Category: Blogs

Blogs

  • The Gen Z Effect: Redefining Social Commerce in the Era of Digital Natives

    The Gen Z Effect: Redefining Social Commerce in the Era of “Digital Natives”

    Say goodbye to the days of mindlessly scrolling through an endless stream of hilarious memes and adorable animal pictures without the option to buy them. Social commerce has swooped in and said, “Hold my virtual shopping cart!”

    Hey there! Let’s take a plunge into the world of social commerce, where shopping meets social media in the most entertaining way possible. Imagine this: You’re casually scrolling through your favourite social media platform, having a good laugh at hilarious cat videos, and suddenly, something catches your eye—a pair of shoes that you absolutely must have!

    Social commerce is like a match made in heaven between online shopping and social media. It’s a fantastic combo that lets you discover products, connect with brands, and make purchases—all while immersing yourself in the fun and engaging world of your social feeds. It’s like having retail therapy and entertainment wrapped into one awesome package.

    Retailers and eCommerce brands are still scratching their heads trying to figure out how to appeal to Gen Z, 

    The generation that ranges from 7 to 22 years old and wields a spending power of $143 billion. That’s a lot of pocket money!

    Now, let’s find out why Gen Z is head over heels for social commerce.
    One word: Relatability

    Gen Z craves authenticity and connections, and they want their online shopping experience to reflect that. Social commerce platforms offer a unique opportunity for brands to showcase their products in a fun and engaging way

    They might stumble upon a heartwarming ad campaign that brings tears to their eyes or a video testimonial from someone who genuinely benefited from a particular product, all presented in a lighthearted and relatable manner. These emotional touches transform the shopping experience into something more than just a transaction. They create a sense of connection, empathy, and understanding between Gen Z and the brands they engage with.

    With their quick wit and emotional intelligence, Gen Z has embraced social commerce as a way to find products that not only make them laugh but also resonate with their unique needs and preferences. They appreciate personalized marketing and applaud brands that take the time to understand them.Guess what?

    Social media platforms are morphing into shopping destinations. 

    Gen Z consumers are all in when it comes to social commerce, with research showing that a whopping 54% of them have made a purchase directly through social media. They see these platforms as an extension of their social lives, where they can effortleassly discover and buy products without leaving the app. It’s like having a shopping mall right in the palm of their hands!

    One of the reasons social commerce has become a hit among Gen Z is the sense of community it fosters. Social media platforms are inherently social, and social commerce allows consumers to engage with brands and fellow users in a more meaningful way. By sharing their purchases on social media, consumers can influence their friends and followers, creating a ripple effect that leads to increased sales for brands. It’s like a virtual shopping party!

    Social media has revolutionized the way brands interact with consumers, especially with Gen Z shoppers. Thanks to platforms like Instagram, Twitter, and TikTok, brands now have a direct line of communication with their target audience. But with great power comes great responsibility. Brands are under constant scrutiny, and consumers expect transparency, authenticity, and social responsibility.

    Gen Z consumers want to see the real people behind the brand and follow those that align with their values and beliefs. They are more likely to support environmentally conscious and socially responsible brands that take a stand on important issues. Building trust and loyalty with Gen Z means being transparent, authentic, and socially responsible.

    In a world where social media influencers hold more sway than traditional advertising, brands need to be strategic in building brand loyalty and trust. Gen Z consumers, in particular, have high expectations of brands on social media. They demand personalized experiences, customized recommendations, and genuine influencer partnerships that align with their values.

    Price sensitivity is a real thing for Gen Z.

    Despite having more purchasing power, they are more price-conscious due to economic uncertainties. They love a good deal and are always on the lookout for sales and discounts. So if you want to catch their attention, offer competitive prices and tempting discounts.

    Convenience is key for Gen Z. They value efficiency and promptness. Fast and reliable delivery options, easy returns, and seamless customer service are non-negotiable if you want to win them over.

    For Generation Z, speed is everything. They’re impulse purchasers, with nearly 60% admitting to making non-planned purchases in the heat of the moment. In the era of fast fashion, Gen Z shoppers expect the latest styles to be available instantly, and they’ll choose the brand that can deliver the fastest. To keep up, retail content has to move at lightning speed, and reactive content strategies work like magic.

    So, How can you attract Gen Z customers? Let’s dive into some quirky tips!

    User-Generated Content

    Gen Zers trust real customers more than paid spokespeople. Encourage your customers to share their experiences with your product through photos and videos. Remember, they want to hear from real people, not just fancy endorsements.

    Short Video Content

    Gen Z loves videos, especially on social media apps like Snapchat, TikTok, and Instagram. Keep your content engaging, fun, and to the point. In addition to creating engaging videos, another effective strategy to attract Gen Z is by incorporating shoppable videos and web stories.

    Shoppable videos allow viewers to make purchases directly from the video, while web stories combine images, videos, and text to create an immersive experience. These interactive formats make it easier for Gen Z to shop while being entertained. By integrating shoppable videos and web stories, you can capture their attention and increase the likelihood of converting interest into sales.

    Partner with Influencers

    Nano and micro-influencers have a more engaged following and higher trust levels. They create personal relationships with their followers and have the highest engagement rates. Plus, they charge less than the big shots, so it’s a win-win!

    As you adapt your business to the younger generation, think about how you can be more open about supporting important causes. Rethink your video content and consider collaborating with micro-influencers who have solid ties to Gen Z. It’s all about keeping it real and building a genuine connection.

    What’s Next For You?

    So, there you have it—some quirky strategies to capture the hearts of Gen Z. Remember, they’re a unique bunch with short attention spans, a love for all things digital, and a deep appreciation for authenticity. Now, go out there and show them that your brand is the bee’s knees!

    If you want a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

     

    Our platform offers a wide range of tools and features that can streamline your workflow and help you achieve your business goals. Don’t miss out on the opportunity to learn more about how Blassh can help you – book your demo today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Stand Out In The Digital Crowd: Elevate Your eCommerce with Captivating Brand Storytelling through “Web Stories”

    Stand Out In The Digital Crowd: Elevate Your eCommerce with Captivating Brand Storytelling through “Web Stories”

    There’s a famous quote by Simon Sinek –

    “A brand without a story is just a product. But a brand with an authentic and compelling story becomes a powerful force that inspires loyalty and connects with people on a deeper level”

    When it comes to selling your product, it’s important to ask yourself, “What sets my brand apart from the competition?” Sure, low prices, deals, and free delivery are nice, but they’re not always enough to win over customers. Nowadays, people are looking for a brand with a good story that creates an emotional connection between them and the product.

