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Category: Shoppable Videos

Welcome to our Shoppable Videos category, where you can find all the latest information on this innovative approach to e-commerce. Shoppable videos are a game-changer for online shopping, allowing customers to seamlessly shop for products while watching a video. Our expert team provides valuable insights into how you can optimize your product pages with shoppable videos to increase customer engagement and conversion rates. Discover the latest trends, best practices, and success stories of using shoppable videos to enhance your e-commerce business. Join us on this exciting journey towards transforming your online shopping experience.

  • Boost Your Shopify Store’s Conversions With “Shoppable Videos” ​

    Boost Your Shopify Store’s Conversions With “Shoppable Videos”

    If you’re not actually turning visitors into buyers at a good rate, what are you advertising for? Do you know the average e-commerce conversion rate is 2% to 4% only. Conversions are the ultimate goal and key element for any e-commerce brand. 

    In the hasty world of e-commerce, staying ahead of the competition is the key for success of your shopify store and with the average bounce rate for websites around 40% – 55% engaging potential customers and boosting conversions to your business is essential. 

    One powerful tool that has been gaining popularity in e-commerce is shoppable videos. In fact 85% of consumers say they’ve made a purchase after watching a video.Creating a shoppable video content is sure to boost conversions then what’s making you to stop boosting your shopify store’s conversion with shoppable videos? Let’s jump right in creating a mesmerised shopping experience for your customers.

    What Are Shoppable Videos?

    A shoppable video is an interactive and lead generating video that showcases and features the particular product in an entertaining way and it allows users and customers to buy products directly from the video. It allows customers to make purchases directly from the video. By clicking on the tags or icons displayed during the video. Customers can access the product details and add items to their shopping carts, refining the path to buy.

    Benefits Of Shoppable Videos

    Interactive and engaging : Shoppable videos are more engaging product’s static images or usual videos. They allow the engagement of the customer’s very deeply and allow customers to interact directly with the particular product. 64% percentage of the customers are more likely to buy after watching product videos and stories which leads increase in the session time of the website. For example, If a brand using an ordinary website then visitors might bounce back within a few minutes. If the website is with shoppable videos then they can stay a bit longer by watching the video contents. 

    Product visualization: Shoppable videos allow customers to visualise the product in real life experiences. So it helps customers to understand the product’s features and specs which can lead to increased confidence in the purchase decision. It provides a clear understanding of what customers are buying, they are more likely to convert. They can able to discover the new products by scrolling the shoppable videos.

    Storytelling and Emotion : Shoppable videos can integrate storytelling elements to the product and create emotional connections with the customer. When customers are emotionally invested in a product or brand, they are more likely to convert out of a sense of trust, loyalty and reliability. Shoppable videos can effectively communicate the value of products and evoke positive emotions that drive conversions.

    Increased user experience :  Shoppable videos provide an enhanced user experience and it is more interactive which makes customer to explore products and make purchases without leaving the video. In the era where gen-z and millienianals are habitual towards video content over long text, using shoppable videos for your websites is next step towards your marketing strategy.

    Where do you use shoppable videos?

    Home page : On the website homepage Shoppable Videos are mostly suggested as Homepage is the face of your brand and making it more interactive with videos can lead customers to the product they like and make a direct purchase.

    Use videos like UGC Videos – Let your visitors get Inspired by Real Customers

    Product page: Shoppable videos can also be seen in the particular product’s page in order to describe the product’s experience and also allowing brands to showcase more about the product’s features and details. 

    Use Videos like Teaser Video – Product in Action, UGC Product Usage or  Routine Videos – which can give real experience about your products.

    Collection page: Fashion brands and e-commerce platforms often launch their collections on their pages to showcase the products. It will lead to engaging customers and allow instant purchases directly from the collection page. 

    Use Videos like Testimonial Videos – Let your visitor hear it from your Happy Customers. To learn more about what video content you can use in shoppable videos.

     
     

    Boost Your Brand With Shoppable Videos Today!!

    The adaptability of shoppable videos allows brands to reach their audience through multiple clickable videos, creating a increased user engagement. By using shopping videos across these platforms, brands can increase customer engagements, boost conversions, and ultimately direct revenue growth. The main goal of shopping videos is to provide a more immersive and seamless shopping experience, reducing the friction between product discovery and purchase, and ultimately boosting sales and engagement for brands.

    And if you have a question like what if this feature slows down your website?!! Then do not worry about it. Blaash will help you to integrate shoppable videos into you website with ease and rest assured, we already made sure that it will not affect your website loading time at all.

    If you’re planning to boost your brand for a more interactive and engaging way, blaash provides the seamless experience for your businesses through our shoppable video. The shoppable video in your websites definitely not gonna affect the process or the whole journey of the user.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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  • Discover 5 Sparkling Treasures Hiding in the Depths of Shopify Store!

    Discover 5 Sparkling Treasures Hiding In The

    Depths of Shopify Store!

    In the vast universe of e-commerce, the Shopify App Store shines like a constellation of possibilities. It’s a digital marketplace filled with innovative tools and solutions that can transform your online store from mundane to magnificent. But why does the Shopify App Store need apps in the first place? Well, my curious friend, let’s dive into the depths of this topic and uncover the secrets behind five sparkling treasures that will take your e-commerce success to celestial heights!

    You’ve set up your Shopify store, chosen the perfect theme, and filled it with your exquisite products. But here’s the twist – without the right apps, your store is like a spaceship without fuel, hovering aimlessly in the vastness of the internet. It lacks the power to maximize conversions, engage customers, and ultimately drive sales. That’s where the magic of Shopify apps comes in.

    Searchanise: Empowering Shopper Discovery

    Think about how often you’ve visited an online store and struggled to find what you were looking for. Frustrating, isn’t it? Well, Searchanise is here to save the day! This powerful instant search app supercharges your store’s search functionality, ensuring that customers can find products quickly and effortlessly. With its intelligent algorithms and customizable widgets, Searchanise makes browsing your store a delightful experience, leading to higher conversions and customer satisfaction.

    AliReviews: Harnessing the Power of Social Proof

    Customer reviews are the backbone of successful e-commerce. They build trust, validate purchase decisions, and create a sense of authenticity. AliReviews empowers you to collect, manage, and display customer reviews from various platforms right on your Shopify store. With eye-catching widgets and social media integration, you can proudly showcase glowing testimonials that act as social proof, persuading hesitant customers to make confident buying choices.

