos, 33% primarily use animated Videos, and 15% mainly use screen recordings.

    An online shoppable video is defined as one that allows users to buy products from the video while it is playing. The video makes shopping for the products seen in the video easy for consumers. eCommerce brands have been able to find endless opportunities thanks to shoppable videos. A recent study showed that 83% of brand marketers said video helped them generate leads.

    In recent years, online marketing & advertising technology has revolutionized the shopping process. Social commerce is now integrated into almost every big or small eCommerce brand to provide seamless shopping experiences for consumers. According to the survey, 42 percent of brands plan to sell directly through social media sites in 2020, up from 30 percent now.

    Embedding shoppable videos into eCommerce websites allows brands to drive direct and immediate sales. Furthermore, these videos maximize business growth and drive action.

    Why Shoppable Videos are Beneficial for Ecommerce Marketing?

    Shoppable Videos can keep your audience in a saturated digital environment where everything is going fast. Let’s examine a few of its benefits.

    • Customers are easily able to access products – Amazon Live is an example of a video platform that allows customers to buy any product from one place. Customers are directed to individual product pages via links to featured products. In addition, the cart includes products from shoppable videos. Customers can add products to their shopping cart within the video itself, so they don’t need to leave the page.
    • Boost Sales & Conversions – Conversions are every marketer’s primary objective, and shoppable videos help increase conversions. Instigating buying decisions can be achieved through video content – one of the most impactful and expressive marketing tactics.

    By providing more enticing, realistic, and diverse product information, these video marketing videos boost eCommerce conversion rates.

    • Engage Your Audience More Effectively – Create shoppable content and immerse your customers in your experience. Watchers can add products to their carts and purchase them without having to leave the live show by running live videos. The live videos also facilitate audience interaction and feedback in real-time. In addition, you won’t have to search through thousands of products on your website with a shoppable video. Rather than sending them a catalog of products, you offer them a web-based product catalog. This makes it easier for them to purchase.

    More than 60% of people surveyed were interested in a product when they saw it in a Facebook Story

    Shoppable videos come in different types

    • Shopping live in one-to-many format – It is a type of live video shopping where one person broadcasts the video to many people at once. Even ten people can join, and the audience can grow to millions.  In addition to product launches, concerts, and tutorials, this method works well for many other applications. Your audience will be entertained, and you will have a chance to influence them as well. 
    • Personalized virtual shopping – In-store experiences are created when a brand associate speaks with a customer one-on-one. Personalized experiences allow your store associates or brand influencers to assist customers in their purchasing journey.

    In particular, luxury products and complex items benefit from this method.

    Using a curated catalogue, your team can leverage its extensive knowledge to help shoppers make informed decisions.

    • Stories in Short Videos – You can enhance your product pages with pre-recorded short video stories. Video embedding, the display of benefits, and product validation are easy to do. Your shopper will be impressed by your thoughtful collection and feel confident when shopping online.

     The concept of shoppable videos can be illustrated by how they integrate online shopping with other content types. If you are watching a show or video and you notice an interesting product within the shot, you will be drawn to it. The same object can be purchased from the video instead of being searched for on Google. A visual cue directing the viewer to a purchase opportunity is needed for these experiences.

    In addition to shoppable videos, brands produce their own videos. The implementation differs from streaming video services that overlay shopping experiences. By using video to convince a consumer to purchase, the brand can seal the deal after they’ve found it through search or intention.   According to research, mobile shoppable ads include a call to action and are more effective than those without it. Consumers tend to prefer ads that allow them to shop, but before they hit the ‘Buy Now’ button, they prefer to know more.

    The numbers prove that video isn’t going away:

    By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017.

    More than five out of ten executives say they would rather watch a video than read a text.

    Watching a video retains 95% of a message, but reading it only retains 10%.

     Videos posted on social media are viewed 48% more often.

    These videos help eCommerce brands drive sales, provide an incredible shopping experience to their customers, drive conversions, and more as they align with their buying process.

    Through it, customers can become more connected to one another. In order to stand out from your competitors, your brand needs these shopping videos.

    The blog describes how the shoppable video marketing strategy works if you read it carefully. It can bring your brand many benefits.

    Shoppable video is still in its baby steps. The adoption of technology will continue to grow as brands and agencies create new ways to create and experience content and experiences. Although video marketing is intimidating at first, with practice and patience you are able to create unique, high-quality video content for your brand.

    How can you choose the best shoppable platform? In case you’re still unsure, book a time and June 9, 2022