    So, what makes your brand special? Can you create a strong connection with your customers? Your brand story is essentially the idea behind what you’re selling. Customers are more likely to buy experiences rather than just items, and they tend to reward brands that share their values. 

    Take the UK brand “The London Sock Company,” for example. Their founders left their corporate jobs to create a subscription service for upscale socks that are a fashion statement, not just a necessity. They set themselves apart by offering bold colors and intricate patterns, and they’ve gained a following from people who value dressing well from head to toe.

    And another aspect of this is when a brand tells a story that is authentic, compelling, and relevant to its audience, it creates a strong emotional connection that can be difficult for competitors to replicate. Ultimately, a strong brand story can help to drive sales by creating a sense of trust, loyalty, and credibility with customers.

    This was all about brand storytelling; now do you know the easiest ways to showcase your brand story without those big ad budgets and campaigns?

    Yes, the Web stories and in-app stories!!

    Web Stories are short-form, immersive content experiences that are primarily designed for mobile devices and are easy to consume on the go. Imagine sitting with a friend over a cup of coffee and telling them a story. That’s what web stories are like, but in a digital format. Instead of just reading plain text, you get to experience a visual and interactive journey that takes you through a story.

    Web Stories are designed to capture your attention, engage your senses, and immerse you in the story. By incorporating images, videos, and text in a visually appealing way, web stories can help you convey emotions and create a more personal connection with your customers or viewers.

    By humanizing your brand through web stories, you can build trust and loyalty with your customers, and create a lasting impression that goes beyond just a transactional relationship.

    In What Ways Do Web Stories Out Perform Other Forms of Content, Such As Banner Images and Videos?

    Brand storytelling cannot be effectively achieved with static banners  as they lack the depth and immersive qualities required to elicit strong emotional connections. While Web stories can dominate in terms of visual appeal and capturing attention quickly due to their dynamic nature. They can effectively convey bite-sized information, engage users with interactive elements, and with the habitual influence of social apps like Instagram, visitors are easily drawn to these entertaining and informative web stories. The reason for this lies in how mobile users have become accustomed to quick and effortless navigation, making the experience of swiping through stories and other social media content both habitual and entertaining.

    Moreover, the web story format allows you to incorporate interactive elements like polls, quizzes, and calls-to-action that can further engage your audience and drive conversions. Plus, web stories are designed for mobile-first viewing, making them easily accessible and shareable across social media platforms.

    How Web Stories are beneficial to increase engagement, shareability, and improve user experience?

    Think about it this way: we are all visual creatures who are drawn to stories. Web stories are like a combination of both, making them a powerful way to connect with your audience on a deeper level.

    Increase Engagement & Traffic Generator

    Web Stories can be a great traffic generator for your website or social media page. Since they are visually engaging and easy to consume, users are more likely to spend time interacting with your content.

    To stats, 2 million marketers use stories for their brand on all social platforms, this shows Web Stories have the potential to reach a wider audience and generate more traffic to your website or social media page.

    Improves User Experience

    Have you ever been scrolling through a website and found yourself getting bored or losing interest?

    Think of Web Stories as mini-movies or picture books. They are visual and interactive, which makes them more exciting than traditional web pages. Web Stories allow users to swipe through a series of images, videos, and animations to create a more immersive experience.

    Creating effective web stories is like being a great storyteller at a party. You want to capture your audience’s attention and keep them engaged. Here’s why each of these elements is important:

    1. Visuals

    When you’re telling a story, visuals help bring it to life. They can create an emotional connection with your audience, convey information quickly and efficiently, and add depth to your narrative. Without visuals, your story may fall flat and fail to make an impact.

    2. Narrative Structure

    A well-structured story has a clear beginning, middle, and end. It builds tension, develops characters, and delivers a satisfying conclusion. Without a strong narrative structure, your story may feel disjointed or confusing, and your audience may lose interest.

    3. Call-to-Actions

    A call-to-action (CTA) is part of your story that tells your audience what to do next. Whether it’s clicking a button, filling out a form, or sharing your content with others, a strong CTA can help you achieve your goals and drive engagement. Without a clear CTA, your audience may enjoy your story, but they may not take any action as a result.

    Web Stories

    Light Blue White Clean Grid Family Photo Collage

    Example of Successful Brand Using Web Stories For Storytelling.

    Ilana Organics, a popular skincare brand, recently started using Web Stories to create these visually stunning and immersive experiences for their followers. And the results have been pretty amazing.

    According to their data, Ilana Organics’ click rates on their website soared by a whopping 145% after they started using Web Stories. That means that more and more people are not only seeing their content but also actively engaging with it.

    What can you do next after this web stories exposure?

    If you have made the decision to have this web stories feature for your brand, choose someone who’s always loved storytelling like Blaash web stories!! In addition to its web stories feature, Blaash is a complete DIY platform that empowers you to create digital products and boost sales.

    You can set up a digital product shop that not only enhances your product pages with dynamic content but also increases conversion rates and reduces return rates.  So, if you’re looking to take your e-commerce game to the next level, Blaash is definitely worth checking out!

    So why wait? one thing is clear: you don’t want to miss the chance to tell your story through this captivating medium. With the power of storytelling at your fingertips, don’t let your story go untold – share it with the world through web stories and watch your brand soar! Speak with our solution advisor and discover how Blaash can help you to do this!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Steal Myntra’s Thunder: Infuse Entertainment into Online Shopping -”Shoppertainment”

    Steal Myntra’s Thunder: Infuse Entertainment into Online Shopping with “Shoppertainment”

    Let’s steal Myntra’s e-commerce strategy silently. Wait, did I just say that out loud?

    Well, I guess the cat’s out of the bag now. But hear me out – Myntra has cracked the code when it comes to online shopping, and we can all learn a thing or two from their success. And don’t worry, we won’t actually steal anything – just borrow a few ideas.  

    It’s time to spill the tea on Myntra’s latest e-commerce shenanigans! Are they using secret ninja tactics to outsmart their rivals or hiring clowns to entertain customers while they shop? We must investigate.

    Myntra knows how to play the customer engagement game like a pro!