    Smile.io: Cultivating Customer Loyalty

    In a crowded online marketplace, customer loyalty is worth its weight in gold. Smile.io helps you cultivate a tribe of loyal customers by offering reward programs, referral incentives, and personalized experiences. By using this app, you can reduce cart abandonment, increase repeat purchases, and ultimately create a community of brand advocates who keep coming back for more.

    Replo App: Crafting Captivating Landing Pages

    First impressions matter, especially in the world of e-commerce. Replo App empowers you to create captivating landing pages that make your visitors go “wow!” With customizable templates and low-code design, you can effortlessly build stunning pages that reflect your brand’s personality and entice customers to explore further. Say goodbye to dull and generic landing pages and hello to immersive experiences that keep customers engaged and eager to purchase.

    SMSBump: Amplifying Marketing Power

    Effective marketing is the rocket fuel that propels your online store to new heights. Yotpo SMSBump provides SMS and email marketing automation, enabling you to send targeted campaigns, recover abandoned carts, and increase customer engagement. With high-converting SMS templates and seamless integration, you can amplify your marketing efforts and watch your revenue skyrocket.

    These five sparkling treasures are just a glimpse of the vast treasure trove within the Shopify App Store. Each app plays a unique role in enhancing your store’s functionality, driving customer engagement, and ultimately boosting your bottom line. So, why does the Shopify App Store need apps? It’s because they are the secret sauce that transforms your e-commerce venture from ordinary to extraordinary.

    But wait, there’s more! Brace yourselves for a Bonus Gem:

    Blaash: Content-led Commerce, the Unicorn of E-Commerce!

    This hidden gem combines the power of storytelling with e-commerce wizardry. With its scalable video infrastructure and a no-code UX builder, you can create dynamic videos on your product pages that would make Hollywood jealous. Say goodbye to boring product descriptions and hello to a shopping experience that feels like a blockbuster movie through Shoppable Videos & Web Stories. Get ready to watch your conversion rates soar as customers become captivated by your magical storytelling powers!

    As you explore the Shopify App Store, keep your eyes open for these hidden gems. Embrace the power of supercharged search, leverage social proof, cultivate customer loyalty, craft captivating landing pages, and amplify your marketing efforts. These treasures are waiting to be discovered, and they hold the key to unlocking your e-commerce success.

     

    Now, my fellow adventurer, it’s time to venture forth into the Shopify App Store and uncover the treasures that will propel your online business to dazzling heights. Happy exploring!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • App-solutely Essential: Elevate Your eCommerce Store’s Success with a Mobile App

    App-solutely Essential: Elevate Your Shopify Store’s Success

    with a “Mobile App”

    In the age of smartphones and on-the-go shopping, having a mobile app for your eCommerce Shopify store is no longer a luxury—it’s a necessity.

    Hey there, eCommerce brands! Let’s dive into the world of customer behavior in today’s digital age. When people shop on desktop or websites, they love comparing products by opening multiple windows. It’s like having a whole store at their fingertips! But things change when they switch to mobile apps. On those small screens, the comparison behavior takes a backseat, and customers tend to stick to one app at a time.

    The Rise of Mobile Commerce

    Just like billions of others, we always make sure to check if our favorite services or brands have their app available on Google Play or the Apple Store. Because let’s face it, having an app makes everything more convenient and accessible, right? Whether it’s ordering food, shopping, or staying updated with the latest trends, we love having those nifty little icons right at our fingertips.

    Now, here’s the thing: as an eCommerce brand, you want people to love your app and keep coming back for more. That’s where the challenge lies. So, how can you tackle it? Well, one solution is to create exciting experiences within your app. Think about adding fun games and interactive features that make shopping an adventure. By making your app engaging and addictive, you’ll keep customers hooked and eager to return.

    By 2025, experts predict that mobile retail commerce is going to skyrocket to a whopping $710 billion! That’s right, it’s expected to surpass the already impressive $430 billion it reached in 2022.

    Enhanced User Experience

    It’s no secret that scrolling has become second nature to us, thanks to the easy and smooth navigation on mobile devices. With every app just a tap away, GenZ and Millennials spend a significant amount of their time glued to their mobile screens.

    The growth potential of mobile commerce is remarkable, with sales projected to surpass 10% of US retail sales by 2025. What’s even more interesting is the way mobile users respond to push notifications. Those little pings and buzzes grab their attention instantly, making them more likely to engage compared to traditional email campaigns. 

    And guess what? This quick response often leads to higher conversion rates. In fact, 78% of consumers prefer using mobile apps over websites when it comes to buying from eCommerce shops. Can you believe that?

    Embracing mobile apps unlocks customer satisfaction and business growth opportunities. In today’s mobile-first world, responsive design and optimized user interface are key! Google favors mobile-optimized online stores, boosting their rankings. But it’s not just about SEO. Did you know that a mere 1-second delay can increase the probability of bounce by 32%? Imagine the impact of a 10-second delay, a whopping 123% increase! Don’t let slow loading times ruin your business. Prioritize responsive design and a smooth user experience for success.

    Improved Conversion Rates

    Mobile apps offer numerous advantages in boosting conversion rates for businesses. One key advantage lies in the incorporation of innovative features like “shoppertainment,” where users can shop while being entertained within the app. Leveraging the habitual nature of video consumption, apps can utilize video-influenced purchases inspired by platforms like TikTok and Instagram Reels, encouraging users to make impulse buys.

    Moreover, mobile apps enable the integration of shoppable videos, web stories, and live streaming shopping experiences, creating interactive and immersive environments for customers. Through these engaging features, brands can build stronger connections with their audience, leading to increased conversion rates.

    Several successful brands have already witnessed remarkable growth in conversions through their mobile apps. From fashion retailers like Myntra offering exclusive in-app features “Myntra Studio”,  brands  like this have tapped into the convenience and personalization that apps bring, resulting in higher conversion rates and elevated customer loyalty.

    Here are five more quick and compelling reasons why you need to hop on the app wagon:

    Stay Ahead of the Curve: Gain a Competitive Advantage with a Mobile App 🚀

    In today’s digital jungle, standing out from the crowd is crucial. A mobile app can give you that edge over your competitors. Imagine your customers scrolling through their app store, stumbling upon your sleek and user-friendly app. It’s an instant attraction! By offering a seamless shopping experience on the go, you’ll be grabbing those valuable customers before your rivals can even bat an eye. 

    Get Closer to Your Customers: Improve Marketing Communication with a Mobile App 📲

    Are you tired of shouting into the void with traditional marketing methods? Say goodbye to low response rates! With a mobile app, you can reach your audience directly, like a one-on-one conversation. Push notifications will become your new best friends. Send personalized offers, exclusive deals, and exciting updates directly to your customers’ pockets. No more getting lost in crowded email inboxes or spam folders.

