blaash-wo-store

Tag: B2B E-commerce

  • IMPACT OF SOCIAL COMMERCE ON E-COMMERCE BRANDS

    IMPACT OF SOCIAL COMMERCE ON E-COMMERCE BRANDS

    Social media was once used for photos and videos of entertainment, connections, and communication. Today, social media is used for an array of different purposes like Shopping, Marketing, Building Community, and many more. D2C brands’ success has been unstoppable because of this digital revolution. With its capabilities of providing direct access to target consumers without time and distance restrictions, social media helps us to reach a wide audience in a short amount of time.

    In 2020, there were around 80 million social buyers in the US, an increase of 30% from the previous year.

    30% of eCommerce firms are already selling on social networks, and another 12% plan to do so in 2021.

    Additionally, as the pandemic increases the impact of digitalization, both brands and consumers have experienced a change in their respective purchasing and selling behaviors. The use of eCommerce and social media has changed consumer shopping habits, triggering an increase in social commerce platform usage.

    Social eCommerce is a trend that originated in Asia and has spread globally. Especially in India, the growth would be imminent, since a large part of the population uses social media, from Facebook, Instagram, Twitter, Snapshot, Pinterest, etc. Almost every business is trying to integrate social eCommerce into their operations, as part of the larger eCommerce sales category, social commerce is expected to reach $4.2 trillion this year.

    On social media, 11% of users make an online purchase immediately after discovering a product, while 44% purchase it later.

    The rise of social commerce creates a lot of opportunities for D2C brands since they frequently use social media for awareness, influence, and sales.

    D2C brands and social commerce benefit from the fact that their consumers spend the majority of their time on platforms where they are active. If you look at Instagram or Pinterest, two platforms that target the same generation, you will find that the evolution of D2C and social commerce is directly connected to these digital media platforms.

    A survey conducted in June 2021 found that 35% of respondents were influenced by social media ads when purchasing. Generation Z respondents are more likely to be influenced by social media ads at 75%. Among social media users ages 18 to 24, 55% made at least one purchase on social media, followed by those 25-34. In a recent survey, 54% of Gen Z shoppers and 58% of Millennials agreed that social media platforms are better for discovering new products than online searches.

    The compound annual growth rate (CAGR) for social commerce is expected 28.4% from 2021 to 2028.

    More than two-thirds of global internet users use social media to buy products.

    You can offer your audiences exciting shopping opportunities via digital platforms they prefer with social commerce. So why not use it? Listed below are the top strategies which you can use to increase social commerce worth for your business.

    • Choosing the Right Social Media Platform –

    Compared to e-commerce, social media shopping is a more interactive experience. Every day, millions of people use a wide variety of social and digital platforms, but brands have restricted resources to use for digital advertising. Shoppers say they research products on Instagram and Facebook before purchasing them, claiming that up to 81% do so. Facebook, Snapchat, and TikTok have all started expanding their social commerce offerings and are gaining ground with Instagram and Pinterest.

    One million Facebook Shops are active every month, with over 250 million active participants by Q1 of 2021. If you compare Pinterest users with people on other social media platforms, they’re 7x more likely to say Pinterest is the most influential in their purchase journey. In the period July 2020 to February 2021, Instagram Shopping contributed 80% of total sales to one retail brand, Jane.

    In the U.S., Facebook is the top social commerce platform with 56.1 million buyers.

    Brands pursuing social commerce should gather and analyze detailed information about target audiences’ preferences before moving forward. Understanding your customers will make it easier to figure out the best channels to target for marketing campaigns.

    In comparison with shoppers on other platforms, 85% of Pinterest shoppers have more in their baskets.

    • Organize live shopping events –

    With eCommerce, consumers can purchase their favorite products from anywhere around the globe and have them delivered right to their homes or offices. It’s interesting to note that live streaming shopping in a way modernizes the age-old practice of home shopping. Conceptually, nothing changes, just the channel.

    In China, live stream shopping accounts for $312.5 billion.

    The advantage of live shopping is that customers can view products in actual time, and sellers can showcase their products. By leaving comments on the live video, users can gain more insight into the product, just like on Instagram Live. Review and recommendation information is flashed on the screen, guiding viewers during the selection process. Viewers are captivated by live commerce, which is immersive and entertaining. Video and retail merge is better engagement, to bridge the gap between products and customers, and drive sales. Online Marketplaces, Live Auctions, Influencer Streaming, Tutorials, Live Events, Gamification, and Interactivity are the most common formats for live shopping today.

