In India, there are 100M online shoppers who buy products and services from 500M+ brands creating a market worth $100Bn.
“Business has only two functions- marketing and innovation”
It is well known that D2C is an old business model. However, it has suddenly gained popularity due to its advantages when it comes to selling directly to the consumer. In recent years, we’ve seen technology adopted and innovated a lot, and people’s lifestyles have changed. Also, one of the things that changed was the way people buy things. It has become a trend of buying online.
It has been estimated that the eCommerce market will reach 74.8 billion in 2022.
Small and medium businesses are now focusing on D2C channels to address a variety of consumer problems previously unaddressed by the existing multinational brands. That is the reason even big brands use dynamic messaging, behavioral targeting, and other methods of personalization, DTC is perfect for existing brands that want to expand their online presence.
Top Five trends in D2C eCommerce that has proven to be a breakthrough.
- Video Marketing –
Videos have taken many different forms over the last few years, from short ads to live videos to vlogs and stories. According to a study, 84% of consumers are persuaded to buy after watching a video.
“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot
Social media stories, User-generated video content, AR, and VR contact, Vlogging, Livestreams, Interactive videos, etc are booming these days. These can help brands create a more personal touch than other types of video content.
This eCommerce entertainment is here to stay, and with this D2C companies’ investment in D2C Video Marketing will continue to do so, and might even increase
their video budgets. To run successful D2C digital marketing campaigns, you need to be familiar with the latest video marketing trends. We offer several solutions to help you find the perfect campaigns to run in 2022.
Customer Experience – “Don’t Deliver a Product. Deliver An Experience”
Each direct touchpoint offers a chance for brands to build emotional and compelling reasons to buy, whether through websites, personalized messages, or product delivery. Customer experiences, whether they’ve received in the Inbox, seen in the digital space, or discussed with a chatbot, are more personalized. More than 80% of shoppers prefer companies that provide personalized experiences. Four out of five consumers say they are likely to become return customers after experiencing a personalized shopping experience.
An estimated third of marketers said that personalization would be the most important capability in the future. Personalization no longer can be seen as an extra, a bonus, or a luxury. It’s part of what makes advertising modern. Your marketing strategy should emphasize personalization regardless of the type of product you sell or how you sell it.
- Apps for mobile users-
In 2022, India is projected to have 931.3 million smartphone users and 700 million Internet users. According to the Year in Search Report 2021, the massive growth of the internet user base has led to millions of new and unique searches per day, and businesses will need to adapt to meet these customer demands. In a world where mobile apps are heavily dominating user acquisition for D2C brands, this is imperative to recognize.
Physical stores experience reduced traffic, which will allow apps to offer an interactive, engaging, and personalized shopping experience. According to 41% of people, businesses can deliver personalized offers via mobile as long as these offers are related to their purchase history. People are frustrated by shopping carts that aren’t connected to mobile apps. Join us to follow this trend.
- Influencers, social media, and Purpose –
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”. ~ Jeff Bezos
With influencer marketing, thousands of brands can now penetrate markets that were once out of reach due to monetary barriers. A brand’s credibility among followers has greatly increased thanks to their opinions related to skincare, makeup, healthcare, diet, nutrition, women’s hygiene, and kid’s categories.
Brands that consumers choose to interact with, or purchase tend to align with their values and resonate with them. Modern consumers are no longer just interested in a brand’s product, but also in why it offers it; they want to learn how it can help solve their problems and what its story is. As social media has grown, we have seen a rise in web celebrities, gaining enormous popularity online. Brands today seamlessly integrate their positioning and marketing messages with their brand values, for a brand, establishing the “mission” is more important than the content itself. In today’s market, it is imperative for brands to clearly define their ethos, what they represent, and what makes them tick.
Blaash.io can help to connect your business with influencers, and social media and portray your purpose in the best way.
- Strategy Of Going Omnichannel –
In the digital age, D2C brands can deliver delightful experiences to consumers through omnichannel approaches, combining a digital and physical customer journey using different channels in parallel to reach and engage with consumers, from mobile apps to websites, and social media to brick-and-mortar stores.
A study commissioned by Shopify found that 59% of consumers will be likely to look at a product online and then buy it in-store in the next year.
“You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.”
~ Angela Ahrendts
Consumer brands no longer controlled how they interacted with their customers, D2C models differ from traditional retail in that today’s consumers reach out to brands through multiple channels, channels, and touchpoints.
However, one misguided interaction can cause the customer to shift his/her attention to the competitor. This is because the competitor is also striving to deliver a powerful, personalized experience to convert prospects into loyal customers.
A complete picture of a customer is vital for a marketer to have so that customers are provided with a seamless experience; allowing them to move fluidly between channels.
“People Don’t Care About Your Business. They Care About Their Problems. Be The Solution That They’re Looking For.”
Conclusion –
A key part of Ecommerce is to grow with the expectations of customers. It is an ever-evolving business model. For your brand to stay relevant, it is vital to keep an eye on trends and adapt those that will help you succeed. This is the place where Blaash.io can come forward and help you to keep up with these trends and adjust or anticipate changes in the market so you can maintain your competitive edge.