    But Myntra doesn’t just rely on big names and flashy campaigns. They’re also experts at working with the little guys – those micro-influencers with a measly 10,000 to 50,000 followers. Well, let me tell you, out of all the things Myntra does, my absolute favourite has got to be their little thing called “Myntra Studio.” It’s like the Beyonce of their strategy – so fabulous, so fierce, and just brings all the sass to the fashion game.

    It’s like they took the boring ol’ concept of shopping and injected it with a dose of pure entertainment with quizzes, videos, and games that’ll make you forget you’re actually spending money. Now, let’s tilt toward witnessing the ultimate mashup, folks!

    E-commerce and social media apps are teaming up to create a new superpower called “Shoppertainment”

    It’s like when Batman and Superman joined forces, but instead of fighting crime, they’re here to bring you the ultimate shopping and entertainment experience. It’s the perfect combo for those who want to buy stuff and have fun at the same time. 

    Social media apps have realized that their users are not just interested in posting selfies and cat videos, but also in buying stuff. So, they’re jumping on the e-commerce bandwagon faster than a Kardashian on a designer clothing sale. By making shopping easier on their platforms, these apps hope to keep their users hooked like a fish caught on a bait line.

    Just like TikTok who stepped into the world of eCommerce. It’s pretty cool! They’re using “livestream shopping” where influencers and celebs host live video streams to show off products and boost sales.

    And get this: even big celebs like Kylie Jenner are taking advantage of this new trend. She launched her Kylie Cosmetics brand on TikTok, using the app to showcase her products and engage with her fans. And guess what? Her sales skyrocketed! Pretty impressive, right?

    On the other hand, e-commerce brands are sprucing up their websites with more content than a library to lure in customers. They know that consumers want more than just a dull shopping experience, so they’re pulling out all the stops to make their sites as engaging and personalized as possible. 

    Alright, let’s cut to the chase and get to the juicy part – what kind of fancy features are e-commerce brands using to make this Shoppertainment extravaganza a hit? It’s time to spill the beans and reveal secret weapons of e-commerce entertainment!

    Shoppable Videos

    The ultimate show-and-tell session, but instead of just showing off, you can actually buy the thing being showcased. And let’s be honest, who doesn’t love a good impulse purchase every once in a while?

    For brands, shoppable videos are like a genie in a bottle, granting their wish of catching consumers at precisely the right moment — when they’re interested and when the product is fresh in their minds. It’s like they’re saying, “Hey, remember that thing you were just admiring? Well, you can buy it right now without even leaving this video. How convenient is that?”

    So, if you’re looking for a more interactive and engaging way to reach customers, look no further than shoppable videos.

    insta-banner-5

    Live Stream Shopping

    Combination of shopping and entertainment. It’s like a home shopping network but without the cheesy hosts and awkward pauses. Instead, you get to watch real people showcase products in real time and ask them all the burning questions you have about that weird kitchen gadget you never knew you needed.

    The best part of live commerce is the shopping cart integration. It’s like having your own personal butler who brings you everything you want with the click of a button. It’s like magic but with fewer rabbits and more credit cards.

    In all seriousness though, live commerce is a fantastic way for sellers to connect with customers and provide an engaging shopping experience.

    insta-banner-7

    Web Stories

    For e-commerce brands, web stories are like the wingman who helps you show off your products in the best possible light. By using high-quality images and videos, you can showcase your products and make them look so good that your customers will want to swipe right on them.

    And let’s be real, people love stories. So why not give them a story they’ll never forget? With web stories, you can create a personal connection with your customers by sharing your brand’s values, mission, and personality.

    Banner-6

    So, Are you just going to sit there twiddling their thumbs while Myntra and other e-commerce giants dominate the Shoppertainment game? Or will you finally get off your butts and create your own interactive shopping experiences?

    Ready to take your e-commerce website to the next level? Don’t sweat it, just let Blaash do the heavy lifting! With features like Shoppable Videos, Live Commerce, and Web Stories, you’ll have customers throwing their credit cards at the screen.

    And that’s not all – Blaash is a DIY platform that’s so easy to use, even your grandma could set up a digital product shop. So why wait? Give your website the boost it deserves and check out Blaash today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Capturing The Attention Of Mobile Users Via Shoppable Videos & WebStories

    Capturing The Attention Of Mobile Users Via Shoppable Videos & WebStories

    Did you know that the average human attention span is only 8.25 seconds? 

    This fact alone should be enough to convince businesses to take a serious look at how they engage and retain their audience, especially as mobile devices continue to dominate the digital landscape. With mobile users having the ability to operate multiple applications with just a swipe of their thumb, businesses need to come up with innovative ways to capture their attention and convey their message effectively.

    Research has shown that our attention spans are decreasing, making it harder for businesses to engage with their audience. With so many marketing messages competing for their attention, businesses only have a short window of opportunity to capture their audience’s attention and convey their message effectively. Failure to do so can result in customers moving on to the next thing without realizing the value of a business’s products or services.

    Impact of Mobile Devices on Video Consumption

    Recent data shows that residents of the United States are dedicating an average of 323 minutes per week to consuming video content solely on their mobile phones. This remarkable statistic underscores the significant impact that mobile devices have had on the way Americans consume media in the digital age.

    One popular feature on social media platforms is Reels, which boasts an impressive potential ad audience of 758.5 million users. Individuals share Reels content a staggering one billion times daily through direct messages. The reason for this lies in how mobile users have become accustomed to quick and effortless navigation, making the experience of scrolling through Reels and other social media content both habitual and entertaining.

    Influence of Habitual Behavior On Consumer Engagement

    Let’s consider the case of Sarah, a college student who dedicates a significant portion of her day to browsing Instagram. Commencing her day by perusing her feed and the latest reels, she experiences a thrill of anticipation and enthusiasm as she taps through each video, eagerly anticipating what comes next. Engrossed in the content, she stops at a particularly captivating reel, swipes up to read the accompanying caption and comments, and watches it once more before proceeding to the next. 

    For the subsequent hour, she continues browsing reels, expressing appreciation for and commenting on her favorites before starting her day’s activities. Throughout the day, she frequently checks her notifications for new engagements on her own reels, deriving a sense of fulfillment and validation from the interactions. After several hours of Instagram use, Sarah feels entertained and connected due to the content she has consumed and created.

    It’s not just limited to Instagram, as digital users may encounter the same phenomenon on other popular social media platforms such as TikTok, Facebook, and Snapchat. In fact, this behavior has become somewhat habitual among digital users.