    • Create a content creators’ network for your brand –

    There is no doubt that in 2022, there will be an explosion of creativity and the emergence of a new type of economy fuelled by more than 50 million content creators across the globe and on social networks. Now the social platforms allow purchases through their apps, and creators can tag products directly on their posts. Globally, it grew by 42% this year to $13.8 billion and is expected to reach $15 billion by 2022. Spending on influencer marketing rises because of this transition. With the growing ease of setting up an online store thanks to technology ecosystems, influencers and brands will be working together more and more. In order to grow brand awareness, create engagement, and generate conversions, creators introduce their brand and products authentically and discover the right creator, explore the social media accounts and feed into your industry that drives engagement. In addition to these options, brands can collaborate with a variety of influencers and micro-influencers to develop a multi-tiered influencer marketing strategy.

     In the United States, 78% of social network users learn about new products via Facebook. Instagram and Pinterest come in second place with 59% each. 

    By 2027, social commerce sales are expected to be worth $605 billion.

    Online stores that have social media buttons can benefit from social commerce. Your followers care about your commitment to diversity in leadership and the use of organic ingredients when it comes to growing your social commerce as consumer needs brands that support the causes that are important to them. Your brand will be more effective if you engage your consumers in content that helps them understand your offerings in a relatable way. A majority of users access social media platforms on mobile devices. Due to its user-friendly features, social commerce has become the shopping site of choice. Consumers’ behaviors can be captured through social media without interfering with their social lives. If you want to navigate the social commerce realm, keep in mind that followers want to be inspired and entertained by D2C brands.

     

    Whether you’d like custom strategies based on accurate data or the development of eCommerce websites, we can help. Learn more about investing in digital commerce by contacting our team of experts.

  • Footsteps For Great Customer Journey Map

    Footsteps For Great Customer Journey Map

    It is estimated that poor customer service costs $1,6 trillion a year. You make a product, and customers buy it. It may seem as though customer journeys are straightforward. The goal of customer journey analytics is to analyze the behavior of customers at different points in their journey through time. This will enable us to understand how their actions affect the company’s performance. As you view your business from your customer’s perspective, your goals will align with theirs and be in tune with their needs throughout the customer experience.

    Customer service, according to 56% of consumers, has a larger impact on their positive opinions of a brand than any other criteria.

    “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao

    It becomes easier to adapt and use the customer journey map when you understand the common elements. In essence, a customer journey map illustrates the relationships between an organization and its customers. A brand’s interaction with clients is crucial in today’s world. Consumers have high expectations of brands. Personalization and relevancy are critical to them. It is important to them that their needs are understood, acknowledged, and met at every stage. More than half of consumers say they will share personal information if it improves their customer experience.

    The majority of consumers (61%) are willing to pay at least 5% more if they believe they will receive good customer service.

    Managing, measuring, and improving customer experiences and business outcomes rely heavily on customer journey analytics to be a success. Most companies do not know how to measure customer experience. It is the largest challenge for organizations to quantify the return on investments in CX initiatives. In an era where the barriers between information and organizations become increasingly difficult to overcome, many companies turn to journey analytics to provide solutions. A marketing team can identify customer challenges and improve conversions by analyzing recurring customer pain points with the right tools. The tools can help content creators determine what content they should create and how to go about it. Designers can use them to understand how users view experiences. This technique allows UX designers to pinpoint disconnections and areas for improvement in navigation, flow, and customer experience.

    According to consumers, 66% will share personal information if it will enhance their customer experience.

    The mapping of customer journeys is a technology-based process that includes –

    • At each stage of the sales cycle, identify the key points of interaction with the customer and define the customer’s needs.
    • Obtain objective feedback on their sales process by understanding the gap between the desired and actual customer experience.
    • Decide what development priorities to focus on and where to allocate expenditures to maximize return on investment.

    Here are some steps in detail that will help you create a customer journey map!!

    • Decide what your goals are – Maps of customer journeys provide a brief, fair and comprehensive overview of what a customer experiences in a particular timeframe. In order to create a customer journey map, you need to identify your goals and set your targets first. Knowing where you want to go makes navigation easier. In this case, it’s a matter of figuring out whether your current customer experience fails to meet expectations and is heading toward a negative impression. You must determine what insights can be gleaned during the mapping process that will propel your business forward. What is the purpose of this map? From whose angle will it be viewed? What are your experiences to be considered? A first step towards identifying critical customer journey components that will have a significant impact on the various businesses is indicated here.
    • The Customer Touchpoints – Involve touchpoints which means the point when a customer on the map interacts with the organization. Channels are the means by which that customer communicates or receives services (website, physical store, etc.) in order to align with user goals and actions. Organizing the journey map information (actions, feelings, and thoughts) into phases establishes a structure around which the rest of the information is organized. You have the opportunity to make a positive impact on your customer when you do these. Take time to understand your touchpoints so you can get the most out of them.

