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Category: Technology

Know how we tackle to have our end customers best in the class experience of entertainment and engagement.

  • Super Charge your Mobile Engagement

    Super Charge your Mobile Engagement

    Many businesses, start-ups to large industries, now focus well on customer engagement, which is the backbone of their businesses. The e-commerce world attracts more crowd gradually, the strategies or the ways to acquire and engage the end-customers raises too. To withstand the numerous approaches and to be successful in customer engagement, mobile apps come to an edge. 

    Did you Know?

    Most business leaders trust that the mobile-first approach to interacting with consumers is profiting as they enable push notifications, personalized recommendations and promptly engage the customers through rewards on purchases.

    The web portals proved to be a better way of interacting with customers, but mobile applications take a notch over the web portals. The limitations of web portals, such as maintenance, cost, safety concerns, and the customers’ expectations for mobile support, opened doors for the mobile-first approach. Two-way messaging allows a conversational style of interaction with the consumers. Though it minimized logging into web portals or a call to customer care, the length of messages sets boundaries.

    The need to engage customers with instantaneous announcements has become essential for businesses. Customer engagement does not limit to just creating appointments or technical support but extends beyond it. For instance, for asset-centric businesses, asset visibility and accuracy are must for the best service outcomes. When you provide access visibility to equipment owners, it is easier to track the location and maintenance of the assets. Also, for customers, it builds trust, and you become their easier choice of business.

    The extensive use of smartphones, tablets, and other mobile devices defines the rising popularity of mobile applications among consumers. In turn, these are closely related to consumer behaviour and needs. The potential of repetitive use of the business mobile application and user experience is the driving factor for customer engagement. Hence, it is worth noting that the customer’s expectations increase for a seamless virtual shopping experience during and after the pandemic.

    Traditional Vs Digital-first Approach

    The traditional ways to build relationships with customers based on incentives and direct marketing are slowly fading away.  Nowadays, the customers are co-creators of the brand through social websites and shares. In this digital-first and mobile-first era, consumer user goals and usability derive the success of a mobile application. 

    The potential of automating routine tasks, streamlining the buying process, In-App messages, accurate data collection enables boost sales. According to a study, data collection using mobile applications is much less expensive than other forms of data collection. Moreover, you can analyze the consumer purchase patterns accurately that helps in creating personalized experiences per consumer. 

    Do you know Games has 200X more power when it comes to retaining User, and increasing engagement, an increase in 16% engagement can increase the conversion rate by 10%.

    Do reach out to us and see how Blaash can help you organically retain your key customers. Reach out for a Free Demo.

    Conclusion

    In a nutshell, today, mobiles are everywhere and with everyone, so is your business with an engaging mobile application. Gradually, many customers are moving to mobile-only applications owing to the ease of use and easier interaction. Are you looking for the best customer engagement? Now is the right moment to stay abreast in your business with an interactive mobile application that meets your user goals.

    For a free demo, drop an email at contact@blaash.io. Talk to our experts to understand more about how you can leverage Engagement Via Mobile Games directly integrated in your Mobile Apps

  • Critical UX Steps for Improved E-commerce Conversions

    Critical UX Steps for Improved E-commerce Conversions

    Today’s customers expect flawless web experiences. What are the Critical UX Steps which we can take for Improved E-commerce Conversions In fact, in a survey of more than 8,000 B2C and B2B buyers worldwide, 73% said just one really good experience with a company raises their expectations of other companies.

    Improving website user experience is a continuous process, as technology, product interests, and consumer behavior is always evolving.

    To get UX right requires understanding your customers, their motivations and preferences, and how they interact with your website and digital campaigns. These insights are used to reduce friction, improve clarity, and help customers complete actions to satisfy their desires and goals.

    Getting UX wrong has dire consequences — a single bad web experience makes visitors 88% less likely to return.

    To help you maximize effort and focus on quick wins, here are three critical website optimizations to improve user experience and drive conversions and revenue.

    Make it easy to find products: Streamline navigation

    The best online experiences make it easy to find products and information. In fact, 56% of customers expect to find whatever they need from a company in three clicks or less.

    Your website’s navigation is the primary real estate for visitors to find what they’re seeking and take a desired action. The top navigation should be concise, logical, and descriptive and include high-level categories to organize items of interest.

    We typically recommend you limit the top navigation to fewer than seven categories to minimize cognitive load and maximize usability and use a dropdown sub-navigation to break product categories down further. Enhance the sub-navigation with product imagery and messaging to capture attention and guide the next step. Base category names on keyword research and language common to your audience to ensure the options are intuitive and recognizable at-a-glance.

    Reduce frustration and abandonment by ensuring your website is easy to navigate and guiding customers to explore your website further.

    Motivate purchases: Enhance product detail pages

    Collectively, product detail pages (PDPs) are arguably one of the most critical aspects of your e-commerce website. An optimized PDP uses a combination of high quality product photography; compelling descriptions, specifications, and details; and interactive elements to turn browsers into buyers and drive revenue.

    Product detail pages should anticipate buyers’ questions and provides helpful information and content to educate the buyer and motivate conversions. The best PDPs entice buyers to engage with the brand. For example, our client Cuisinart’s PDP uses rich media, reviews, social buttons, linked logos to Find a Retailer, and Recipes to engage buyers and help them visualize cooking with the products.