    It’s not just social media platforms that are taking advantage of the popularity of short-form, immersive content. E-commerce platforms such as Amazon Inspire and Myntra Studio have introduced shoppable videos and web stories to provide a more convenient way for customers to shop online.

    Imagine Sarah, a college student who spends most of her day scrolling through Instagram. She discovers an e-commerce platform that offers shoppable videos and web stories. Excited to see what it has to offer, she opens the app and starts scrolling through the videos. She watches a video about a new clothing line and sees that she can tap on the items to purchase them directly. She taps on a shirt she likes and is redirected to a product page where she can see more details about the item and add it to her cart.

    As she continues to scroll, she sees a web story featuring a makeup tutorial. The story includes links to the products used in the tutorial, making it easy for Sarah to shop the look. She taps on the links and is taken directly to the product pages, where she can add the items to her cart and check out.

    Sarah spends the next few hours exploring the platform and adding items to her cart. She loves how easy it is to shop the looks she sees in the videos and web stories and feels like she’s discovered a whole new way to shop online.

    How Shoppable Videos and Web Stories Revolutionize Ecommerce

    Shoppable videos and web stories are revolutionizing the way businesses interact with their audience, creating immersive experiences that drive conversions and increase customer loyalty. Incorporating video content into marketing strategies has been effective in generating leads and acquiring new clients.

    Content-driven commerce is a strategy that involves creating a compelling brand story, fostering customer trust, and driving sales conversions through insightful information and long-term relationships. By using content, businesses can differentiate themselves from the competition and improve the overall user experience, ultimately encouraging customers to choose their products over others.

    One example of a brand successfully using shoppable videos is Albertsons, the third-largest grocery store in the US, which used Story Block Carousel units to showcase unique and immersive video content to enhance the retail experience. Another example is Ilana Organics, a popular skincare brand that used web stories to create visually stunning and immersive experiences for their followers, resulting in a 145% increase in click rates on their website.

    In today’s content-driven commerce landscape, businesses must embrace innovative approaches to engage their audience and drive sales. By leveraging shoppable videos and web stories, businesses can create immersive experiences that captivate their audience’s attention and drive conversions.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Building Pre-intent and In-The-Moment Experience On Your eCommerce Store With Shoppable Videos

    Building Pre-intent and In-The-Moment Experience On Your eCommerce Store With Shoppable Videos

    Do you know 92% of first time website visitors do not make any purchase? If your customers aren’t visiting to buy anything, how do you convert them?

    Conventional wisdom & CRO strategists say eCommerce brands should focus on 20% intent buyers.

    But what about the rest 80%?

    That is where brands need to create pre-intent for website visitors.

    What is pre-intent?

    Before understanding what Pre- intent is, let’s go a little bit back and understand what is customer segmentation & user intent?

    Customer Segmentation is when companies would typically use demographic information such as age, gender, income, and geographic location to group customers into different segments and  then tailor their marketing campaigns and product offerings to appeal to each specific segment, in order to improve customer engagement and retention.

    On the other hand “User Intent” is all about understanding the specific needs and motivations of each individual customer to create personalized experiences that lead to conversions.

    Now Imagine Sarah is visiting a website for the first time, so as a brand you don’t have any history of segmenting her with browsing patterns, likes, interests & any intent-specific attributes. So how do we use segmentation or create intent-related personalized experiences for Sarah??

    Answer lies inPre-Intent”. Pre-intent refers to the stage in the buying journey where potential customers are not actively looking for a product or service. It is the process of engaging with website visitors before they have a clear buying intent. Customers may be simply passing the time at this stage. In most cases you might not have data for these kinds of customers to personalize. 

    Pre-intent means shaping & creating additional demand for your products which is non-existential from your visitors

    Building pre-intent is exactly what a brand should do for Sarah, so that we are able to influence & engage her further.

    Creating Pre-intent

    To create pre-intent with Sarah here are some tips to help.

    Quality Visuals: 

    Provide high-quality visuals on your website for Sarah to get intrigued. This can include stories and videos that offer valuable information and insights. By creating pre-intent around your content, Sarah will be more likely to trust your brand and engage with your products and services.

    Social Proof

    Use social proof to establish trust and credibility. This can include customer reviews, testimonials, and social media engagement. By showcasing the experiences of other customers who have purchased your products, you can create a pre-intent in Sarah’s mind that your brand is reliable and trustworthy.

    Founder’s Welcome

    Use a founder’s welcome video to introduce Sarah to your brand and showcase the passion and vision behind it. This can create a pre-intent that your brand is authentic, trustworthy, and focused on providing a positive customer experience. 

    User-generated content: 

    Showcase content from influencers where Sarah can get aligned with the products and create pre-intent around your brand. This can include sponsored content or collaborations that showcase your products or services.

    But how can a brand deliver these in a seamless & engaging experience to Sarah which creates demand for sales. The answer lies in Shoppable Videos.

    Building Pre-Intent Experiences With Shoppable Videos

    Have you heard of shoppable videos? They’re actually a really cool way to give customers a pre-intent experience before making a purchase.

    So, what’s so great about shoppable videos? Shoppable videos are super engaging and immersive, which can really capture your attention and make the shopping experience more fun and personalized. This can even lead to more sales and brand loyalty in the long run. Well, they allow viewers to interact with products in a way that traditional images or videos can’t.

    For example, Sarah visits a website, suddenly she sees a founder welcome video talking about the brand & what are they trying to solve, showing some behind the scene footage of their products. This creates a parasocial relationship with the brand,and establishes authenticity!

    This is nothing but creating pre-intent in mind of Sarah for the brand. 

    Shoppable Videos can reduce the bounce rate by 5-10%.

    Shoppable videos are a great way to create pre-intent experiences. By showcasing products in an engaging and interactive way, shoppable videos can capture the attention of viewers who may not have been actively looking to purchase anything. 

    How Can Shoppable Videos Enhance The “In-The-Moment” Experience For Viewers?

    Shoppable Videos can also help the brand in creating In-the-moment experiences designed to even engage customers who are not actively looking to make a purchase. These experiences are all about providing the right content at the right time and place. By providing a seamless shopping experience that enables viewers to purchase directly from the video, shoppable videos can create a sense of urgency and encourage customers to take action.

    For example, Sarah ends up on a product page & is overwhelmed by the information. Suddenly a small floating bubble pops up with a UGC video. She opens it & starts viewing the playlist of videos. Within 30 secs Sarah will have access to all the necessary information around the product, benefits & the usage as well.