    Unlock Higher Revenue Potential: Increase Average Order Value through a Mobile App💸

    Cha-ching! If your customer adds a couple of items to their cart. Just as they’re about to check out, your app suggests some complementary products. Voilà! Their order value increases, and you’re cashing in on those sweet upsells and cross-sells. A mobile app lets you implement smart algorithms that analyze your customers’ behavior, leading to more effective recommendations and ultimately boosting your revenue

    Build Lasting Connections: Enhance Customer Loyalty and Retention Rates with a Mobile App 🤝

    Customers these days are like butterflies flitting from one store to another. But hold on! A mobile app can change the game. By offering a seamless and delightful shopping experience, you’ll be building a bond with your customers. Loyalty programs, personalized rewards, and convenient shopping will turn them into loyal fans, coming back for more. And guess what? Loyal customers are more likely to spread the word and bring in new business.

    Say Goodbye to Lost Sales: Reduce Cart Abandonment Rates with a Mobile App ❌

    We’ve all been there – filling up our carts with excitement, only to abandon them at the last moment. Ouch! But fear not, a mobile app can help save those sales. With faster loading times and smoother navigation, your customers won’t face frustrating hurdles during checkout. Plus, you can offer multiple payment options and a simplified process, making it a breeze to complete their purchase. 

    So there you have it, folks!. Don’t wait any longer – embrace the app revolution and watch your business soar to new heights! Happy app-ing!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Customer Retention : Fill Your Toolbox with Tools That’ll Keep ‘Em Coming Back

    Customer Retention: Fill Your Toolbox with Tools

    That’ll Keep ‘Em Coming Back

     

    Hey, I know you’re running an e-commerce brand, and you’ve put a lot of effort into attracting new customers. You’ve invested in marketing campaigns, offered enticing discounts, and perhaps even partnered with influencers to spread the word about your products. It’s exciting when new customers start trickling in, and it’s natural to focus on the customer acquisition cost (CAC) to assess the effectiveness of your efforts. 

     

    It’s an intriguing world of eCommerce, where business strategies are akin to a game of chess.

    But here’s the thing: customer acquisition is just the beginning of the journey. While it’s important to attract new customers, it’s equally, if not more, crucial to keep them coming back. This is where customer retention comes into play.

     

    Customer retention refers to your ability to keep customers engaged, satisfied, and loyal to your brand over time. And let me tell you, loyal customers are like gold mines for e-commerce brands. They not only generate repeat business but also become advocates who spread positive word-of-mouth and refer others to your brand.

     

    So, put on your thinking cap and let’s explore why customer retention is more important than customer acquisition in the whimsical game of eCommerce.

    Checkmate: The Importance of Customer Retention

    In the vast realm of eCommerce, customer retention is the crowning jewel that can catapult businesses to victory. Here’s why I believe customer retention deserves more attention. First, acquiring new customers is typically more expensive than retaining existing ones.

     

    Now, Let’s unravel the reasons why customer retention deserves our unwavering focus:

    Loyal Customers Are Golden:

    Imagine a chessboard where each loyal customer represents a precious chess piece. These customers have already experienced the value your brand offers and have chosen to stay, demonstrating their trust and satisfaction. By nurturing this loyalty, businesses can forge long-term relationships, leading to repeat purchases, increased customer lifetime value, and a solid foundation for growth.

    Word-of-mouth marketing:

    Loyal customers can become your biggest advocates. When they have a positive experience with your brand, they’re more likely to recommend it to friends, family, and colleagues. This word-of-mouth marketing can be incredibly powerful, especially in the age of social media and online reviews. It can help you attract new customers without solely relying on expensive marketing campaigns.

    Reduced marketing costs:

    By prioritizing customer retention, you can potentially reduce your marketing expenses. Instead of constantly investing in acquiring new customers, you can allocate resources towards building stronger relationships with existing ones. This could involve personalized communication, loyalty programs, or even providing exceptional customer service. These efforts can yield higher returns on investment compared to solely focusing on CAC

    So, even if you’re a small e-commerce brand with fewer visitors to your website or online store, don’t underestimate the power of customer retention. Every customer you have is a valuable asset that can contribute to the growth and success of your business.

    By building lasting relationships, providing exceptional experiences, and fostering loyalty, you can create a strong foundation for your brand’s future. And who knows, those small beginnings might just lead to significant growth and a dedicated customer base over time.

    Remember, it’s not just about acquiring customers but also about keeping them happy and engaged. That’s where the true magic happens!

    Elevate your eCommerce game and create a lasting emotional connection with your customers, Stand out in the digital crowd with captivating brand storytelling through web stories.

    Do you have the ‘Fab Four’ tools in your eCommerce toolbox to groove with customer retention?

    Just as chess players employ various tactics to outwit their opponents, eCommerce businesses have an arsenal of tools at their disposal to enhance customer retention. Let’s explore a few of these powerful strategies:

    Social Proof: Like a well-executed gambit, social proof has the ability to sway minds. By showcasing positive reviews, testimonials, and endorsements from satisfied customers, businesses can build trust and inspire confidence in potential buyers. When customers witness others’ positive experiences, they are more likely to remain loyal and engage in repeat purchases.

    The level of review interaction has increased by 50% when compared to the period before the pandemic.

    Co-pilot: In chess, a skilled co-pilot can offer invaluable insights, helping you make better decisions. In eCommerce, the same principle applies. Leveraging intelligent technology, such as AI-driven co-pilot software, can enable businesses to analyze customer behavior, preferences, and purchase patterns. By understanding their customers on a deeper level, businesses can tailor their offerings and provide personalized experiences, fostering loyalty and retention.

    Intent Purchase Analysis: Just as a chess player analyzes their opponent’s moves to predict their next move, eCommerce businesses can delve into intent purchase analysis. By examining browsing behavior, cart abandonment rates, and wishlist activities, businesses can gain insights into customers’ intentions and desires. Armed with this knowledge, they can re-engage potential customers, offer personalized incentives, and convert intent into actual purchases.

    Learn about Building Pre-intent & In-moment Experience on your eCommerce Store with Shoppable Videos

    Unveiling the Hidden Metrics: Diamonds in the Rough

    While many metrics may capture businesses’ attention, there are two diamonds in the rough that are often overlooked. These metrics possess the power to reshape customer retention strategies:

    1. Churn Rate: The churn rate is akin to the rival player capturing your chess pieces. It represents the percentage of customers who have stopped engaging with your brand or making purchases. By closely monitoring this metric, businesses can identify pain points, rectify them promptly, and implement targeted strategies to prevent further attrition.