    The best web experiences are personal, and AI-driven product recommendations are one way personalize the PDP buying experience. Product recommendations can use website interactions (such as order history) visitor profiles, and intelligent algorithms to serve up the right products to the right person. Even better? These algorithms continuously analyze actions and results, getting smarter over time and more likely to return the most compelling items.

    Adding product recommendations to your product detail page aids product discovery, while increasing average order value.

    Reduce abandonment: Simplify the checkout process

    You’re almost to the finish line! Your customer successfully navigated through your website, arrived on a product detail page that convinced them to add-to-cart, and now, the urgency to convert is high.

    The shopping cart process is a crucial step in the buying journey and prone for abandonment. Statista found that 88% of online shopping orders were abandoned.

    To reduce abandonment, the shopping cart process must be simple, straightforward, clear, and compelling. Include an order summary with product thumbnails, titles, quantities, and prices to ensure the customer knows exactly what they’re buying. Shipping, taxes, and other necessary information should be clear and transparent, so there are no surprises.

    Try to streamline the cart into as few steps and fields as possible. Autofill known information, like the customer’s address and billing information, to reduce manual entry. If possible, put the checkout button both at the top and bottom of the page, or make it sticky, so it’s always visible and easy to find.

    Consider adding consumer-friendly payment methods, like PayPal or Apple Pay, and popular security seals, like Verisign and BizRate, to make it easier to buy and put shoppers at ease.

    The combination of clear information, simple steps, and compelling visuals work together to capture the sale.

    Better UX drives customer acquisition and loyalty

    Your website gives customers an immediate impression of your business and is a vital sales channel for growth in 2021. By improving your website navigation, product detail pages and cart, you are optimizing the customer journey and setting a foundation for increased engagement and revenue.

  • Games are drivers for Sustainable Consumer Behaviour

    Games are drivers for Sustainable Consumer Behaviour

    Online games have become everyone’s favorite pass-time, irrespective of age and gender. Though there are concerns regarding screen time and possible health issues, the other side of the coin is that it helps anyone who moderately uses online games or gamification applications. Gamification is highly chosen among many business applications such as retail to increase their conversion rates and other kinds of applications that help users with important information on fitness, medical and health, education, and many more.

    The ‘GOOD’ in online games?

    Many studies have discovered and suggest that fostering sustainable behavior through gamification and online games is the best possible way to attain self-efficacy in users. Online games help users to get motivated and to gain positive results.

    Let us take a deep dive into each GOOD:

    Gamers are Early Digital Buyers

    It’s been time and again proven, there a lot of similarities between an Online Games and an E-commerce shopper!!

    Do you know Online Gamer are early Digital Buyers?

    Gamers are early digital Buyers

    Self-Efficacy

    Self-efficacy is an individual’s capability or strength that lets them complete milestones and achieve their goals. When people have a strong belief that they can focus effectively, then they meet challenges. For instance, the students in their academics and employees in their careers can achieve their individual goals only when they recognize their capabilities.

    Online games are a way to improve self-efficacy as it provides a space for users to understand what capabilities they possess. In online games, the division of complex tasks into smaller tasks enables one to achieve a complex goal. Hence, self-efficacy gets stimulated using these massive accomplishments.

    Improves Behavioural Aspects

    There are norms on how to behave with others in society. The social norms or rules set the attitude, beliefs, and behavior of the individuals. While playing online games or using gamified applications, people consider acceptable behavior and understand the social norms. Social norm behaviors tailored to the applications give room to learn various aspects of life such as exercise, daily diet, consumption of goods and resources.

    Intrinsic Motivation

    The design elements of both gamification and online games aim at intrinsic and extrinsic factors of motivation. Extrinsic motivation through rewards, badges, and points keeps the user motivated whereas stimulates their inherent motivation. As far as passion, curiosity, and personal growth matter for an individual, online games keep motivating the users with these intrinsic factors.

    Win or Lose, it is all game!!

    People might get excited when they win and feel low when they lose. However, realize it is part of the game. Gradually they learn to make progress and perform better. One of the worth noting qualities of online games is that they foster competitiveness. In a game, you might interact and compete with a stranger, friend, or family member, which lets you be sportive and enjoy real fun.

    Intellectual training

    Most of the online games are not easy to play, win then and there. The expert’s design is that if you are not ready to understand the strategies and the logic before you start playing, then winning chances are very low. Online games train your intellect and challenge your abilities, which is a vital motivating factor for many online gamers.

    Social Interaction

    Though the pandemic has limited us to our homes, online games are the best platform to interact with others and build a good rapport. Multiplayer games, group games, human-to-human challenging games make a way to interact, learn and enjoy. In-app messaging, chats allow individuals to share their gaming experience and the common likes that enhance the interactions.

    Conclusion

    To conclude, online games, gamification elements are a smart way to foster sustainable behavior in any aspect. Many applications are using online games to improve good diet, exercising habits, and environmentally friendly practices. The overwhelming flow of gaming applications might make it difficult for the user to choose one among them. Though, the wise choice of users always makes them attain their behavioral goals. fakerolexau.com here are the findings ourxiaomi bear flavours aspire vapes

    Have you wondered games can be an effective solution to connect with your customers organically, understand their behavioral pattern, Talk to Us to understand more.