    This is nothing but creating intent in Sarah’s mind. And then she also sees another couple of videos from the playlist & decides to purchase.

    This is nothing but delivering in-the-moment experience to Sarah to make a purchase.

    This is a great example of how a brand can use in-the-moment content to create buzz around new shoppers and create sales and shoot up engagement time of users watching shoppable by 240% . By combining shopping with video technology, the brand is able to provide a seamless shopping experience for their audience and capitalize on the excitement of the moment which can boost conversion rates by 2X

    Conclusion

    Creating Pre-Intent & In-The-Moment experiences with shoppable videos is a great way to engage potential customers who are not yet actively looking to make a purchase. You can create pre-intent and create sales from your non-purchasing first visitors as well. Shoppable videos are becoming an increasingly popular way for eCommerce brands and  DTC brands to engage their audience and drive sales, and creating pre-intent is a crucial part of the process.

    What’s Next For You?

    If you want a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

    Our platform offers a wide range of tools and features that can streamline your workflow and help you achieve your business goals. Don’t miss out on the opportunity to learn more about how Blassh can help you – book your demo today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Top 5 Must-Have Video Content on Your E-Commerce Website

    5 Must-Have Video Content on Your E-Commerce Website

    Let’s start by looking at some statistics surrounding video content to understand why it’s currently creating such a buzz. By examining these numbers, we can gain valuable insights into the importance and popularity of video content in today’s digital world. Marketers have consistently reported that video content has had a positive impact on their website’s performance.

    92% of marketers reported that they receive a good return on investment (ROI) from their video content, up from 87% in 2022.

    Video content has become an integral part of the e-commerce industry, and it’s not difficult to see why. Videos are engaging, informative, and can showcase products in a way that static images cannot. If you’re running an e-commerce website, incorporating video content into your marketing strategy is a must.

    Teaser Video – Product in Action

    A teaser video is a short video that showcases your product in action. It can be an up-close shot of the product or a model using the product. The idea is to give your potential customers a taste of what your product can do and why they should buy it.

    Generates a feeling of intrigue or interest in the viewer.

    CYMERA_20230428_142940

    UGC Explainer Video – Get Inspired by Real Customers

    UGC (user-generated content) explainer videos are a great way to showcase your product’s main benefits. You can collect videos from your happy customers who are using your product and showcase how it is helping them. Seeing real customers talking about your product will inspire others to buy from your website.
    Generates social proof, which can be a valuable asset for a brand or product.
    CYMERA_20230428_143014

    UGC Testimonial Video – Hear it From Happy Customers

    Testimonial videos are another powerful tool in the e-commerce industry. When a happy customer talks about their experience with your product, it adds credibility to your brand. It also helps potential customers see the benefits of your product from someone who has used it before.

     

    Testimonials from user-generated content (UGC) helps to persuade your audience.

    CYMERA_20230428_143033

    UGC Product Usage / Routine Videos – Experience the Product

    UGC product usage or routine videos show your customers how to use or incorporate your product into their daily routine. These types of videos can help customers visualize how your product fits into their lives, making them more likely to buy it. 

    Increases product trust & understanding with a visual demonstration

    CYMERA_20230428_143053

    Awareness Videos – Brand’s Unique Story

    Finally, awareness videos are a great way to tell your brand’s unique story. Your brand is more than just the products you sell, and an awareness video can help potential customers connect with your brand on a deeper level. It can be a story about how your brand was founded, the values you stand for, or the impact you’re making in the world.
     

    Potential to elicit emotional responses and capture the viewer’s attention.

    CYMERA_20230428_143118

    In order to effectively represent video content for your product or brand, it’s important to consider which format will be most suitable. There are various formats available, each with their own advantages and disadvantages. By choosing the right format, you can ensure that your content is presented in the most impactful and engaging way possible. 

    Let’s explore some of the different formats that you can use and how they can benefit your video content.

    Carousel Format

    Shoppable carousel videos let users swipe through multiple products or features in a single video, providing an immersive and interactive experience. 

    Ideal for Home and Landing Pages, where businesses can showcase their top products and make a lasting impression on visitors.

    Story Circle
    Story Circle videos mimic the “story” feature on social media platforms like Instagram and create urgency and FOMO among users. 

    They work great for Product and Collection Pages to showcase multiple products and highlight their unique features.

    Floating Bubble
    Floating bubble videos are interactive icons that showcase products or information without interrupting the user’s viewing experience. 

    They are ideal for Product Pages, where businesses can highlight key features in a user-friendly and engaging way.

    Incorporating these five types of video content with the three formats we just discussed into your e-commerce website can help you stand out from the competition and engage with your customers in a more meaningful way. 

    Reach out to Blaash and start incorporating video content into your e-commerce website today!

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Plug the leak on your e-Commerce product pages with Shoppable Videos

    Plug the Leak on your E-Commerce Product Pages with Shoppable Videos

    eCommerce Product Pages Shoppable Videos

    Are your visitors leaving your e-commerce website without making a purchase? If so, you may have a common problem in the e-commerce industry – the “Leaky Bucket” problem. But don’t worry – we can show you how to plug the leak and improve your conversion rates. In this post, we’ll discuss the importance of e-commerce product pages, identify the key leak points, and suggest some solutions to improve them, including the use of shoppable videos.

    Why Optimizing E-Commerce Product Pages Matter?

    Optimizing product pages is essential to achieve maximum impact. Research shows that optimized product pages can increase conversion rates by 115%. Many e-commerce sites need to focus on product pages to attract and retain visitors.

    Key Leak Points on E-commerce Product Pages

    To plug the leak from your e-commerce product pages, it’s essential to identify the key stress points or issues that can cause visitors to abandon the page. Some of the most important leak points include:

    • Non-Engaging Visual Content
    • Lack of Product Information
    • Confusing Navigation
    • Not Optimized for Mobile Experience

    Let’s look at each of these in more detail.

    Non-Engaging Visual Content

    Non-engaging visual content on e-commerce product pages breaks the trust with potential customers. When customers cannot physically touch or see a product before making a purchase, they rely heavily on visual content to understand the product’s quality and features. 

    40% of customers stop engaging with an E-Commerce website due to this.