    2. Customer Effort Score (CES): In chess, minimizing the number of moves required to achieve victory is crucial. Likewise, in eCommerce, minimizing customer effort is vital. The CES measures the ease with which customers interact with your brand, such as the simplicity of the checkout process or customer service experience. By striving for a low CES, businesses can create frictionless journeys, enhancing customer satisfaction, and ultimately, retention.

     

    In the whimsical game of eCommerce, customer retention is the strategic move that can secure victory. By nurturing loyal customers, employing powerful tools like social proof and intent purchase analysis, and embracing hidden metrics, businesses can unlock the path to sustainable growth and success. So, let’s channel our inner chess grandmasters and master the art of customer retention in the enchanting realm of eCommerce. Remember, in this game, checkmate is just the beginning of a thriving journey.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    Book a Meeting
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  • Power of Mobile App For Shopify Stores: The Secret Sauce for Ecommerce Success!

    Power of Mobile App For Shopify Stores:
    The Secret Sauce for Ecommerce Success!

    Today, we’re delving into the realm of Shopify Mobile Apps and uncovering why they’re the not-so-secret ingredient for transforming your online store from mediocre to extraordinary. As of 2023, a staggering 79% of smartphone users have utilized their mobile devices for making purchases, further emphasizing the significance of leveraging Mobile Apps.

     

    You, your brand, and a world of possibilities waiting to be explored. So, buckle up and let’s embark on this joyful journey together! It’s no secret that mobile consumption has taken over our lives.

    According to a recent study, 96% of adults in the United States own a mobile phone, and 81% of the population owns a smartphone. Look around. Everyone has these devices glued to their hands nearly 24/7.

    The fact is, your ecommerce store will never reach its full potential with a website alone. If you review the most recent ecommerce trends, you’ll quickly realize that everything is heading in a mobile direction. In fact, 67% of all ecommerce sales worldwide come from mobile devices. Let’s dive deeper into why mobile apps are the key to unlocking your ecommerce success.

    The Importance of Having a Mobile App for Your Shopify Store

    Picture your ecommerce website as a finely-tuned sports car, ready to zoom past the competition. Mobile apps are like turbo boosters, giving your online shopify store the power to accelerate growth and engage customers like never before. These little wonders provide a whole host of benefits that can make your brand shine brighter than a disco ball at a ’70s dance party.

    But wait, what’s the big deal about these mobile apps? Well, let me break it down for you.

    Mobile apps streamline and simplify your operations. They’re the superheroes of efficiency, swooping in to automate tasks and lighten your workload. Say goodbye to manual processes and hello to streamlined operations! In fact, studies have shown that businesses that use mobile apps experience a 30% reduction in administrative tasks, allowing them to focus more on strategic initiatives and customer satisfaction.

    These apps work tirelessly to enhance user experience. Elevate your customers’ journey with apps that offer seamless navigation, stunning visuals, and interactive elements. It’s like giving them a VIP pass to a shopping extravaganza! Did you know that businesses that leverage mobile apps to improve their user experience see only 20% in cart abandonment ? Now that’s some serious customer satisfaction!

    Now brace yourself for the conversion-boosting magic of Shopify apps. From abandoned carts to hesitant shoppers, these apps have the power to turn the tide. Harness their superpowers to create persuasive product showcases captivating shoppable videos, and enticing web stories—converting clicks into sales like magic. According to a recent study, e-commerce brands that utilize Shopify apps experience a 25% increase in conversion rates, translating into higher revenue and growth. When you look at these numbers side-by-side, it’s clear that mobile apps are the way to go.

     

    Consumers view 286% more products and add items to their shopping cart at an 85% higher rate when they’re shopping from an app as opposed to a mobile browser. Imagine how much more money you can make by instantly increasing conversion rates by 130%!

    That doesn’t even include how many more customers you’ll have once your app is live.

    Blaash.io and AppBrew—The Dynamic Duo:

    Amidst the bustling aisles of the Shopify App Store, two standout superheroes have joined forces to revolutionize the ecommerce landscape: Blaash.io and AppBrew. These trusty companions are here to add some serious pizzazz to your brand’s online presence.

    Blaash.io: Lights, camera, action!

    Blaash.io is a content-led storytelling platform that lets you seamlessly integrate shoppable videos and web stories into your ecommerce website. With Blaash.io, you can captivate your audience, inspire them with your brand’s narrative, and effortlessly guide them towards making purchases. It’s storytelling at its finest! Brands that have incorporated Blaash.io into their ecommerce strategy have reported an 2.3x increase in add-to-cart and a 440% increase in onsite time.

    AppBrew: Need an app that can do it all?

    AppBrew is your go-to sidekick. This powerful app provides e-commerce brands with a plethora of tools, including customer reviews, loyalty programs, and personalized recommendations. AppBrew turns your online store into a thriving ecosystem that keeps customers coming back for more. With AppBrew by your side, you’ll have customers singing your praises and sticking around for the long haul.  In fact, businesses that leverage AppBrew’s features witness an average increase of 2.5x Conversion rate and 2x Signups.

    The Grand Finale:

    There you have it, dear ecommerce aficionados—your guide to conquering the ecommerce realm with the help of the Shopify App Store and its awe-inspiring apps. So, what are you waiting for? It’s time to don your digital cape, leap into action, and harness the power of Shopify apps to take your brand to new heights of success!

    Remember, behind every great ecommerce store lies a tale of innovation, perseverance, and a touch of whimsy. So, embrace the magic of Shopify apps, let your brand’s personality shine, and prepare to captivate your customers like never before.

    Go forth, intrepid entrepreneurs, and may your online stores be forever filled with laughter, conversions, and the occasional dancing disco ball!

    Disclaimer: No disco balls were harmed during the writing of this article.

    Signing off,

    Your Friendly Ecommerce Adventurer

     
    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
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  • Discovery Commerce Via Shoppable Videos- Let Product Find People

    Discovery Commerce Via Shoppable Videos: “Let Product Find People”

     

    Today, we’re diving into the exciting world of discovery shopping and how it’s taking the online retail space by storm. But that’s not all – we’ll also be exploring the rise of impulse buying and the power of shoppable videos to revolutionize your shopping experience. So, sit back, relax, and let’s embark on this shoppable adventure together!