    Examples of touchpoints include – Marketing emails, newsletters, Phone calls, service, and support lines, online chatbots, Websites, apps, social media, Packaging, shipping, delivery, Bills, invoices, payment systems, etc.

    More than 85% of brands claim that they offer personalized customer experiences, but only 60% of consumers feel that way

    • The Buyer’s Journey on a Map –

    Learn what your target customers hope to achieve through their interactions with your brand to strategically move them toward a purchase. You can do this by first identifying the paths that visitors will take on your site. Logging in is probably the first step if your visitor is a member or a pre-existing customer. In addition to doing searches, browsing products, and comparing products – with the identified activities associated with each touchpoint, you can identify the goals with the touchpoints. Identify customer questions and provide answers using your customer analytics tools, and then survey/interview different groups of customers, get user testing feedback, study support emails, and transcripts, study customer support emails, and gather user testing feedback. In this way, you can determine your progress towards your goals and answer your customers’ questions.

    “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps

    • Review, Revisit and Update – There is no guarantee you will get everything right away, that is the reason you shouldn’t let your customer journey map go unattended once it has been used. Your brand touchpoints may experience fluctuations as you adjust and improve them. Also, the competitive market is always changing, so remaining relevant and competitive means keeping up with customer interactions.

      The likelihood of a customer sticking with a brand increases by 2.4 times if their problems are resolved quickly  

    Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective.” – Marketingprofs.

    This step will help you identify the areas to improve where your customers’ needs aren’t being met. Your customers will benefit from it along with your business if you do it right.

    How soon should a customer journey map be implemented?

    The adoption of customer journey mapping may be an excellent strategy when the organization realizes these are urgent challenges that need to be addressed as soon as possible.

  • Boost Your Conversion Rates with Email Marketing

    Boost Your Conversion Rates with Email Marketing

    Social media marketing and mobile marketing are examples of current marketing methods used to promote eCommerce sites and Email is one of the oldest and most popular methods of communication.

    Email is used by over 4 billion people around the world, and this number keeps growing.

    Email marketing is still a viable marketing strategy, but you might be unsure whether it is still effective. The total number of emails sent every day will reach 347 billion by 2022. Email marketing is used by 64% of small businesses to reach customers.

    Most subscribers prefer receiving branded emails once a week. Organizations are changing their business models to cope with new market dynamics prompted by digital transformation. Your business and brand can benefit from email marketing in a variety of ways. An eMarketer study found that 49% of companies are prioritizing improving relationships with consumers in the new year.

    “Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

    It is projected that by 2027, the global e-mail marketing market will grow to $17,9 billion. A multi-channel approach to email that includes all a brand’s other channels, such as the website, mobile app, social media, in-store, and customer support, is crucial. Direct mail marketing provides a cost-effective solution that many successful D2C brands are using as part of their omnichannel strategy. In today’s competitive marketplace, you’d like to promote your products or services in the best possible way without overspending.

    Email open rates average 19.8%, click-through rates average 11.3%, and bounce rate averages 9.4% across all industries.

    While 59% of millennials use their smartphones primarily to check email, 67% of Generation Z scans their inbox on mobile devices.

    Boosting your direct mail campaign can have several benefits for your D2C marketing campaigns –

    • Direct mail shows the top ROI of any channel from the 2022 State of Direct Mail, as reported by 67% of marketers. With email marketing, you can reach out directly to the most relevant customers you can target. If you don’t send too many newsletters a week, your audience will reward you with a higher open rate and click rate. In the first hour following delivery of an email campaign, nearly 22% are opened. In this way, you will be able to build relationships with current and potentially new customers.
    • There is a higher response rate for direct mail marketing than for e-mail marketing – To receive emails, people must opt-in, so when you send emails, you are addressing people who have agreed to hear from you. Direct mail was rated as much more personal by 70% of consumers polled than any online interaction in one study. Therefore, most recipients are likely to see your direct marketing message as compared to other media. In the beginning, an email marketing campaign can be free as email marketing doesn’t require a huge part of your budget.