    Shoppable Videos To engage

    To engage your website visitors, you can:

    • Use high-quality product images
    • Create short and snackable videos that show the product in use or highlight its features
    • Use user-generated content (UGC) videos that showcase real customers using the product
    • Provide 360 degree view

    Lack of Product Information

    Visitors want to know everything about the product they want before purchasing. If your product page lacks essential information, visitors may feel uncertain about their decision to buy.

    84% of websites face the issue of unclear product information

    post-2_04

    To provide comprehensive product information, you can:

    • Add detailed product descriptions that highlight features and benefits
    • Include product reviews and ratings
    • Provide sizing charts and dimensions

    Confusing Navigation

    If visitors need help finding what they’re looking for on your product page, they may get frustrated and leave. Confusing navigation can be a significant obstacle to a smooth buying experience.

    25% of users abandon their purchase due to confusing navigation on e-commerce product pages

    post-2_05

    Simplify navigation, with:

    • Use a clear and intuitive layout
    • Use descriptive and concise labels for categories and buttons
    • Provide easy access to related products and accessories
    • Use breadcrumb navigation to help visitors understand their location on your site

    Not Optimized for Mobile Experience

    More than 60% of all online shopping traffic in 2020 is through Mobile Devices

    So, for E-commerce product pages that are not optimized for mobile devices, you’re missing out on a significant portion of potential customers. 

    post-2_06

    Deliver a rich mobile experience, you should:

    • Create a social app-like experience with Blaash Web Stories and Shoppable Videos
    • Use responsive design to adapt to different screen sizes & resolution
    • Optimize images & simplify layout for faster loading time
    • Accessibility – Consider larger fonts & buttons

    How Can Shoppable Videos Help to Plug the Leak

    Shoppable Videos increases product contextualization with the help of more engaging & high quality visual content. Build product trust using a mix of lifestyle, product usage & user-generated content (UGC) reviews to appeal to the visitors.

    Shoppable videos are highly optimized for mobile as they are primarily built on the concept of short video apps. Visitors get to see Vertical video format with Swipe, tap & scroll experiences that are mobile-first & adapts to different screen sizes. You can ensure that your visitors have a seamless shopping experience from start to finish.

    Also, Blaash offers easy navigation & visual features with various formats like carousel, story & picture in picture (pip) mode. Also Blaash simplifies the buyout process by allowing customers to add products directly to their cart while watching the video,  making it more convenient for them to make a purchase.

    Incorporating shoppable videos on your e-commerce product pages will help plug the leaks and boost your conversion rates. They will proof your eCommerce website against all the key stress points & leaks, such as non-engaging visual content, lack of product information, confusing navigation, and mobile viewing.

    Ilana Cosmetics has taken its online shopping experience to the next level by implementing shoppable videos and captivating web stories. This has resulted in increased conversions and a higher engagement rate

    What Next For You?

    If you are looking for a solution that can drive sales through your existing video, speak with our solution advisor today. Blaash is a complete DIY platform that enables you to create digital products and drive sales with a shoppable video feature. Blaash’s digital product shop will increase conversion rate, reduce return rates and enhance your product pages by adding dynamic content that keeps users engaged, entertained, or educated.

    Don’t let potential customers slip away. Start using shoppable videos today and take your e-commerce business to the next level. Speak with our solution advisor and discover how Blaash can help you drive more sales.

    Ready to boost engagement & accelerate conversion with your website visitors?
    Get in touch to see a demo.
    image-51
  • Video Shoppability: Why Your DTC Brand Needs It

    Video Shoppability: Why Your DTC Brand Needs It

    E-commerce brands are introducing “Shoppable Videos” as one of the most significant innovations in advertising. The vast majority of businesses continue to use video, Since the need for engagement and valuable content has grown, video marketing and content marketing collectively have changed a lot. Shoppable videos have emerged as a result. In terms of marketing strategy, more than two-thirds of marketers (92%) believe video is important.  Using videos in eCommerce or online shopping environments can be both inspiring and exciting, especially when they are engaging, engaging, and exciting.

    Video marketing is used by 86% of businesses, videos are created by a wide range of companies. About 42%, primarily use live videos, 33% primarily use animated Videos, and 15% mainly use screen recordings.

    An online shoppable video is defined as one that allows users to buy products from the video while it is playing. The video makes shopping for the products seen in the video easy for consumers. eCommerce brands have been able to find endless opportunities thanks to shoppable videos. A recent study showed that 83% of brand marketers said video helped them generate leads.

    In recent years, online marketing & advertising technology has revolutionized the shopping process. Social commerce is now integrated into almost every big or small eCommerce brand to provide seamless shopping experiences for consumers. According to the survey, 42 percent of brands plan to sell directly through social media sites in 2020, up from 30 percent now.

    Embedding shoppable videos into eCommerce websites allows brands to drive direct and immediate sales. Furthermore, these videos maximize business growth and drive action.

    Why Shoppable Videos are Beneficial for Ecommerce Marketing?

    Shoppable Videos can keep your audience in a saturated digital environment where everything is going fast. Let’s examine a few of its benefits.

    • Customers are easily able to access products – Amazon Live is an example of a video platform that allows customers to buy any product from one place. Customers are directed to individual product pages via links to featured products. In addition, the cart includes products from shoppable videos. Customers can add products to their shopping cart within the video itself, so they don’t need to leave the page.
    • Boost Sales & Conversions – Conversions are every marketer’s primary objective, and shoppable videos help increase conversions. Instigating buying decisions can be achieved through video content – one of the most impactful and expressive marketing tactics.

    By providing more enticing, realistic, and diverse product information, these video marketing videos boost eCommerce conversion rates.

    • Engage Your Audience More Effectively – Create shoppable content and immerse your customers in your experience. Watchers can add products to their carts and purchase them without having to leave the live show by running live videos. The live videos also facilitate audience interaction and feedback in real-time. In addition, you won’t have to search through thousands of products on your website with a shoppable video. Rather than sending them a catalog of products, you offer them a web-based product catalog. This makes it easier for them to purchase.

    More than 60% of people surveyed were interested in a product when they saw it in a Facebook Story

    Shoppable videos come in different types

    • Shopping live in one-to-many format – It is a type of live video shopping where one person broadcasts the video to many people at once. Even ten people can join, and the audience can grow to millions.  In addition to product launches, concerts, and tutorials, this method works well for many other applications. Your audience will be entertained, and you will have a chance to influence them as well. 
    • Personalized virtual shopping – In-store experiences are created when a brand associate speaks with a customer one-on-one. Personalized experiences allow your store associates or brand influencers to assist customers in their purchasing journey.