    What is Discovery Commerce?

    Imagine stumbling upon an incredible product that catches your eye while scrolling through your favourite social media platform or watching a captivating video online. That, my friends, is what we call discovery shopping. It’s all about stumbling upon something new, unexpected, and utterly delightful that you can’t resist adding to your cart.

    The Impulse Buying Epidemic

    Impulse buying has been on the rise in recent years, fueled by the convenience of online shopping and the enticing allure of one-click purchases. With just a tap of your finger, you can have that irresistible item on its way to your doorstep. It’s no wonder impulse buying has become so prevalent!

     

    According to a study by MarketingSherpa, impulse purchases account for nearly 40% of all consumer spending.

     

    An Animoto study found that 84% of consumers have been convinced to make a purchase after watching a brand’s video.

    Why Do Consumers Abandon Their Shopping Journey?

    But here’s the catch: Does the bouncing rate of your website and shoppers abandon In the middle of your shopping journey? You’re not alone! There are several reasons for this, such as slow website load times, complicated navigation, and limited product information. These roadblocks can be frustrating and may lead to cart abandonment – the arch-nemesis of online retailers.

    According to Baymard Institute, the average cart abandonment rate across industries is a staggering 69.57%.

    Now, let’s talk about a game-changer in the world of online shopping – Shoppable Videos! 

    Suppose a shopper “Emma” scrolls down the product page of your fashion brand and discovers additional shoppable videos featuring the dress. One video shows a fashion influencer styling the dress with accessories and sharing helpful tips. Another video showcases real customers wearing the dress in different settings, giving Emma a better idea of how it looks in real life.

    Engrossed in these videos, Emma helps but envision herself in that dress, feeling stylish and confident. Emma is convinced that it’s the perfect addition to her wardrobe.

    With a click of the “Add to Cart” button, Emma’s desired dress is now securely placed in her virtual shopping cart. As she proceeds to the checkout page, the shoppable video remains accessible, reminding her of the dress’s allure and reaffirming her choice. The seamless integration of the shoppable video within the website creates a captivating shopping experience for Emma.

    Filled with anticipation, Emma provides her shipping and payment details. Within a few clicks, her order is confirmed, and she eagerly awaits the arrival of her new dress.

    Emma’s shopping journey, powered by shoppable videos, demonstrates how seamlessly discovering a product within a video can lead to an effortless and enjoyable shopping experience. By combining visual appeal, relevant information, and convenient purchasing options, Chic & Trendy has successfully captured Emma’s attention and transformed her discovery into a satisfying purchase.

    Benefits of Using Shoppable Videos on an E-commerce Website:

    1. Enhanced User Experience: Shoppable videos create an immersive and interactive experience for consumers, allowing them to seamlessly explore products and make purchases without leaving the video. This convenience leads to higher customer satisfaction and a smoother shopping journey.

    Studies have shown that incorporating shoppable videos on e-commerce websites can increase time spent on the site by up to 2.5n times, resulting in a 40% higher conversion rate.

    2. Increased Engagement and Conversion Rates: Shoppable videos capture viewers’ attention and encourage active participation. By showcasing products in action and providing direct purchase options, brands can significantly increase engagement and conversion rates.

     

    Brands that have implemented shoppable videos have witnessed conversion rate improvements ranging from 15% to 30%, indicating the powerful impact of this interactive shopping experience.

    3. Seamless Integration with Social Media Platforms: Shoppable videos are perfectly suited for social media platforms, where brands can engage with their audience and promote products directly within the video content. This integration enables brands to reach a wider audience and increase brand visibility.

    Research has shown that social media posts with shoppable videos receive 18% more engagement and generate 80% higher click-through rates compared to traditional static posts.

    4. Harnessing the Power of Influencer Marketing: Shoppable videos can be a valuable tool for influencer marketing campaigns. By collaborating with influencers and incorporating shoppable videos into their content, brands can leverage the influencer’s reach and credibility to drive sales.

    Brands that incorporate shoppable videos in their influencer campaigns experience an average increase of 30% in purchase intent among consumers.

    Shoppable videos tap into consumers’ desire for instant gratification, triggering a sense of excitement and urgency. The seamless integration of product information and purchasing options creates a seamless and enjoyable shopping experience, satisfying consumers’ need for convenience and impulse buying.

    According to a survey by Wyzowl, 68% of consumers prefer to learn about a product or service by watching a video.

    A study by Brightcove revealed that videos with interactive elements, such as shoppable features, generate a 4-10 times higher click-through rate compared to traditional videos.

    Shoppable videos have emerged as a game-changer for online retailers, combining the excitement of discovery shopping with the convenience of impulse buying. By seamlessly integrating products into videos, brands can captivate consumers and transform their shopping journey into an engaging experience.

    So, keep your eyes peeled for those shoppable videos, my fellow shoppers. The next time you stumble upon an irresistible item while watching a video, you just might find yourself a few clicks away from.

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  • The Gen Z Effect: Redefining Social Commerce in the Era of Digital Natives

    The Gen Z Effect: Redefining Social Commerce in the Era of “Digital Natives”

    Say goodbye to the days of mindlessly scrolling through an endless stream of hilarious memes and adorable animal pictures without the option to buy them. Social commerce has swooped in and said, “Hold my virtual shopping cart!”

    Hey there! Let’s take a plunge into the world of social commerce, where shopping meets social media in the most entertaining way possible. Imagine this: You’re casually scrolling through your favourite social media platform, having a good laugh at hilarious cat videos, and suddenly, something catches your eye—a pair of shoes that you absolutely must have!

    Social commerce is like a match made in heaven between online shopping and social media. It’s a fantastic combo that lets you discover products, connect with brands, and make purchases—all while immersing yourself in the fun and engaging world of your social feeds. It’s like having retail therapy and entertainment wrapped into one awesome package.

    Retailers and eCommerce brands are still scratching their heads trying to figure out how to appeal to Gen Z, 

    The generation that ranges from 7 to 22 years old and wields a spending power of $143 billion. That’s a lot of pocket money!

    Now, let’s find out why Gen Z is head over heels for social commerce.
    One word: Relatability

    Gen Z craves authenticity and connections, and they want their online shopping experience to reflect that. Social commerce platforms offer a unique opportunity for brands to showcase their products in a fun and engaging way

    They might stumble upon a heartwarming ad campaign that brings tears to their eyes or a video testimonial from someone who genuinely benefited from a particular product, all presented in a lighthearted and relatable manner. These emotional touches transform the shopping experience into something more than just a transaction. They create a sense of connection, empathy, and understanding between Gen Z and the brands they engage with.