    Marketing professionals send their customers 3-5 emails a week, according to 35% of them.

    • Brand Awareness and Communication – You can also build trust with potential customers when you share useful information about your business or industry. Brand loyal customers are more likely to buy from you if they feel like they can speak to you. Seeing your products, services, and brand on a consistent basis will allow your subscribers to familiarize themselves with you. Your audience can easily be reached through email marketing, this can increase your audience’s awareness of your brand when you communicate with them regularly. And also you can use these emails at any time of the year, no matter what season it is, to keep your audience engaged.

    “Make the customer the hero of your story.” – Ann Handley

    • SEO and Email Marketing go Parallel – What is the best way to distribute your great content to your audience? By email, for sure. You can improve your search engine optimization by having external links leading to your website. When people trust you, you will appear higher in search results. Your site’s SEO will be improved with effective email marketing campaigns. This will make sure that people relate to your brand and your website. Furthermore, email marketing is quicker than other marketing methods in that you can create a full campaign in a shorter amount of time.

    “When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

    • Reached your Content Marketing targets – Email marketing is a very effective way to share everything you create, whether it’s graphics, blog posts, or videos. Email subscribers can be notified each time you publish new content. You must reach the right consumers at the right time for a successful marketing campaign. In addition to increasing your website traffic, if you send your content to your subscribers, you can decrease bounce rates, increase website visits, drive conversions, and achieve other content objectives. Any marketing campaign can be improved because users can access it from any device at any time. The benefit of email marketing is that people always check their email, making it easier for you to reach them.

    Email newsletters are the most effective way to nurture leads, according to 31% of B2B marketers.

    • Direct mail and print campaigns can be expensive, but email marketing campaigns are usually more economical. A direct mail or a print campaign is much more costly to produce than an email campaign, which can be produced in a day.  Your business can benefit from a wide variety of emails, and each has its own benefits.
    • Start your email campaign with a welcome email. In these emails, you can tell your subscribers about yourself and what they can expect from your communications.
    • Your customer may also feel more comfortable doing business with you in the future after receiving a thank-you email from your company. It goes a long way to express your gratitude to customers when you thank them for their business.
    • Your business newsletters also give you the opportunity to update your clients and potential clients about the latest developments in your business. Even if subscribers aren’t seeking to purchase, newsletters help your business stay top of mind with them.

    Have you considered email marketing for your company?

    When it comes to email marketing, you can expect many benefits and blassh.io can help you with it. Among the top methods of reaching your audience is email marketing. Furthermore, it can also boost sales and lead generation. By integrating your email marketing strategy with most of the digital marketing efforts, we can promote your website with the highest ROI.

  • D2C Growth Strategy – Customer Experience is Crucial

    D2C Growth Strategy – Customer Experience is Crucial

    Since the pandemic, we have taken a big leap in digitalization. According to the Mckinsey survey, we have advanced in digitalization by at least seven years.

    In the aftermath of the pandemic, many businesses converted their operations into e-commerce to keep their business sustainable and to keep their loyal customers engaged. However, just converting businesses into e-commerce sites is not sufficient to retain consumers.

    YES!!! You read it right.

    It does not matter to consumers whether your store is online or offline, whether you promote or not if it leads them to their desired objective in a smooth manner. However, their expectation is for both online and offline interactions to be equally satisfying so that they can receive the best overall customer experience, or else they will go to competitors.

    Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology- not the other way around.”

    Now, here comes the spinal line of the e-commerce business to increase the retention of your consumers, “Digital Customer Experience” also called DCX.

    First, we’ll understand shortly “What is DCX?” then we’ll see why it matters for the business and how it has increased its value post-pandemic.

    “Digital Customer Experience” considers all the interactions your brand has with your customers online. The touchpoint may begin with your company website, but may also include mobile apps, chatbots, social media, and other channels.

    Mckinsey survey says after the pandemic,”71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.” Over 5 hours a day, the average Indian uses his or her phone, and they want their experience with your brand to be similar to what they already know; easy and seamless.

    Previously, DCX was about the convenience of an individual consumer and not the shared experience, but now DCX had become the center of attraction to excel in your brand, That’s the reason Jerry Gregorie said, “The Customer Experience is the next competitive battleground”.

    As the study show, the Pandemic has changed consumer behaviors, one-fourth of the population is keeping their consistency with brands after they have a good experience, because more than the product and their prices, a seamless experience throughout the buying journey is becoming a star of the game and maintaining a relationship with the consumer for the long run, this is the reason why DCX is becoming important matter in business.