    In particular, luxury products and complex items benefit from this method.

    Using a curated catalogue, your team can leverage its extensive knowledge to help shoppers make informed decisions.

    • Stories in Short Videos – You can enhance your product pages with pre-recorded short video stories. Video embedding, the display of benefits, and product validation are easy to do. Your shopper will be impressed by your thoughtful collection and feel confident when shopping online.

     The concept of shoppable videos can be illustrated by how they integrate online shopping with other content types. If you are watching a show or video and you notice an interesting product within the shot, you will be drawn to it. The same object can be purchased from the video instead of being searched for on Google. A visual cue directing the viewer to a purchase opportunity is needed for these experiences.

    In addition to shoppable videos, brands produce their own videos. The implementation differs from streaming video services that overlay shopping experiences. By using video to convince a consumer to purchase, the brand can seal the deal after they’ve found it through search or intention.   According to research, mobile shoppable ads include a call to action and are more effective than those without it. Consumers tend to prefer ads that allow them to shop, but before they hit the ‘Buy Now’ button, they prefer to know more.

    The numbers prove that video isn’t going away:

    By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017.

    More than five out of ten executives say they would rather watch a video than read a text.

    Watching a video retains 95% of a message, but reading it only retains 10%.

     Videos posted on social media are viewed 48% more often.

    These videos help eCommerce brands drive sales, provide an incredible shopping experience to their customers, drive conversions, and more as they align with their buying process.

    Through it, customers can become more connected to one another. In order to stand out from your competitors, your brand needs these shopping videos.

    The blog describes how the shoppable video marketing strategy works if you read it carefully. It can bring your brand many benefits.

    Shoppable video is still in its baby steps. The adoption of technology will continue to grow as brands and agencies create new ways to create and experience content and experiences. Although video marketing is intimidating at first, with practice and patience you are able to create unique, high-quality video content for your brand.

    How can you choose the best shoppable platform? In case you’re still unsure, book a time and June 9, 2022

  • A Treasure Trove of eCommerce Opportunities with Shoppable Videos

    A Treasure Trove of eCommerce Opportunities with Shoppable Videos

    Would you ever purchase a product from an eCommerce store while viewing a video advertisement? That’s right, you went down the YouTube route again. Rather than watching unboxing videos, you happened to stumble upon a feed from your favourite fashion brand. The recordings from the recent Livestream are now available for viewing. The stream features a notable influencer sharing her summer outfit favorites.  An outfit, in particular, caught your attention, and you just had to have it. In the video description, there is a link for purchasing the outfit. So, you bought that outfit. We know that videos are transforming the advertising industry, and shoppable videos are at the forefront of this innovation. In addition, it will improve overall business results by opening up doors for partnerships and brand engagement.

    The consumption of video content and the growth of e-commerce has led to the emergence of new formats in online shopping. Shoppable video ads have been viewed primarily on social media platforms, such as YouTube, Instagram, and Facebook, followed by Meesho and Snapchat, according to the study. Like millions of others, you have engaged in video commerce if you made a purchase after watching an Instagram video or a webinar.

    In what ways is video commerce advantageous?

    Engage Your Audience Better – Video naturally engages more people than plain text. Consequently, video commerce content is much more likely to be viewed than product pages. Additionally, they can convey information more quickly, which is important when consumers’ attention spans are short. Even so, images can’t compete with videos, despite being more engaging than text. Video permits consumers to get a more detailed look at products they cannot handle on their own.

    Boosting Your Brand – It’s all about human connection! When consumers trust a company, they tend to be loyal to it. Watching videos gives viewers a better understanding of the products the company sells. They are able to learn to trust this company.

    We make sense of the world and engage with it through stories. People are inspired to take action by them, thus making them a highly effective marketing tool in a highly competitive market.

    • Begin by telling your brand’s story – It has been a skill that has been honed throughout the ages of advertising to cohesively link visual and written messages. Achieving an effective online narrative that appeals to your existing customers while attracting new customers is no easy task. Several of the world’s largest brands are clear examples of this, including UpGrad, Airbnb, and Dove. Each one of them knows what their brand’s story means to their customers, and they know how to convey it. In order to deliver an unforgettable and immersive experience, they connect that story throughout all touchpoints.

    In e-commerce, where retailers compete against each other over price and product, the narrative plays a larger role, as well. It is not about selling what you do; it is about sharing your values and how you solve problems in a compelling way. With thoughtful visual storytelling and meaningful written content that focuses on benefits, you can build loyalty in an environment where loyalty is at a premium.

    • Put yourself in your client’s shoes – Storytelling that moves you always leaves a lasting impression. A story is also more likely to become viral if clients like it (after all, if people like it, they’ll tell their friends).
    • Maintain a simple, Relevant, and Shareable message – A call to action (CTA) that will resonate with the brand’s values is the central message of every story. Your brand’s voice can be projected across multiple channels with a simple call-to-action. Concentrate on your message and make it easy to understand and to the point. After you have this information at your disposal, interview your users, asking about their experiences, reactions, and feelings as they relate to the CTA. Then, ask how you can create a story from those experiences. 

    The Nike campaign, ‘Just Do It’, is a universal, simple, and powerful call to action. You can choose anything – waking up in the morning, taking your first step amidst the chaos, conquering the highest mountain. “Just Do It” can be anything the customer wants and needs, growing with them as they grow, inspiring strength and wonder – simply “Just Do It”.

    It is important to take the following into account before you start writing your epics:

    • To whom you are telling the story – The person you are trying to appeal to will not feel anything if you don’t know who they are, to reach your ideal buyer, you need to tailor your story. But remember your ultimate goal is to convert a lead into a customer. In order to effectively market your brand, you should display the benefits of your clients’ value and why they would prefer to do business with you. This is what separates you from your competitors.
    • Describe the main characters – It’s important to choose your main characters carefully since you need them to be recognizable to your clients. Storytelling relies on an emotional connection with the audience. Therefore, it is very important to stay away from characters that are not credible. You need to understand the values of your ideal client as well.

    The stories of your clients are always a good way to prove the performance of your products.

    Dove’s “Real Women” campaign achieved that perfectly.

    • Construct a Structure – Every story consists of three parts, Setting, Problem & Resolution Using that structure will help you stay on track while communicating. It is usually better to discuss a specific situation, instead of trying to create overly complex stories.
    • A Scale-up Approach – Are you reaching your customers where they’re most likely to engage with your brand? Communication and commerce are moving towards omnichannel being ubiquitous.