    With their quick wit and emotional intelligence, Gen Z has embraced social commerce as a way to find products that not only make them laugh but also resonate with their unique needs and preferences. They appreciate personalized marketing and applaud brands that take the time to understand them.Guess what?

    Social media platforms are morphing into shopping destinations. 

    Gen Z consumers are all in when it comes to social commerce, with research showing that a whopping 54% of them have made a purchase directly through social media. They see these platforms as an extension of their social lives, where they can effortleassly discover and buy products without leaving the app. It’s like having a shopping mall right in the palm of their hands!

    One of the reasons social commerce has become a hit among Gen Z is the sense of community it fosters. Social media platforms are inherently social, and social commerce allows consumers to engage with brands and fellow users in a more meaningful way. By sharing their purchases on social media, consumers can influence their friends and followers, creating a ripple effect that leads to increased sales for brands. It’s like a virtual shopping party!

    Social media has revolutionized the way brands interact with consumers, especially with Gen Z shoppers. Thanks to platforms like Instagram, Twitter, and TikTok, brands now have a direct line of communication with their target audience. But with great power comes great responsibility. Brands are under constant scrutiny, and consumers expect transparency, authenticity, and social responsibility.

    Gen Z consumers want to see the real people behind the brand and follow those that align with their values and beliefs. They are more likely to support environmentally conscious and socially responsible brands that take a stand on important issues. Building trust and loyalty with Gen Z means being transparent, authentic, and socially responsible.

    In a world where social media influencers hold more sway than traditional advertising, brands need to be strategic in building brand loyalty and trust. Gen Z consumers, in particular, have high expectations of brands on social media. They demand personalized experiences, customized recommendations, and genuine influencer partnerships that align with their values.

    Price sensitivity is a real thing for Gen Z.

    Despite having more purchasing power, they are more price-conscious due to economic uncertainties. They love a good deal and are always on the lookout for sales and discounts. So if you want to catch their attention, offer competitive prices and tempting discounts.

    Convenience is key for Gen Z. They value efficiency and promptness. Fast and reliable delivery options, easy returns, and seamless customer service are non-negotiable if you want to win them over.

    For Generation Z, speed is everything. They’re impulse purchasers, with nearly 60% admitting to making non-planned purchases in the heat of the moment. In the era of fast fashion, Gen Z shoppers expect the latest styles to be available instantly, and they’ll choose the brand that can deliver the fastest. To keep up, retail content has to move at lightning speed, and reactive content strategies work like magic.

    So, How can you attract Gen Z customers? Let’s dive into some quirky tips!

    User-Generated Content

    Gen Zers trust real customers more than paid spokespeople. Encourage your customers to share their experiences with your product through photos and videos. Remember, they want to hear from real people, not just fancy endorsements.

    Short Video Content

    Gen Z loves videos, especially on social media apps like Snapchat, TikTok, and Instagram. Keep your content engaging, fun, and to the point. In addition to creating engaging videos, another effective strategy to attract Gen Z is by incorporating shoppable videos and web stories.

    Shoppable videos allow viewers to make purchases directly from the video, while web stories combine images, videos, and text to create an immersive experience. These interactive formats make it easier for Gen Z to shop while being entertained. By integrating shoppable videos and web stories, you can capture their attention and increase the likelihood of converting interest into sales.

    Partner with Influencers

    Nano and micro-influencers have a more engaged following and higher trust levels. They create personal relationships with their followers and have the highest engagement rates. Plus, they charge less than the big shots, so it’s a win-win!

    As you adapt your business to the younger generation, think about how you can be more open about supporting important causes. Rethink your video content and consider collaborating with micro-influencers who have solid ties to Gen Z. It’s all about keeping it real and building a genuine connection.

    What’s Next For You?

    So, there you have it—some quirky strategies to capture the hearts of Gen Z. Remember, they’re a unique bunch with short attention spans, a love for all things digital, and a deep appreciation for authenticity. Now, go out there and show them that your brand is the bee’s knees!

    If you want a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

     

    Our platform offers a wide range of tools and features that can streamline your workflow and help you achieve your business goals. Don’t miss out on the opportunity to learn more about how Blassh can help you – book your demo today!

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  • Stand Out In The Digital Crowd: Elevate Your eCommerce with Captivating Brand Storytelling through “Web Stories”

    Stand Out In The Digital Crowd: Elevate Your eCommerce with Captivating Brand Storytelling through “Web Stories”

    There’s a famous quote by Simon Sinek –

    “A brand without a story is just a product. But a brand with an authentic and compelling story becomes a powerful force that inspires loyalty and connects with people on a deeper level”

    When it comes to selling your product, it’s important to ask yourself, “What sets my brand apart from the competition?” Sure, low prices, deals, and free delivery are nice, but they’re not always enough to win over customers. Nowadays, people are looking for a brand with a good story that creates an emotional connection between them and the product.

    So, what makes your brand special? Can you create a strong connection with your customers? Your brand story is essentially the idea behind what you’re selling. Customers are more likely to buy experiences rather than just items, and they tend to reward brands that share their values. 

    Take the UK brand “The London Sock Company,” for example. Their founders left their corporate jobs to create a subscription service for upscale socks that are a fashion statement, not just a necessity. They set themselves apart by offering bold colors and intricate patterns, and they’ve gained a following from people who value dressing well from head to toe.

    And another aspect of this is when a brand tells a story that is authentic, compelling, and relevant to its audience, it creates a strong emotional connection that can be difficult for competitors to replicate. Ultimately, a strong brand story can help to drive sales by creating a sense of trust, loyalty, and credibility with customers.

    This was all about brand storytelling; now do you know the easiest ways to showcase your brand story without those big ad budgets and campaigns?

    Yes, the Web stories and in-app stories!!

    Web Stories are short-form, immersive content experiences that are primarily designed for mobile devices and are easy to consume on the go. Imagine sitting with a friend over a cup of coffee and telling them a story. That’s what web stories are like, but in a digital format. Instead of just reading plain text, you get to experience a visual and interactive journey that takes you through a story.

    Web Stories are designed to capture your attention, engage your senses, and immerse you in the story. By incorporating images, videos, and text in a visually appealing way, web stories can help you convey emotions and create a more personal connection with your customers or viewers.

    By humanizing your brand through web stories, you can build trust and loyalty with your customers, and create a lasting impression that goes beyond just a transactional relationship.

    In What Ways Do Web Stories Out Perform Other Forms of Content, Such As Banner Images and Videos?