    • 4x customers are more likely to try a competitor after a service problem—Brain & Company
    • 91% of customers are more likely to buy again after a positive experience.

    Furthermore, the changing behavior of consumers also increased the desire for instant results from e-commerce sites, as one study shows that a few seconds of delay in loading a page can make 50% of consumers abandon it.

    A study by Customer Management IQ found that 76% of customer management executives and leaders place a high priority on the customer experience at their companies.

    A DIGITAL CUSTOMER EXPERIENCE is no longer a mere reflection of the good and bad experiences of a consumer but is the engine that propels a company forward. DCX-focused brands are more likely to receive higher customer retention, reduced churn, higher customer lifetime value, reduced service costs, and most

    importantly, higher customer loyalty.

    Now, will see different tools used for Digital Customer Experience.

    Tools that keep customers engaged are the best tools. Engaging with your audience will encourage them to check out future products and other benefits of using these tools and methodologies is it tracks 360-degree customer experiences including interacting with each customer on their device of choice, at the right time and storing information in any format so that rich and interactive experiences can be delivered. Integrating the entire customer journey, identifying passive or dissatisfied customers, creating an efficient marketing strategy to maximize their value to the enterprise, and customizing their experiences based on their behaviors, purchases, and locations.

    1. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – From the name, you can expect CRM is a system for managing your relationships with customers. Through CRM software, you can view interactions, data, and notes related to your customers or potential customers. An organization’s data can be accessed by many people via a central database. In a CRM system, you can Organize everything you know about your customers in one place. With a CRM platform, you can create a single source of truth for information, rather than communicating information to multiple departments also it’s easy to track previous interactions with customers.
    1. CUSTOMER SERVICE CHATBOTS – A customer service chatbot uses artificial intelligence (AI), machine learning, and natural language understanding (NLU) to mimic human speech. The bots use natural language processing (NLP) to analyze human communication and answer questions in the correct context. Automated chatbots can be used online to chat with customers as well as provide recommendations based on their browsing history and their shopping cart. In addition to taking food orders, chatbots can also call cabs for customers. Chatbots have been designed to fit business models very well. They can also gather customer information – such as order numbers and the nature of the issue – to be sent to a live chat agent when the bot cannot solve the issue
    2. VIDEO MARKETING STRATEGIES – You might have fantastic products or services, but without giving customers a reason to choose your brand you will not maximize your reach. Video marketing is one of the most effective customer engagement strategies.
    3. A HABIT LOOPS APPROACH – Pere Monguio of FX Street explains “Implementing habit loops that keep customers engaged in digital environments will become a priority. Big platforms have been using them for years. Brands have realized they need to catch up.” Creating habits that make prospects excited about your brand and possibly addicted to it will keep them coming back for more information or rewards.

    There are many more tools and methodologies of Digital Customer Experience used by different brands and organizations, we will surely discuss more of these in upcoming articles.

    Let’s connect and talk to explore ways to Super Charge your Customer Experience via the Hooked Model of Entertainment – a hooked model driven by your business rules enabling you to meet your goals. Now You may not have to Nudge your Customer to come back to your Platform.

  • Smashing The Glass Of Myth About B2B ECommerce

    Smashing The Glass Of Myth About B2B ECommerce

    Digital Platform has proven its worth in the past two years. People knew that soon everything would be digital. However, for the past few years, digitalization has taken on the speed of a burning train that is almost impossible to stop. Commerce has evolved into eCommerce now.

    Thus, eCommerce gives existing businesses great opportunities for growth and welcomes new businesses in both the B2C and B2B e-Commerce spaces. As shown by the Google Trends below, there has been a tremendous interest in these around the world.

    If we see specifically for B2B eCommerce, it has been the fastest growth in B2B eCommerce and survey by Forrester shows that $1.8 trillion all over the world. Also, the growth rate of B2B eCommerce has expected to increase by 18.7% till 2028. The summary of these data is that eCommerce is thriving in its place.

    The topic of our discussion today is the myths that surround B2B eCommerce growth. Despite the hype around eCommerce, many manufacturers and wholesalers are still hesitant to begin their journey because the following myths are still circling in the market.      

    We’ll look at how these myths are sabotaging the growth of B2B companies and existing companies that aren’t ready to move online.