    It is still the word of mouth that drives purchases, as they describe their search and product discovery experience that enabled them to make the purchase. A winning story and experience are when customers tell their story across channels and become advocates.   In order to stand out as the best product, you need to weave the story across channels and rely on customer reviews. In contrast to an unsatisfactory shopping experience, a good experience with a shopping store makes a customer want to share it with friends and family.

    Concluding

    Future commerce will be video-based. Take advantage of the first wave of success now before the strategy becomes widespread. To benefit your business, you need a video commerce strategy. We’ve shown you how to do it in this article. The idea is to provide instant access to all your products at the right time to connect with customers in a more immersive manner. Do you agree? Let’s talk and Our team of experts can help you learn how to leverage this technology for your brand!

  • The Best Engagement Strategies for Increasing Conversions

    The Best Engagement Strategies for Increasing Conversions

    It is important to engage with customers and convert them but building loyalty with customers takes time. The right customer engagement plan can help brands meet leads’ needs and expectations and, in turn, convert more customers. Engaging your existing customers is a strategy to capture their attention and guarantee they have the best of experiences throughout their relationship with your brand.

    More than 86% of buyers are willing to pay more for better customer service. Furthermore, 54% of customers believe that companies need to fundamentally change how they engage.

    Customer engagement is best achieved through surprise gifts and offers, according to 61% of users. By 2023, AI and machine learning will automate almost 40% of all customer interactions.

    Below are some of the Customer Engagement Practices Brands are using :-

    • Understanding your customer’s journey is key –

    A customer engagement strategy cannot be developed or implemented without understanding the type and sources of your customers. The best way to begin is by mapping the customer journey and finding all touchpoints, bottlenecks, and issues your customers may face. Understanding their needs and behaviors will help you identify engagement opportunities.  Customer profiles or personas can be constructed by analyzing customer behavior and attributes. The signals you look at depending on the specifics of your business, such as location, income, motivation, and interaction history. You may use this insight to think of ways to engage each group in a way that appeals to them.

    Engagement is key to acquiring, converting, and retaining customers. It is also imperative to earn their loyalty. The goal is to build meaningful relationships with them.

    • Engage your social media followers in a “tag a friend” contest –

    Don’t miss out on engaging with current and potential customers if you aren’t active on social media. In today’s small business world, most businesses use social media to introduce specials on their menu. They can also tell their customers about new items for sale, or share urgent updates about the hours of their store. The majority of small businesses today put their social media pages above their actual websites, as customers can easily follow their favorite companies and get notified whenever they post.

    As a thank you to its customers, Kopari Beauty celebrated its 100,000th follower by running a tag-a-friend campaign. Their message was as follows:

    You can do it this way:

    Give away a prize by posting a photo of it on Facebook or Instagram. The prize may represent one of your most popular products. If your followers want to earn an entry, ask them to tag a friend in the comments. Clearly explain the terms of the contest, including the date and time of the closing, and whether the winner will be chosen randomly or based on the number of people who tag the contest.

    • Ensure free trial users are converted to paying customers –

    The free trials allow you to determine what your customers want out of them and whether your products are useful to them.  Your product will only be used by those who are interested, even if it is offered for free. Prospects for free trials now go more in-depth than they used to.

    In order to understand how your product can benefit their business, they are spending time with your product. According to a recent CRM (Customer Relationship Management) study, you can map the complete customer journey of every lead and closely monitor them along the way. 

    • Developing Interactive Content –

    By educating users about your products and services, interactive content is a great way to engage consumers. Having a brand that customers know and understand will actually enhance their engagement and drive them to take action. No matter how small your business is, you ought to use the latest technology whenever you can. Augmented Reality (AR) can be used, for instance, to let users experience your products in an immersive way.

    It is important for brands to generate content that is interactive, creative, unconventional, and informative in order to engage and retain customers.

     The most important thing to remember when launching your products on the web is the content. Engaging your audience more effectively is the first step toward generating more leads and sales with the right type of content. Engagement is the key to retaining customers on your website, reading their emails, and following their content.

    In addition, you should put more emphasis on the quality of the content rather than the quantity. You will get better results if you improve the quality, and interactive content is a powerful customer engagement tool.

    • Putting the customer experience first –

    PwC reports that 32% of customers will cease doing business with a business after one bad experience and 48% will stop after more than one bad experience. Also, if a brand has positive experiences with its customers, they will pay more.

    It was found by Salesforce that 80% of customers place more value on experiences than on products and services. 

    Companies need to build connections with their customers to succeed. Every business, whether new or established, must handle customer experience effectively in order to succeed.

    The support teams and customer service departments of companies must be monitored closely to ensure every customer gets the attention they deserve. The customer must get a prompt response. It is important for businesses to provide live chat capability to their customers or provide phone numbers for customers to directly contact them. Customers will be happier and more loyal if they have live chat capabilities.

    • Customers Are Deserving of Different Reward Methods –

    By rewarding customers, you can make them feel like members of a community and can create a sense of belonging. In order to better engage customers, brands should not limit themselves to one reward program. Customers want to be valued. And when brands show how customer loyalty can be rewarding, it can help customers anticipate and be more engaged with the brand. Ideally, brands must find what their customers value and reward them accordingly.

    They can include fun activities so more people can participate and engage with the brand. It has been reported that 71% of customers say that loyalty programs have improved their relationship with brands. Customer loyalty and repeat purchases are enhanced when rewards are meaningful to customers.

    • Employees Should Be Trained And Given The Right Tools –

    In order for companies to drive customer engagement, they should ensure that their employees have the right tools and receive adequate training so that they can provide superior customer experiences and to turn the tide and win customers, brands must invest in their employees. Because they interact directly with customers, employees who deal with customers are brand ambassadors. It is the brand’s employees who can help increase engagement, whether they are customer service agents or technical support agents. The customer experience and employee engagement are linked in several articles, including this one. To improve employee engagement, brands must implement gamification techniques.

     

    Conclusion

    Engagement of customers isn’t an easy task, and businesses cannot just stick with customer satisfaction and not ensure that they are doing what is necessary to create engagement with customers.

    Let’s talk how your businesses can achieve targets of customer engagement, because you cannot just sit back and relax. In order to provide value to their customers, businesses must continually examine how those strategies are performing. Getting employees more engaged is crucial since change begins from within.