    Brand storytelling cannot be effectively achieved with static banners  as they lack the depth and immersive qualities required to elicit strong emotional connections. While Web stories can dominate in terms of visual appeal and capturing attention quickly due to their dynamic nature. They can effectively convey bite-sized information, engage users with interactive elements, and with the habitual influence of social apps like Instagram, visitors are easily drawn to these entertaining and informative web stories. The reason for this lies in how mobile users have become accustomed to quick and effortless navigation, making the experience of swiping through stories and other social media content both habitual and entertaining.

    Moreover, the web story format allows you to incorporate interactive elements like polls, quizzes, and calls-to-action that can further engage your audience and drive conversions. Plus, web stories are designed for mobile-first viewing, making them easily accessible and shareable across social media platforms.

    How Web Stories are beneficial to increase engagement, shareability, and improve user experience?

    Think about it this way: we are all visual creatures who are drawn to stories. Web stories are like a combination of both, making them a powerful way to connect with your audience on a deeper level.

    Increase Engagement & Traffic Generator

    Web Stories can be a great traffic generator for your website or social media page. Since they are visually engaging and easy to consume, users are more likely to spend time interacting with your content.

    To stats, 2 million marketers use stories for their brand on all social platforms, this shows Web Stories have the potential to reach a wider audience and generate more traffic to your website or social media page.

    Improves User Experience

    Have you ever been scrolling through a website and found yourself getting bored or losing interest?

    Think of Web Stories as mini-movies or picture books. They are visual and interactive, which makes them more exciting than traditional web pages. Web Stories allow users to swipe through a series of images, videos, and animations to create a more immersive experience.

    Creating effective web stories is like being a great storyteller at a party. You want to capture your audience’s attention and keep them engaged. Here’s why each of these elements is important:

    1. Visuals

    When you’re telling a story, visuals help bring it to life. They can create an emotional connection with your audience, convey information quickly and efficiently, and add depth to your narrative. Without visuals, your story may fall flat and fail to make an impact.

    2. Narrative Structure

    A well-structured story has a clear beginning, middle, and end. It builds tension, develops characters, and delivers a satisfying conclusion. Without a strong narrative structure, your story may feel disjointed or confusing, and your audience may lose interest.

    3. Call-to-Actions

    A call-to-action (CTA) is part of your story that tells your audience what to do next. Whether it’s clicking a button, filling out a form, or sharing your content with others, a strong CTA can help you achieve your goals and drive engagement. Without a clear CTA, your audience may enjoy your story, but they may not take any action as a result.

    Web Stories

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    Example of Successful Brand Using Web Stories For Storytelling.

    Ilana Organics, a popular skincare brand, recently started using Web Stories to create these visually stunning and immersive experiences for their followers. And the results have been pretty amazing.

    According to their data, Ilana Organics’ click rates on their website soared by a whopping 145% after they started using Web Stories. That means that more and more people are not only seeing their content but also actively engaging with it.

    What can you do next after this web stories exposure?

    If you have made the decision to have this web stories feature for your brand, choose someone who’s always loved storytelling like Blaash web stories!! In addition to its web stories feature, Blaash is a complete DIY platform that empowers you to create digital products and boost sales.

    You can set up a digital product shop that not only enhances your product pages with dynamic content but also increases conversion rates and reduces return rates.  So, if you’re looking to take your e-commerce game to the next level, Blaash is definitely worth checking out!

    So why wait? one thing is clear: you don’t want to miss the chance to tell your story through this captivating medium. With the power of storytelling at your fingertips, don’t let your story go untold – share it with the world through web stories and watch your brand soar! Speak with our solution advisor and discover how Blaash can help you to do this!

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  • Steal Myntra’s Thunder: Infuse Entertainment into Online Shopping -”Shoppertainment”

    Steal Myntra’s Thunder: Infuse Entertainment into Online Shopping with “Shoppertainment”

    Let’s steal Myntra’s e-commerce strategy silently. Wait, did I just say that out loud?

    Well, I guess the cat’s out of the bag now. But hear me out – Myntra has cracked the code when it comes to online shopping, and we can all learn a thing or two from their success. And don’t worry, we won’t actually steal anything – just borrow a few ideas.  

    It’s time to spill the tea on Myntra’s latest e-commerce shenanigans! Are they using secret ninja tactics to outsmart their rivals or hiring clowns to entertain customers while they shop? We must investigate.

    Myntra knows how to play the customer engagement game like a pro!

    But Myntra doesn’t just rely on big names and flashy campaigns. They’re also experts at working with the little guys – those micro-influencers with a measly 10,000 to 50,000 followers. Well, let me tell you, out of all the things Myntra does, my absolute favourite has got to be their little thing called “Myntra Studio.” It’s like the Beyonce of their strategy – so fabulous, so fierce, and just brings all the sass to the fashion game.

    It’s like they took the boring ol’ concept of shopping and injected it with a dose of pure entertainment with quizzes, videos, and games that’ll make you forget you’re actually spending money. Now, let’s tilt toward witnessing the ultimate mashup, folks!

    E-commerce and social media apps are teaming up to create a new superpower called “Shoppertainment”

    It’s like when Batman and Superman joined forces, but instead of fighting crime, they’re here to bring you the ultimate shopping and entertainment experience. It’s the perfect combo for those who want to buy stuff and have fun at the same time. 

    Social media apps have realized that their users are not just interested in posting selfies and cat videos, but also in buying stuff. So, they’re jumping on the e-commerce bandwagon faster than a Kardashian on a designer clothing sale. By making shopping easier on their platforms, these apps hope to keep their users hooked like a fish caught on a bait line.

    Just like TikTok who stepped into the world of eCommerce. It’s pretty cool! They’re using “livestream shopping” where influencers and celebs host live video streams to show off products and boost sales.

    And get this: even big celebs like Kylie Jenner are taking advantage of this new trend. She launched her Kylie Cosmetics brand on TikTok, using the app to showcase her products and engage with her fans. And guess what? Her sales skyrocketed! Pretty impressive, right?

    On the other hand, e-commerce brands are sprucing up their websites with more content than a library to lure in customers. They know that consumers want more than just a dull shopping experience, so they’re pulling out all the stops to make their sites as engaging and personalized as possible. 

    Alright, let’s cut to the chase and get to the juicy part – what kind of fancy features are e-commerce brands using to make this Shoppertainment extravaganza a hit? It’s time to spill the beans and reveal secret weapons of e-commerce entertainment!

