The Best Influencer Marketing Examples to Boost Your Next Campaign

You may be aware of the fact that influencer marketing has been extremely successful for marketing brands and products in the past few years. Within the last five years, influencer marketing has grown from a tactic to an industry worth $5-10 billion thanks to brands working with social media influencers across platforms.

Influencer marketing is effective for 80% of marketers, and 89% say it works for the same or even better results as other marketing channels.

Influencer marketing is better than other forms of marketing for quality of customers and traffic, according to 71% of marketers

Campaigns with influence add an extra dimension to your marketing: They help build your brand awareness and reputation, but also increase sales by a significant margin. Influencer marketing tips and strategies have been provided by experts. It is difficult for a beginner to learn social media marketing by simply following instructions.

Since 2019, the market value of influencer marketing has more than doubled, reaching around 13.8 billion U.S. dollars in 2021

In 2022, social commerce will likely continue to develop as more consumers shop directly through social media.

Following is a collection of influential influencer marketing case studies that highlights the most successful social media influencers, advertisers, and brands in the industry.

  • Daniel Wellington Daniel Wellington is undoubtedly one of the best examples of influencer marketing successfully combined with an online marketing strategy. Influencers in different niches, mainly lifestyle and fashion, have helped the Swedish watchmaker leverage their brand effectively. Influencers were solely used as part of the brand’s online marketing campaign as they made no use of traditional advertising. More than 2,425,947 Instagram posts have been shared using the #danielwellington hashtag during this online campaign. To raise awareness about its watches and boost conversions, the brand linked up with top Instagram accounts around the world. From @marjoleinvandrop with 10.4k followers on Instagram to brand ambassador of Daniel Wellington “Ayushman Khurana” with 15.7million followers on Instagram. People are encouraged to buy the watches by these posts that offer them a unique discount code. Daniel Wellington uses influencers who have a following among their target audience for its online marketing strategy. A great feature of their campaign is that they utilize lots of influencers to increase reach. In influencer marketing campaigns, it is demonstrated how entertainment can be seamlessly integrated with advertising to increase customer engagement and loyalty.
  • Microsoft –  With its ongoing “Make What’s Next” campaign, Microsoft aims to encourage young girls to pursue careers in STEM fields.   Microsoft’s broad reach makes it both a B2B and B2C company, according to Brack Nelson, Marketing Director at Incrementors. Microsoft has created some impressive influencer marketing campaigns in recent years. A Microsoft campaign aimed to promote women’s careers in STEM with the objective of encouraging more girls to pursue this field.  The five Instagram accounts of National Geographic partnered with Microsoft on International Women’s Day to feature 30 photographs by renowned wildlife photographers. Their aim was to highlight the stories of women scientists through photographs taken by National Geographic photographers. This campaign was a success due to the fact that three million likes were received in a single day and reached 91 million people. This case shows how Microsoft used influencer marketing to raise awareness about a prominent issue, which benefited both Microsoft and National Geographic.
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  • AdidasAdidas is one of the best examples of influencer marketing.  Adidas aims to get ahead of their competitors with an influencer marketing campaign on Instagram. To encourage user-generated content and boost engagement, a youth-focused campaign was launched. To kick off its #MyNeoShoot Instagram contest, the sports brand teamed up with Selena Gomez. Additionally, they leveraged their social marketing strategy through top influencers on Instagram to generate social buzz with this top celebrity. Fans were encouraged to share their own content with the hashtag #MyNeoShoot and they could win a chance to meet one of the six models. The Instagram influencer marketing campaign generated more than 71,000 mentions and Adidas received around 12,000 entries in the contest. A social media campaign that combines contests and influencers is an excellent method for raising brand awareness, improving engagement, and gaining customer loyalty. Through a contest, Adidas engaged fans and promoted their new line by getting them involved. Celebrities like Selena Gomez, who launched the contest, helped promote the campaign. In addition to raising brand awareness and generating engagement from the audience, this helped raise both awareness and participation in the contest.

Consumer surveys reveal that 30% of consumers want to buy products recommended by bloggers who aren’t celebrities. Their opinions are valued more by consumers than those of celebrity influencers since they can relate to them. Similarly, influencer marketing is continuing to gain popularity, so it will have the same impact next year. Perhaps you should rethink your marketing plan if it hasn’t become an essential component of your strategy.

According to the results of the survey, Facebook is the most influential social channel. It influences almost 19% of consumer purchase decisions.  

Approximately 75% of brand marketers plan to allocate budget to influencer marketing in 2022.

YouTube ranks second in influence on purchases among social media platforms. Nearly 18% of consumers say YouTube influences their purchasing decisions.

With this information, you should be able to see some examples of brands that have achieved success with influencer marketing strategies that have effectively integrated social media and word-of-mouth. Here are some examples to show how you can reach the right target audience by working with the right influencers within your niche. Make sure the content you use to promote your influencer marketing strategy is both valuable and entertaining to ensure seamless integration. Influencers are supposed to effectively communicate the brand message without deviating too much from the information they usually produce.

To have a successful influencer marketing campaign, you need to use data to your advantage. What other examples can you provide of how brands have mastered the art of influencer marketing? Would you like to know more about employing influencers in your marketing efforts? Let’s talk to Blaash.io for a free guide on measuring influencer marketing ROI.