    • TO START WITH, IT IS EXPENSIVE- 

    Every business has its own investment needs, depending on its size and service. This includes starting an eCommerce business from scratch or expanding an existing business. Surely, it’s not the same as buying a big building for business. In theory, it isn’t as costly as you think. A business website can be created today at an affordable price. Online store creation is incredibly easy and affordable with several eCommerce platforms. 

    Platforms like Shopify, BigCommerce, Oracle SuiteCommerce, WooCommerceB2B, Pepperi, GoDaddy and many more. This platform provides a wide range of features that address a wide variety of B2B needs, they also provide a powerful set of features for a solid business model for e-commerce. To ensure that your B2B store is prepared as you need, you should create a plan and budget as per the needs of your business. FYI, Shopify is most popular with small businesses. It has free support, and it also provides 24/7 customer service.

    Considering all these factors, it becomes clear that setting up an eCommerce store is not as prohibitively expensive as you might think.

    • Our product is not suited for an Online Platform. It won’t sell. 

    Let’s smash this myth with statistics, 

    As per the Harvard business review, Millennials (age 25-39) make up 73% of those involved in B2B research and decision making, and over 33% of those are sole decision-makers.

    When it comes to purchasing, millennial buyers are extremely independent, conducting in-depth research before making a purchase decision. When shopping for products, the majority of Millennials take advantage of online reviews, user recommendations, and experts instead of interacting directly with salespeople.

    An internet presence is not the only requirement for starting a business, as we know Often, B2B products have quite a few features, options, and customizations.

    A high degree of personalization is possible with B2B eCommerce thanks to tools like product configurators and quote software. These tools allow buyers to customize products and visualize them in an interactive way.

    Additionally, you can offer service channels so that your B2B buyers can contact you in real-time if they have any questions. That increases trust and customer experience. Or another thing you can do is, you can implement forms that enable buyers to fill out unique configuration options, reducing the need to consult with sales and streamlining the process.

    NO NEED FOR FANCY DESIGN AND SOCIAL PROOF –

    No matter your niche – B2B or B2C – or who you sell to, keep up with web design trends. Web design matters a lot both for B2B companies and the users, but the most wrong perception people have is that a functional website will be enough for B2B business, and no attention will be paid to the design, feel, or user experience of the page.

    In addition to research, reading reviews, and comparing features and prices, B2B customers buy products directly from their smartphones, more than ever before. You can choose from design options such as responsive design or mobile websites because having a mobile-friendly website is essential. Business-to-business companies can offer a highly personalized customer experience with in-house structures that can assist users every step of the way.

    In the market, there is another silly myth that B2B doesn’t need social media presence or social proof.

    Some B2B companies do not believe social media is significant. The myth is that reviews, testimonials, and success stories are only relevant for B2C e-commerce and not for B2B. Social media selling is not just a feature for B2C businesses; it can also benefit B2B businesses. As a tool for connecting with customers and prospects, social media can be extremely valuable. 

    Consumers want to check out reviews, testimonials, and pictures of other happy customers!

    That’s the reason you should focus on your online presence right from the beginning on establishing a social hub for your brand. Likewise, business and professional customers wish to be sure they are investing in an item or service that is popular; one that has been endorsed by others.

    Businesses can use social media to discover relevant information about their target market and increase sales by learning about their audience.

    •  NO NEED FOR CUSTOMER SERVICE OR SALES REPRESENTATIVE –

    This myth is so not right, It’s very common to need any eCommerce or brick-Mortar store. B2B or B2C consumers both expect quality customer service. Customers now have access to many tools to help them with their customer service needs, including live chat, chatbots, email, SMS, social media, and self-service support. 

    It is possible for businesses to provide Fast, easy, and convenient customer service to buyers by integrating all the tools in one database.

    A major change has been brought about to the industry by e-commerce, particularly as it pertains to sales representatives. The majority of buyers now prefer to self-serve and search through all resources online. 

    Representatives can promote your online store with the things they do every day. As they go about their daily work, sales representatives can promote your online store. With small business video conference solutions, you can train your team online to keep them informed.  

    In essence, sales representatives’ roles shouldn’t be diminished. Your online store can benefit greatly from its marketing efforts. Essentially, they act as your brand ambassadors, which makes them a valuable promotional opportunity for B2B eCommerce.

     

    B2B e-commerce is fraught with myths aimed at distorting facts and figures, but smashing these myths becomes clearer when you are informed. Your business will modernize and remain customer-friendly if you follow the guidelines above. Making some substantial changes to your business doesn’t mean losing sight of what sets it apart. Don’t lose touch with who you are just because you’re selling online. Simply expand on it.