    Shoppable Videos

    The ultimate show-and-tell session, but instead of just showing off, you can actually buy the thing being showcased. And let’s be honest, who doesn’t love a good impulse purchase every once in a while?

    For brands, shoppable videos are like a genie in a bottle, granting their wish of catching consumers at precisely the right moment — when they’re interested and when the product is fresh in their minds. It’s like they’re saying, “Hey, remember that thing you were just admiring? Well, you can buy it right now without even leaving this video. How convenient is that?”

    So, if you’re looking for a more interactive and engaging way to reach customers, look no further than shoppable videos.

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    Live Stream Shopping

    Combination of shopping and entertainment. It’s like a home shopping network but without the cheesy hosts and awkward pauses. Instead, you get to watch real people showcase products in real time and ask them all the burning questions you have about that weird kitchen gadget you never knew you needed.

    The best part of live commerce is the shopping cart integration. It’s like having your own personal butler who brings you everything you want with the click of a button. It’s like magic but with fewer rabbits and more credit cards.

    In all seriousness though, live commerce is a fantastic way for sellers to connect with customers and provide an engaging shopping experience.

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    Web Stories

    For e-commerce brands, web stories are like the wingman who helps you show off your products in the best possible light. By using high-quality images and videos, you can showcase your products and make them look so good that your customers will want to swipe right on them.

    And let’s be real, people love stories. So why not give them a story they’ll never forget? With web stories, you can create a personal connection with your customers by sharing your brand’s values, mission, and personality.

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    So, Are you just going to sit there twiddling their thumbs while Myntra and other e-commerce giants dominate the Shoppertainment game? Or will you finally get off your butts and create your own interactive shopping experiences?

    Ready to take your e-commerce website to the next level? Don’t sweat it, just let Blaash do the heavy lifting! With features like Shoppable Videos, Live Commerce, and Web Stories, you’ll have customers throwing their credit cards at the screen.

    And that’s not all – Blaash is a DIY platform that’s so easy to use, even your grandma could set up a digital product shop. So why wait? Give your website the boost it deserves and check out Blaash today!

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  • Capturing The Attention Of Mobile Users Via Shoppable Videos & WebStories

    Capturing The Attention Of Mobile Users Via Shoppable Videos & WebStories

    Did you know that the average human attention span is only 8.25 seconds? 

    This fact alone should be enough to convince businesses to take a serious look at how they engage and retain their audience, especially as mobile devices continue to dominate the digital landscape. With mobile users having the ability to operate multiple applications with just a swipe of their thumb, businesses need to come up with innovative ways to capture their attention and convey their message effectively.

    Research has shown that our attention spans are decreasing, making it harder for businesses to engage with their audience. With so many marketing messages competing for their attention, businesses only have a short window of opportunity to capture their audience’s attention and convey their message effectively. Failure to do so can result in customers moving on to the next thing without realizing the value of a business’s products or services.

    Impact of Mobile Devices on Video Consumption

    Recent data shows that residents of the United States are dedicating an average of 323 minutes per week to consuming video content solely on their mobile phones. This remarkable statistic underscores the significant impact that mobile devices have had on the way Americans consume media in the digital age.

    One popular feature on social media platforms is Reels, which boasts an impressive potential ad audience of 758.5 million users. Individuals share Reels content a staggering one billion times daily through direct messages. The reason for this lies in how mobile users have become accustomed to quick and effortless navigation, making the experience of scrolling through Reels and other social media content both habitual and entertaining.

    Influence of Habitual Behavior On Consumer Engagement

    Let’s consider the case of Sarah, a college student who dedicates a significant portion of her day to browsing Instagram. Commencing her day by perusing her feed and the latest reels, she experiences a thrill of anticipation and enthusiasm as she taps through each video, eagerly anticipating what comes next. Engrossed in the content, she stops at a particularly captivating reel, swipes up to read the accompanying caption and comments, and watches it once more before proceeding to the next. 

    For the subsequent hour, she continues browsing reels, expressing appreciation for and commenting on her favorites before starting her day’s activities. Throughout the day, she frequently checks her notifications for new engagements on her own reels, deriving a sense of fulfillment and validation from the interactions. After several hours of Instagram use, Sarah feels entertained and connected due to the content she has consumed and created.

    It’s not just limited to Instagram, as digital users may encounter the same phenomenon on other popular social media platforms such as TikTok, Facebook, and Snapchat. In fact, this behavior has become somewhat habitual among digital users.

    It’s not just social media platforms that are taking advantage of the popularity of short-form, immersive content. E-commerce platforms such as Amazon Inspire and Myntra Studio have introduced shoppable videos and web stories to provide a more convenient way for customers to shop online.

    Imagine Sarah, a college student who spends most of her day scrolling through Instagram. She discovers an e-commerce platform that offers shoppable videos and web stories. Excited to see what it has to offer, she opens the app and starts scrolling through the videos. She watches a video about a new clothing line and sees that she can tap on the items to purchase them directly. She taps on a shirt she likes and is redirected to a product page where she can see more details about the item and add it to her cart.

    As she continues to scroll, she sees a web story featuring a makeup tutorial. The story includes links to the products used in the tutorial, making it easy for Sarah to shop the look. She taps on the links and is taken directly to the product pages, where she can add the items to her cart and check out.

    Sarah spends the next few hours exploring the platform and adding items to her cart. She loves how easy it is to shop the looks she sees in the videos and web stories and feels like she’s discovered a whole new way to shop online.

    How Shoppable Videos and Web Stories Revolutionize Ecommerce

    Shoppable videos and web stories are revolutionizing the way businesses interact with their audience, creating immersive experiences that drive conversions and increase customer loyalty. Incorporating video content into marketing strategies has been effective in generating leads and acquiring new clients.

    Content-driven commerce is a strategy that involves creating a compelling brand story, fostering customer trust, and driving sales conversions through insightful information and long-term relationships. By using content, businesses can differentiate themselves from the competition and improve the overall user experience, ultimately encouraging customers to choose their products over others.

    One example of a brand successfully using shoppable videos is Albertsons, the third-largest grocery store in the US, which used Story Block Carousel units to showcase unique and immersive video content to enhance the retail experience. Another example is Ilana Organics, a popular skincare brand that used web stories to create visually stunning and immersive experiences for their followers, resulting in a 145% increase in click rates on their website.

    In today’s content-driven commerce landscape, businesses must embrace innovative approaches to engage their audience and drive sales. By leveraging shoppable videos and web stories, businesses can create immersive experiences that captivate their audience’s attention and drive conversions.

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